Skorokhod attracted the first tourists with the help of ads on Ukrainian Internet sites, and since 2010, almost all customers began to come from the Airbnb service. But in 2014, the United States imposed a ban on the export of goods, services and technologies to Crimea, and Airbnb stopped working on the peninsula - the flow of guests dropped sharply. Now the entrepreneur attracts an audience through the Russian ad service Avito and the Dutch online booking system Booking.com.
The territory of the guest house "At friends in the country" (Photo: personal archive)
Dacha economy
Now in the guest house "At Friends at the Dacha" there are seven rooms: five double rooms and two four-bed rooms ranging from 10 to 30 square meters. m. On the territory there is a free common barbecue and a cauldron, gazebos, a lawn with sun loungers, a children's trampoline.
During the month of the summer season, the guest house usually receives up to 15 tourists, in May and September about seven people come. Usually guests stay at the hotel for 10-12 days. 95% of visitors are families with children, says Yuri: “People come to us for a relaxing beach holiday. In the area, except for the clear sea, there is no entertainment - there are no discos on the beach and only one bar with oriental food.
The cost of living in a double room ranges from 1.1 thousand to 2 thousand rubles. per day, depending on the month, a four-bed room can be rented for 1.4 thousand rubles. in May and September and for 2.8 thousand rubles. in summer. This price includes cleaning and change of bed linen once a week, satellite TV and Wi-Fi throughout. Laundry is an additional service, costs 100 rubles. at once. “At first, they used the [washing] machine for free, we don’t feel sorry for it, but then they began to throw in one T-shirt more and more often. As a result, a decent queue was going to wash, and electricity costs were growing. We introduced a trick with the price to teach people to wash like at home, ”explains Yuri. Bicycle rental is available at the mini-hotel: the daughter of Yuri and Yanina, 13-year-old Polina, rents out two of her own bicycles.
Skorokhod is trying to maintain a “homely atmosphere” at the dacha: “We have accumulated several cribs, baths and feeding tables, our own and those brought by friends. We provide all this to our guests for free. Once upon a time, Yuri bought in bulk for the ship repair business a stretch film, now packs guests' suitcases for free.
Hotel in numbers
767 resorts, hotels, guest houses and hostels operates in Crimea
14 thousand apartments for rent in Crimea
54% is the average load of sanatorium and hotel facilities as of June 23 in Crimea, a year ago was 50.5%
10.2-20.9 thousand rubles the average cost of a week of rest for two in the Crimean mini-hotels
Up to 15 guests per month takes the mini-hotel "At friends in the country"
95% of guests- families with children
1.1-2.8 thousand rubles — the daily cost of a room in the mini-hotel "At friends in the country"
Source: Ministry of Resorts and Tourism of the Republic of Crimea, State Program for the Development of Resorts and Tourism in the Republic of Crimea for 2015-2017
The biggest problem for Crimean hoteliers is the short season: tourists travel to the peninsula from mid-May to mid-September. By the end of August, Skorokhod's dacha was empty. “If there are people on youth beaches until the first rains, then our guests are already ironing school uniforms for children at the end of August,” says Yuri.
Due to the short season, investments in a hotel on the Crimean coast pay off on average 12-16 years after opening, he believes. CEO consulting company Umbrella Hospitality CIS Kirill Agapov. “The most promising hotel product for Crimea is hotels with 40-80 rooms with a high level of service (five stars) and a year-round range of services: an indoor pool, spa treatments, sports grounds. It is this hotel that is least subject to seasonal fluctuations,” says Agapov. Mini-hotels are in a better position than a hotel with a large number of rooms, Elena Valeeva, manager of the Sochi guest house Eve Rochelle, disagrees. “For hotels with 20 or more rooms, the expenditure part is growing sharply, and the hotel is already forced to undergo classification, issue a safety passport, and register with the Federal Migration Service – and these are quite large additional costs,” says Valeeva.
“A standard mini-hotel in the Crimea operates with a maximum profitability of 20-25%,” says Natalia Kurdyukova, general director of the Krasotel consulting company. But the guest house "At Friends' Dacha" saves on staff: "At Friends' Dacha" has no hired workers at all. The spouses themselves take care of the meeting, accommodation of guests and accounting, Yuri is responsible for repairs and arrangements, Yanina is in charge of cleaning and washing, their daughter Polina irons bed linen. As a result, the operating profit of the mini-hotel, according to Skorokhod, reaches 50%. The family reinvests it in the expansion of the economy. For example, this summer Skorokhod built a small separate house for himself on the territory - before that, every season the family huddled in unrepaired summer cottages.
Skorokhod is going to gradually increase the level of service, and then the prices for their services. The nearest plans are to complete the renovation of the dacha facade, install air conditioners, start building a swimming pool and a separate kitchen to offer breakfast and lunch to guests. Then the family wants to start excursion programs for guests in Yalta and Bakhchisaray. “I never wanted to just rent out beds - it's boring,” says Yuri.
For 14 years, Skorokhod, according to his own calculations, has invested more than 5 million rubles in the equipment of the guest house. He plans to fully recoup the funds invested in the mini-hotel in the next two to four years, that is, 10-12 years after the start. Now the guest house has become the main source of income for the family: Skorokhod no longer has high hopes for the ship repair business, but the dacha, when fully occupied, can bring more than 200 thousand rubles. per month.
“The demand for mini-hotel services has grown due to the emergence of a new type of tourist in Russia. Such a guest chooses an individual approach and a homely atmosphere for relatively little money, - says Ilya Umansky, vice president for domestic tourism of the Association of Tour Operators of Russia. “In addition, there is a clear shortage of quality three-star hotels at an affordable price in our resorts, which is also compensated by small guest houses.”
In order for a mini-hotel with a dozen rooms to work for profit, the hotel building must be owned, says Natalya Kurdyukova from Krasotel Management Company: “It is simply not economically profitable for a hotelier to run a rental business in hotels with less than 50 rooms, service personnel are not covered by income.
Resort for the restricted travellers.
When Crimea was Ukrainian, one season brought Yuri Skorokhod $10-12 thousand in revenue, half of which was spent on utility bills and advertising. But the summer of 2014 was a disaster for small hotels. After the annexation of Crimea to Russia, the tourist flow fell sharply, and the Skorokhod mini-hotel was no exception: in the summer of 2014, the revenue amounted to only 40-50 thousand rubles. ($ 1.1-1.4 thousand at the exchange rate at that time), in the summer of 2015 - 85 thousand rubles. ($1.4 thousand).
“All because of the terrible traffic jam at the crossing, where people stood for 40 hours. Only a couple of families from Moscow got to us that year,” recalls Skorokhod. But now the tourist flow has begun to grow again, Skorokhod assures: Ukrainians have stopped traveling to Crimea, but Russians are taking their place.
2014 was a transition period, says Tamara Chernykh, CEO of U PRO Management (which manages Crimean hotels under the Bregutta brand). The reduction in flow had the strongest impact on the economy segment. “The Russian tourist, not understanding the region, chose better accommodation options. Luxury hotels hurried to take advantage of this and sharply increased their rates for accommodation,” says Chernykh.
Problems with logistics have also affected the work of local entrepreneurs: now, from mid-spring in furniture stores peninsulas do not find beds and mattresses. “This is Crimea, every second person here is a landlord,” Skorokhod says. - If earlier it was possible to order the missing bed from Kyiv a day or two before settling in, now the parcel will take at least two weeks. So we try to stock up even in the winter.” The protracted power outage at the beginning of 2016 did not affect the coastal areas: Yuri even made a special trip to the dacha from his house in Sevastopol to recharge electrical appliances.
In 2015, the flow of vacationers had almost reached the "pre-Russian" level, but Skorokhod lost its usual Airbnb promotion channel and could not attract enough tourists. The current season, according to him, promises to bring the guest house to the performance of the successful last "Ukrainian" - 2013, when the mini-hotel earned more than $ 12 thousand. In January 2016, tour operators have already recorded a sharp increase in demand for summer tours to the Crimea, says Chernykh. Yuri Skorokhod, like many Crimean hoteliers, expects a tourist boom as soon as transport links with Russia are established: the authorities promise to build a bridge across the Kerch Strait by 2018.
The closure of Turkish and Egyptian beaches, on the contrary, did not add customers to the Crimean hotels. “Those who are used to traveling to Turkey and Egypt have either given up on vacation this year, or have flown to Greece, Cyprus or Turkey through Belarus,” says Skorokhod. The situation is similar in Sochi. “The income level of Russians has fallen, and although we belong to the budget category of hotels, last year the rate of bookings and occupancy were higher,” says Elena Valeeva . “Those who were focused on foreign holidays prefer Bulgaria, Greece, Montenegro.” Many come to Sochi and Crimea only because they do not have passports.
Rest in the Crimea is comparable in cost to the Egyptian all inclusive, and the level of service on the peninsula is clearly lower, Yuri Skorokhod admits. “In Egypt, the season lasts nine months, we have a maximum of four. The costs of construction, repair, service are at the same level, and the revenue - you understand, - he explains. “Therefore, Crimea will always be expensive: it is not in our power to extend the summer.”
The construction of turnkey mini hotels in the Crimea, Sevastopol, Simferopol, Yalta is always in demand and relevant. This process requires quite large financial savings. That is why many people will be interested in the possibility of significant savings in the construction of a hotel or mini hotel for their own hotel business. In this article, you will learn how to properly organize construction, is it worth build a mini hotel from SIP panels and many other subtleties that will help you save a lot.
Prices for the construction of mini hotels in the Crimea
The price of building a mini hotel is formed from a number of factors. First of all, the cost will be affected by the total area, the number of floors, the choice building technology and architectural features. A competent approach to organizing your own hotel business also involves choosing a site that will have a minimum slope and good access roads, all this will greatly contribute to reducing the overall cost of construction.
If you decide to order the construction of a mini hotel from a construction company, then you should clearly understand what equipment construction works and materials contains one or another commercial offer. Ideally, if the developer company offers you a full range of construction services, from the selection and adaptation of the project to your needs and ending with the construction of the hotel directly, as well as landscape design adjacent territory.
Important!!! It should be assessed in different construction companies the same plan or project. A competent approach to the process of obtaining and comparing prices involves the preparation of technical specifications for the construction of a mini hotel. You can send your plan or project link to us via contact form, which is located on our resource. Be sure to describe the complete set - do you need exterior and interior decoration of a mini hotel, engineering networks (electricity, water supply, sewerage) and indicate all the main factors that you need.
How to choose the right mini hotel project
In order to optimize the cost of a mini-hotel, it is necessary choose the right project. Pay attention to the presence of bay windows, additional verandas and balconies and the presence of panoramic windows, as well as additional glazing. All this will increase the cost of building a mini hotel, a hotel in the Autonomous Republic of Crimea. But be careful, as all of the above brings individuality. But it is the author's approach that always attracts additional customers.
In any case, the choice of a mini-hotel project should be trusted to professionals who, working together with you, will help and save money where necessary and choose the right style for your own unique style of a mini-hotel, if necessary.
When working on the project of your own mini-hotel, it should be understood that it is also important to take into account such subtleties as the height of the ceilings, whether it is worth making the second floor of your mini-hotel in the form of an attic, as well as how all engineering networks will be organized, and what level of finish you need .
The choice of a project for the construction of a mini hotel should also be based on the features of the landscape, location and shape of the land. It is with this approach that you can take into account all the subtleties of your hotel business and make the building and interior of your hotel attractive and unforgettable for customers.
The choice of building technology - what is better to build a mini hotel in the Crimea, how to save
This question is perhaps the most extensive and diverse. And the decision on what building material is best to build a hotel building, a mini hotel is influenced by many different factors. It's no secret that in Crimea it is customary to build shell rock hotels- shell rock, as this stone is also called by the Crimeans. This is how mini hotels are built in Simferopol, Sevastopol, Yalta, Alushta, Feodosia, Kerch, Evpatoria and Sudak.
This is an excellent material, but if the building has more than two floors, then it must be built on the basis of a reinforced concrete frame, which will greatly increase your financial costs for the construction process. If you are not afraid of the price, then a monolithic frame filled with shell rock is reliable, warm and comfortable.
But not all people have enough money to build a building from shell rock into stone - a 400 mm wall. An alternative could be construction of a mini hotel in the Crimea from aerated concrete. It is lightweight and comfortable material. Any buildings made of aerated concrete blocks are also built on the basis of a monolithic reinforced concrete frame. The walls are obtained, almost perfectly smooth and do not require large expenditures for finishing work.
But this is not the cheapest option either. In order to build a hotel at "half the price", pay attention to alternative materials. The possibility of significant savings is provided by the technology of panel-frame construction. This construction technique allows build a mini hotel from SIP panels in Crimea turnkey inexpensive, at least 30 -50% cheaper than in the construction of shell rock or aerated concrete. In addition to the low price, frame hotels have a number of other advantages over other building technologies.
From SIP panels you can build all year round, construction does not require expensive construction machinery, you can work even without electricity, having only a generator, the construction time for a frame-type mini-hotel using SIP technology will be at least three times less than with capital construction.
Our advantages – DomLider Company
If you decide to build a mini hotel in the Crimea, we offer you A complex approach, which includes not only free assistance in choosing a project and adapting it to your conditions, but also competent advice on choosing a construction technique that will be optimal for you.
DomLider Company in the construction market for over twenty years. During this time, we have built many private houses, offices, mini hotels and hotels on the Crimean peninsula. We have something to show our customers and something to be proud of in our professional activity. We build quickly, efficiently and at a reasonable price, which is formed taking into account a good quality level. We work with absolutely all building materials. Our assets include our own production of SIP panels in the Crimea, which allows us to give minimum prices for the construction of mini hotels and any other objects.
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Older Crimeans remember the times when in coastal towns and cities any building, any piece of land “beared fruit” with a lot of money. Unpretentious - or rather, desperate to find a place under the sun, vacationers agreed to live on verandas, in sheds, on folding beds in gardens.
In the last 10-15 years of the Ukrainian past of Crimea, mini-hotels on the seashore were considered the most reliable investment of money for medium-sized businesses. Sometimes they built without looking back at the norms, amenities and comfort level - there would be four walls where beds could be placed. And the attitude to business was different: some worked legally, others were not going to come out of the shadows. The earned capital was perfectly kept as real estate, making a profit. But the last three years - with a decrease in the tourist flow and the reorientation of vacationers to health resorts and hotels with quality service - have changed the situation. Many owners of small hotels say that it is easier to close. And if the most pessimistic forecasts come true, then there will be nowhere for a poor vacationer to go on the peninsula.
There was a time…
The Crimean tourism business occupies a few percent of the total economy of Crimea: according to some estimates - 9%, according to others - does not reach 6%.
According to the Crimean Small Hotels Association, about 4,000 mini-hotels are officially registered in Crimea. Unofficially - twice as much. Their capacity, of course, is different, in some you can get by with two workers, in others ten will not be enough. It turns out that about 80-100 thousand employees are permanently or temporarily employed in the small hotel business.
From opinion polls of the Ministry of Tourism of Crimea, it is clear that more than half of the guests of the peninsula prefer small cozy hotels. This is what attracts tourists. In them, for the comfort of the vacationer, two maids, an administrator, a technician, and a cook are needed. As a result, the staff serving 30 rooms will have to spend 150-180 thousand per month on salaries. Public Utilities will cost half as much, plus taxes and depreciation. And if the hotel is successful, then, with the cost of a room from a thousand rubles to two, it will bring about a million rubles a month. Excellent business - subject to constant loading.
But with a load of 40%, which hoteliers are now talking about, the income will be 600 thousand per month. We subtract half for expenses, the rest remains about a million to one and a half rubles for three brisk months. And this is the annual income of a sought-after programmer, a manager who does not need to invest in infrastructure development, repairs, advertising, expansion and comfort of the hotel. Small businesses don’t have the heart to work in such conditions, unless they raise the price. But this can be allowed, for example, in Yalta. Less visited cities only reduce the cost of recreation.
In 2016, at the end of August, there were already more than 4 million tourists on the counter of the Ministry of Tourism of the Republic of Kazakhstan, and this year, at the beginning of August, there were a third less of them. The hoteliers were unhappy with this state of affairs. Maybe we should close the hotel and not suffer?
“When the owners of these hotels calculate their losses at the end of the season, I think some will wonder whether to continue to maintain them,” says hostel owner in Sudak Natalya Kirichenko. “Now it cannot be said that a tourist will come to Crimea in any case. More and more costs. It is easier to get paid in some enterprise than to put in much more effort and get the same amount. Plus - fears from various checks. I see an outflow of various hotel construction projects. The general high cost and risks do not allow investing in this business.”
Natalya last year, the repair of premises with the replacement of furniture cost 6 million rubles. This is a long-term investment, after the number can be operated for 5-10 years. But this money needs to be raised.
For Tatiana Gailit hotel business is the work of a lifetime. In 2006, she organized the only travel company and real estate company in the Black Sea, she also has her own hotel. It's getting harder and harder to keep it.
“It's not about the cold weather and not about the remoteness of our region,” says Tatiana Gailit. — People go to Crimea from places where it is much colder. Flights to Crimea are 30% more expensive than to Turkey. It's cheaper to rest there. Now you should not talk about exorbitant prices in the Crimea. A standard double room with the necessary set of services, with three meals a day should cost at least 1100 rubles. This is the low price we keep. Vacationers come to us with an average stable income, but the Crimean prices for everything else - products, services - lead them into a stupor.
Completely immovable
So you can sell the hotel business? But finding a buyer has become almost impossible. The money that property owners want to receive in the sale seems too much in the current environment. But selling cheaper is also impractical. People become hostages of the situation.
The reason is obvious: in the crisis-ridden post-Soviet space, land, apartments, houses, hotels replaced the bank deposit. Fear of being left with a bunch of worthless money pushed up prices in the real estate market. The same thing happened to Crimea three years ago, another uncertainty, lack of a normal banking system, disorder in the cadastre increased demand. To this was added the resettlement and business trips of a large number of workers. And in such a situation, fewer people wanted to trade their untouchable stock, if they did not go into exile. As a result, prices on the South Bank have increased by half and caught up with the prices of world capitals. For example, in the village of Gurzuf, the cost per square meter of a hotel for several rooms is within the range of 120 to 160 thousand rubles. In Yalta, this figure can be twice as high, which is comparable, for example, with Berlin or Moscow.
“Seeing this situation, people are in no hurry to invest in this business,” says the state of affairs. director of a consulting company in Yalta Vitaly Varman. - Naturally, the choice falls on more affordable investment options. Everyone is used to milking everything out of the hotel business, without bothering with the conditions. This is not conducive to investment. In addition, we, the Crimeans, are accustomed, since the market was international, to tie prices to the dollar, in foreign currency the value of real estate for the Russians turned out to be high. Therefore, real estate is not being traded.”
This also affects development. tourism business. Investors simply do not want to invest, and those who “invested” perceive the hotel as just a useful area, but by no means the main business.
“Many objects of the hotel business are put up for sale, but there is no demand for them,” Tatyana Gaylit, director of a travel agency and real estate agency, says about a similar problem. “Although there are a little more buyers this summer, people have accumulated funds and in unstable times they simply invest in land, in real estate. This is frozen capital: in this situation, the owner does not inject anything into the development of the territory. Sales and some construction - maybe. But this does not affect the general state of affairs. People are just waiting to see how the market situation will change.”
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Crimea is an interesting region: on the one hand, it has been one of the main resort areas of the country for over 100 years, on the other hand, despite its unique natural advantages (sea, mountains, air, etc.), the hotel real estate market is still in the stage of its formation. In a word, we can say that in 26 years modern history Crimea was able to reach a new qualitative level.
According to the experts of the Diplomat Residence apartment complex, before the political changes of 2014, the number of international and domestic federal hotel operators was extremely small. Over the past 3 years after the referendum, the situation in Crimea, mainly in its southern part, has improved significantly. Many temporary accommodation facilities have passed official certification, hotel service which does not lag behind world standards.
Current situation, offer
According to the Ministry of Resorts and Tourism of Crimea, in total, 11 new facilities were opened in Crimea in 2016. It is noteworthy that 4 of them operate on an all-inclusive basis (a new trend that is gaining momentum in Crimea). More than half of the discoveries were in the Greater Yalta region. And the total number of collective accommodation facilities is about 770, of which 409 are hotels of various formats, and the rest are sanatoriums, boarding houses, and facilities providing health-improving services.
According to experts of the Diplomat Residence apartment complex, the so-called Southern Coast of Crimea (South Coast) is the most popular among tourists: the cities of Yalta, Alupka, Alushta, Sudak and various villages adjoining them. In different periods of time, from 40% to 60% of all tourists coming to Crimea rest in this zone. It is natural that a significant share of the number of rooms is concentrated here, and an average higher price index for accommodation is also characteristic in comparison with other areas of the peninsula.
A small number of hotels managed by international brands is partly due to the low “hype” of the peninsula in international relations. So, at the moment, from those represented in the region, one can single out such chains as: Best Western International (most hotels are located in North America) - Best Western Sevastopol hotel, Premier hotels and resorts (Ukrainian network) - Premier Palace Hotel Oreanda in Yalta, the Russian network "Atelika" - the hotel "Sea Corner".
One of the last to enter the Crimea was the international hotel chain Rixos, which took over the management of the Mriya Resort & Spa complex, opened in 2014. "Primorsky Park", "Crimean Breeze", "Agora", located in Yalta or near it, as well as Riviera Sunrise Resort & SPA (former Radisson Resort & SPA) in Alushta.
The most demanded part of the South Coast is the territory of Greater Yalta. The total number of temporary accommodation facilities in this area is currently 113 units. (excluding mini-hotels and guest houses with less than 15 rooms), more than 13,000 rooms. More than 50% of the number of rooms is in sanatoriums and health-improving institutions. By the number of objects, more than half are various hotels. The largest of them (as well as on the entire peninsula) is the Yalta-Intourist hotel complex with a total number of rooms in the amount of 1,186 units.
Offer price
According to the experts of the Residence "Diplomat" apartment complex, the cost of living primarily differs depending on the type of place of temporary residence, the novelty and quality of construction, as well as the geographical location. In the high ("hot") season, which falls on July-August, the cost of accommodation is usually the maximum.
So, average cost for a standard double room in the highest quality hotel complexes in Big Yalta is 12,900 rubles per day. The maximum cost is fixed in Villa Elena Hotel & Residences - 28,395 rubles per day, and in the Premier Palace Hotel Oreanda and Mriya Resort & Spa complexes - about 17,500 rubles per day. In other hotels, the average room rate is about 5,600 rubles per day. It is interesting to note that the average cost of double accommodation in sanatoriums and boarding houses in this area is comparable - 5,300 rubles per day.
A significant part of the investments in the renovation of existing and construction of new hotel complexes over the past 15 years has come from large Russian companies. At the same time, the scale of investments was significantly reduced even during the crisis of 2008-2009. On the eve of it, about 15 hotel facilities were announced, many of which were subsequently frozen or postponed indefinitely.
After the annexation of the peninsula to Russia in 2014, not only Ukrainian investors, but also Ukrainian tourists left the hotel market. Thus, there was an almost complete reorientation of the tourist flow to visitors from other regions of Russia. At first, this led to a decrease in the number of tourist flows, but then the numbers recovered. If in 2015 the number of tourists amounted to about 46 million people, then in 2016 it has already grown to 5.6 million people. (of which 46.5% vacationed on the South Coast). With the increase in the share of Russian tourists, there is also an increase in demand for collective funds accommodation.
Development of new facilities
The largest opening in the past three years was the commissioning of the five-star hotel complex Mriya Resort & Spa in August 2014. The project was initiated by Sberbank, and the British bureau of Norman Foster was involved in its architectural development. This project for the reconstruction of the territory of the former boarding house "Mriya" is a landmark not only for the South Coast, but for the entire Crimea. It was possible to attract the Turkish hotel operator Rixos, which had previously cooperated with Sberbank, to manage the facility.
According to the specialists of the Diplomat Residence, among other discoveries for Lately in the Greater Yalta area, it is worth noting the new buildings of the Yalta-Intourist and Palmira Palace hotels, commissioned in 2015, as well as the new Atlantida hotel with a water park in 2015, and the Azor art hotel in Livadia in 2016
Among the promising projects, the Yalta Plaza apartment complex under construction, located in the center of Yalta, should be noted. Estimated construction completion date is the 2nd quarter of 2017.
Another potential site could be an investment recreational town in Koreiz, where the administration is preparing for privatization three neighboring state sanatoriums at once: Dyulber, Ai-Petri and Miskhor. Also at the investment forum in Sochi this year it became known that the structures of entrepreneur Igor Chaika are planning to implement a new hotel complex in the Crimea - on a free site, or on the basis of an existing facility. The second option is in current realities quite logical, because most of the plots of interest from an investment point of view have already been built up.
Development prospects
Speaking about the prospects for the development of the hotel market in the region, one should start, first of all, with the main factors constraining it. One of the key problems at the moment is transport accessibility. As such, there is no railway connection - it is possible to get to Anapa or Krasnodar, then on the "Single ticket" through the ferry. The same route for those traveling by private transport.
The planned opening of the Kerch Bridge in 2019 will be a key milestone in the development of Crimea, which will greatly facilitate the route to its resorts. In addition, the construction of the Tavrida highway from this bridge to Sevastopol will also improve transport logistics peninsulas. Another important stage in the development of transport accessibility is the expansion and reconstruction of the airport terminals in Simferopol, as well as in the future, consideration of the possibility of launching airports in the cities of Sevastopol and Kerch (worked until 2008). All these activities will increase the flow of visitors to the peninsula, whose potential, according to various estimates, is at the level of 8-10 million people a year.
It is also worth noting that the state of infrastructure, which has not yet been fully restored, is faced by a significant number of sanatoriums and hotels. To solve this problem, as in any large-scale development project, it is necessary to coordinate the work of both state structures and private investors. In particular, to work out these tasks, the program “Socio-economic development of the Republic of Crimea and the city of Sevastopol until 2020” was created.
It involves the allocation of five tourist and recreational clusters (Evpatoria, Saki, Leninsky district, Chernomorsky district, Koktebel), within which it is planned to create infrastructure facilities necessary for the tourism industry. According to this program, 22.5 billion rubles were allocated from the federal budget for their financing. At the same time, in all clusters, it is planned to allocate investment sites to attract private investment in the construction of infrastructure tourism facilities. According to available information, there are currently 22 investment project for a total amount of 15.8 billion rubles. In total, in 2016, about one hundred investment applications were considered for a total amount of about 80 billion rubles. (about half of the applications fell on the South Coast region). During the year, 21 agreements were signed in the field of development of resorts and tourism for 15.6 billion rubles.
Tatyana Mazaeva, Director of the Sales Department of the Diplomat Residence notes: “The implementation of large-scale government programs support for the tourism industry, as a rule, are of a long-term nature. What could be done in the current situation (for example, to increase the throughput of the airport and the crossing) has already been done. However, in the future, some significant changes in the hotel market are possible only after the completion of major infrastructure programs (such as the construction of the Kerch Bridge). In the current realities, each project must be weighed from various angles and its concept carefully worked out.
In a word, Crimea with its natural resource, a unique and inimitable climate, as well as a rich history, is one of the most promising resort areas in Russia, and even the whole of Eastern Europe. And in the future, with a competent, systematic approach, its potential will be realized in the coming years.
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