The opportunity to purchase clothes and other goods on the Internet has pleased many. However, even today there are buyers for whom it is important to look at the products, try on clothes. You can buy branded stylish things - a dress or shoes, a suit or trousers - in popular showrooms, where the manufacturer displays the product and talks about collections, the history of the brand, and his ideas. A special pleasure is the ritual of fitting and treating each client as a dear guest.

What is a showroom

Such a premise is not just a retail one and differs from ordinary boutiques by a zest that attracts buyers - a homely atmosphere, coziness. A fashionista who accidentally dropped by leaves the showroom with great pleasure and a couple of bags in her hands. In fact, this is a sales area without counters and bright showcases, but in it you can view goods and catalogs, sitting comfortably in an armchair, with a cup of aromatic tea or coffee. There are also fitting rooms, and the highlight is the consultants who thoroughly know the assortment, suggest and show products based on the wishes of the buyer.

origin of name

The showroom resembles a closed club for the elite, ready to touch the beauty. The concept of showroom originated in Europe: it was a showroom where an exhibition of fabric samples was held. Wholesale buyers came to showrooms to assess the quality of the goods and make a purchase decision. After a while, the direction went a little in the other direction - an exhibition with a parallel sale. Every self-respecting brand considered it necessary to open a showroom - a kind of club of branded clothing, fashion accessories for the elite.

In Russia, this already works according to other concepts: for example, there are studios where they sell goods according to the principle of territorial affiliation - clothes from China, Italian clothes, imported and domestic equipment, other goods. The European approach has not disappeared, but it has acquired new features. For example, a showroom of dresses is a great way to declare yourself to a little-known fashion designer, show your advantages, and tell about new collections. You can start acquaintance with inexpensive or luxury clothes and shoes in a pleasant atmosphere - the showroom store contributes to this.

How to open a showroom

Before opening a store, you need to think over a strategy: a well-designed business plan will save you from unexpected mistakes and provide a foundation at the beginning of the journey. It is necessary to decide on the assortment - maybe it will be a studio exclusively men's clothing, or maybe goods for the whole family. It is also important which wallet the assortment will be designed for. You should conduct an analysis of potential competitors and, based on this information, think about which unbroken ideas to use for opening.

What is needed to open

For successful opening showroom from scratch requires:

1. Premises. Necessarily spacious to accommodate everything necessary equipment... Business will fail without it. The idea of ​​creating it in an apartment in one of the rooms is suitable for selling to loved ones, and a stylish showroom for branded clothing will immediately attract attention.
2. Choosing a supplier or manufacturer. This must be approached with great responsibility, because everything will depend on the quality of the product. If there are crumpled rags hanging on the hangers with threads sticking out of them, then even the buyers who came for goods at democratic prices will run away.
3. Start-up capital. It is unrealistic to organize quality services without financial investments. From funds initial capital premises are rented, goods and furniture are purchased in the showroom women's clothing or other. If there is not enough money, then it is better to look at another, less expensive type of activity, or find sponsors. This option is not easy to implement, you need to have the gift of persuasion and interest the investor, to prove that the project should exist.
4. Interior. To create a true showroom atmosphere, finishing is a crucial step. The studios are distinguished by the sophistication of design; it attracts fashionable women who are ready to buy up all the fashionable clothes.
5. Employees. Passionate about what they do, knowledgeable about the products they sell, they contribute just as much to the salon's prosperity. Assistants must be chosen carefully.

How to arrange

Your own style is selected based on the concept of work:

• If it is assumed that the studio is open exclusively to wealthy buyers, then the interior must be appropriate, because furniture and accessories will be judged by an experienced eye.
• When working at a higher level with large clients, tables are installed in the room, on which magazines with photos of products are laid, space is allocated for models showing clothes.

How to register

The registration strategy does not differ from the standard business design. At the initial stages, when there is no access to a closed club for third-party buyers, official registration is not required, because As a matter of fact, trade in the premises does not take place, this is exempt from paying taxes. As you develop, you should be transferred to an individual entrepreneur or LLC, depending on your plans for the future.

Many people open their own business and want to have a profitable business that would bring not only money, but would be a joy. Today we will talk about just such a business option - we will tell you how to open a clothing showroom.

In fact, everything is quite simple, but you need to know how this business actually works with us. Let's talk today about the most important aspects that you will definitely have to face: selection and decoration of premises, search and selection of suppliers, purchase of batches of clothing, calculation of a business plan, determination of trade margins, return on investment.

Read our article carefully and you can avoid many of the mistakes beginners make. We will give useful tips how to make your business profitable from the very beginning, and how to quickly develop your business.

What is actually a clothing showroom

Many have already heard such a phrase as "showroom of clothes", but not many, they understand and perceive it correctly.

To begin with, we note that the "showroom" is a foreign concept and, in principle, it is clear that in literal translation this means: "showroom" - an exhibition hall.

The very concept of "showroom of clothes" came to us from Europe and there, this concept denotes a place intended to showcase new collections. Usually they are opened by manufacturers or their representatives - distributors, to demonstrate new clothing collections to wholesale buyers. It is not customary to use this premises for any sales at all.

Western clothing manufacturers first arrange shows of collections on fashion catwalks, and then invite distributors and wholesalers to the showroom, get a closer look at each "fashion creation", where wholesalers can understand and roughly estimate how much this product will be interesting and in demand by the end consumer ... Getting into the showroom of a fashion brand is usually not easy, because there are exclusive items on display. In order to get into the showroom of a well-known brand, you will need an invitation or a preliminary agreement, many years of experience in business partnership.

But the Russian mentality puts a broader concept in this phrase. We even have small stores open a showroom and can carry out direct sales there. retail buyers, and this is perceived as normal and familiar.

Large distributors, we also have their own showrooms, and usually invite them to visit their large and small wholesalers. Moreover, both models from the latest collections and models of past seasons can be exhibited there. In this room, it is quite possible to place your order right away.

In addition, we have young, still little-known designers, who also open their own showrooms and can carry out direct sales through them.

Here, it is also quite possible that a retail consumer can not only look at clothes in a showroom, but also try on a copy he likes, and then immediately purchase or order a product.

In our showroom, usually not exclusive models are exhibited, but quite massive copies that have already been copied from well-known foreign brands or created by a "factory fashion designer".

We use the concept of "showroom of clothes" much more broadly, and therefore, if you want to sell clothes, you may well open your own showroom of clothes, and we will tell you in detail how to do this below.

Choosing a showroom option

As we have already briefly described, in our country there are several options for a clothing showroom. Let's take a look at some of them that are best suited for small and medium-sized businesses:

• Showroom of original designer clothes from talented young designers;
• Showroom with samples of clothes produced at some domestic factory;
• Own atelier with a showroom;
• A small boutique with a showroom, where models of foreign brands purchased abroad or through online stores are presented for sale.

Each of these options provides direct retail sales, in terms of costs and profits, they are about the same. Separately, it is only worth highlighting the atelier, where the costs are slightly higher, but the profit will also be higher.

Step-by-step instructions on how to get started

Let's consider step by step how to open your own clothing showroom, where to start:

• First you need to decide on the showroom option (we have given above the 4 most common options);
• It is necessary to draw up a business plan;
• Then you need to register your business, but first you need to choose the form of registration - individual entrepreneur or "LLC";

It is important to know that an individual entrepreneur is responsible for his property and usually works without partners. The registration form "LLC" inspires more confidence in partners, allows you to attract additional capital co-founders, provides more opportunities for business development.

• Then you need to find suppliers or designers whose clothes you will sell;
• Select and equip your showroom;
• Sign contracts with suppliers, landlords and other partners;
• Hire the staff you need;
• Order a beautiful sign for your showroom and advertise.

Everything, in principle, the showroom is ready to open and receive buyers.

As you can see, everything is quite simple and it is quite possible to do it in one or two months. Let us consider further each of the steps given in detail, some of them have their own nuances, it is important to know and take into account them.

Business plan

When opening any new business, you need to clearly understand what and how you will do, what capital investments will be required at the initial stage, what income the business should generate in order to cover capital investments and operating costs, and identify and minimize possible risks.

Typically, a business plan includes the following main sections:

• A project summary, where you need to clearly spell out the main concept of your business;
• Marketing plan - analysis of the current market situation, that is, supply and demand in your city, approximate advertising costs;
• Organizational plan- an estimate of the costs of launching a project and an estimate of current costs (usually for the first month);
• Risk assessment - indicate and roughly estimate possible risks, think about how they can be minimized or insured;
• Conclusion - try to give preliminary assessment the profitability of your project.

We present a list of the most necessary costs when opening a clothing showroom:

• Business registration costs - 5 thousand rubles;
• Premises rental - 70 thousand rubles;
• Repair and decoration of the premises - 100 thousand rubles;
• Furniture, retail store equipment, technical equipment- 200 thousand rubles;
• Purchase of goods - 300 thousand rubles;
• The salary of 1 employee is 20 thousand rubles.

All together it turned out 695 thousand rubles. We have given approximate costs, it all depends on your idea and the location of the company.

How high the costs can be can be determined by comparing them with the approximate expected sales revenue.

Be sure to make your preliminary calculation of costs, if it seems to you that they are very large, then you can always save on something, for example:

• take used furniture and shop equipment in good condition;
• pick up a room not in the city center, but simply in a popular, busy area;
• rent a small area in a shopping or business center, it can even be in a walk-through corridor (see photo), note that this inexpensive option guarantees you a constant flow of visitors;
• make the first purchase of goods for the mass consumer, and not exclusive;
• buy first minimal amount clothes of various models of popular sizes in order to quickly sell everything;
• buy clothes from sales first - low prices will attract many customers at once, which is very important at the first stage, and the initial costs will pay off faster.

Our simple suggestions are sure to help you lower your start-up costs if you really need to save on opening and have a limited amount of funds.

Pay attention to calculating your margin, your product should not be too expensive, but at the same time, the proceeds received should cover running costs and enable the business to develop.

Important points

Having decided on the showroom option, you need to start looking for clothing suppliers. The easiest way is to go to the internet first. Look for sites or through social networks of talented young designers, browse the sites of famous Russian factories, browse the sites of online stores, "fashion forums".

Whatever scheme of showroom operation you choose, you need to view information in all directions, even if you are looking for suppliers in another segment, then this information will be useful to you - you need to know the main competitors by sight, and you need to be aware of the state of affairs in the clothing market in general.

If you open your business in a metropolis, then it will be interesting for you to visit ongoing exhibitions and fashion shows, they will help you navigate the latest fashion trends and acquire useful contacts, find new partners.

Garment factories and brands always have their own catalogs, order them, you will surely find something useful there. It should be borne in mind that large factories and fashion houses can set a fairly large volume of minimum deliveries, so working with them right away will most likely not work. First, contact small firms and online stores, it is easier and more convenient to work with them, especially in the first couples.

If you decide to work with foreign suppliers, then be sure to take into account that clothes from different suppliers and even in different batches can vary greatly in quality, so be sure to make small trial orders first. We also note that the delivery times for imported clothing are quite long, this will certainly have an impact on your trade turnover and the speed of promotion of your business.

A few words should be said about the premises of the showroom. It should be located whenever possible, if not in the central area of ​​the city, then at least in a popular crowded place. It can be convenient to be located next to a shopping center or a vacation spot, it is good if there are popular restaurants or cafes nearby (people like to visit such places and are more willing to shop), or not far from a business center (it will help to attract wealthy customers).

It is necessary to pay a lot of attention to the design of the room. It must be stylishly and interestingly decorated, people should be comfortable looking at the presented clothing models, it is necessary to provide for convenient fitting rooms and an ordering area. It is better to determine the required approximate area of ​​the premises in advance, many start with 100 sq. M.

Be sure to order a nice stylish sign, and the store name needs to be given a bit of attention too.

The furnishing of a clothing showroom should be comfortable and leave a pleasant impression on customers so that they remember your showroom and want to visit it again.

For a comfortable perception of stylish clothes, it is better to make the room light, for this, immediately provide for many additional light sources. Mirrors will complement the interior well. And it is better to make the tone of the interior light neutral or bright and memorable, depending on the style of clothing that you will sell.

In general, it is recommended to adhere to minimalism in the design of clothing showrooms, so as not to distract the attention of buyers from the most fashionable and sophisticated outfits. Soft seats and sofas will make the room more comfortable for clients, they will definitely appreciate it. Pleasant soft music and sophisticated aromas create a good atmosphere.

The arrangement and design of mannequins, racks with clothes should be approached with special care, because all the attention of buyers will be directed precisely to the clothes presented in the showroom.

If you are planning to hire salespeople, then in the selection of personnel, you should first of all pay attention to their taste, ability to understand fashion trends and select clothes for other people, as well as their friendliness and sociability. At the first stage, it is better to take 1-2 people and personally attend when visiting the first clients.

Well, if you make the opening of the show room an event - give a preliminary advertisement, arrange a promotion with discounts and gifts on the opening day, decorate the entrance with balloons or illumination. Make a “noisy presentation”. You can invite photographers, bloggers, press representatives, famous people. To create a festive atmosphere, you can arrange a buffet table, invite musicians.

Conclusion

Today we have revealed in detail the topic of opening a clothing showroom in our country. As you understand, our show rooms are somewhat different from foreign ones, since initially we put a slightly different concept into this phrase. Therefore, the opening of a show room has its own country specificity.

We introduced you to exactly how this business functions, talked about the most important subtleties that you need to know, offered various solutions to the most important problems that you will inevitably face. We have considered for you in detail the most important aspects: selection and decoration of premises, search and selection of suppliers, purchase of batches of clothing, calculation of a business plan, determination of trade margins, return on investment and, of course, the question of how to quickly promote your business. Be sure to make preliminary calculations of your business plan at the initial stage, this will save you from possible losses at the initial stage and during the implementation of your project, and will help to raise the profitability of your future business.

A clothing showroom is a business that brings not only money, but also pleasure if you are a connoisseur of beautiful and sophisticated things. We hope that our article will help you start your own business - open your own clothing showroom!

What is a showroom? This is a word that came to us from in English, literally translates as a showroom. But it turned out to be not so easy to figure out what can be called a showroom and what not.

In Europe, from where showrooms came to Russia, they are created specifically for buyers (wholesale buyers). They are created in factories and industries, and they show samples of things from a factory or manufacturer, the collections of which can be ordered. Such showrooms are direct from the factory or from the distributor (the company that buys things from the manufacturer and then resells them to small wholesalers). Moreover, such showrooms can be either with ready-made things, or only with their samples. How easy it is to get into such showrooms is determined by the popularity of a particular brand, so, for example, in showrooms famous brands there are queues and recording.

Showroom of fashionable clothes Russian realities.

There are similar showrooms in Russia. For example, "Li-Lu", which is a representative of many famous Italian brands.

But among the large Russian showrooms there is also a special specificity. So in some of them clothes can be purchased or rented not only by buyers, but also by famous people. For example, the showroom "New Berezka", which by its name is far from accidentally reminiscent of the old Soviet currency "Birch". Shop for the elite.

The second variant of show rooms, more common in Russia, is something like atelier shops. Here you can find clothes from small sewing companies and beginners. Most often, in such premises, clothes are both sewn and sold. There are also many similar showrooms, mainly fur and shoe rooms, in Russia there are more of those dealing with clothes. The designers of such showrooms often sew custom-made clothes. It is not easy to find such shops, they do not have bright signs, their addresses often change, but anyone can buy clothes there. By the way, sometimes several designers unite and create a common showroom. So on the Internet you can find the Ground-around showroom, which sells clothes of young Russian fashion designers.

There is one more version of the showroom. Namely, the showroom, which is located at. In such showrooms, you can buy either designer items or fashionable items brought, for example, from Italy, but much more low prices than in boutiques. It's quite difficult to get into such showrooms, for this you really need to have certain acquaintances and know the phone numbers of the sellers or the designer.

But sometimes it also happens that small, but completely ordinary clothing stores are called showrooms. They explain this by the fact that, for example, they are located in the very center of the city, but at the same time in a small alley and far from the main shops that are visited by shoppers. But, nevertheless, such use of the term showroom will not be correct. Indeed, in this case, it will be possible to call almost any clothing store a showroom.

For many girls, buying clothes is a "pill" for all troubles, an opportunity to spend time with benefit and pleasure, or just a way to relax. Everyone wants to look stylish, feminine and unique, and even save on the price at the same time, without losing quality.

For such young ladies, a way has been found - a showroom - a place where you can buy designer clothes much cheaper than in famous stores. What is its peculiarity, why is it becoming more and more popular and what you need to know before opening such an establishment? So how to open a clothing showroom?

The showroom is a place where the clothes of several little-known designers just starting their careers are exhibited. Hence, the prices are low with good quality materials and tailoring. So they try to advertise themselves, gain interest and become in demand.

With a good influx of customers and receiving recognition from the general public, they quickly become famous and open boutiques, but with different prices.

Most often, such studios are opened by stars - media faces, having previously promoted the future showroom on social networks through their groups with millions of subscribers. But common people such a business is within the power, the main thing is to first decide what exactly you are going to do.

The showroom is considered to be:

• studio in which samples of clothing from factories or manufacturers are exhibited for review and wholesale purchase;
• where you can order a unique costume;
• room with the presented assortment multiple designers for retail purchase.

The latter option is the most common in our country, and we will consider its discovery further. e.

Procedure

To open your own showroom, you will need to register your activity. This procedure includes several stages:

• and (receipt for, TIN, passport with copies, application for registration and);
• filing an application with the tax office.

Then we proceed to the technical part. Activities required for implementation:

1. Search for a studio and purchase of equipment;

3. Personnel (if necessary);

We will consider each stage in more detail below.

Showroom and equipment

There is no point in worrying about high traffic, unless you decide to rent a boutique in a shopping center. People should learn about your salon from each other, through social networks, from invitations and so on.

The most suitable premises for opening a show room is a small room or a studio apartment. Such an apartment can be found in advertisements for renting a dwelling, now many one-room apartments are specially converted into studios. You can select one of the largest rooms in your apartment, or you can rent a small building.

Indoors it is necessary carry out high-quality repairs. Some style must be traced. It is better to decorate the studio in light and calm colors, with many lamps, flashlights, paintings.

The color of curtains, floors, walls should match well. People with a good sense of style will come to you, and if they do not like the design, they are unlikely to want to come back here again, and even more so they will not recommend this salon to anyone.

The presence of comfortable furniture is a prerequisite for such an establishment. Upholstered armchairs, fashionable coffee tables, showcases, hangers, stands, mirrors, fitting rooms and other necessary attributes should be purchased immediately.

Cleanliness and order in the room, pleasant smell, calm music will create a good impression of your studio.

What is a showroom?

Product for the store

Several main tasks should be solved regarding the product:

1. Where can I get it?

2. What will the assortment be?

3. How to arrange the clothes?

Where to buy clothes?

Before looking for suppliers, you need to decide on pricing policy your showroom. There are several places where you can get stuff for a studio like this.

• Chinese sites offer things at very low prices, which can be resold with almost a 100% mark-up. If you do not know how to open a clothing showroom from China, then first you will have to make many trial orders to determine which store has the best quality items. Some Chinese suppliers send goods that do not match the pictures, differing not only in quality, but also in appearance.

Among the things from China, you can find very worthy and high-quality items, and as proof of this, a huge number of clothing stores are from there. Such an assortment is designed for a low price category and it should be understood that respectable people are unlikely to look into such a place.

• American sites offer original clothes from well-known brands with great discounts. But as a rule, on such sites you can find models from past collections. If your goal is to sell quality and well-known things, regardless of the latest trends in the fashion world, then these sites are for you.
• Outlets. Last year's collections with discounts up to 70%. You will have to travel to such places on your own and select the options of interest.
• Young designers. You need to search for them on thematic forums, in social groups and other places. The merit of their things is uniqueness, style and good quality... And since they are little known or unknown at all, then the prices for their clothes will be acceptable.
• Ready-to-wear factories. They work through catalogs and remotely. The prices are not high, the quality is good. But it is worth remembering that when purchasing from such factories, there is a minimum threshold. Manufacturers themselves set the money minimum for which you will need to purchase.

What will the assortment be?

The ideal option is the availability of a variety of clothes and accessories to it. Having come to your showroom, a client should be able to purchase not only a specific item, but a whole set. And pick up a handbag, a scarf, underwear and, possibly, shoes for him. And the client is good, and you are in the black.

The assortment should be regularly updated so that consumers do not lose interest in your store. When purchasing things, it is important to focus on what is fashionable. People will not want to take ugly things that have long gone out of fashion. For example, if tight trousers are in fashion, you should not expect a great demand for bell bottoms.

How to arrange?

It is important to keep order in clothes: everything should lie and hang straight. It is better to put new items on mannequins and then at the entrance people will see the latest arrivals.

Clothing showroom staff

You can work in such a studio alone. The main thing is to be well versed in fashion, to be able to combine colors, textures, shapes and even incongruous.

If you are confident in yourself and can easily say what is fashionable to wear now, and are ready for each client to choose a set that will favorably emphasize his best sides, while hiding the shortcomings, then feel free to open the showroom alone.

If choosing an assortment yourself is a problem for you, and you are far from fashion, it is better to find a companion who is well versed in clothes. He will select the correct assortment and monitor the quality of the fabrics. The designer himself can act as a companion.

Shop advertisement

Before opening, you need to make a presentation of your studio. You need to start with a few interested clients, serve them at the highest level, gaining respect, and they, in turn, will tell their friends about you.

In the same group, you should post information about the available product, new products, discounts. The same information can be sent by SMS or e-mail.

How to open a clothing showroom?

How to open a clothing showroom: a business plan with calculations

showrooms look something like this:

• Legalization of activities around 5000 rubles, 800 of which are state fees.
• Purchase of the first batch of goods about 100,000-150,000 rubles.
• Rent 40,000 rubles.
• Repair 100,000 rubles (if necessary).
• Furniture 50,000 rubles.

If you plan to independently go for the goods, then the flight costs will be added, the hotel - about 50,000 rubles.

To start the studio, you need to invest about 400,000 rubles.

If you want to sell branded clothing, then this amount will increase by at least a third.

Showroom profitability

One regular customer monthly spends on clothes from 15,000 to 45,000 rubles, and given that he can bring up to 5 new customers, it turns out quite a decent income.

Profitability, however, needs to do a good job of researching the market and finding generous customers, otherwise, the profit will go into negative territory.

Business nuances

The main problem of the showroom is the different understanding of its essence.

Some call this the place of clothing exhibitions with subsequent wholesale purchase, others are sure that this is a joint work of young designers, and still others believe that the showroom can be an ordinary boutique in a shopping center or a small shop on a busy street.

Second important point is the assortment. Chinese copies of famous brands should not be passed off as the original. Knowledgeable people will quickly understand the deception, and those who do not understand brands do not want to spend large sums on clothes.

If you are counting on wealthy clients, then the clothes presented in the studio must be appropriate.

Opening a showroom is not difficult if you are well versed in fashion and putting together a stylish set is not difficult. A small investment, a little inspiration, work on the interior, selection of beautiful, high-quality clothes and the studio is ready.

If things go well and the flow of clients grows steadily, you can think about, just do not forget to register your activity.

What is a showroom and how to open a truly profitable clothing showroom, you can find out in this video instruction:

In the modern world of fashion, you can often hear the word "showroom", which is not entirely familiar to the domestic buyer. This term has several meanings, so it is not always possible to understand what exactly is meant by this concept. So what is a showroom and how is it different from a regular clothing store?

What is a clothing showroom

The English word "showroom" means showroom. The original purpose of these venues was to display various models of clothing. In addition, this is where designers and manufacturers met with wholesale buyers and clients from major brands.

In the first showrooms, not only fashionable clothes were presented, but also cars, various accessories, furniture and other goods.

V modern concept the showroom is associated exclusively with clothing, samples of which are presented in the hall.

In Europe, large buyers, after getting to know the new collection, make wholesale orders, and for individuals there are two options to purchase a designer item:

• halls where ready-made clothes are presented, which can be purchased locally;
• halls with samples of collections, where a thing is prepared for an exclusive order from scratch.

As a rule, such halls are places with limited access, which can be accessed only by recommendation and prior request. Kudos brand causes the difficulty of access to the showroom. In most cases, a visit requires a brand club card and an appointment for a fitting, which can be carried out several weeks in advance.

In Russia, the specificity of such stores is somewhat different. These are small salons that showcase the collections of several medium-sized clothing brands or aspiring designers. Most of the garments are presented in a single copy. Having tried on the item you like, you can purchase it on the spot.

How a showroom differs from a store

The biggest difference is limited access. If ordinary shopping centers everyone can visit, the showroom is a closed place. It can be opened on the outskirts of the city, in an apartment, without any signs and outdoor advertisements - and still people will tend to come here. They learn about their existence exclusively from each other.

There are very small salons that specialize in the supply of clothes from international designers from abroad in small quantities. Delivery is carried out by prior order, so the assortment in such places is very small. However, at the same time, you can purchase a branded item that will be not only of excellent quality, but also of a unique design.

How to open a clothing showroom from scratch

A successful business from scratch in this direction consists of three components:

• premises;
• start-up capital;
• social connections.

If you do not have the opportunity to rent a room, you can open your show room right in the apartment, simply by allocating a separate room.

The amount of start-up capital depends on the method of work. For example, when shopping, you can pick and go to get things yourself. This will significantly reduce costs, which is a powerful argument when starting a business from scratch. You can also negotiate with several suppliers who will deliver the clothes for sale. This method of starting and running a business is a time saver.

There is the option of concluding a wholesale contract with a specific brand. So you can arrange the delivery of goods without the need for a personal visit. You can view new collections, choose the ones you like most and make a large order on the Internet.

Social connections are critical to growing a business from the ground up. Acquaintance with a certain contingent of people who purchase exclusive clothes not only for pleasant entertainment, but also for work is the main condition for success.

Creation marketing plan is an important part of opening a showroom. When creating a business from scratch, it is extremely important to be able to generate consumer interest in your work.

If you do not have friends in the bohemian sphere who can promote your salon using word of mouth, you should take care of effective advertising that will give future customers all the benefits of buying a new wardrobe in your salon.

Therefore, before opening your brand clothing showroom from scratch, you should clearly define the correspondence of opportunities to your goals. Step by step plan working with a sober assessment of the existing risk is a guarantee of business success.

Room decoration

How your showroom will be decorated directly depends on how much showroom turnover you can provide. When decorating, you should take into account which group of clients you plan to target.

If you are going to work with a narrow circle of people who will place orders for branded clothing from catalogs, you can get by with a room in the house without special decoration.

In the case of choosing and purchasing goods in bulk, you need to provide a place for storing things, as well as their demonstration. There should be a place to inspect and try on outfits. In this case, the conduct of work should be equipped with mirrors and other necessary accessories, provide a stylish design of the room.

And in cases where a business from scratch is focused on concluding large transactions, you need to take care of creating special comfort for customers. A comfortable sofa or armchair with a coffee table, where you can open and browse catalogs over a cup of coffee, a podium to showcase collections - these are the necessary attributes for doing work of this scale.

The name speaks for itself - you have to be able to create a spectacular show from a new arrival of goods and present them to customers in the most favorable light.

choice of taxation system

If you are planning to start a business from scratch, you should carefully study all the options for doing it.

Opening a clothing showroom has a great advantage - you can start working without official registration and paying taxes. This is due to the fact that the showroom is not considered a place of business due to the lack of free access. But, successful business should imply a gradual expansion of the clientele and staff in the future, which means the need to register as an individual entrepreneur or LLC. You can do it straight away, starting from scratch, or take advantage of the tax break and just try your hand at first.

You can pay taxes depending on the turnover of the showroom, or carry out a flat fee, regardless of income level.

This choice should be made at the outset, based on your goals and customer orientation. In the future, you can change the tax system, but if you make the right choice from the very beginning, it will save you time and money.

Building your own showroom from scratch takes a lot of creativity. Now all over the world there are many shops where you can buy clothes. Your task is to prove that you are among the best.

• If this is a business from scratch, it is important to be able to correctly understand the details of the work, reducing the number of errors to a minimum. To do this, you should carefully study the market and determine the main advantages of the best, among which, for example, the showroom "Mirrors" is one of the most famous clothing salons.