Some (about one out of a hundred who are keen on the idea) decide to jump into this pool. Most often by buying an already operating store. I will consider the issue of buying an already operating business later, but for now let's stop at the opening of an "Island" format store (in a simple way - a tray). The area of such a Klondike, as you might guess, is limited by the amount of rent. Most often only 5-10 square meters. So, we want to open "The Island" (this term is more euphonious than a tray - looking with a drag at a girl, casually declare - "I have a store in mall, small - an island "- is better than" I hold a tray ".
1. To begin with, what to trade. There are a lot of shopping centers, wholesale markets, online stores in the city. An "idea" is like a diamond, you have to find it. And if you find a real USP (unique selling proposition), then there is already a guarantee of success. Not 100%, but let's say about thirty. The peculiarity of retail is that even if you sell mink coats half the price of the market, there will be no sales right away. And they will not be long. 1) they will not know about you; 2) those who know will be afraid to buy "why is it so cheap"; 3) those who want to buy - will hold back the money (this winter I reach the old one, and then I will buy it) and so on ad infinitum. Hysterical "SALE" and "80% discount" on the windows will not help much - now it only works for brands. A good USP can be based on Maslow's pyramid of needs (as increasing: food, apartment, clothes and shoes, medicines, educational services etc. up to souvenirs, easels, violins and Stradivarius drums).
Alternatively, you go to the USA or China (preferably Guangzhou) and go, see, choose. But this is the way of serious investments - with the amount of 2-3 million rubles, which you are also ready to freeze for a long time (delivery 2-4 months, sometimes more).
Bad luck? We want to try right away - palm trees from a dream are pricked in the back with sharp leaves. So - let's list the options "what to trade":
1.1. We are looking for something new in China, we bring it, we open up. Requires investment, plus the time and costs of the organization.
1.2. We wander on the Internet in search of cool wholesale Moscow firms, look at the assortment, wander around the shopping center (shopping center), compare, again look at the range of wholesalers. We choose. There is, of course, no uniqueness.
1.3. We buy a ready-made business. Quite realistically, but there are two options: a) you can buy a working theme at a high price b) you can buy cheaper something that will go bankrupt with you. Consider the value of a business as a turnover for 4-6 months (of course, adjusted for profitability) for a point operating in a small plus. So, a store that makes 200,000 in turnover per month will cost 800,000 rubles-1,200,000 rubles, including equipment, inventory balance (count it at purchase prices), lease agreements, etc. If cheaper is a reason for checks, more expensive is also not good. In general, as I said above, the topic is complex - it will be considered separately.
1.4. Franchise. Requires investment, but we immediately get a) a brand, often well-known b) a single supplier c) help in organizing. Previously, the franchise was a utopia, now there are many interesting ones. I myself sometimes look for them on www.beboss.ru There, for example, there is Sunlight - a worthy topic.
2. We decided on the product, found what we like. Now let's calculate, this will have to be done regardless of the decisions in paragraph 1.
2.1. Rent. You are standing in a shopping center, 10 square meters. Those. of your expenses - at least 4.500 rubles. x 10 = 45,000 rubles. rent per month. But the rate of 4.500 has long been gone, "this is fantastic", so focus on 65,000 rubles. In places like Mega, and indeed top shopping centers, rent for the "Islands" is 10,000 rubles. per meter, i.e. your amount is 100,000 rubles.
2.2. Sellers. Robots have not yet been invented (and they will probably cost a lot), and slavery is prohibited (unfortunately). Those. finding and hiring sellers is an objective reality and a necessity. Your outlet requires 30 work shifts per month for 12 hours (from 10-00 to 22-00). This means that there are at least two sellers. How much will you pay? Well, as everywhere I don't know, focus on 1,000 rubles per shift. It's minimum. I would even say 1,200 rubles. In total, 36,000 rubles per circle. in addition to rent, it is tax-free. Previously, sellers used to be taken as individual entrepreneurs - but since 2013 taxes on them have seriously increased. From taxes you will have - taxes with payroll, UTII or% of simplified tax from turnover. Feel free to mortgage 20,000-25,000 per month.
2.3. Office and warehouse. It is inherent in goods to be sold. Moreover - good product sells quickly, bad ones are not sold at all.
As ancient as life itself, the Pareto rule is in practice. Your 100 or 1000 items of goods will not be sold at once - the most popular and interesting will quickly go away, the rest will freeze and sales will fall. This means that it is necessary to plan in advance the renewal / maintenance of commodity balances. Where will you store your wealth? It is clear that the requirements for the premises are determined by the product - industrial vacuum cleaners are one thing, jewelry is another. Suppliers will bring the goods, they need to be capitalized, appraised, and price tags printed. So either a warehouse (which is less common), or just an office (which is more common). You can, of course, at home - but this is not an option.
2.4. Accounting system. Ordering goods to a supplier is an intimate and exciting process. To say "drop by the store and take what has sold" is a pleasant option, but unrealistic. Especially if the supplier is in Moscow. Those. you need a) a computer, b) a program (Excel will not work here, you need to receive goods, write off sales, control balances). The best option, of course, is 1C 7.7. You can even 8.0, if you have money - but it’s already gone a lot. So we add a laptop (10,000 rubles) and 1C (15,000 rubles). In general, 1C TIS 7.7 is better. + URIB (distributed database management) - but this is already deep in the development perspective. We will also mention a printer for printing price tags and invoices, and Internet access - for work (if you rented an office).
2.5. A legal entity with a current account (most likely an LLC) is 15,000 rubles. Immediately discuss with the bank the installation of a payment terminal - now 50% of buyers with cards. Moreover, the cards allow you to spend money without interest, but interest is charged to withdraw from ATMs, i.e. the strategy to save on the terminal in the form of "go simulate and buy" will not work. SKB Bank requires 25,000 rubles. for installing the terminal - laughing, we go to Bank24ru and get the terminal as a gift to the current account. I also installed terminals for free at MDM Bank and Sberbank.
2.6. Outsourcing bookkeeping. Find a friend - everyone has an accountant's acquaintance, and while your turnover is small, 5,000 rubles. a month is enough.
Phew ... tired. We were left with the choice of a place (I deliberately do not designate it as a priority - there are many nuances. The place is important, but not primary in the sense that all the best places are not for you, unless, of course, dad is not the owner of this shopping center, but there is always a choice from what, so it's not scary). Further inventory and assortment; lease agreement, selection and purchase of equipment (with a design project of course).
But this is all in the next issue of "Point of Sale for Dummies" :)))
UPD. If the topic of the work of retail outlets is interesting - I will write - a look, as they say, from the inside. So add as a friend and leave comments to identify interest in the topic.
While there is no interest, well, figs with him - there will be interest - we will return the topic.
Probably, everyone at least once (and most likely even more often) thought about opening their own business. For a start, a small point of sale is enough, and then, as they say, time will tell. As a rule, not many go beyond these reflections. But for those who want more, we decided to talk about the most affordable option - this is an island in a shopping or business center. The area of the island is usually 5-10 square meters, and it is not necessary that a larger island will be more expensive, much depends on the location and lease term. The island itself as a place of sale on the territory of a shopping center (mall) or business center (BC) is one of the best options for starting your own business, which is why it is so popular. Walking through the shopping center, you may not see some brand store, but it is impossible not to notice the island, because it stands in your way.
And yet, in order not to lose sales data, track the most popular positions, protect yourself from theft and quickly carry out inventories, we advise you to install an automation system at the very beginning. For example, Poster can take 15 days to understand how such accounting systems work and what they are for. And now more about the islands themselves.
What do they sell on the islets?
The islands can be roughly divided into two types: located in a business center and a shopping center. The types of services and goods that you will offer, in one way or another, depend on the type of center. Below we will describe in more detail what business centers and shopping centers are, their classes and types.
Which business is best for you if you are considering an option with a business center:
Coffee shop, bakery and pastry shop
Printing services, fast photo printing and press sale
Sale of batteries, small household goods
Tobacco kiosk, hookah accessories and e-liquids
For Shopping center the list is much longer. Try to focus on the sale of goods that are not in the hypermarket inside the shopping center or the assortment of which is very narrow there:
Fresh juices (freshly squeezed juices)
Decorative or craft sweets: chocolates, cakes, candies, etc.
Coffee to go
Wallets, belts, bags and hats
Accessories for smartphones and tablets
Perfumery
Fan attributes (football, hockey, etc.)
Watches, knives, flashlights
Jewelry and bijouterie
Postcards, gifts, gift wrapping
Print on T-shirts, mugs and instant photo prints
Souvenirs (if the shopping center is near the train station or in the tourist area)
Pet goods (not every shopping center has a full-fledged pet store, but even if there is one, then remember that you need to buy food by weight or a treat for your pet, a person may already at the exit when he sees your island)
Tobacco, cigarettes and everything for a hookah
Electronic cigarettes and accessories
A separate item can be highlighted cosmetology services:
Express manicure
Massage chairs
Express haircut
Extension of eyebrows and eyelashes
But for such islands, there will be few basic showcases, separate mirrors, lighting, armchairs will be needed, which means that more initial investments are needed. But the accompanying sale of cosmetics will be a big plus, which will significantly increase revenue.
Buying a ready-made island
It can be either a full business or a lease assignment. A good option for a start, but in any case, you will either overpay for a working point (compared to opening from scratch), or buy it cheaper, but this point may go bankrupt already with you. Also, unpleasant situations may arise when the lease of a point is assigned to you. For example, you want to open a take-away coffee shop in the foyer of a business center, where there is already a coffee maker that gives you its established audience. It looks tempting, but in reality it may turn out that they give you their place, and literally a week later they open a new island next to you, and this audience returns to them. To avoid this, write everything down in the purchase agreement and in the lease terms, if possible.
Islet by franchise
A good option for retail or food service outlets. Requires a little more initial investment, but you get:
famous brand, recognition;
reliable supplier;
ready-made business plan;
assistance in starting a business.
You can read more about opening a franchise business using a cafe as an example in our separate section.
What kind of business centers are there?
This information will come in handy when you look at rental advertisements or when working with real estate agencies. All business centers are divided into three classes: A, B and C. Not so long ago, types B + and C + began to appear in the descriptions, when landlords want to emphasize the improved characteristics of their center. There is also category D, which is common only in small towns (population around 100,000). Such business centers offer potential tenants only "walls": no infrastructure, you need overhaul, the famous corridor-office layout, which is extremely inconvenient for many tenants.
Most often, there is simply no place for an island as a point of sale, although for a certain type of business the audience of such centers is quite suitable. For example, you can sell newspapers, small household goods, batteries and similar goods there.
What is the difference between the classes of business centers?
1. Class A business centers:
usually located in the central part of the city;
have a convenient entrance, guarded parking (one parking space per 100 square meters of office space) and a separate underground parking;
there must be a public transport stop nearby;
repairs according to international standards;
centralized air conditioning and ventilation system;
reliable round-the-clock security;
designed for top companies in a city or country.
2. Class B business centers:
most often located around the city center near metro stations;
the presence of an open guarded parking;
high-quality interior decoration;
good repair;
communications in full;
individual air conditioning;
designed for medium and small businesses.
3. Class C business centers:
located in residential areas or far from the main thoroughfares of the city;
finishing is a cosmetic repair carried out by the owner of the building or the tenants themselves;
scattered communications;
unguarded parking;
low rental prices, as a rule, are of interest only to small firms.
What kind of shopping centers are there?
Shopping centers differ in concept and specialization.
Universal shopping centers. They offer the widest possible range of goods and services. Ideal for different types islands, the main thing is to study competitors and traffic in order to correctly calculate the payback and feasibility of opening a new outlet.
Specialized shopping centers. Engage the audience through a wide range of products in a specific category. This narrow focus may pose some risk. Choosing the type of business, what to sell or what services to provide, you only need to focus on the specialization of the shopping center. Most often, such centers are formed on the basis of chain stores of electronics or building materials - this is a popular phenomenon for cities in regions with a population of 300,000 to 1,000,000 people.
Such shopping centers can be designed both for ordinary buyers (retail) and for professionals, which means that in any case there will be traffic here, which gives additional stability to the business.
Fashion Centers where clothes, shoes and accessories are sold. Their plus is that they are located in the central part of the city and provide targeted traffic even with small areas. V major centers fashion assortment is important: the more different boutiques, the more diverse the audience.
TRK(shopping and entertainment complexes) - almost the same as universal shopping centers, only a large lease area falls on places for leisure, entertainment, sports and recreation, including active ones.
How to find a place?
Here's our quick plan of action to film the isle in the mall:
Make a list of the most popular shopping malls (as an option - in descending order of traffic in order to start searching in less popular malls at the end). The priority is to find a good location in a popular center.
Bypass the selected shopping centers, looking out for not only free, but also occupied places suitable for your type of business, with good visibility of signs, shop windows and stable traffic. The best places are near the entrances, but they are usually more expensive.
As you go around, you need to find out the contacts of the administration.
You need to find out the rental price. Some owners or managers may want to arrange a personal meeting and call the office to talk. Often such issues are resolved individually, depending on the area of the future island and the lease term.
Decide which point you need: "wet" or "dry" (with or without running water). For example, if you are planning to open the cup, this is a very important point. Imported water is expensive and is constantly in short supply. It is needed not only for drinks, but also for washing dishes, appliances and equipment. Any occupied places can really be "killed" by offering a higher rent, the main thing is to understand how profitable it is. It is possible that the lease on the occupied location is already coming to an end, and with the help of a minimum increase in the fee, you can take it back.
On average, the market has a minimum rental period of 6 months. Few of the landlords will agree to a shorter period, so it will not work to "try" the business and understand whether it works in this place. Be sure to keep this in mind when drawing up your business plan.
Equipment - new or used?
To be honest, it is very difficult to find a fully working and modern version on the market of used equipment for islands. In addition, you will have to re-assemble it, and it is not a fact that it will look as good as you imagined looking at the photo in the ad. In addition, you need to select showcases for your product group, purchase volume and assortment. One of the most popular designs for shopping islands is rectangular showcases with high corner elements (cabinets, shelves). If you are considering buying used items, then choose counters with a large number of height-adjustable shelves. So it will be much easier for you to adapt showcases to the desired product.
Not any ready-made island pavilion will fit the rental conditions at the chosen location. Be sure to select designs for the requirements and general norms BC or shopping mall.
How much does it cost to open an island in a shopping center
What do you need and what costs await you when you open an island in a shopping center:
Rent of an island in the shopping center. The average area of a point is 10 square meters, then there is a calculation from the price per 1 square meter: if for Moscow it is from 6,000 to 10,000 rubles. (Kiev - from 2000 to 4000 UAH), then in large regional cities these figures will be at least 2-3 times lower.
Staff. The outlet must work while the shopping center is working, which is 30 work shifts 12 hours a month (working hours - from 10:00 to 22:00). You need at least 2 people who will receive from 500 to 1000 rubles. (200-400 UAH) per shift. Then everything is calculated individually.
Tax... For Ukraine, this will be 5% of the turnover with a single tax plus a monthly ERU, for Russia - taxes from the payroll, UTII or a percentage of the turnover under the simplified system.
Office or warehouse. The goods need to be stored somewhere, because all products will not be sold at once and together. First, you will realize that you are selling faster and more, the rest of the product will freeze and overall sales will drop.
This does not mean that you need to keep only the most popular items, you just need to buy more of them and bring them up as needed, and stocks should be stored in the warehouse. The requirements for such premises depend on the type of product: the same room will not work for chocolate and jewelry. In addition, when suppliers bring goods in, they need to be capitalized, appraised, tagged, delivered, etc.
A small warehouse or just an office (which is much more common) within walking distance from the point of sale is ideal. You can, of course, do everything at home, but this is rather a temporary solution.
Accounting system. It is needed to process deliveries, add new items, draw up reports for the tax office, maintain cash shifts, take inventory, print fiscal receipts, etc. It is best to consider inexpensive so that you can see how sales are going at your point at any time , and control the entire workflow.
Bookkeeping... Perhaps, the best way- outsource it: find the right person through colleagues, acquaintances, or trust the agency. For small turnovers of a small business, this will be enough, and you do not have to delve into and waste your time. When starting a project, expect about 5,000 rubles. or 2500 UAH per month.
Don't be afraid to start your own business. Alternatively, think and take a closer look at what is missing in the mall where you spend the most time. Perhaps your first business is just around the corner.
Anything happens in life. If suddenly a person has lost his job, then you should not despair. Now there are many different ideas for creating your own business. For example, if you open point of sale on the market (at least a small one), approaching this issue competently, this will give a person a constant workplace and stable income for a long time. In other words, even if someone does not have experience in this area, it is still worth trying this, in fact, an interesting type of activity. It's best to start small to reduce risks. After all, it's never too late to expand your business.
Of course, in order for a business to start generating income, you must first think about everything well, and then put a lot of work into it. The owners of a successful business were also initially inexperienced and started with a small trade, but patience, hard work and skill brought them fruits in the form of stability and prosperity. A huge plus in running your own business is independence from the employer.
How to decide what to sell in a store
To open your point, you need start-up capital. If it is not there, then you can take a loan. But, before you run headlong into the bank, you need to decide which market will be in trading place... Everyone knows that there are food, clothing, construction, automobile, mixed and other fairs.
After the market has been selected and, accordingly, the approximate category of the product (it is impossible, for example, to sell spare parts for cars in the clothing market), you need to study what is most in demand among the population. You also need to take a closer look at whether the traffic in the chosen place is good (there is a sufficient number of buyers), what kind of product is missing, you need to study the prices and, turning on your intuition, already determine what exactly will be sold in the planned store.
That is, in order not to burn out, it is necessary to do a deep marketing research.
An important point is what is close to the market, how popular the place is.
It is better to sell a product in which the person is well versed. If, for example, someone has a pharmaceutical education, then you can. Or the person has extensive experience in construction organization- then the best option for him would be to open a point in the construction market. A safe and inexpensive option is the food point. That is, even if the market is new and has not yet gained popularity, there will still be no problems with the clientele. For example, if you open a mini-cafe, then the sellers themselves will eat in it.
After carefully segmenting the market and deciding which product will be sold, you need to start looking for wholesale suppliers whose selling price is low and the quality of the product meets high requirements. That is, using the Internet, newspaper ads or other methods, it will be necessary to study in detail many manufacturers, negotiate with them and see samples of what they offer. Only after analyzing everything well, you can make a final decision with whom to cooperate. In doing business, this moment is almost the most key factor affecting the success of the whole business.
Back to the table of contents
Necessary information to open any outlet
So, regardless of which market is chosen and the product that will be sold, there is a basic set of rules that any novice businessman needs to know. After making the final decision, you need to contact the market administration and find out the conditions for renting premises. It should be noted that in each market they may differ from each other, especially with regard to prices for rent. The premise at the first stage can be taken not entirely, but, for example, half of the pavilion.
Then you will need to officially register your business. For retail the most profitable is UTII, or the patent system. Until the deal gets off the ground, it’s best not to hire a large number of salespeople initially, as paying the salary will be difficult at first. Therefore, one assistant will be enough. Working on your own can save you tax money.
Naturally, important point is the design of the point in such a way that it matches its format. Availability of various advertising banners, brochures, business cards, a varied assortment of the store, promotions and bonuses - all this will attract a buyer. He tends to return to where he was treated carefully. The goods must be stored in dry and ventilated rooms, otherwise it can become damp, moldy - this will definitely scare the buyer away.
The profitability of the store for each individual case will be different. But approximate calculations can be made. For example, for a large product, experts advise to mark up no more than 20-30% of the purchase price. You can bet 100% on a smaller product. The payback will depend on how much is paid for the lease of the premises, on the product itself, since it can be of such a format that in some season its sales grow, and in some season it may fall. And also from other equally important factors. On average, a small outlet pays off in approximately one year, and a larger one in two years.
The information is relevant for those who are planning to open a store in Russia, Belarus, Ukraine, Kazakhstan and other CIS countries and the world. All the features of launching an enterprise are universal for different directions.
In this article, we answer the following questions:
- How to open a store from scratch and how much does it cost?
- Which new shop profitable to open?
- Where to start, what do you need, how to arrange the documents and equip the store?
- How to attract buyers and get a stable profit?
: Finding a market niche
Winning option- choose the type of products related to your professional skills or hobbies.
For example, a person who understands technology will be able to organize its sale, correctly assess the needs of customers and know how to present this product. Beauty and clothing stores are traditionally run by women who are passionate about beauty and style. It is easier to form an assortment and set up work with those things that you understand.
If you approach the choice of direction purely for reasons of commerce, then you should open an enterprise of any type that is in demand in a certain place. If there is no place to buy pasta in the residential area after nine in the evening, the best solution- own 24-hour grocery store.
The nuances of opening a store, or factors to consider when choosing a market niche:
1. Seasonality of business. Many types of goods sell better in a certain season ( winter clothes, some sporting goods, etc.). Decide on the seasonality of your business and think in advance about ways to get money in the "off-season".
2. Competition. When deciding on the type of product, it is important to choose a location without direct competitors nearby. Or offer the buyer something that the competitor does not have.
For example, adjacent to expensive boutiques in a shopping center, it is worth offering a good range of youth clothing and accessories at a low price.
A grocery store near a supermarket cannot survive with the usual assortment. It is better to specialize in the sale of confectionery, meat, household essentials, etc., that is, to narrow your niche.
3. Be very careful with ideas., which have no analogues. On the one hand, such a business, in the absence of competitors, will receive the maximum profit. On the other hand, the lack of competition may mean that there is no demand for such products.
Step 2: store name
It is necessary to start preparing for the opening with the name. This is a trifle that should be taken care of in advance. When making a business plan and planning expenses, be sure to consider the sign. And its cost directly depends on the name.
The main requirement- the adequacy and attractiveness of the name. It should explain to passers-by what is being sold inside. If you want to take the original name, then add specialization to it (grocery, construction, clothing, etc.)
Step 3: Business plan
If you are not sure whether it is worth spending time on it, drop all doubts. This step by step guide, how to open your own store, plus an extra opportunity to look at the business from the outside: assess the risks and benefits.
Mandatory points of the business plan
- Summary(where the company is located, what it does);
- Market and competitor analysis;
- Organizational moments(registration of the enterprise, obtaining the necessary permits and licenses);
- Marketing plan(how you will drive sales, what kind of advertising to use to attract and retain customers);
- Assortment and pricing(what categories of goods will be presented, their cost, brands);
- Production plan(arrangement of premises, communications, division into zones);
- Technical base(equipment, manufacturers from whom it is profitable to buy);
- Organizational plan(personnel and work schedule, salary level);
- Potential risks and how to deal with them. This paragraph implies a description of the "pessimistic" business development option. A strategy prepared in advance will help to cope with possible difficulties;
- Financial plan(how much money will be required to open a business, calculate the potential profit, calculate the payback).
Step 4: Find a room
Own space for a store is a rarity, therefore, in planning we focus on the rented area.
Common placement options: the first floor of a residential building or office building, a space in a shopping center, a detached building. The last option is the most expensive and not always advisable.
The best place is on the "red line", that is, overlooking a road with high traffic. Whether in a residential area or in the city center, this is the perfect way to get “random” shoppers who just walk by. Below are the basic conditions for choosing a location, or where it is best to open a store.
Availability... No confusing lanes on the way to the establishment, it should be easy to find and easy to see from afar. Huge pluses - the presence of nearby parking, advertising signs.
Positioning(orientation of the placement to the clientele). Different locations are suitable for each type of product. Small grocery outlets are popular in residential areas, souvenirs - in entertainment centers, luxury goods are best sold in the city center, stationery - near schools, universities, business centers.
Correctly selected area of \ u200b \ u200bthe room... The space must be used rationally so as not to overpay for extra square meters. But some businesses require a lot of space.
For example, 20 sq. M is enough for a small boutique of gifts and souvenirs. m., a clothing store with fitting rooms will need at least 40 sq. m. The area of the retail space ranges from 20 to 100 square meters. m. depending on the selected type.
Adequate rent corresponding to the price level. For example, expensive space in a shopping mall is unprofitable for a thrift store. On average, the rental price is $ 8-11 per 1 sq. m. in residential areas and remote places, $ 15-20 per 1 sq. m. - in the center.
An important nuance- it is worth paying rent for six months or a year in advance (this will go into capital investments) in order to ensure the work of the company in the first months, until the trade begins to bring a lot of income. Otherwise, with a frantic monthly search for money for rent, there is a risk of going broke.
Step 5: Arrangement and renovation of the premises
You need to rent an area and start arranging the site before receiving most of the permits. Most of the authorities in the package of documents require a lease agreement, and also check the readiness of the premises for work.
Store room requirements
Mandatory conditions for all trading floors:
- An evacuation plan, fire alarm, fire extinguishers;
- Availability of heating, electricity, air conditioning, running water(not necessarily for all types of sales, important for food);
- When repairing in the process of finishing, painting, cladding, use moisture-resistant and easily washable materials. The floors must be level, without cracks or potholes;
- Compliance with consumer rights... This includes checkweighers for grocery outlets, the presence of a complaint book and a consumer corner (sales rules, contact details of the company, etc.);
- The layout of the space should be simple for the buyer, not hampering movement in the hall.
Placement permit and when to get it
This certificate should be obtained prior to commencing repairs. This is a kind of expert assessment of Rospotrebnadzor on whether it is possible to start sales in the chosen place.
If the site is not suitable in many respects, then the money for repairs will be wasted. It takes 2-3 weeks to get an expert opinion. When contacting a special law firm, the cost of registration will be $ 150-160.
On average, redecoration and decoration of premises with an area of 50-70 sq. m cost in the amount of 1500-2000 dollars.
Step 6: Business registration
What documents are needed to open a store? First, officially register your business. The simplest option is an individual entrepreneur, it is faster, cheaper and less hassle with accounting.
But, for example, only an LLC with an authorized capital of at least a million rubles can sell alcoholic beverages.
How to open an IP for a store
A certificate of registration of a legal entity must be obtained at the local tax office at the registration address. It is worth deciding on the taxation system in advance (OSNO, STS, UTII).
Documents required for tax
- Your passport(for foreign citizens - a passport) and TIN. If you do not have an individual taxpayer number, it will be issued along with the certificate, it will take 4-5 days more;
- Application form R21001 (For Russia)... One of the important points of the statement is the choice of OKVED codes. They may be different for each type of store, but a general subsection for all: 47 - "Retail trade, except trade in motor vehicles and motorcycles". It is recommended to choose as many suitable codes as possible so that you do not have to worry about “pre-registration” later. Extra codes do not affect the activity in any way;
- Receipt confirming payment of the state fee ($ 12);
- Application for the transition to a simplified taxation system if it suits you. Otherwise, OCH is written by default.
The tax office issues a receipt for the receipt of documents. In five days, the application will be considered, with a positive answer, the entrepreneur receives a certificate of registration with the tax service and an extract from the USRIP (Unified State Register of Individual Entrepreneurs).
Together with them, they issue a notification about the assignment of statistics codes from Rosstat, a certificate of registration of an entrepreneur in a pension fund at the place of residence, a certificate of registration with TFOMS. Otherwise, you will have to issue these certificates separately.
After that, you need to open a bank account and make a seal (up to $ 15). The presence of a seal for an individual entrepreneur is not necessary, usually a signature and a mark "B / P" ("no seal") is sufficient.
Other documentation
Conclusion of Rospozharnadzor... To obtain, you need an application, a certificate of registration of an individual entrepreneur, a BTI plan, an agreement on the lease of commercial space, an insurance policy for the facility, documents on the installation of a fire alarm.
One of the employees must undergo fire safety training and take on the responsibility of the supervisor to comply with it.
Sanitary and Epidemiological Conclusion from Rospotrebnadzor... In addition to the basic certificates, you need a building sanitary passport, medical records of employees, contracts for disposal and disinfection, product quality certificates.
The opening of this enterprise is most often associated with the purchase and registration of a cash register with the Federal Tax Service. For this, documents on the opening of an enterprise are already needed.
Remember that electronic control tape the one protected on the device must be changed every year.
The sign also requires permission from the authorities local government.
Self-registration of documentation will cost about $ 100, when contacting special intermediary firms, you will have to pay from $ 500.
Step 7: Select Suppliers
The main selection criteria:
- Experience and reliability, reviews of other buyers;
- Range... The most convenient supplier - from which you can buy as many different products as possible. Pay attention to recognizable products famous brands they sell better;
- Convenience of calculations... Various bonuses, discounts, deferrals. It is difficult for a newcomer to find a supplier who will agree to provide products with a deferred payment. However, it is worth trying to negotiate according to the "50/50" scheme, you pay for some of the goods immediately, and some after the sale.
You should look for suppliers on the Internet, newspapers and magazines, at industry exhibitions.
Step 8: shop equipment
Common equipment items for all types of shop:
- Shelves, counters, showcases - about $ 700. Good producers - Mago, Neka, Rus, Fabrik Art;
- Unpretentious reception for dispensing purchases - $ 150-300. Showcase Plus, "Commercial equipment";
- Cash register - $ 150-250. Orion, Mercury, Elves-MK.
Total minimum investment the equipment will amount to $ 1200.
Important point- connecting the possibility of cashless payments (acquiring), this will increase the number of customers and reduce the risk of collision with fraudsters. You need to contact the selected bank, where they will formulate the terms of cooperation (mainly the amount of bank commissions) and install a pos-terminal. On average, the commission is 1.9-4% of the transaction volume.
The lower the turnover of the company, the higher the commission is required by the bank. For cooperation, a certain amount of deposit is required on the current account.
Step 9: recruiting staff for the store
For a small grocery or flower shop, two sellers are enough (working hours - "week after week") and a cleaning lady.
In a construction or clothing store, it is worth hiring a sales floor administrator (consultant), a cashier, a cleaner. It is recommended to outsource accounting to save money.
The most important person is the salesperson. In addition to standard qualities a good employee and sales skills, the employee must be in his place. Simply put, match the store. For example, beautiful women sell underwear, and Construction Materials- men and women of age who inspire confidence with their experience.
The ideal way to stimulate a salesperson is with a percentage of the proceeds. But if you put an employee completely on a percentage in a new place, you can lose him and provoke a large turnover of personnel.
It is best to form a minimum salary (for example, $ 200-250) plus a percentage of monthly earnings. Cashier, cleaning lady receive a fixed salary.
Step 10: Assortment formation
This includes the display of goods and the interior design of the store. Take the time to learn the basics of merchandising or hire a specialist to do the initial layout. Among the general rules stand out:
- The product must be placed conveniently for the visitor, in easily accessible places. Those products that need to be sold first are placed in the most conspicuous place;
- Use price tags to drive sales... Highlight promotions and discounts in large letters and bright colors. For expensive products, place the price so that you have to look for it and turn the thing in your hands, appreciating all its advantages;
- Separate things for convenience into categories and mark them with signs or stands;
- Interior decoration and atmosphere should tune in to the purchase of certain things. The right lighting, background music, pleasant smells all affect the visitors.
Step 11: security
Ensure the safety of your company. The minimum set of security tools is an alarm, "panic button", a video surveillance camera. Purchase and installation costs - from $ 200, maintenance cost - from $ 50 per month.
Step 12: opening a store
Turn your start into a promotion with music, contests, giveaways and flyers, discounts, and more. Then customers will want to come back to you.
Step 13: Risk Assessment
Before starting a business, you should evaluate all the risks and benefits. What do you need to know?
pros
- An established point of sale is a source of stable income. The enterprise in good location and there will always be buyers with a wide assortment.
- A commercial enterprise, if necessary, can be easily sold as a ready-made business.
- Quite a simple calculation system.
Minuses
- Large investments in business and a high level of competition.
- Remains of unsold products that have to be written off or sold at a markdown.
- Seasonality of some types of trade.
- The risk of losing up to 80% of investments in case of an unsuccessful turn of events.
Step 14: advertise
Arrange periodically sales and promotions for clients. Discount cards for regular customers work well. For building materials, clothing, toys, distribution of printed advertisements in mailboxes is suitable.
Create a unique offer and colorfully design flyers. Printing 5,000 copies will cost about $ 100.
Which store is better to open
Consider the features and nuances of opening stores of various types. Based on the previous points, minimum volume the cost of business registration, repairs and equipment, rent and advertising is approximately $ 8 thousand.
Clothing store
Area - from 50 sq. m.
Costs of opening a clothing store
- Mannequins and busts, torsos (about 10-15 pcs.) - about $ 500;
- Full-length mirror in the sales area - from $ 50;
- 2 dressing booths with curtains + 2 mirrors - $ 200-250;
- Hangers and racks for clothes - $ 300-400;
- Electronic product protection system - $ 1400;
- Barcode scanner - $ 100-150;
- Printer for printing labels with a barcode - $ 400-600;
- Purchase of things six months in advance - 10-15 thousand dollars.
Total investment in the business will amount to 20-25 thousand dollars. Margin - from 50-400%.
Important nuances: a large assortment (at least 1000 units), the availability of popular sizes, the sale of related products and accessories (handbags, purses, hangers, jewelry, belts, etc.). Run sales and promotions on a regular basis (“third item as a gift,” “discount on your second purchase,” etc.).
Lingerie shop
Enough 15-25 sq. m. The list of equipment differs from the previous type of outlet only in the type of mannequins. You will need special hangers-busts, "hangers", "legs" for tights and socks, etc.
Demonstration of goods on mannequins and half-torso works well. It is necessary to invest at least $ 13,000 in the opening.
Good and popular brands of lingerie: Incanto, Lormar, Milavitsa, Agent Provocateur, Victoria's Secret, Calzedonia, Passionata, Rosme. The best demand is observed for products of the middle price category.
It is necessary to form an assortment for women, men and children so that visitors can shop for the whole family.
Grocery store
Required area - from 30 sq. m. Optional equipment and costs:
- 2 Refrigerators – 1100 $;
- Racks for vegetable breakdowns (vegetable box) - $ 150;
- Product racks- $ 600;
- a printer for printing barcodes and labels - $ 400-600.
Total, together with the purchase of goods, capital expenditures will amount to 13-15 thousand dollars.
A grocery store needs a warehouse to store food. Also, special requirements are imposed on such firms.
To obtain a work permit from Rospotrebnadzor, you must fulfill the conditions SanPiN 2.3.5. 021-94 — « Sanitary rules for enterprises food trade". All norms, GOSTs, etc. are spelled out here.
Products must have price tags, weight indication, good shelf life. Products with defects are sold separately, with mandatory notification of the defect. Weights are required.
Employees of the company must have health certificates, work in uniform with a headdress, have a badge indicating the name and position.
Children's clothing store
Selling clothes for children will require the same opening costs as a regular clothing store. Mannequins need to be purchased for children.
The required amount is in the region of $ 17,000-20,000. It is important to decide on the price category (the best option is average), and sort the products by age.
Commission shop
Area 50-60 square meters.
Features of this business
- There is no need to look for suppliers, people hand over their things themselves;
- The size of the company's commission for the sale of a second-hand product - 20-50%;
- There are no problems with unsold leftovers. The owner takes back the unrealized things;
- It is best to place a clothes shop in a densely populated residential area;
- Unlike a clothing salon, a lot of expensive mannequins are not required, a few torsos, busts, hangers are enough.
To open a thrift store on your own, you will need to spend approximately $ 9,000-10,000.
Auto parts store
The required size of the room is from 60 sq. m. Equipment will need counters, racks, cash register. Investment amount - from $ 12,000, including the purchase of spare parts.
The secrets to the success of this business
- Better to specialize in one or two car brands, but provide spare parts for the entire model range;
- Sell accessories (rugs, scented key rings, etc.);
- Sellers should be good at understanding in the car device;
- Select several suppliers for each product group so as not to keep customers waiting. Working with authorized dealers, you will increase the credibility of the company and will be able to officially use the brand logo in your advertising;
- Offer a home delivery service.
Flower shop
Sizes from 20 sq. m. In the trading floor, you need racks, a table for packing and composing compositions, stands and flowerpots for flowers, ideally - refrigerators compartment to maintain the desired temperature.
In addition to flowers, wrapping paper, baskets, gift ribbons, bows, transparent cellophane, mesh, felt, scotch tape are purchased as consumables. From small tools, you will need scissors, nippers, a glue gun, and floral knives.
Investments in equipment and the first purchase of a cut - from $ 12,000.
To begin with, it is worth working with local wholesalers; with good promotion, it is recommended to buy flowers from metropolitan and foreign suppliers.
Important nuances to consider
- Organize a piece sale of flowers and ready-made bouquets and arrangements;
- Flowers should always be fresh, so you need to learn how to correctly assess the volume of purchases;
- Diversify your assortment with gift cards and soft toys;
- Having created a thematic site, an entrepreneur can start custom-made festive events.
Draft beer shop
Required space - from 70 sq. m.
Necessary equipment
- Racks with taps and beer barrels;
- Coolers and defoamers;
- Snack counters.
The complete set will cost about $ 2,000. About two thousand more will be needed for the purchase of 10-15 types of beer, 100 liters each. In total, the opening will take about $ 13,000.
Sales organization secrets: you need an assortment of 10-15 varieties of drinks and the availability of snacks in packages and by weight (crackers, chips, fish, etc.)
Hardware store
Area - from 60-70 sq. m. In addition to standard equipment and counters with shelving, demonstration stands are needed.
Warehouse, packing and delivery services are required. Capital investments the enterprise will amount to 16-20 thousand dollars.
The most demanded products: finishing materials, tools, paints and varnishes, plumbing. It is best to locate a retail outlet in the city center, near major roads and intersections, markets, shopping centers. Product margin - 25-40%.
Try all the features of the EKAM platform for free
Privacy agreement
and processing of personal data
1. General Provisions
1.1. This agreement on confidentiality and processing of personal data (hereinafter referred to as the Agreement) is freely accepted and of its own free will, applies to all information that LLC "Inseils Rus" and / or its affiliates, including all persons belonging to the same group with LLC "Insails Rus" (including LLC "EKAM service") may receive information about the User while using any of the sites, services, services, computer programs, products or services of LLC "Insails Rus" (hereinafter referred to as the Services) and the course of execution of any agreements and contracts with the User by Insales Rus LLC. The User's consent to the Agreement, expressed by him within the framework of relations with one of the listed persons, applies to all other listed persons.
1.2 Use of the Services means the User agrees with this Agreement and the terms and conditions specified therein; in case of disagreement with these conditions, the User must refrain from using the Services.
"Insails"- Society with limited liability"Inseils Rus", PSRN 1117746506514, INN 7714843760, checkpoint 771401001, registered at the address: 125319, Moscow, Akademika Ilyushin st., 4, building 1, office 11 (hereinafter - "Insales"), on the one hand , and
"User" -
or individual possessing legal capacity and recognized as a participant in civil relations in accordance with the legislation of the Russian Federation;
or entity registered in accordance with the legislation of the state of which such a person is a resident;
or individual entrepreneur registered in accordance with the legislation of the state of which such a person is a resident;
which has accepted the terms of this Agreement.
1.4. For the purposes of this Agreement, the Parties have determined that confidential information is information of any nature (production, technical, economic, organizational and others), including the results of intellectual activity, as well as information on how to implement professional activity(including, but not limited to: information about products, works and services; information about technologies and research works; information about technical systems and hardware, including software elements; business forecasts and information about prospective purchases; requirements and specifications of specific partners and potential partners; information related to intellectual property, as well as plans and technologies related to all of the above), communicated by one party to the other party in writing and / or electronic form clearly designated by the Party as its confidential information.
1.5. The purpose of this Agreement is to protect confidential information that the Parties will exchange during negotiations, concluding contracts and fulfilling obligations, as well as any other interaction (including, but not limited to, consulting, requesting and providing information, and performing other orders).
2. Obligations of the Parties
2.1. The Parties agree to keep secret all confidential information received by one Party from the other Party during the interaction of the Parties, not to disclose, disclose, disclose or otherwise provide such information to any third party without the prior written permission of the other Party, with the exception of cases specified in the current legislation, when the provision of such information is the responsibility of the Parties.
2.2. Each of the Parties will take all necessary measures to protect confidential information at least using the same measures that the Party applies to protect its own confidential information. Access to confidential information is provided only to those employees of each of the Parties who need it reasonably to fulfill official duties for the execution of this Agreement.
2.3. The obligation to keep confidential information secret is valid within the term of this Agreement, the license agreement for computer programs dated 01.12.2016, the agreement of accession to license agreement for computer programs, agency and other agreements and within five years after the termination of their validity, unless the Parties separately agree otherwise.
(a) if the information provided has become publicly available without violating the obligations of one of the Parties;
(b) if the information provided has become known to the Party as a result of its own research, systematic observations or other activities carried out without the use of confidential information received from the other Party;
(c) if the information provided is lawfully obtained from a third party without an obligation to keep it secret until it is provided by one of the Parties;
(d) if the information is provided at the written request of a public authority, otherwise government body, or a local government body in order to perform their functions and its disclosure to these bodies is mandatory for the Party. In this case, the Party must immediately notify the other Party of the received request;
(e) if the information is provided to a third party with the consent of the Party, the information about which is being transferred.
2.5. Insales does not verify the accuracy of the information provided by the User, and is unable to assess his legal capacity.
2.6 The information that the User provides to Insails when registering for the Services is not personal data, as they are defined in Federal law RF No. 152-ФЗ dated July 27, 2006. "About personal data".
2.7 Insales reserves the right to amend this Agreement. When changes are made in the current edition, the date of the last update is indicated. The new version of the Agreement comes into force from the moment it is posted, unless otherwise provided by the new version of the Agreement.
2.8. By accepting this Agreement, the User realizes and agrees that Inseils can send the User personalized messages and information (including but not limited to) to improve the quality of the Services, to develop new products, to create and send personal offers to the User, to inform the User about changes in Tariff plans and updates, to send the User marketing materials on the subject of the Services, to protect the Services and Users and for other purposes.
The user has the right to refuse to receive the above information by notifying this in writing to the email address of Inseils -.
2.9. By accepting this Agreement, the User understands and agrees that the Inseils Services may use cookies, counters, other technologies to ensure the performance of the Services in general or their individual functions in particular, and the User has no claims against Inseils in this regard.
2.10. The user is aware that the equipment and software used by him to visit sites on the Internet may have the function of prohibiting operations with cookies (for any sites or for certain sites), as well as deleting previously received cookies.
Insails has the right to establish that the provision of a certain Service is possible only provided that the acceptance and receipt of cookies is permitted by the User.
2.11. The user is solely responsible for the security of the means chosen by him to access the account, and also independently ensures their confidentiality. The User is solely responsible for all actions (as well as their consequences) within or using the Services under the User's account, including cases of voluntary transfer by the User of data to access the User's account to third parties on any terms (including under contracts or agreements) ... At the same time, all actions within or using the Services under the User's account are considered to have been performed by the User himself, except for cases when the User has notified Inseils about unauthorized access to the Services using the User's account and / or about any violation (suspicions of violation) of the confidentiality of his account access means.
2.12 The User is obliged to immediately notify Insails about any case of unauthorized (not authorized by the User) access to the Services using the User's account and / or about any violation (suspicion of violation) of the confidentiality of his account access means. For security reasons, the User is obliged to independently carry out a safe shutdown under his account at the end of each session of work with the Services. Insales is not responsible for possible loss or damage to data, as well as other consequences of any nature that may occur due to violation by the User of the provisions of this part of the Agreement.
3.Responsibility of the Parties
3.1. A Party that has violated the obligations stipulated by the Agreement regarding the protection of confidential information transferred under the Agreement is obliged to compensate, at the request of the affected Party, for real damage caused by such a violation of the terms of the Agreement in accordance with the current legislation of the Russian Federation.
3.2. Compensation for damage does not terminate the obligations of the offending Party to properly fulfill its obligations under the Agreement.
4.Other provisions
4.1. All notices, inquiries, demands and other correspondence under this Agreement, including those that include confidential information, must be made in writing and delivered in person or through a courier, or sent by e-mail the addresses specified in the license agreement for computer programs dated 01.12.2016, the agreement of accession to the license agreement for computer programs and in this Agreement or other addresses that may be further indicated by the Party in writing.
4.2 If one or more provisions (conditions) of this Agreement are or become invalid, then this cannot serve as a reason for the termination of other provisions (conditions).
4.3 The law of the Russian Federation shall apply to this Agreement and the relationship between the User and Insales arising in connection with the application of the Agreement.
4.3. All suggestions or questions regarding this Agreement, the User has the right to send to the Inseils User Support Service or to the postal address: 107078, Moscow, st. Novoryazanskaya, 18, str. 11-12 Business center "Stendhal" LLC "Inseils Rus".
Date of publication: 01.12.2016
Full name in Russian:
Limited Liability Company "Insales Rus"
Abbreviated name in Russian:
LLC "Insales Rus"
Name in English:
InSales Rus Limited Liability Company (InSales Rus LLC)
Legal address:
125319, Moscow, st. Academician Ilyushin, 4, building 1, office 11
Mailing address:
107078, Moscow, st. Novoryazanskaya, 18, p. 11-12, BC "Stendhal"
INN: 7714843760 Checkpoint: 771401001
Bank details:
