CPM rating system. Paid and free crm systems: rating of the best

In the process of business development, Internet entrepreneurs sooner or later face a serious problem: which CRM system to choose? This difficult choice is somewhat like finding a car - you are looking for a specific model, the right color and equipment, to achieve certain goals.

For example, to take children to school, you need a minivan, for travel - a crossover, to create an image - a presentable premium coupe. However, CRM is chosen according to the same principle - depending on the goals pursued.

And to make it easier for you to decide, we have collected the best CRM systems for small businesses, as well as large and actively growing projects.

Popular CRM systems: functional overview

Customer Relationship Management is an irreplaceable assistant and digital brain modern business... This is a customer relationship management system, which also allows you to streamline and optimize work processes within the company.

In fact, this is a program that automates all stages of sales, pulls up analytical data, controls customer service and the work of managers. That is, it makes business processes completely manageable and transparent.

How to choose a reliable, functional, advanced system? For this, we made a review best services presented on the Russian-speaking market.

AmoCRM is a functional system for sales. That is, to automate the interaction of the department with clients. In the rating of CPM systems in 2016, this service has become one of the leaders in the Russian-speaking market.

ZohoCRM

ZohoCRM is a superman in the world of customer relationship management at 3 key levels: marketing, sales, support. The service allows you to control and automate the main business processes.

Functional:

ZohoCRM allows you to collect all important data in one place: customer contacts, their history, information about traffic sources, the number of sales, etc. As a result, it will improve ROI and increase sales.

Bitrix24

Bitrix24 is a convenient, multifunctional, and also free system, which has not been losing ground in the CRM system rating for several years. The main emphasis in the service is made precisely on the management of projects, tasks, documentation, reports, plans. At the same time, Bitrix24 does a good job of optimizing customer relations.

Unlike the previous 2 systems, Bitrix is designed to be implemented in the entire company, and not only in the sales department.

Main functions:

This service is like an internal work social network companies. It optimizes interaction between different departments, automates work processes, performs all the main functions of control and analysis of sales. In the review of CRM systems for small businesses, as well as for low-budget startups, Bitrix24 is the undisputed leader in the Russian-speaking space for at least one important reason - the service can be used for free if no more than 12 people are involved.

Salesforce Sales Cloud

Cloud-based system for planning, managing and controlling business processes (customer relations, marketing, budget, sales, analytics).

targeting visitors;
internal online chat for managers;
accounting / work with transactions, payments;
cloud data storage;
control customer base;
customer interaction reports;
automatic distribution of orders between managers;
integration with social networks, postal services;
access to the service from mobile devices;
prioritization of applications;
capturing leads and tracking traffic sources;
control and analytics of sales;
formation of work tasks, planning.

Despite the fact that BaseCRM is designed specifically for large businesses, it remains one of the simplest and most understandable systems in the market. With the help of this service, you can track sales, deals, their dynamics (decline / growth) at different stages of the funnel, predict future income, and draw up comprehensive reports.

On the other hand, it is a powerful machine for increasing the productivity of company employees (planning, KPIs, performance reports, setting goals / objectives). As well as multi-level control of data on the client base (contacts, transactions, letters, documents, touch history).

Service functionality:

support for Android and iOS mobile platforms;
end-to-end reports on the development of a specific transaction;
analysis of the effectiveness of employees;
sales funnel analytics;
forecasting the dynamics of sales;
customer information cards;
storing the history of interaction with customers;
tracking conversion, clicks, message openings;
built-in telephony;
work with documents, finances;
setting tasks, calendar.

So which one should you choose? The mass of options is confusing, the variety of functions and software does not allow you to focus on the main thing - for what purposes do you need a CRM system? What are the primary tasks it should solve in your business? Where do you plan to implement it (in the whole company or in certain departments)? And in the end, what budget do you have?

Answering these questions will help you shed light on the important characteristics of your customer relationship management system.

Comparative analysis of CRM systems 2016-2017

We have analyzed the most popular CRM systems on the domestic market, their rating, functionality, and features.

Write in the comments which CRM you have already tested or are using right now? What suits you in them, and what moments leave much to be desired?

It is not so difficult to understand that you need a CRM system (almost the same as oxygen to a person), how difficult it is to figure out which CRM system to choose.

After all, because of an unsuccessful choice of crm, you can lose not only time and money, but generally discourage all desire to implement something. Therefore, we will learn to choose and, of course, we will make a rating of CRM systems.

TOP-4 CRM

In order for you not to scour the entire Internet and look for a comparative analysis of crm systems and the 2019/2020 rating, I selected 4 from the series “for every taste and wallet,” with which we came across.

But I dare to disappoint you, this is not a rating of CRM systems or even their comparison, because everything is individual. First, the systems are constantly being improved. Secondly, many systems are unique in themselves, which makes it almost impossible to compare them, which means that it would be wrong to award someone the title of the best.

Therefore, below you will see an overview of the CRM selected by us, each of which is worth studying and "poking".

Bitrix 24

The most famous Russian CRM. No, though. It is not correct to say so, therefore it is one of the most famous and widespread CRM in Russia.

Joking aside, the name Bitrix 24 has long been strongly associated with CRM. And we, as fans of our country, are proud that Russian systems can easily compete with the Americans (I'm talking about Bitrix 24.)

It has a huge number of advantages: it is a free crm system, moreover, forever and with a fairly wide range of functions.

Since the company is not charitable, there is also a paid version, in which you get more advanced functionality (tracking the working time of each employee, business processes, planning meetings, etc.).

Bitrix 24

Also, the advantages include the ability to immediately manage sales, projects, and the company. In other words, you can do almost anything without leaving this system.

In addition, there is good technical support and mobile app... Well, since the functionality is tailored only for sales, it is easy to set up and easy to use (nice interface).

AmoCRM

Of the minuses - as already mentioned, the service is "sharpened" for typical sales, mainly for sales departments, therefore it is poorly suited for retail, specific businesses and non-standard business processes.

Also, the disadvantages include not a small cost and the absence of a boxed version.

FreshOffice

A multi-harvester that combines more than just a customer accounting system. It has marketing, finance, document management and even warehouse management.

I cannot say that this is the only service with such functionality, but it is quite complete.

Plus bold for a huge number of features that are much easier to configure than in the same Bitrix.

But again, there are still less of them at the exit. Plus it is a very nice interface, price and their training material, which will help you quickly understand the service.

FreshOffice

Minus, it is also a plus at the same time, the system is not suitable for complex projects.

But if you have a long-term project and is divided into several stages (besides, you like to paint everything according to), then everything is much more complicated ...

May be enough? Stop

Few? I agree. There are many systems in the world. Above, we explored the unspoken TOP in the customer accounting industry.

But if you start digging deeper, you can find more than a dozen more. Therefore, so that you do not waste time, I have also prepared this list for you. True, without completely beginner services.

Name	Conditions	A comment
CRM "Simple Business"	Paid and free	Focused on end-to-end automation
Intrumnet	Paid (+ trial period)
EnvyCRM	Paid (+ trial period)	Positioned as the easiest CRM to implement
Clientbase	Paid and free	No experience of using
Retailcrm	Paid and free	Specialized in online stores
Pipedrive	Paid (+ trial period)	Focused on sales and management
Terrasoft	Paid (+ trial period)	A very expensive but insanely flexible system
Salesap	Paid and free	There are ready-made industry settings
GenCRM	Paid (+ trial period)	Quite detailed analytics
Flowlu	Paid and free	No experience of using
a2b	Paid (+ trial period)	No experience of using
Okdesk	Paid (+ trial period)	Ideal for customer support

I would also like to draw your attention to the fact that in the world, in addition to the Russian-speaking, there are also a huge number of English-speaking CRMs. But at least kill me, well, I do not believe that in an ordinary Russian business, you can successfully implement CRM in English.

In Russian, it is difficult to implement, but here it is a different language. Therefore, systems such as ZohoCRM, Salesforce, BaseCRM are simply not listed above (although they are very worthy candidates).

For some CRMs, you can see prices for 300-400 rubles per month. “How cool and cheap!” You say. But don't forget that this is the cost per user.

That is, if you have 3 sales managers and 1 ROP in your company, then CRM will cost 1200-1600 rubles per month. Therefore, do not fall for the manipulation of marketers 😉

Choosing TASKS or CRM?

Before choosing a system, you need to define the tasks that your new eco-system should solve. Indeed, depending on the tasks, you will need one or another development (perhaps even your own).

Below I will give the main tasks that can be highlighted in a separate list, and opposite which, you need to check the box if this is about you. Or a cross if you don't need this functionality.

Control of the sales process. The most typical functionality that will allow you to keep track of customers from the receipt of interest to the completion of the transaction.
Project management / service provision. This functionality will help you not only sell in one system, but also lead projects right away.
Internal work of the company. If you want the entire company in one platform with (in addition to the sales department) to be able to work and interact with each other at once, then you need this functionality.

After reading the tasks Above, you can understand that now CRM is not only accounting for customers, now it is a combine for optimizing the work of a business. But not all systems provide this opportunity, there are those that specialize only in the control of sales and that's it. Therefore, when choosing a CRM, do not forget to take this into account.

That's not all

Please note that I described the main tasks above, but in fact, CRM has a lot of functions that can simplify your work. Namely, to collect everything in one place so that you do not run around different services and spaces.

I have compiled for you a list of all (80%) functions that different systems provide. All you need is to mark for yourself those that you need.

Generation of documents by templates	Integration with
Finance accounting	Integration with sales script services
	Call recording
Vacation schedule
, motivation and payroll	Social Scanner
Warehouse	File storage
Integration with IP telephony	Using email boxes in CRM
Business processes	Document flow
	SMS messaging
Integration with social networks	E-mail tracking
Integration with the website	Working reports
Integration with 1C accounting	The calendar
Meetings and
Internal chat and video calls	Internal knowledge base
Company news feed
Sign up for a service	Branding

This is not the entire list. It lacks completely obvious features (setting tasks, maintaining a client card, editing history, etc.) and also lacks specific functions.

I did not write them, because they are rarely needed by anyone. Plus, I could have missed something, since the developers introduce new features every day and it is simply impossible to keep track of everyone.

But this list is sufficient to select the required functionality on the basis of it and decide on a suitable CRM.

Two views - one solution

Not all. In addition to the fact that all CRMs are divided into universal and industry-specific (sharpened for specific area), they are still all divided into two types.

And until you decide what you need, it makes no sense to move on and move on to the CRM comparison.

Boxed version

The CRM version that is installed on your server, which is the only source for accessing it.

The main advantage of this option is that everything is in your hands, and if you need to modify something (at least redo everything), then you can do it (not easy, but possible).

And the minus is that you need money for your server, a programmer and other technical issues.

An ideal option for those who plan to implement the CRM globally for the entire company. Do this with a scale and breaking a bottle of champagne on the "fuselage" of the server.

If you are a small company and now want to switch from paper to electronic without showing off, then it is better to pay attention to the cloud version.

In addition, for the boxed version you will have to roll out a tidy sum of 50,000 rubles at once. (average).

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

Cloud version

The CRM version that is installed on the developer's server and you get access to it by clicking on a special link in the browser.

The most pleasant moment is that there are no more additional costs, except for the payment of the system.

But only its “mobility” is worse, and the price is more biting (monthly payment) for a long period of time (but don't pay a lot of money at once).

Cloudy, gentlemen, cloudy. When implementing it, you do not need a lot of money, and most importantly, you will focus on setting up and using, and not on technical preparatory moments.

Briefly about the main thing

CRM systems rating 2019/2020 is not here. Comparative analysis CRM is not here either. And even the title of "most-most" has passed this article. We have already discussed the reasons, everything is too individual. But we can definitely say that it is better to trust your business with trusted services, for example:

By the way. We have a small gift for you. 5,000 rubles (with the "INSCALE" promo code) for the Roistat test. Together with a 14-day trial period, you get almost a month of free use.

And if you connect all this with your CRM, then you will get an analytics bomb in general. Therefore, simply registering using this link and receive your bonus.

Much of the success of CRM (customer relationship management systems) is the result of choice the right technology... Organizations will have to weigh the costs, the services provided and the degree of functionality, the ability to support production, and much, much more. There are so many possible factors to consider that vendor selection and CRM comparison can become extremely difficult.

Introducing the aggregated CRM systems rating 2019 according to ISM, Nucleus Research, CRM Magazine. The listed systems are analyzed according to 179 criteria, with the greatest emphasis on ergonomics and functionality.

The newcomer (the company RosBusinessSoft released it relatively recently) has already gained a solid reputation in the market: after all, this is the first service in Russia that allows you to maintain a client base and complete inventory control over the Internet online.

This CRM system will help improve customer relationship management and sales process by automating organization management, communication between employees and customers, and teamwork. Includes a mobile version, which is convenient for frequently traveling business people.

Zoho has been on the market for eleven years, and in honor of last year's anniversary, made the Zoho CRM system free for up to 10 users. One of the distinctive features of the program is integration with other products of the company, including mailings, mail, online office and much more. Russian interface is present.

This CRM system has its own cloud PBX and can replace many separate programs (messengers, accounting, file sharing, etc.).

It is one of the most effective SaaS CRM systems on the market. The customer's access to the system is carried out via the Internet. There is a Russian interface.

Top 5 best CRM opens the program for a simple, but functional and convenient business. Allows you to maintain a common database with customizable access levels, keep track of customers and monitor employee performance.

This CRM system is integrated with Oktell telephony, which allows you to improve the process of calling customers. Even if the manager went on vacation, only Internet access is required for operational control of employees' activities.

3.amoCRM

The main advantage of this program, which has found its way into the best CRM systems for sales, is its simplicity. It does not require installation or configuration, which saves costs on technicians... All maintenance of the system is undertaken by the company.

2. Bitrix24 is the best free CRM

A kind of social network at work that allows employees to easily and conveniently communicate with each other - on the website, by mail, by video, by mobile. It is also the best free CRM. The system has all the capabilities to control and analyze the sales process.

1.bpm'online sales

“Great results are always based on a well-structured process” - this is the principle by which the best CRM systems work. The 2019 rating was topped by the bpm'online sales system, which was voted the best of the best by ISM, Nucleus Research and CRM Magazine. It allows you to manage the full sales cycle, from customer acquisition to ordering and beyond. With an intuitive interface, it is easy and pleasant to work both on a desktop and on a mobile device (smartphone, tablet).

The global trend towards digital business transformation is also growing in Russia. Large businesses are implementing advanced CRM and BPM systems to improve operational efficiency and accelerate their own activities. Working with business processes, optimization and automation of processes are the key trend of 2020.

We have collected TOP-5 platforms that are capable of comprehensively transforming a large business and included them in the rating. Each solution is unique and has successful implementation cases.

Creatio

1st place in the rating. The best end-to-end solution for the Enterprise segment. A unified low-code Creatio platform for sales, marketing and service from the domestic company Terrasoft. Creatio allows you to automate and accelerate business processes large companies from different industries. For medium and big business 24 ready-made industry solutions are offered (banks, oil and gas, logistics, pharmaceuticals, business support centers, etc.). Case successful implementation platforms in such companies as Tatneft, Dobroflot, EVRAZ, Gazprom Neft, Sberbank confirm the high level of confidence of big business in Creatio products. Terrasoft develops its own Marketplace of ready-made solutions and templates to accelerate platform integration.

Microsoft Dynamics

2nd place. A powerful solution for medium and large businesses with ERP elements. Integration with Microsoft applications. Sales, marketing and service management tools. Creation and automation of business processes. Ready-made industry solutions for the financial industry, human resources and HR management, end-to-end service management, sales and analytics. Successful integration into such foreign companies: Unicef, Pandora, HP.

SAP

3rd place. SAP CRM offers a solution for sales, marketing and customer service. Benchmark work across the entire sales cycle - from planning and strategy development to successful implementation and performance analysis. Work with customers across all distribution channels, control of transactions and a functional planner. A powerful platform for managing marketing activities and brand management has been created for the specialists of the marketing department. Among the successful implementation cases are such companies as Bashneft, Severstal, NLMK, Sibmost.

Oracle Siebel

4th place. A system for large businesses that helps to create a complex corporate IT system for the automation of all divisions of the company. Suitable for front (sales, service, marketing) and back offices (analytics of the company, personnel management). Oracle Siebel CRM allows you to create and automate a company's call center, integrate many third-party services and applications into the business. The company offers ready-made industry solutions for many areas of activity - industry, hotel business, public sector, IT, retail, medicine and others. Successful cases of foreign companies - Bosch Telecom, AOL, Xerox.

Salesforce

5th place. Salesforce CRM Solution is considered # 1 in the world, which is confirmed by analytical agencies such as Gartner and Forrester.

A unified platform for sales, customer service, marketing and in-depth analytics of activities. The company is not focused on Russian market and is represented only by partners-integrators. This does not allow you to put it higher than 5th place.