Very popular in Lately the phrases "doing business in social networks", "how to make money in social networks" and the like have become. So what really is making money on social networks, how to properly conduct a business on social networks and, in particular, a business on Facebook?
These rules, which we will talk about in the article, are suitable for any social network. But some points, perhaps, will be more related to the Facebook network, which is gaining popularity among the Russian-speaking audience of the Internet. Since I "hang out" there most of all, then I will speak exactly based on this network.
"Like this???" - you ask. - But like this!
Your task is not to run after those friends who are interesting to you as potential partners.
Your task is to become interesting for others and position yourself as an expert in the niche in which you develop your business.
You gotta become a magnet, pitch free ad that will intrigue the reader. And any of your actions in the social network should attract attention and make a person want to visit your page to find out more about you, and possibly to your site, the link to which must be in your account.
So let's now take a closer look at how you need to behave in a social network so that it contributes to the prosperity of your business?
RULE # 1:
DO NOT SPAM (or otherwise, do not make your business proposal head-on).
I’ll even say this - in general, NEVER make a business proposal within a social network.
No matter how beautifully and skillfully you design your message to a potential candidate, and even if you write each of them a separate unique message - NEVER OFFER YOUR BUSINESS WHERE A PERSON WANTS TO JUST hang out!
After all, a social network is a big get-together. And even such a network "sharpened" for business as Facebook is also just a get-together. But if you act skillfully, or even better, order Social Media Marketing on Prodex, then you can very significantly promote what you need there. For example, yourself :) Or, as it is fashionable to say now, your BRAND :)
Also, do not start communicating with a person only if you expect sometime "a little later" to make him a business proposal.
Very often, networkers have recently begun to adhere to this method: they add to friends, write a welcome message, how glad they are to meet you, start asking leading questions (masking this with a "sincere" desire to get to know you better) and bring you closer to the moment when they will make you their own business proposal. It seems to them that in this way they identify needs, hahaha :)
But such communication always evokes insincerity. When communicating with such an interlocutor, you unconsciously feel that they want something from you. And you begin to gradually switch to reverse speed. Well, when the interlocutor can no longer restrain his "sincere" desire to improve your financial well-being and with the same "sincerity" sends you a message about his super-network marketing project with great confidence that this is what you need, then you with all press the gas pedal and at your back speed rush away from this “potential” MLM sponsor! :)
There are those who politely explain their refusal.
Oh, this is a terrible word! Again refusal!
Listen guys, do you need it? Hear, even on the Internet, another refusal? This method is even worse than working with an offline acquaintance list. In addition, people on the Internet do not know you yet. And what you wrote to a person, what a charming smile he has, does not make you friends yet. The person still doesn't trust you.
So remember this rule and move on to the next one.
RULE # 2:
Don't post ANYTHING on your friends' walls at all! Nothing that the owner of this wall might not like.
- invitations to events
- some news of your projects
- an invitation to a super-duper MLM project (God forbid you from this!)
Well, if you want to congratulate your friend on the day of jam, send a postcard, write just a welcome text. You can also do this on the wall. Though…
I never understood why people used to say “Hi! How glad I am to meet you! Let's share our experience! After all, we are like-minded people and such smart people! " cannot write in a private message.
A few months ago, I watched a webinar of a networker about the Facebook network, where it was advised to write such messages after the approval of the friendship on the wall.
Result: over these several months, these similar "cordial" greetings on the walls have become so boring! Moreover, when I see exactly the same appeals on the walls of many people from one person, something like “Hello, my angel! Here are your wings, fly! " Well, you know! This is at least not very original! Everything must be done wisely. Saving time is of course important, but not in this case.
RULE # 3:
If you came to the Internet to do business, then you just need to THINK ABOUT YOUR BRAND! In other words, about the impression you make on your friends on the social network. In the 2.0 concept, according to which I personally build my business, BRAND is one of the three main components. Social networks also shape your image.
Of course, do not try to invent and invent the image of a super-hero and a super-professional, if you are not. Be yourself! But if you, for example, smoke, you still shouldn't put in your profile a photo in which you are delightfully inhaling with your beloved Marlboro :)
Or if you are a passionate Christian, or Buddhist, or someone else, you do not need to conduct fierce religious agitation on your page.
DO NOT fill in the Religion and Political Views fields.
Still, it is very intimate and individual, and you should not impose your views on someone on these issues. In addition, it is on the basis of religion and politics that the most terrible events are taking place in the world.
Also, you should not create a brand of an ardent activist, a fighter for truth and a person who does not miss a single discussion.
It is certainly necessary to comment on the various events of your friends, but do not stoop to a meaningless argument, remain tactful and calm in any situation. A sense of humor is welcome, but in this, too, know the measure so that your casual joke does not offend the interlocutor.
RULE # 4
DO NOT ADD everyone as a friend.
Very important rule... In any business, and even more so in the Internet business, you need to know your target audience(CA). Coming to social networks, we also need to understand who our target audience is and add its representatives as friends.
Although there is still a slight deviation from this rule in social networks. But only a little. Adding friends on social networks is not as rigorous a process as, for example, defining the target audience for your newsletter and funnel site.
But always adhere to one main rule - add only those who are of interest to you! When adding a person to your friends list, do not think about whether this person can become your partner or not.
Just communicate and enjoy it. Sometimes one common interest can bring you closer to a person so much that you become real friends. And once it is possible and partners.
RULE # 5
TREAT people the way you want them to treat you.
This is a fairly well-known truth even without my article :) I will not tell you now that, in principle, it must be observed in any area of your life. After all, I undertook to tell you about social networks, so I will limit myself to them, and I will not read you notations :)
Moreover, I am sure that every reader of my blog in his life observes this principle or rule, call it what you want.
So, if you want to take some action in relation to your friend on a social network, always first think about how you would react to this action in relation to you.
You have created a Facebook group and naturally want to promote it as quickly as possible. Of course, the logical solution in this situation would be to start adding to the group all the friends in a row from your list. And the more the better!
And then ATTENTION! Do not hurry!
Think first, how would you perceive the fact that you were added to some group (and you are not very interesting) without your consent?
Many of these "invitees" at this moment are likely to exclaim: “Just think! The group is not interesting, you can always exit by clicking on one link! "
But gentlemen, listen! After all, this is how you manage someone else's time, even if it is a second.
In addition, a person needs time to see if this group is useful to him or not, to familiarize himself with its description. Plus, delete from the mail all notifications that have fallen into his email account due to the activity of participants who have already joined the group.
And in general, in your ordinary (non-Internet) life, you will not enroll your friend in some kind of hobby club without his consent ... And even more so, a stranger! But on social networks, we really are not friends with everyone who is on our list of friends.
So, I have brought all these rules based on the social network Facebook, but I can say, and I think you will agree with me that these rules can be attributed to any social network.
Almost every one of these rules refers to the rules of netiquette, the existence of which cannot be denied. True, many forget about him or do not want to admit that on the Internet we are the same as in ordinary life. We like it when we are respected and not neglected by our opinions and our feelings.
What impression is created by a person who, when communicating with you in real life remains calm, tactful and unobtrusive? The best! With such a person you always want to cooperate and work together.
It's the same on the Internet! All this is only supported by Internet technologies :)
Well, in the end I want to say:
If you follow the rules that I told you about in this and in the first part of the article when working in social networks, then you will definitely not have the question “How to do business on social networks correctly? In order to never annoy, hurt, not repulse, but only attract and inspire respect for you as an expert and professional! "
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- I did not understand! I allocate money every month, a lot of money! To promote your business on social networks! Why are they growing so slowly?
Literally with these words, a client came to our office, for whom we lead groups on social networks.
We lead groups. We develop posts in them, respond to comments, clean up spam, but do not attract customers to them.
We explained to you at the very beginning that without advertising budget it is difficult to promote a business on social networks through a commercial group, especially in your field.
- Well, yes! Only I still did not understand why they grow so slowly. I allocate money.
- Okay, let's go again ...
Typical situation
As you understand, gentlemen readers, this is a typical situation between a client and a customer. And, unfortunately, sometimes you come across just “bulletproof” people who find it very difficult to convey information, no matter what communication skill you have.
So, calm down ... control yourself - So, Mikhail. Business promotion through social well-known networks is divided into 5 stages:
- Choosing a social network for business;
- Choice ;
- Creation of a group on a social network;
- Leading a group;
- Attracting clients to the group.
1. Choosing a social network for business
- Let's start with the first and most important thing that we have already done with you, but still, let's repeat.
In contact with
The audience is mostly young. Accustomed to entertainment content, a lot free prizes and so on.
But this does not mean that there are no adults, paying clients in this network, they are, just to a lesser extent than young people, who, by the way, actively comment and willingly participate in contests and other interactions.
classmates
- This is when you buy an advertising post in an already promoted group in your city, offering to join your group or perform any other action.
You can do this for some kind of bonus (discount or gift). All contests (for example, sign up and win a prize) get big only by buying posts in other groups or from so-called opinion leaders. For example, we use the Sociate exchange for this.
I have been doing internet business since 2011. And in this article I want to tell you the whole truth - how to start an internet business from scratch. The information in this article is likely to go against what you are used to hearing and reading about this topic. So get ready. Now we are going to break your stereotypes.
If you are just thinking about how to start your own internet business, then most likely you don't have a lot of money. And if you think that this is your main problem, then you are greatly mistaken.
Your main problem when starting an internet business
It's just wonderful that you have no money. Seriously. All my experience shows unequivocally - if a person has money at the start of his business (on the Internet or off the Internet), then everything always ends the same. He puts them in the wrong place. He seeks to leave "on the money." And as a result, he loses all his money.
And the fact that he is losing money is not the worst thing. The worst thing is that a person always develops a "negative reflex" associated with business. It's like a child is being burnt on a hot kettle for the first time. And then he will never stick his hands there.
And in the history of Internet business it is the same. Once burned, and no more roll can entice a person to try again.
But if there is no money, then you have to think. Think - where to get traffic for free, how to make a website for free, how to sell it better. And that's when you begin to develop the skills you need to run an online business.
Yes, this is your main problem now. You can't do anything. Internet business is only on the selling pages of information businessmen, it is so cool, easy and enjoyable. In fact, you need to learn a lot and learn a lot before you hear the first coins clink in your e-wallets.
What are these skills? Here are three essential skills for running your online business successfully.
3 essential skills of an internet businessman
Traffic
The most vital skill for any type of internet business is the ability to attract targeted visitors. It is also called "marketing" on the Internet. That is, you need to learn how to make sure that a lot of people come to your selling platforms who in theory can become your clients.
It's not a fact that they will pay you money and turn into real customers, but attracting an audience is a step number of times.
In order to attract leads, you need to learn. It is the most important source of commercial traffic on the Internet today. And first of all, it is Yandex Direct. If you still have illusions in your head that you are, and he will do everything for you, forget about it.
Nobody will do anything to you even for a million rubles (if you had one). In the beginning - only yourself, and only with your own hands.
Next, you need to learn how to work with targeted advertising on social networks, with SEO traffic, with teaser ads. These are all completely different systems, and they work in completely different ways. If you want to learn everything at once - take my course. He will help you a lot.
Website development
To convert traffic into sales, you need at least one selling platform. If you are confident that you can run your business entirely through social media, then you may not need a website. You just create some kind of VKontakte group, and it will work for you instead of the site.
But in the vast majority of cases, you still need to have a website. Let it be just one page on the Internet. But it has to be. Moreover, in reality you will need a lot of such pages (believe my experience).
Now there are many different online builders that allow you to create pages on the Internet quickly and effortlessly. And this creates the false impression that making a website is easy.
In fact, pushing blocks from the constructor and writing something to these blocks does not mean making a website. You will need to find out at least html basics to be able to perform the simplest actions with sites without the participation of programmers. This is also a skill, and it also takes time.
Copywriting
The main way to sell on the Internet is to write sales texts. Even if you sell in person via Skype or through correspondence on social networks, you still cannot do without copywriting.
Because copywriting is a sales psychology. You need to learn to “see” your target audience. Understand what language they speak. Feel the pain they are in. To be able to choose the right words so that the person on the other side of the screen understands you and believes you. To improve your copywriting skills - download my free book. This will already be a good step forward.
These are the three skills you need to start pumping now: traffic, websites, copywriting. And for this you just need to start doing any business from the list below. You don't need to set yourself some global goals now. You just need to learn how to perform the simplest actions on the Internet.
Imagine a child who just yesterday began to take his first tentative steps. So you come up to him and ask - "Where are you going?" And he doesn't go anywhere, he just walks. And he walks in order to strengthen his muscles, to learn how to keep balance.
You should have the same thing. You do not go to any goal of "capturing the world", you just repeat simple movements, developing and developing your skills:
And in order to make it more fun and faster - choose one of the five main options for Internet business. Choose any option. Then you can change the direction of your activity as many times as you like.
5 Essential Internet Business Options: Pros and Cons
Partnership programs
This is perhaps the easiest way to start leading own business through the Internet. The advantage of this method is that you do not need to have your own product to start earning. The disadvantage is that you cannot manage the entire sales chain.
An affiliate program is when you find an interesting product and start advertising it on your selling platforms. For each sale, you are charged a commission - a percentage of the purchase price.
The problem is that there are not so many truly high-quality affiliate programs. And most often these are some kind of information products (courses, trainings). Look in more detail about partnership programs in the info business.
I myself am not a big fan and a skilled worker of making money on affiliate programs. All I do in this direction is sometimes place affiliate links in my articles on the site. But without a special system. However, I manage to somehow earn 2 - 3 thousand rubles a month only from these affiliate programs.
If you take this business seriously, you can bring income to an acceptable level. They say that there are people who earn 100-200 thousand rubles a month only from affiliate programs.
Infobusiness
This option is suitable for those who love independence. Here you have to make your own information products and sell them yourself. But you will also earn much more than in the same affiliate programs.
In affiliate programs, you will be deducted 10 - 20% of the cost of the product, and from your products you will receive 100%. Plus, you will have full control over your sales funnel. You can change something if it doesn't sell well.
The main disadvantage, of course, is that in order to run a successful info business, you need to know and be able to do something that other people will want to learn. You can either delve into your old competencies, or choose a new one and quickly learn from books and practice. See more on how to start an info business from scratch.
Network marketing
Network marketing or MLM (or as it is now fashionably called - "network marketing") is not suitable for everyone. This is a very specific type of online business. I am not saying that he is bad, or that there are only scammers. Quite the opposite.
I believe that it is MLM that will allow you to quickly develop the necessary skills for an Internet business. Of the advantages - good teaching, and again you don't need to have your own product.
Of the minuses - people do not like network business (because they do not like being recommended for money). Another drawback - today, in fact, there are a lot of financial pyramids that are covered by the network business. In fact, there is no product there, and it all comes down to the fact that you pay to have someone pay you from the bottom of the structure.
If you do not have a lot of experience in the network business, then it is very difficult to distinguish a real MLM from a financial pyramid. And there is a high probability that you will get yourself into one of them. But that's what they make mistakes, to learn from them. Perhaps for you network marketing will work best.
Blogging
Blogging is not 100% business. Most often, earnings there do not come from the sale of a product, but from advertising. That is, you create some kind of platform, fill it with useful and interesting content, and promote it. And then you hang ads there for money.
However, this does not mean that you cannot make good money in blogging. On the contrary, it is an excellent and very monetary way to earn a lot without selling anything at all. For example, if you have a content site on the Internet with a traffic of 15-20 thousand people a day, then you may well be able to earn 100-150 thousand a month from advertising alone.
On the downside, you will have to work very long and hard before you see the return on your blog. To reach the level of 15 - 20 thousand uniques per day, you will need about two years of work (and this is provided that you do everything right at once).
By the way, blogging can be more than just classic. You can create your own VKontakte group or YouTube channel. This will also be blogging, only social. There you will focus not on SEO, but on the viral distribution of content. If you are sure that you don’t want to sell anything to anyone, then blogging is probably the best choice for you.
Selling goods from one page
The last option for online business in our today's "review" is running your own online store. Only this is not big internet a store with a bunch of items of goods, its own logistics system and other attributes.
You can make your own small "internet shop" literally on your knees. To do this, you need to do, place some product there, and start traffic.
In words, everything looks simple, but in fact there are a number of pitfalls. The biggest disadvantage is the need to deliver the goods to the buyer. It is logistics that most often becomes the reason why it is not possible to conduct business through one-page websites. Goods go for a long time, people refuse to buy, and so on and so forth.
On the plus side, it is easier to sell live goods than, say, the same information products. Living physical item its value is immediately clear. Read more about. And also about what it should be.
In general, a one-page business is probably the only "real business" that can be scaled up to many millions of earnings per month (and make it stable and not closed on you as a business owner).
Therefore, if you think broadly, selling goods through landing pages is best suited for you.
Summary
In conclusion, let's once again summarize everything that has been said in this article.
- If you do not have the money at the initial stage of building an online business, then that is good. So it is much more likely that you will learn to think correctly before investing money somewhere;
- To run a successful online business, you need three main skills: the ability to attract traffic, the skill to quickly create high-quality sites, the skill to sell and convince with the help of texts (copywriting);
- There are five main types of internet business you need to start any of them, just to train your skills in practice.
- Affiliate programs are convenient because you don't need to have your own product to sell. The disadvantage is that you earn only 10-30% of the sales value and you cannot control the entire sales funnel.
- Infobusiness - suitable for independent people who want to make products themselves and sell them themselves. The advantage is really big money. The disadvantage is that you need to have knowledge and skills for which people are willing to pay money.
- Network marketing is a specific type of online business. The advantage is that you have a team of mentors who will train you hard. The disadvantage is low earnings, negative feedback from others, a high probability of getting into a financial pyramid.
- Blogging - Suitable for those who don't want to sell anything. Your job is to create an interesting and useful content platform, and then earn money by placing ads on it. You can earn a lot and constantly. The disadvantage is that you have to work for a long time first before your blog starts making money.
- Selling products from one-page sites is the only "real" business on the list. It can be scaled up and completely excluded itself from the business process. The disadvantage is that you have to deal with the logistics of goods and fight very high competition.
I hope that now it has become clearer for you where it is better to start an Internet business from scratch. And in a couple of years you will have your own real money machine online. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (extract from personal experience for 10 years =)
It took radio 38 years to reach 50 million people, and television 13 years later. Facebook gained 200 million users in less than a year.
More than 82% of Internet users have accounts on social networks and use them (at least) for two hours a day. Russia ranks first in Europe in terms of the popularity of social networks.
There is a growing number of users who come to social networks not for communication, but for information, as well as businessmen who understand that social media is an effective marketing channel. If you want to promote a project through social networks, then get acquainted with four effective ways to promote.
Content is the main factor of promotion
Any SMM specialist will confirm: without high-quality content, promotion tools are useless. If your brand's page is boring, don't count on audience growth and loyalty.
Three ingredients of good content:
- Uniqueness. The information you post should be relevant and engaging. Do not copy materials from other resources. The exception is cross-posting between the company's blog and its page on the social network.
- Regularity. Articles should be published systematically. Two, three, four or seven times a week - depends on the specifics of the business and its target audience. So, for people from the business environment, two or three updates will be enough, but for the beauty community this is clearly not enough. You must adhere to the chosen content strategy regardless of the number of subscribers.
- Virality. Posts should be lively, evoking an emotional response in the form of a burning desire to tell friends about them. Avoid overtly promotional posts.
Facebook in Russia- "social sphere is not for everyone." It is used by marketers, programmers and other IT-savvy people. They are not afraid of the "complex interface", but in their sphere of interest - gadgets, the Internet, travel, education, books and business in all its forms. They willingly like and rummage materials on these topics, as well as motivating articles that set you up for the positive. Most of Facebook's active audience uses mobile application- posts are recommended to be illustrated with 800x600 pictures.
"In contact with"- the largest social network on the Runet (over 230 million registered users). Her audience is younger; the focus of users' interests is mainly entertainment (communication, games, music, films, etc.). VK users do not like text content (it is desirable that the post length does not exceed 500 characters), but they love photos and videos.
The most popular among photo hosting sites in Russia Instagram... At the same time, while maintaining a brand page on Instagram, it is recommended to adhere to a single style in design (use not only standard filters, but also third-party photo editors), as well as arrange objects in the photo on 2/3 of the screen (this makes the picture visually attractive).
Targeting
The possibility of placing targeted advertising is available in almost all social networks: VKontakte, Facebook, Odnoklassniki and others. At the same time, it is believed that targeted advertising on social networks is more suitable for the B2C sector. However, in B2B, there are companies that effectively solve business problems through targeted advertising.
Some types of targeting:
- Geographic (geo-targeting) - showing ads to residents of a certain region / city / district, etc. For example, you want to promote a beauty salon located in Khimki near Moscow. Your targeted ad will be shown to the residents of this city.
- Socio-demographic - showing ads based on gender, age, marital status and others social criteria... Thus, advertisements for children's goods and household goods are recommended to be placed on the pages of married women over 25, and advertisements for an art store - on the pages of designers, architects, and decorators.
- Contextual - displaying ads in accordance with the interests of the user. Membership in groups such as "Fashion", Fashion, "Shopping", etc. clearly demonstrates the interests of the user. He will be interested in relevant advertising.
- Behavioral - showing ads based on specific user actions (travel routes, favorite places, frequent searches, etc.). Let's say a person is fond of Latin American dances, goes to a salsa club, looks for relevant videos - it is highly likely that he will be attracted by an advertisement for a hot tour to Cuba.
Despite its apparent simplicity, targeting is a tool that requires serious preparatory work. First, you need to analyze the target audience of the brand. Second, write your ad.
Community Advertising
Advertising in communities (in the professional language of SMMs - seeding) is the purchase of posting or reposting in popular communities. In the first case (buying a post), the advertiser's goal is to increase traffic on the company's website; in the second (buying a repost) - attracting users to a company group on a social network. At the same time, the more subscribers the community in which you buy a post, the more expensive the advertising campaign will be.
You can negotiate with community owners directly or use the services of a special exchange. In 2013, such was opened by the social network "VKontakte" (an office for an advertiser). Advertising is placed by the community administration in its feed and, according to the conditions, must remain there for a day.
Professional promotion on social media
This refers to services that provide paid promotion services in social networks. As a rule, they create high-quality content on their own, launch a targeting mechanism and negotiate advertising in communities. These include Plibber. Why conditionally? Because the capabilities of this service are much wider.
- register;
- decide on the format of work on the site (you can advertise your brand yourself or contact the Plibber team for organizing a shocking advertising campaign);
- prepare an advertising post;
- select the most suitable sites with CA and start sowing.
After preliminary moderation, your assignment will be available, and you can begin to attract fans of your brand.
How can you get organic loyal traffic? With this question of interest to all advertisers, we turned to the founder of the Plibber project, Oleg Ratunin.
Oleg Ratunin
General manager and the ideological inspirer of Plibber.ru. Knows everything and more about social media.
To attract potential fans to your brand, you should:
- use quizzes (quizzes), infographics, illustrations, viral videos, advertising games, and more;
- place the link within the visible zone of the post announcement (first-second lines);
- embed a call to action in the content;
- add a provocative poll;
- work with the associative content format and its adaptation to the brand;
- launch creative, vibrant and unique contests.
If you've found the content your audience craves, you can count on over 600 conversions per post.
Also, do not forget to analyze the communication of large brands with their subscribers, now a good result is being detected in the community.
It took radio 38 years to reach 50 million people, and television 13 years later. Facebook gained 200 million users in less than a year.
More than 82% of Internet users have accounts on social networks and use them (at least) for two hours a day. Russia ranks first in Europe in terms of the popularity of social networks.
There is a growing number of users who come to social networks not for communication, but for information, as well as businessmen who understand that social media is an effective marketing channel. If you want to promote a project through social networks, then get acquainted with four effective ways to promote.
Content is the main factor of promotion
Any SMM specialist will confirm: without high-quality content, promotion tools are useless. If your brand's page is boring, don't count on audience growth and loyalty.
Three ingredients of good content:
- Uniqueness. The information you post should be relevant and engaging. Do not copy materials from other resources. The exception is cross-posting between the company's blog and its page on the social network.
- Regularity. Articles should be published systematically. Two, three, four or seven times a week - depends on the specifics of the business and its target audience. So, for people from the business environment, two or three updates will be enough, but for the beauty community this is clearly not enough. You must adhere to the chosen content strategy regardless of the number of subscribers.
- Virality. Posts should be lively, evoking an emotional response in the form of a burning desire to tell friends about them. Avoid overtly promotional posts.
Facebook in Russia- "social sphere is not for everyone." It is used by marketers, programmers and other IT-savvy people. They are not afraid of the "complex interface", but in their sphere of interest - gadgets, the Internet, travel, education, books and business in all its forms. They willingly like and rummage materials on these topics, as well as motivating articles that set you up for the positive. Most of the active Facebook audience uses a mobile application - it is recommended to illustrate posts with 800x600 pictures.
"In contact with"- the largest social network on the Runet (over 230 million registered users). Her audience is younger; the focus of users' interests is mainly entertainment (communication, games, music, films, etc.). VK users do not like text content (it is desirable that the post length does not exceed 500 characters), but they love photos and videos.
The most popular among photo hosting sites in Russia Instagram... At the same time, while maintaining a brand page on Instagram, it is recommended to adhere to a single style in design (use not only standard filters, but also third-party photo editors), as well as arrange objects in the photo on 2/3 of the screen (this makes the picture visually attractive).
Targeting
The possibility of placing targeted advertising is available in almost all social networks: VKontakte, Facebook, Odnoklassniki and others. At the same time, it is believed that targeted advertising on social networks is more suitable for the B2C sector. However, in B2B, there are companies that effectively solve business problems through targeted advertising.
Some types of targeting:
- Geographic (geo-targeting) - showing ads to residents of a certain region / city / district, etc. For example, you want to promote a beauty salon located in Khimki near Moscow. Your targeted ad will be shown to the residents of this city.
- Socio-demographic - advertising display depending on gender, age, marital status and other social criteria. Thus, advertisements for children's goods and household goods are recommended to be placed on the pages of married women over 25, and advertisements for an art store - on the pages of designers, architects, and decorators.
- Contextual - displaying ads in accordance with the interests of the user. Membership in groups such as "Fashion", Fashion, "Shopping", etc. clearly demonstrates the interests of the user. He will be interested in relevant advertising.
- Behavioral - showing ads based on specific user actions (travel routes, favorite places, frequent searches, etc.). Let's say a person is fond of Latin American dances, goes to a salsa club, looks for relevant videos - it is highly likely that he will be attracted by an advertisement for a hot tour to Cuba.
Despite its apparent simplicity, targeting is a tool that requires serious preparatory work. First, you need to analyze the target audience of the brand. Second, write your ad.
Community Advertising
Advertising in communities (in the professional language of SMMs - seeding) is the purchase of posting or reposting in popular communities. In the first case (buying a post), the advertiser's goal is to increase traffic on the company's website; in the second (buying a repost) - attracting users to a company group on a social network. At the same time, the more subscribers the community in which you buy a post, the more expensive the advertising campaign will be.
You can negotiate with community owners directly or use the services of a special exchange. In 2013, such was opened by the social network "VKontakte" (an office for an advertiser). Advertising is placed by the community administration in its feed and, according to the conditions, must remain there for a day.
Professional promotion on social media
This refers to services that provide paid promotion services in social networks. As a rule, they create high-quality content on their own, launch a targeting mechanism and negotiate advertising in communities. These include Plibber. Why conditionally? Because the capabilities of this service are much wider.
- register;
- decide on the format of work on the site (you can advertise your brand yourself or contact the Plibber team for organizing a shocking advertising campaign);
- prepare an advertising post;
- select the most suitable sites with CA and start sowing.
After preliminary moderation, your assignment will be available, and you can begin to attract fans of your brand.
How can you get organic loyal traffic? With this question of interest to all advertisers, we turned to the founder of the Plibber project, Oleg Ratunin.
Oleg Ratunin
CEO and mastermind of Plibber.ru. Knows everything and more about social media.
To attract potential fans to your brand, you should:
- use quizzes (quizzes), infographics, illustrations, viral videos, advertising games, and more;
- place the link within the visible zone of the post announcement (first-second lines);
- embed a call to action in the content;
- add a provocative poll;
- work with the associative content format and its adaptation to the brand;
- launch creative, vibrant and unique contests.
If you've found the content your audience craves, you can count on over 600 conversions per post.
Also, do not forget to analyze the communication of large brands with their subscribers, now a good result is being detected in the community.
