A platform for collecting money. Crowdfunding - Russian platforms and principles of their work

The very word "crowdfunding" came into our use from in English and in translation means "public funding". By and large, this is what today's crowdfunding platforms are doing, that is, they voluntarily collect funds for the implementation of a project. As a rule, such projects are the most unusual gadgets. Also, currently there are several types of crowdfunding, but only a few of them operate in our country. Next, we will consider the main global and domestic crowdfunding platforms.

Perhaps the most famous crowdfunding platform in the world. It was the development of Kickstarter.com that gave impetus to the emergence of similar projects. At the same time, the resource is included in the thousand of the most frequently visited sites in the world. It is important to note that the funds on this resource are collected for the implementation of a specific idea, and not for financing already existing programs. If it so happened that the required amount was not collected, then all contributions are returned to investors. Kikcstarter specializes in electronic gadgets, home gadgets, and more. Probably the most successful and profitable project of the site was the Peblle smart watch. The very idea was to display information about calls and messages on the dial. The project ultimately raised $ 10 million.

IndieGoGo is a truly international platform, as it covers over 200 countries. On it you can raise funds for charity work, opening your own business or implementing a particular idea. Also recently, an option to raise funds has appeared. If you simply do not have enough money for an event, children's party, operation or other unforeseen event, then on the site you can place your offer. The difference from Kickstarter is that regardless of whether the required amount was collected for the project, it is still transferred to the developer, but at the same time there is a different size of the site's commission. Of the successful startups that were hosted on IndieGoGo, one can perhaps note the Jolla tablet, which collected the required amount in a few hours, as well as the Ritot projection clock that attracted investors for $ 1.5 million.

This site is ideal for start-up newbies. Its interface is quite simple and friendly. It offers projects in the field of art, business and science. Fundraising for social events is also possible. The principle of fundraising is similar to the IndieGoGo resource: even if the required amount is not collected, the money is still sent to the author. But you need to take into account that in case of shortage, you will have to pay a larger commission. RocketHub is a completely transparent and open platform, and therefore all information on projects can be easily and calmly viewed at your convenience.

The site was created by immigrants from the United States. Its main difference from the above is that there are no restrictions on PeerBakers and you can raise money for a project in absolutely any area. At the same time, it is important that both projects and a ready-made business that needs investment are sponsored. But if there are no restrictions on the field of activity, then they are financial issue. Big business it is unlikely that they will be able to adequately sponsor due to the restrictions on the collection of up to 25 thousand dollars. There is also a kind of "school for beginners", which will help you understand the principles of the site. Crowdfunding specialists will quickly and thoroughly answer your questions. In the course of work, consultations are also possible.

This site is mostly engaged in investment social projects... Booomerang was founded in Denmark very recently. At the beginning of the path, the main emphasis was on sponsoring video games and music projects, following the example of the leader of the crowdfunding platform Kickstarter. But then the founders decided to change the field and focused on social and significant projects for society. By the way, the amounts on this site are very small, especially in comparison with other resources. On average, they do not exceed 10 thousand dollars. About this site there is interesting fact: Social projects on Booomerang have a much higher response than social projects on Kickstarter. The developers of the European site are very proud of this fact. Indeed, it is often much more convenient for people to sponsor a project of a social plan than an interesting and sometimes unnecessary gadget.

In addition to the above sites, specialized investment resources also operate in the world. So, for example, it was in the United States that the first registered site called ArtistShare opened.

It hosts projects of a musical nature, as well as the site is an independent recording company. The artists who worked with this resource have been repeatedly awarded with prestigious music awards. Other similar resources are PledgeMusic and SellaBand. By and large, they are classic crowdfunding sites. With their help, musicians can raise funds for the release of an album or recording. new song... It is important that there are no country restrictions, that is, musicians from any country can participate.

Our country also has crowdfunding resources. However, this type of investment is often not popular. Instead of interesting projects and business ideas, investors prefer to invest in recording music tracks or albums. And yet there are a lot of platforms for collecting investments in the open spaces of the Runet, and further we will highlight the main ones:

The site has been operating for over 2 years and during this time it has been possible to raise a total of over 100 million rubles. The site has strict requirements for participants (age 18 and older, having a bank account, etc.). The site hosts investment of various creative, public projects, publishing books or recording musical works. It is prohibited to finance commercial projects and political actions. It should be noted that before placing your proposal on the site, it goes through several stages of moderation. Once launched, you will be assigned a personal curator to track the proposal. The negative factor of "Planet" is its rather high commission - 23-28%. By the way, this indicator is the highest among Russian crowdfunding platforms.

This resource has also been functioning for about 2 years. It also has quite strict rules, so it is somewhat similar to "Planet". True Boomstarter only sponsors creative projects... There is no place for social and public here. It should be noted that fundraising has a time frame of 60 days. After that, the applicant can take the collected money or not take anything.

Perhaps the oldest crowdfunding platform in Russia. It has been operating for 6.5 years. Unfortunately, there is no data on the total amount of funds raised. The main difference from the above sites is that you need to have ready-made content that users will pay for. Moreover, it can be not only musical or video works, but also something else. It is naturally forbidden to duplicate someone else's content. This service is great for beginners on a creative path.

A later analogue of the Kroogi service. ThankYou has been in existence for approximately 3.5 years. Major projects are creative projects. No "socialism" and public projects.

10. "Through the world"

This is a multidisciplinary crowdfunding platform with 5 years of experience, which supports the implementation of projects in business, education, ecology, and creativity. Thus, the platform covers areas of activity from a musical group to a pet zoo and computer games. Mandatory control is carried out by the site administration over the quality of published projects. In cases of a successful project (100% collection), the entire collected amount is transferred to its owner. In other cases, funds are returned back to sponsors.

In conclusion, it can be noted that crowdfunding activities in last years began to grow, many interesting business- ideas and gadgets appeared on the market thanks to such platforms.

Thus, if you have a good idea, or already finished project in which you believe with all your heart and you need finance for its development, be sure to use these services. Good luck to you and yours noble ideas!

Sincerely,
Technocontrol team

Hello, dear readers of the portal site! Today we'll talk about crowdfunding and crowdinvesting what it is, what types of crowdfunding are there, what Russian sites operate in our country and the CIS countries.

Crowdfunding is a fairly popular word that in Lately is used especially often. This is far from just a word, this is a term denoting a new and serious phenomenon in the world. business and finance, which has already made it possible to create a large amount of material wealth and implement hundreds of social and investment projects and also became source of start-up capital for many talented businessmen.

Nowadays, crowdfunding and crowdinvesting is becoming more and more popular, as it is a wonderful tool that allows you to find out and produce exactly those material values that the consumer really needs.

In this article, you will learn:

What is crowdfunding and its features;
Types of crowdfunding and its rules;
What is crowdinvesting and its types;
Popular Russian platforms (platforms).

You will also be able to familiarize yourself with the current state of crowdfunding in the world, Russia and the CIS countries, and possibly gain knowledge that can push you to implement your own project using such a powerful tool as crowdfunding.

Crowdfunding and crowdinvesting - what is it, what is it for, how to create and place a project on a crowdfunding site, what Russian sites are, and so on, read the article

If you translate literally the term “ crowdfunding " From english ( crowdfunding), you get “crowd funding”. It would be more correct to slightly adapt this translation for Russian, and translate this term as “ People's (collective) funding”. In such a translation lies the main essence of this phenomenon, in its essence

Crowdfunding(from English crowdfunding) - it public internet funding ideas (attracting Money from everyone), in order to implement any project in life.

The project can be like commercial and non-profit... Those people who are trying to raise finances in this way have a name "Recipients", and those who donate (invest) money are called " donors" .

Nowadays, such a collection of money has become very widespread on the Internet and in in social networks as it is very convenient fundraising platform with a colossal audience.

A large number of Internet resources have been created specifically for these purposes, one of the most famous in the world at the moment is famous crowdfunding platform Kickstarter (kickstarter) , which has made it possible to implement more than one project and has raised billions of dollars.

The goals of crowdfunding can be very different, very often they resort to it young businessmen who thus wish to raise the required amount for the implementation of a project or startup. We already wrote about who the startups are in the last publication.

As practice shows, if the idea is really interesting and the “donors” like it, then the money can be raised very quickly.

The main goals for fundraising through crowdfunding are most often:

Operations and treatment;
Attraction and financing of certain commercial projects;
Improvement of the territory;
Financing of political activities;
Charity;
Funding for cultural figures, athletes, musicians, etc. ;

When funds are raised with the help of crowdfunding for the implementation of a startup or any business project, in most cases this is not a gratuitous investment.

People who want to invest in a particular commercial project do it with the aim of making a profit in the future. This method is described below in the article, it is often also called crowdinvesting.

Crowdinvesting should be considered as a separate subtype of crowdfunding. It differs in that the collection of funds that are necessary for the creation and development of a start-up project is carried out in exchange for material remuneration of the financing party in the future.

Distinctive features of crowdfunding and its types

2. Types of crowdfunding - 3 main types 📌

There are 3 (three) main types:

View number 1. Debt crowdfunding

Debt crowdfunding implies an investment of money in exchange for a certain share in a future project, or in exchange for a return on investment.

View number 2. Equity crowdfunding

Equity crowdfunding This is a type of crowdfunding in which the recipient sells a certain part of his business to the donor (investor), or simply offers a share in his company on the terms of long-term investment.

View number 3. Reward crowdfunding

Reward crowdfunding the most popular type of crowdfunding, donors receive gifts and valuable prizes in exchange for investments.

3. Distinctive features of crowdfunding 📑

One of the distinguishing features of this method of funds is the strict observance of all rules and agreements.

The following features crowdfunding:

Factor 1. A clear idea

Money should not be collected for some obscure extraneous purpose. To attract the required amount of funds, the person collecting them must really offer a clear and understandable idea, in which there will be a desire to invest in order to obtain further profit (if the idea is commercial).

For example, you decide to create your own - to sew shoes from leather... You need to clearly and clearly describe in your project what materials the shoes will be made from, how much money is needed to purchase equipment, and so on.

Factor 2. Limitation

The process of collecting money should be limited in time. This approach allows you to better understand which of the projects really interests the audience, and which one did not suit their taste.

Factor 3. Venture

If a donor invests in a project, he does not receive 100% guarantees return on investment, because always during the implementation of the project, there is a possibility that something will go wrong.

In addition, when it comes to social initiatives, return on investment is not at all implied.

Factor 4. Focus

Modern crowdfunding sites raise funds for the implementation of a variety of projects, it can be both commercial and non-commercial projects in different areas.

Factor 5. Focus on results

A person or organization that collects funds through crowdfunding, is obliged to report on the work done and on the use of funds.

If she does not fulfill this, then she must return the money invested in her.

Why and who needs crowdfunding, who can use it

4. Who can use crowdfunding 💳 - who needs it and why

One of the features of crowdfunding is that absolutely anyone can do it. In addition, in some cases, the site on which you place your project will not even charge you any interest.

However, most often you still have to pay = the platform on which you post your (business) project approximately 5-7% commission, but only if you do managed to raise funds for the implementation of my project.

If for one reason or another you failed get the investment you need, you are nothing don't pay platform (platform), which makes crowdfunding almost a win-win and very profitable option, both for businessmen and for those who wish to implement certain social projects.

Also, in the event of a successful fundraising, the site on which the user (recipient) posted his project will ask for a certain reward for those who invested in his idea. If investments are distinguished by large (serious) amounts, then it would be correct to offer investors a certain share in a future business company.

It is important to consider that all crowdfunding sites are different and some may have their terms.

That is why, before uploading your project, you should carefully study the rules of the site so as not to get into an unpleasant situation in the future due to your own lack of awareness.

Foreign crowdfunding platforms + crowdfunding Russian platforms

5. Foreign crowdfunding sites 💵

With the development of the Internet, a huge number of crowdfunding sites that offer their users a very comfortable and effective tools to attract investment.

One of the earliest and one of the most successful sites is the popular site kickstarter.com.

Kickstarter (kickstarter.com)

The Kickstarter platform has an official website kickstarter.com, in Russian in Russia (that is, in the Russian version) the site has not yet been presented, but in the future, all large sites, as a rule, come to the Russian markets.

If the project at the Kickstarter site does not collect the required amount of funds by the specified date, then all the money will be returned to the sponsors. Funds are collected through Amazon Payments.

Kickstarter takes 5 % commissions from the funds raised + additional commission is charged by Amazon.

Crowdfunding platform kickstarter.com - Kickstarter in Russian is not currently represented in Russia

There are also a large number of other similar Internet sites on which interesting projects appear almost every day, collecting a lot of money.

Among such sites are:

indiegogo.com ,
gofundme.com ,
99designs.com ,
crowdflower.com,
crowdfundinginternational.eu (crowdfunding international).

All these sites are very convenient, as they allow you to choose one or another project based on certain criteria, for example, such as subject matter, amount of funds required, implementation period and a lot others.

Such a convenient sorting of projects greatly simplifies the life of both donors and recipients, and also helps to make the most reasonable investment of their funds and find donors as efficiently as possible.

It is important to remember that any posted project passes a serious check from the crowdfunding site on which it is hosted. This state of affairs allows these sites to act as a kind of guarantor between those who raise funds and those who invest them.

For these services, the site usually collects a certain commission. It is different at different sites, but in most cases it is within 5-10% .

6. Crowdfunding in Russia - the largest Russian sites 💸

Recently, crowdfunding has become increasingly popular in Russia, which has led to the emergence of a fairly large number of platforms that act as reliable guarantors between donors and recipients .

Crowdfunding sites in Russia are currently of little popularity, but now we can say that this is a promising direction of financing both in the CIS countries and in the Russian Federation.

The most popular sites are the following:

6.1. Planet.ru crowdfunding platform

Crowdfunding Russian platform "Planeta.ru" (Planeta.ru)

Official site of the site - planeta.ru

This site has certain rules, the creator of the project must be over 18 years old and also have own bank account... On the planeta.ru website, you can raise funds for the implementation of a variety of projects, ranging from creative projects such as recording music and filming a film, and ending with social projects.

Exception for a crowdfunding platform are political and commercial projects.

Among the features of this site, one can note the presence of a personal curator for each project, with whom an agreement is signed that allows you to start fundraising. The site has moderators who carefully study each project.

6.2. Crowdfunding platform "With the world on a string"

Crowdfunding Russian platform "Through the World" (smipon.ru)

smipon.ru

The site specializes in social and commercial projects. Funding can only be denied to those projects that did not pass moderation or were not approved on an individual basis for any reason.

The recipient collecting funds through this site must have Russian citizenship and also have a clear idea and timing of collection of finance.

Before starting the project, an agreement is concluded between the recipient and the site itself. The agreement implies the transfer of part of the funds to the site, if they are successfully collected.

6.3. Crowdfunding platform "Boomstarter" (Boomstarter.ru)

Crowdfunding Russian site "Boomstarter" (boomstarter.ru)

The official website of the crowdfunding platform - Boomstarter.ru. The Boomstarter platform is analogous to the Kickstarter project.

To create a project on Boomstarter, you must be a citizen of the Russian Federation over 18 years old... In addition, you should provide place of permanent registration and identity document, as well as create your own bank account and provide this data to the site.

The site is more focused on financing of creative projects such as recording albums, publishing books, making films and the rest. While commercial and charitable projects (targeted funding, various information and agitation campaigns, and so on) are prohibited to spread.

A feature of the site is the limitation of the time frame for fundraising. Money can be collected no more than 60 days thus, the site is suitable for collecting small amounts.

Comparative table of Russian crowdfunding sites:

Name	The address	Fundraising Method *	Commission (including personal income tax)	Main directions of projects	Approximately how much money collected	Lifetime
"Planet"	planeta.ru	VIN, OS	23 – 28 %	Creative projects	More than 100 million rubles	More than 2 years
"Through the world"	Smipon.ru	VIN	23%	Social projects, sports, Joint purchases	Data is hidden	More than 3 years
"Boomstarter"	boomstarter.ru	VIN	23%	Creative projects and technologies	More than 57 million rubles	About 2 years

* VIN- all or nothing (projects can be financed only in full, or not financed at all)

OV- Leave everything (it is possible to receive a certain part of the funds that we managed to collect)

What is crowdinvesting - the meaning of the term + form (model) of making a profit in crowdinvesting

7. What is crowdinvesting: main types + platforms for crowdinvesting in Russia 💰

Crowdinvesting - it, kind, collective investment... From English. words: 1) Crowd- crowd, 2) Investing- investment. This means that crowdinvesting is “crowd investing”.

The principle of this type of crowdfunding is as follows:

The entrepreneur came up with a start-up project, then the investors are thrown off for the implementation of the project and the profit received from the business is divided among all in pre-agreed proportions (according to the contract)

Recall! Crowdinvesting is one of the types of crowdfunding (“people’s financing”).

7.1. Types of crowdinvesting - description and meaning

Crowdinvesting is divided into 3 kind:

Royalty;
People's lending (crowdfunding);
Equity crowdfunding.

View 1. Royalty

In this case, the investor expects a share or part of the profit of the financed business project. This financing approach is used in the creation of many films, projects and games. We wrote about (how and where to look for investors for business) in a previous publication.

With this form of crowdinvesting, the investor has the right to count on a share of the profit of the financed project. This approach is often used when funding music projects ( SonicAngel), films ( Slated) and games ( LookAtMyGame).

Type 2. People's lending (crowdfunding)

Crowdlanding – new way online lending individuals other individuals or companies through special Internet resources.

Here the lender has a higher interest in comparison with deposits in banks, and the borrower has a lower interest on his loan than the banks offer. Plus, getting a loan in this way is much easier.

Also found in public lending - social lending. Interest rates on these loans are very low (symbolic), or none at all. The result is something in between charity and lending.

There are 2 (two) main types of crowdfunding:

P2P lending- when individuals lend to other individuals;
P2B lending- when individuals lend to organizations, companies, (as a rule, medium and small businesses).

View 3. Equity crowdfunding

The newest and most advanced form of crowdinvesting, where the investor becomes a “shareholder” (owner of a share in the financed project), with all the rights of a shareholder (receiving dividends, managing a company, etc.).

This form of crowdinvesting violates the laws of many countries. But laws are being adopted that legalize this activity and allow regulating the form of crowdinvesting, which has a beneficial effect on the development of developing and developed countries.

7.2. The most popular crowdfunding platforms in Russia

There are a large number of Russian crowdinvesting platforms.

Let's consider the most famous of them:

StartTrack - the site was created in 2013 with the support of IIDF (Fund for the Development of Internet Initiatives), the minimum amount for investment in this site is 10,000 rubles, the profitability is promised - up to 35%... StartTrack is one of the most famous and reliable crowdfunding platforms;
Flow – this is a project from the bank Alfa-Bank. For investment, a minimum amount of 10,000 rubles is required. You need to invest for a period of at least 6 months. Crowdinvesting platform promises higher profitability 25 % ;
Aktivo - a platform from the creators of the CarPrice and KupiVip platforms. This platform allows you to invest in commercial real estate, which is rented by large and well-known companies (supermarkets "Pyaterochka", "Victoria" and others). For investment, you will need an amount of at least 500 thousand rubles. Platform profitability over 11 % annual.

7. How crowdfunding platforms make money 📈

Earnings crowdfunding platforms mainly based on receiving commission from projects... The commission on different sites may be different, for some it is 5% some 15% .

Also platforms can have Additional income, for example, some platforms that raise funds for creative projects, in the future sell albums, books and other similar products.

The same applies to some sites focused on commercial projects, which are subsequently engaged in the sale of various products.

From charitable and very often from social projects, the commission is not withdrawn at all.

For example, a Russian crowdfunding platform Rusini does not take a commission at all, since it is intended to solve social problems.

8. How to create your own crowdfunding project on the site 📋

Each crowdfunding platform has its own characteristics, which can vary greatly from site to site. However, the process of creating a project itself is quite similar for most sites.

How to create a project on a crowdfunding site

To create a project on a crowdfunding platform, you need to go through the following steps:

Creating a new account on the site;
Description of your project;
An indication of the required amount of funds for collection, as well as the deadline for collection;
Calculation of the costs that will have to be incurred for presentations (gifts) to donors.

The creation of the project itself (business project, commercial or social project, etc.) implies:

Domain creation and registration;
Creation of a logo (brand);
Installing social media buttons;
Website creation ();
Confirmation of registration by E-Mail and the possibility of mailing by e-mail;
and promotion of the project around the world, country, region;
Recording a video presentation of the project;
Determination of the amount of the fee.

In the event that you cannot collect the required amount of money within the time frame specified by you, you do not receive anything. If, for one reason or another, you managed to collect more than the specified amount of money, you get ALL funds.

Important to remember that this is not just a fundraiser, but a business contract, therefore, in the event of a successful fundraising, you must fulfill all the terms of the contract.

If you are not able to do this, you are obliged to return the money invested in your project.

9. Achieving project success on a crowdfunding platform 💡

Of course, every person who creates a project on a particular crowdfunding site wants to raise the necessary amount of money within the time frame specified by him. But I must admit that it is far away not everyone really succeeds.

What are the criteria for the success of the project? which, if followed, will maximize the likelihood of fundraising success?

Everything is individual for each project, however, if to generalize, the following criteria can be distinguished:

Criterion 1. Realism

You should not set goals for yourself that are beyond your strength, especially if you do not yet have much experience in this direction. You need to move towards your goal in small steps.

So better to collect a small amount of money that will allow you to realize your small project, than to aim at something global and at the same time get nothing.

Criterion 2. Timeliness

As practice and success stories of some projects show, seasonality significantly affects.

Projects are best to start in the fall, since it is during this period of time that most people return from vacation and are ready for active financial activity.

Before uploading (uploading) your project, it is very important to study the features of the site on which you are going to do it. It will also be useful to get acquainted with the projects already existing on them and the stories of the past. successful projects.

Criterion 3. Originality

Originality is a very subtle criterion that should be approached accordingly. Of course, it is very important that the project is different from other projects, as in this way it will be able to attract attention.

However, one must be very careful with this, for all the originality of the project must remain realistic... It is unlikely that anyone would want to finance “freak, fantasy” projects that differ in unjustified excesses.

Criterion 4. Openness

Try to provide as much as possible more information about yourself, about your experience and approaches to project implementation .

Important to remember that people want to invest only in worthwhile, promising and realistic projects.

If someone believes that there are rich people who will finance all sorts of nonsense, then he is very much mistaken, rich people know how to count their money, perhaps that is why they are rich.

Therefore, you should provide your potential investor with as much information about yourself as possible so that he knows where and in what he is investing his money.

Criterion 5. Availability of a business plan

Having a business plan can be a very big plus for any commercial project.

Real calculations and figures will help the investor better understand the perspective of your project, and will also indicate that you are serious about this business.

Where to download, as well as how to compose it and what to look for, we wrote in our last issue.

10. Successful examples of crowdfunding 💎

With the help of this method of money, a lot of projects of different kinds are implemented almost every day. focus and scale... But, as in any other business, there are several well-known examples of crowdfunding use, which are a reference point for many businessmen.

Pebble - device (wristwatch)

A watch-shaped device from Pebble Technology. The project was collected in 2012 10,266,845 dollars, the donation was made by 68,928 donors.

Barack Obama's 2008 Presidential Company

One of the most famous examples of crowdfunding is Barack Obama's 2008 presidential campaign. She received a very large resonance and response among his supporters, in the end, in this way it was possible to collect $ 272 million, approximately 2 million Americans have contributed to the donation.

Album recording by Bi-2

The famous Russian rock group Bi-2 gathered with the help of crowdfunding 1.25 million rubles to record the album Spirit.

Stephen King's book

The famous American writer Stephen King, who specializes in writing horror, posted on the network one of the first chapters of his new book, in exchange for everyone who wanted to offer to transfer $ 1 each. This proposal of King found a very great response among his fans and those who are not indifferent to his work, thus, in a short period of time, it was possible to collect whole 2 million dollars.

Film Age of Fools

The problem of global warming is of interest to many in our time, and the British film company Spanner Films, which managed to collect about £ 1 million for 5 years (in the period 2004 - 2009). This money went to the filming of the film Age of Fools, dedicated to the problem of global warming.

Wasterland 2 and Adventure Games

For the development of the games Wasterland 2 and Adventure, which gained great popularity, about $ 3 million for each of the video games. Approximately 87 thousand people took part in this.

11. How to create and advertise a campaign on the Crowdfunding platform - basic concepts, rules and expert advice 🛠

Raising money through crowdfunding sites - the process is not easy, since in order to collect the required amount, it is important to provide potential investors and donors with a really good and understandable idea.

In addition, there are a large number of requirements for the approach itself and for the personal qualities of the fundraiser.

So, we will consider the basic tips, factors and rules, adherence to and consideration of which will help to achieve success in this direction.

11.1. Basic concepts

Before uploading your project to crowdfunding sites, we recommend that you familiarize yourself with the following concepts:

1) crowdfunding is not alms

It is very important to understand that just like that no one will not invest to your project.

If this is a commercial project, then it should bring profit in the future.

If it is a social or charitable project then it should be really useful and interesting.

Thus, in order to receive the required amount of money, it is imperative to offer something to those who have invested in return.

2) Ask yourself why people will give money to me?

Put yourself in the shoes of your potential donor or investor and tell me, would you invest in such a project?

3) Be ready to work hard and hard

It is impossible to raise money on a crowdfunding platform without difficulty. It is not enough just to lay out a project, even if it is ideal and properly designed, people should see your openness and understand that you are the one who can bring this project to its logical conclusion.

So, do not be shy, communicate with your potential investors, tell as much as possible about themselves and their approaches, they should see an open person who is ready to work long and hard to achieve their goal.

4) crowdfunding is not for everyone

Despite the fact that crowdfunding is a very convenient method of fundraising, which is popular all over the world, it is not suitable for everyone.

Some people simply cannot work in this format and they are looking for other ways for themselves, which, by the way, are also enough.

Therefore, it is important to be prepared for the possibility that crowdfunding is not yours, and you can implement your project using other methods.

5) The project should be useful

It is quite obvious that in most cases it is possible to collect money only for those projects that offer some useful product, service, or anything else that can interest people.

11.2. How to Create a Platform Campaign - 6 Important Tips

In Russia, there are several highly promoted crowdfunding platforms that can become a very good tool for raising funds to implement your idea.

In order for the project to collect as much finance as possible, it is important to consider the following tips when creating a campaign on the site:

Lying is always bad, but especially bad when it comes to real money. You should not overestimate your real capabilities and write in the project description what you simply cannot implement. Realism - this is your main rule.

It is very important to clearly define the deadline for raising money for your project, it should not be too short, but too long timelines should also be avoided.

The ideal fundraising timeline may vary for each project, but in most cases it is best to set aside 2-3 weeks to raise money, and constantly update your project, approximately 2-3 times a week.

Calculate minimal amount money that you need to implement the conceived project.

In no case should this indicator be greatly overestimated, since if you immediately ask for a large amount of money, this can greatly scare away potential donors (depositors) from you.

Offer tangible rewards to the people who have invested in your project. It is best to have these rewards in some way related to your project, this will allow investors to feel more personally involved in your project.

Tip 5. Make investments affordable for everyone

You must set up your campaign as competently as possible so that you want to invest in it like those who want to invest. 100 rubles and those who wish to invest 10,000 rubles.

Be as open as possible, tell potential investors as much as possible and yourself, about your achievements, awards and plans.

11.3. Advertising and marketing of the project on the site

The right marketing approach goes a long way towards the ultimate success of your project. That is why this issue should be approached especially responsibly and seriously.

The following marketing moves will be able to help you:

Involve your relatives, friends and acquaintances in your project. The more you attract people to it, the better. Be sure to advertise it on social networks, post links to your project on forums, in social networking communities, on your personal page;
Ask your acquaintances, friends and relatives to talk about your project to as many people as possible, both in real life and through the Internet and social networks;
Be sure to create a newsletter that concerns the latest events and news concerning your project, notify all your investors and subscribers with its help;
Find local online media sites, and try to tell them about yourself, since crowdfunding is still something new for Russia, perhaps some media outlets will want to tell their readers about you, which will attract even more people to your project;
Talk to bloggers who work in a direction close to you and ask them to tell them about your project;
Create a video and upload it, For example, on YouTube, in this video, tell us about how the fundraising process is going and what are the latest news regarding your project; (We recommend reading - where you will also find out how much and how YouTube bloggers earn ")
Look for influencers and famous people on social media, get in touch with them and ask them to tell them about your project, if it is really interesting, many of them will talk about it on their page, which will increase the likelihood of collecting the required amount of finance and further project implementation;
Always be willing to contact those who are interested in your project.... If people begin to comment on information about your project posted on a page on a social network, be sure to answer them, tell them about your future plans and ask them to tell about it;
Use all possible tools to advertise your project on the site: Vkontakte, Facebook, LJ, Twitter, YouTube, personal connections, friends, acquaintances, relatives, etc.

12. Latest news from the Crowdfunding market

1) In 2014, Yandex.Money announced the launch of its Crowdfunding platform “ Together: for good deeds», Which is designed to simplify the collection of money via the Internet for various charitable needs and social projects.

2) Payment system WebMoney (WebMoney) launched new service « Collective purchases", Which allows users of the service to unite into groups to collect funds for the purpose of purchasing goods from wholesale suppliers on low prices or for other large orders in foreign stores;

3) WebMoney Transfer has created a new service “ Funding", Which has 4 directions for collecting funds. Thanks to this service, you can collect money not only through classic crowdfunding, but also fund charitable projects, make collective purchases, organize various events, and so on.

13. Frequently asked questions ❔

Consider the questions that come to the editorial office of the portal "site"

Question 1. Boomstarter does not give money, what should I do?

Try to contact the project manager, email, support, etc. The network found both negative and positive reviews about the company.

Some negative reviews contain information that the project is being moderated and published on the site for the 3rd week, in some that they do not pay (do not give) money.

Novice businessmen and start-ups without capital have to look for money to launch a project. Finding an investor takes time and effort, and the result can be zero. But we still hear about the high-profile successes of newcomers to the business. It turns out that ordinary people who are ready to take their word for it and give money can help. And this phenomenon is called crowdfunding.

Crowdfunding is a modern model of fundraising among individuals who are ready to support a project they like with money. Information is found on special sites - crowdfunding platforms. Unlike crowdsourcing, crowdfunding is all about raising funds, not looking for volunteer helpers.

You want to print a book or magazine, hold a festival, or launch a new product, such as an inflatable sofa without a pump. How long it will take to find funding is unknown. Crowdfunding allows you to get money in just a few months. To do this, the authors of the projects describe in detail the idea, the costs of its implementation and set a goal - how much they want to collect.

Whether you succeed depends on whether people believe you and see the benefits of the project. Crowdfunding has helped and continues to help small businesses and startups. For "collective" funds, they hold charitable events, develop free programs are recording music and making films.

The interactive course of the online university Netology "Crowdfunding: how to get funding for your project" will help you decide on the choice of the site, correctly design the project and develop a reward system.

Who is who in crowdfunding

The main actors of crowdfunding are the founder (author of the project) and sponsor (backer, or donor). Sponsors finance the project through the system, the author receives funds for its implementation.

Before launching a fundraising campaign, the author calculates the costs in detail to determine the amount required. An important condition for crowdfunding is openness. People need to see how much money you need, how much you managed to raise and how much is still missing. The collected amount can be spent only for the purpose - there will be demand from the author.

Crowdfunding fundraising models

All or nothing: if the project has not collected the required amount by the appointed date, it does not receive anything
Leave everything: the author receives exactly the same amount, minus the commission that he managed to attract
Remuneration: first, the amount is collected, then a team is created to implement the project; she gets paid for her work
Free price deal: the author creates a product (for example, a book, an audio recording), and the sponsors decide how much to pay for it
Charity: donation of money

The world's crowdfunding giants

The most famous crowdfunding platform is Kickstarter. It has been operating since 2009, and during this time has attracted the attention of large American corporations, government agencies and venture funds. Here they select the most suitable projects for investment. This platform works according to the "All or nothing" model.

Kickstarter's main competitor is Indiegogo. This platform allows for a more flexible financing model than the first one. It does not matter how much of the declared amount was collected - all the money will go to the author. In doing so, he can choose the All or Nothing scheme, instead of the flexible model. It will cost him less: the commission will be lower.

In 2015, Kickstarter raised $ 71.5 million and is a global leader. And although there are no sites with such a turnover in Russia, two of the largest can be distinguished: Boomstarter and Planeta.

Crowdfunding platform "Bumstarter"

It is called the Russian equivalent of the Kikstrater. The site opened in 2012, and at first offered fundraising only on the "All or nothing" model - until the deadline. In 2016, it became possible to collect money indefinitely - up to the goal.

A manager is assigned to each fundraising campaign. He warns and corrects errors. The system commission is 10%, and another 13% is income tax.

Boomstarter engages creative, technical and other projects with a purpose. This site collects money to create films, music, video games, books, software and not only. There are 13 categories in total: Society, Games, Food, Design, Fashion, Art, Publishing, Music, Technology, Theater, Video, Photography and Choreography.

Boomstarter does not support charity or anything related to it. Authors raise money for clear goals - to record a music album, publish a book, create a finished product or work of art.

In 2013, Boomstarter managed to raise over 3 million rubles for the filming of the film "Panfilov's 28", although the authors asked for 300,000 rubles
In November 2016, sponsors raised 1,429,220 rubles for the reprint of the classic Ninja Turtles comics in book format (800,000 rubles were needed)
In May 2016, 998 sponsors raised 3,890,140 rubles for a pocket sofa inflated without a pump. The authors of the project asked for "only" 1 million

Since the opening of the site, 1,458 projects have managed to raise 309 million rubles... The greatest response is received by projects in the categories of music, films, books, computer games.

Features of "Boomstarter"

- Fundraising

If we compare Boomstarter with another service - Planeta, then it differs primarily in the fundraising model - “All or nothing”. The author had to collect the amount by the exact date. If less was collected, the site returned money to sponsors. Later, the platform softened, and it became possible to raise funds indefinitely - until the desired goal is achieved. "Planet" gives money if the amount is collected at least half (50%).

Contribution of the author. If the author of the project found part of the money outside the crowdfunding platform, then Boomstarter allows him to make an “author's contribution” with this amount. These funds are credited to the general piggy bank, but upon successful completion of the campaign, they are not paid. There is no such possibility on the "Planet". You can withdraw the amount if it reaches 50% of the target.

Personal manager. Boomstarter assigns a manager to each project. You can keep in touch with him by phone. In Planet, communication is only by email, which is slower.

Online training. Boomstarter quickly teaches how to launch projects in the online school at any time. "Planet" conducts classes only once every 3 months, and you need to attend them in person.

Refund. Boomstarter collects a commission from sponsors when returning money from unsuccessful projects. "Planet" returns funds in full.

Planet crowdfunding platform

"Planet" appeared on the Runet among the first crowdfunding platforms in 2012. Initially, the creators of the site had the idea to create a service that would help fight piracy in music - by pre-ordering albums.

In 2011, the service was launched in test mode. The first project was to raise funds for the recording of the studio album of the BI-2 group (co-founder of the platform, Max Lakmus, acts as a bass player in it). We managed to collect 1,250,000 rubles for the recording. This successful project was followed by others - also from the field of music. Later, other categories joined, the service expanded.

Gradually, "Planet" grew into an online broadcast service and an online store and began producing content itself.

The money is collected according to the "All or nothing" model, but there is an advantageous condition - you need to collect at least 50%. The system will take a commission of 10% of the half of the amount set as the goal, the rest of the money will be given with a commission of 15%.

When the fundraising period expires and 50% of the desired amount has been accumulated, the platform offers a choice - either to withdraw the money (with different commissions), or to extend the campaign for the same period as initially (180 days).

Main directions of projects

The first project of "Planet" was a fundraiser for recording music, so the creative categories find the maximum response. They help to find money to release an album, make a film, and organize a festival.

Successful fundraising cases

The "Planet" record holder in fundraising was the cartoon project "Three Melodies". The author set a goal to collect 2,200,000 rubles and surpassed it by another 50,000 rubles.
The BI-2 group raised 1,262,250 rubles for the recording of the Spirit album, 1,023,100 rubles for the recording of another album - "16+", and 1,073,460 for a concert edition (DVD + CD)
In the sector of events, a project for staging a musical based on the songs of the "Aquarium" group stood out. It took 1 million rubles, it was possible to collect - 1 147 997 rubles

The official website of the Planet states that as of May 2017, 638,550,369 rubles were collected within the framework of 2,790 projects (according to statistics, every third project managed to achieve its goal).

Features of the "Planet"

"Boomstarter" attracted an audience that is more interested in business ideas and technologies, and "Planet" - creativity and charity

Fundraising on Planet famous people, they are loved and known, therefore they are more willing to give money. In the shadow of the stars, it can be difficult for casual authors to engage audiences. Boomstarter has a reputation for being a beginner's platform, so there are more chances of success without such strong competition from celebrities.

How to choose a crowdfunding platform for your project

Comparison table between Boomstarter and Planeta.ru

	"Boomstarter"	"Planet"
year of foundation	2012	2011
fundraising method	All or nothing	All or Nothing, Leave All (when collected over 50%)
popular destinations	Business, technology	Music, cinema, creativity, society
commission	10%	10-15%
term of payment of money	The next day	In 7 days
the opportunity to withdraw money	From 100% of the amount	From 50% of the amount
placement on other sites	Allowed	Forbidden
online store of goods from projects	Not	There is
placement period	Any (Goal)	180 days (+180 days when collecting from 50%)
collection for personal purposes	Forbidden	Allowed
personal manager	There is	Not
learning resources	There is	There is
average project fee	211,934 rubles	228 871 rubles
number of completed projects	1 458	2 790
amount of funds raised	309 000 000	638 550 369

When choosing a crowdfunding site, focus on its "specialization". Business projects, development of new technologies and products can find a greater response at Boomstarter. Planet attracts more creative and social projects.

If you have never raised funds at such sites, then at Boomstarter you will be trained online and assigned a manager-curator to the project. On the "Planet" you will have to study "live" - attend classes in person. If you do not live in Moscow, then it is inconvenient.

Pay attention to the amount of funds raised. Both Boomstarter and Planet show good result... This means that they are working to improve the service and make the collection process more efficient.

Video: how to describe a project on a crowdfunding platform

Crowdfunding to help you

If the idea of a startup or a creative project can really be useful, it will be easier to raise money. People will be interested and collect them for you themselves. The task of the author and the novice businessman is to convince them of success. Crowdfunding platforms will help with this.

If you have anything to add on the topic, do not hesitate. Leave your comments!

Where to get money to start a business? A budding entrepreneur will not be given a loan at a bank, taking money from usurers at a frantic interest is also not an option, you will not have time to spin up, but has already gone bankrupt. All that remains is either to look for an investor, or to save on your own. But the Moneymaker Factory offers another option: to find investments through crowdfunding. Has civilization reached Russia in the face of crowdfunding platforms that will help turn a businessman's dream into reality? Let's talk about "crowdfunding", its pitfalls and other important aspects.

The story of a businessman

The 45-year-old designer Aleksey, whose average annual income for the last 5 years has barely exceeded 500 thousand rubles, decided to slightly change the direction of his activity and start selling decorative plaster. Moreover: to change the consciousness of people and make this material more in demand and popular than wallpaper, since the raw materials are environmentally friendly and for its production it is not necessary to destroy forests. His project rests on 3 pillars:

By the most conservative estimates, he needs 2 million rubles to start, and only a million of his own money. Not wanting to work with banks and MFOs, Alexey turns to us for help in choosing a modern crowdfunding platform.

Is it possible to raise money for such a project at all? We analyzed several popular resources and decided to help our hero. Only those sites that have been on the market for 2 years or more were taken as a "sample".

What is the essence of the idea?

Non-refundable money can also be received from the state in the form of a grant for business development. It's real, people from the street get it without any bribes.

Crowd funding (CF) - collective funding of projects, thanks to which the necessary amount of money is collected to launch a social initiative, store, software development, publish a book, record an album. The list is endless - in theory, KF is suitable for any task, be it launching a spacecraft to Mars or a dinner for the homeless. The only difference is whether the founder can raise the required amount or not.

Distinctive features of KF:

A clear idea. You cannot collect money "for the future" or "for yourself": they should all be directed to achieve a specific goal and within a specified time period.
Limited availability. Both the final amount of money and the collection period are limited by the project. This is necessary in order to understand which project is of interest to the audience and which is not.
Any focus. In the world, KF sites help raise money not only for artists, musicians and artists, but also for politicians and businessmen.
Venture capital. By making a contribution to a particular project, the user does not receive a guarantee of a return on investment. If we are talking about social initiatives, then here it is not at all necessary to rely on compensation for your contribution.
Gratuitousness. In most cases, KF sites do not require a return on investment from the organizers. If we are talking about the development of a product or program, the release of intellectual property, then the backer can only count on a bonus (all this is negotiated by the crowdfunder).
Effectiveness. The organizer is obliged to fulfill the undertaken obligations and to report on them. If he does not do this, then he is obliged to return the money received for the implementation of the project.

Summary analysis of KF services in Russia:

Name	Planet	BoomStarter	Circles	ThankYou	Rusini	On a string to the world
Internet address
Fundraising method *
Work period	Over 2 years	About 2 years		Over 3.5 years	About 2 years	Over 3 years
System commission (including personal income tax)			15% + commission of payment systems		0% + commission of payment systems
Popular destinations	Creativity, music, literature	Art, dance, comics, food, films, technology, etc.	Creativity in all its forms	All kinds of creativity	Creativity, social initiatives, business startups, business development	Social projects, joint purchases, sports and tourism
Approximate amount of funds raised	Over 100 million rubles	Over 57 million rubles	There is no data	There is no data	Less than a million rubles	Statistics are not disclosed

* VIN - all or nothing (the project is either financed 100 percent, or not financed at all), OV - leave everything (it is possible to receive part of the funds collected as part of the project investment), SC - free price (the contribution is determined by equity holders - backers and is used only to encourage creative projects).

Site "Planet"

The organizer is over 18 years old;
You have a bank account;
The project complies with the Service Rules.

Funded by: any creative, social, socially useful projects, whether it is publishing books, releasing photographs, recording albums, filming films.

Not funded: any political activity, commercial projects.

Features of the site: before publication, the proposed idea is studied by the moderator, and for its launch a separate agreement is signed with a personal curator.

Summary: Alexey can try to raise money on Planet to open the School of Decorative Plaster, but not to launch his own store selling materials and tools.

Boomstarter platform

Requirements for starting a project:

The organizer is a Russian citizen over 18 years old;
The presence of an identity document, as well as the address of the permanent registration of the organizer;
A debit or credit card or a bank account in the name of the fundraiser.

Funded by: any interesting projects related to creativity - publishing a book, making a film, a music album, a cycle of photographs, etc.

Not funded: all applications for starting a business, charity, projects tied to the needs of a particular person (buying things, traveling, training),

Features of the site: the organizer receives all or nothing, and the time frame for fundraising is limited (up to 60 days). Therefore, it is more realistic to collect small amounts of money, including in several stages (by splitting the project into podcasts).

Summary: Alexey will not be able to get money either for starting a business or for related needs, or he will have to deliberately deceive both the site and the patrons. The presented platform provides an opportunity for high commercialization creative teams(musicians, theaters, artists).

Kroogi platform

Requirements for starting a project: ready-made material that needs to be published, and then - receive money from fans for its use (listening, watching, etc.).

Funded by: creativity in all its manifestations (money is transferred from caring users of the project, who can also comment, criticize other people's work).

Not funded: objects that may be recognized as non-compliant with the legislation, non-unique (duplicated) content.

Features of the site: the site is suitable for those who promote their own creativity, want to receive money for copyright materials.

Summary: Alexey will not be able to find on this site the resources he needs to launch his projects. At the same time, "Kroogi" is the oldest runet project for raising funds for artists, artists and other creative people, and with its help many collectives were able to achieve success and popularity.

Site "Thank you"

Requirements for starting a project: availability of ready-made unique content that may interest the audience (music, books, videos, works of art, etc.).

Funded by: users of the project can reward the creator they like with the necessary amount of money (determined at the request of the patron) for any project presented by him on the site.

Not funded: duplicate content; objects, the copyright for which does not belong to the person who published them; objects that may violate Russian legislation.

Summary: the platform, like its analogue "Kroogi", is not suitable for Alexey, since he does not offer a unique creative product.

Rusini site

Requirements for starting a project:

Having a business plan;
Market overview for the area of interest;
Initial information feed (groups on social networks, etc.);
Publication of information about the implementation of the project.

Funded by: NGO activities, creative projects, startups, social business.

Not funded: the list of projects that will not be published on the site is determined by the Rusini administration individually.

Features of the site: the fundraising system operates “all or nothing”, however, many interesting initiatives were heard and collected the necessary sums of money during the existence of the crowdfunding platform. "Rusini" does not take a commission from its users, therefore it is very profitable to use the services of the service.

Summary: the presented site is ideally suited to Alexey, and his project fully meets the requirements of the site. To collect the necessary money, he needs to work hard and interest potential investors: analytical materials that are already on the site will help in this. The control system for spending funds allows you to guarantee their intended use. However, at the time of this writing, the site was malfunctioning: it was not possible to send a letter to feedback, failed to publish the project.

Refund. The invested resources do not require compensation from the organizer. However, he needs to complete the task at hand. This is confirmed by checks and other documents, photographs, videos.

Site "On a Line to the World"

Requirements for starting a project:

The author has Russian citizenship;
The idea and name of the project, the amount and time of fundraising.

Funded by: social projects, interesting startups (the site has a successful example of fundraising to open a gym), joint social purchases.

Not funded: projects that will not be published on the site are determined individually.

Features of the site: an agency agreement is concluded between the site "On a Line to the World" and the author of the project. In accordance with this agreement, part of the collected funds is transferred to the site free of charge.

Summary: So, "On a Line to the World" is also suitable for Alexei, but in order to implement business tasks he needs to create a beautiful "legend". At the very least, he should definitely try to raise money to open a school of decorative plastering. You can interest users by offering your services, materials, tools - all this is a topic for a separate conversation.

Refund. At the end of the promotion, in case of successful collection of the required amount of money, the organizer must provide all participants with the indicated bonuses. Thus, Alexey can offer all investors tools, materials, or free education at my school.

Conclusion: Crowdfunding in Russia is better than nothing

Thus, a cursory analysis of popular projects demonstrates the low development of the idea of crowdfunding to promote business initiatives. The existing sites, without a doubt, have excellent functionality, are hosted on good CMS (administrative platforms), and the requirements for ideas are formulated very clearly. Nevertheless, it is too early to draw conclusions about their overall success (failure), because crowdfunding in Russia is known only recently.

Also, one cannot fail to note the superficial elaboration of many of the proposed projects on most sites. Often there is no cost estimate, detailed information on what exactly the funds are required for. At the same time, in Western countries, KF was originally used specifically for social projects, and its history goes back less than two decades. Therefore, in the near future, we can hope that the sites will also be used to launch successful business startups.

Project success criteria

Developed business plan. If we are talking about a commercial idea, then it should be based on real calculations (rent of premises, cost of manufacturing materials, etc.). The numbers must be real, otherwise investors will start to doubt.
Timeliness. It is best to start KF projects in the fall, when people return from vacations. It is worth studying the work of the sites and starting your work when the chances of success are maximum.
Realism. Do not set yourself too ambitious goals: you need to move towards your dream in small but confident steps. Better to collect a small amount than not get a giant jackpot.
Openness. Much easier to promote and improve active project rather than trying to create something massive from scratch. The more information about the organizer, the better: people will trust you.