Templates by business niche: excursions. Selling Landing Pages in Tourism: Secrets of High Conversions

We will create a customer capture page for you that will not go unnoticed on the web. The specialists of the Zexler company will focus on the selling design and company advantage, as well as describe in detail the product or service, making them attractive to a potential buyer. The creation of a landing page does not take much time, and at the end you will receive a bright selling page with a stylish design, which is guaranteed to lead you new customers and increase profits.

You no longer need to wait until the site is ready: in some cases, the time frame can take weeks. Now all the necessary information, succinctly and clearly, focuses on a single page, once on which, even a casual user will be interested in the offer. Are you still in doubt about your decision? We have hundreds of satisfied customers on our account, whom we have already helped to gain popularity and increase profits. Just contact Zexler!

How much does it cost to develop a landing page on the topic "Tourism"?

The cost of developing a landing page for each customer is individually... An ordinary good and well-developed landing page is worth 50 thousand rubles... Before starting work, a Zexler representative will meet with you in person. We will discuss how you want your future landing page to look like, and how much you are willing to pay for its development and promotion. You may also be interested in our other services - reputation management, promotion in social networks, traffic promotion and others. Nothing is impossible for us!

We operate within the budget, take into account the wishes of the customer, and in the end we provide you with a high-quality result - and all this in the shortest possible time, with minimal effort on your part. Be sure of the best indicators: you can find out about them by studying the reporting in dynamics. Depending on the complexity of the order, on whether there have been improvements, as well as on the quantity and quality of the content, the final cost will be added. Want to get great results? The Zexler company is ready to provide it!

Today we will analyze an interesting and quite popular topic today - a landing page for excursions. There are many suitable one-page pages on the natural results page. Let's see which of them are effective and which are not very effective, as well as suggest the LPgenerator template.

Runet landing pages

The first web resource that we will analyze today is a company offering "Interesting, unexpected, original excursions around the historical center of Moscow." This phrase is an offer, attracts attention, as a good headline should. To summarize, the cheder is pleasing to the eye. There are no unnecessary elements, the background is perfectly matched, the appropriate font is chosen (based on ancient letters). A good start!

Behind the fold line are the advantages of the company, divided into several blocks: why it is profitable with us, why it is interesting with us. The copywriter who took part in the creation of this landing page can only be praised. The texts are written perfectly, there is main feature- brevity, but informative. The designer is also worthy of praise. The style set on the first page is respected, the texts are well read, stylized images add bright accents.

The next section is information about the guides, which is important for a potential customer, he is interested in knowing who can lead him through the historic streets of the capital, it is likely that he will want to choose a certain person he likes, close in age, profession or other characteristics.

Below are descriptions of the types of excursions, as well as the necessary information for the customer. I am pleased with the variety of services provided, they offer to learn more by clicking on the CTA-button. By the way, about the latter. There is no excess of these elements throughout the one-page page, as is often the case. The buttons are placed in the necessary sections, the user is gently led to press it, making a conversion action. Definitely a plus.

The presence of social evidence is a great opportunity to convince the visitor of his decision, a kind of decisive "touch" of a one-page page.

Here the only question is that the comments are all last year, there are no recent reviews. This fact runs the risk of confusing the visitor.

An unusual feature for a landing page is the "leave feedback" offer. Such an option is rarely found on one-page pages, although, to be honest, its absence is justified. Landing Page is a type of web resource that presents services, but does not offer the full functionality of a full-fledged site.

The sample ends with colorful photographs that were clearly not taken during the excursions (judging by some historical photographs), but the illustrations allow the visitor to understand what awaits him - this is a plus.

The second landing page for excursion tours presents the services of the Minsk brand. Here the header, of course, is more "loaded" than in the previous case. The offer contains several names of places where tours are offered, several phones have been written on top, social media buttons, and a lead form. A selection of background images with an SUV in the foreground does not add beauty. In a word, the impression is ambiguous.

Behind the fold line is a description of excursion tours. By clicking on the desired object, it opens new text... His style is typical for describing tours, but he does not "sell" at all, he just narrates dryly. This can already be regarded as a disadvantage.

The next line is also advantages, but in a different format “What guests get”, with a footnote “depending on the season”. The clarification, of course, is necessary, it gives accuracy to the user and removes risks from the company, but starting a section with such a footnote is not the best solution because the visitor is already focusing more of their attention on restrictions.

A separate advantage of the latter is that the comment can be viewed in social network VKontakte by clicking on the link. Thus, the company only inspires the confidence of a potential customer.

LPStore Landing Page

So far, there is one themed template for excursions. Services, as in the previous case, are offered in Moscow. The offer is notable for its accuracy, even the minimum cost is indicated here, which will surely attract a potential client.

There must be a section with brief advantages (a more detailed block with them is also available, see full version). Each template in our catalog contains a promotion, a lead form, this one is no exception.

Social proof (reviews, certificates, as here, or photos of works, for example) is an obligatory component of a high-quality one-page page.

Remember that in LPStore you can choose any sample and customize it for a niche business.

This article will focus on the tourism industry - consider three landing pages from the TOP search engines, as well as two examples from LPgenerator. Tour services are a niche with traditionally high competition. However, there are not many quality landing pages here, although the niche is replete with different brands.

Runet landing pages

The case of the well-known 1001 Tour brand will be analyzed first. In general, the page is not bad - the main window immediately offers a product, gives a form of three fields, a good STA “Notify me about discounts”. The background, seemingly banal, looks nice.

After 30 seconds of inactivity, the following window appears:

Hot tour offers begin just below the fold line - they are all pretty tempting. The background image continues to delight the soul of the traveler.

The final lead form awaits the visitor "in the basement". “How Much It Costs to Rest” is a very witty headline.

Bottom line: this travel landing page lacks stars from the sky, but it's done quite well.

Our next "patient" will be a company from St. Petersburg. The background here is even more banal than in the previous example. From the pros - an understandable USP, elements guiding the eye. Minus - complex form, too many fields.

It's a nightmare under the fold. The stock photo is trivial, and the photos of the employees are unprofessionally taken.

Bottom line: this travel agency's landing page is perceived more as an annoying necessity than a tool for business development.

Next comes a case from Moscow - also a very famous organization "Sunrise Tour". The first window does not shine with exceptional design or ingenious offers, but in general, everything is fine. The tour selection form does not require contact information (at least right now), and the title immediately explains the benefits of the offer.

The value case is boring - standard images, just as common 'benefits'.

But closer to the "basement" the land is "corrected" a little. There is nothing fascinating here either, but the lead form is short, clear, CTA is quite successful, the proposal is conveyed clearly, consistently.

We examined the landing page tourism examples of different cities - as you can see, there is nothing supernatural in the TOP search. Maybe this is your chance to stand out :)

We can offer two options found in the LPgenerator Selling Pages Store.

The first landing page is suitable for an elite tourism company. Caribbean landscapes serve in the background, the first window immediately explains what to expect the client.

Below is an entry form promoting a personal consultation.

Closer to the "basement" - the rationale for the uniqueness of the proposal. In this case, the countries of the Caribbean. But you can customize the blocks for yourself.

Liked? You can buy

If you need attract new clients to your travel agency, the first thing that comes to mind is a PR campaign on the Internet. But it is necessary to approach this issue competently, otherwise you can waste your money. The Zexler company offers an up-to-date solution that is guaranteed to recoup the costs - development of the correct landing page.

Our team has a wealth of experience and we know how to attract visitors. We will develop a high-quality landing page for you that will not go unnoticed. Thoughtful design and emphasized benefits Your company will become your business card - in a few weeks customer base will expand significantly. We will do our best to the flow of visitors has not only increased, but also trust in your companyincreased, a fame increased.

Gradually sales will grow, a profit increase... All you need to do is just contact Zexler! We will prepare a commercial offer for you and send it is free.

How much does it cost to create a landing page for a travel agency?

Before answering this question, we hold a personal meeting with the customer and find out how he wants to see the future landing page. We will study in detail peculiarities of your business and we will work in accordance with your wishes and preferences. Formal business or casual? Minimal amount content or detailed description of services? The choice is yours.

Depending on how complex the landing page will be and how much time will be spent on development, the cost will be different. Standard selling pages cost 50 thousand rubles... Larger and more complex landing pages (multi-landings) require more impact, and this should also be taken into account. In any case, you will get a guaranteed result - the right landing page, working to attract customers and increase profits... Your costs for it will pay off within a few months from the date of launch. Detailed reporting will give an idea of ​​the resources spent: we work conscientiously, efficiently and on time!

How to attract customers using a travel agency landing page?

The specialists of the Zexler company have been developing landing pages for several years. Our team consists of experienced professionals who know their business. We know, how to attract customers for your company, even when it comes to creating a single page.

We approach the development of a travel agency's landing page responsibly: we think over the structure, create a unique selling design, emphasize the advantages... Once on such a page, the client will know exactly what services you provide, what is their cost and how to contact you. We will speed up conversions by taking care of the correct application form. As a result, your client base will expand, a brand trust will increase... Contact "Zexler", and new horizons will open up for you, which you could not even dream of. Our solutions are the best, the ideas are fresh, and the results will exceed all expectations. All you need to do is call or fill out the application form on our website. Our managers will contact you as soon as possible!

Travel agency landing page - effective marketing tool, which, with a reasonable approach, will show much better performance than even a very experienced travel agent. Such a web page works around the clock, and if it is created taking into account the peculiarities of human perception of information, it will generate income from the first month of its existence.

Travel agency landing page

There is one peculiarity: travel companies traditionally strive to attract customers with a wide range of offers, tours for 7 and up to 10 days, accommodation in a four or five-star hotel. That is, they provide the maximum choice. And one of the key differences between Landing Pages is that they solve only one specific task. And the landing page for a travel agency is no exception.

This landing page structure is time-tested and proven to be productive, so it's important to stick to it. When visiting a landing page, reading and viewing its content, the visitor must confidently approach one specific goal. In the case of a travel agency, you can use:

  • go to the main site;
  • tour booking;
  • filling out the registration form to replenish the contact base and receive notifications about new offers;
  • installing the application on mobile phone or a tablet.

The traditional structure is as follows: a title, a description of the problem or proposal, an overview of its merits, motivation to take the action, the final action. Tours can also be advertised on the landing page, but only one specific tour. It is important to talk about their advantages, but this must be done reasonably - then the visitor will have no doubts about the veracity of what was said.