Selling on eBay from Russia: features and limitations. How and what to sell on eBay - everything a novice seller needs to know How to sell on ebay step by step instructions

Many users have often heard about it, but are not aware of how it works. For some, the process or at auction seems like a lengthy endeavor. But in reality, selling on eBay is not difficult. Moreover, this process delays to some extent.


  1. If you want to participate in its work, you must register as a participant. The registration procedure is paid - only 30 cents. For this money, millions of potential buyers will see your on eBay.

  2. In order to sell goods, you must provide a valid credit card upon registration. This is necessary for your identification, and the auction will make sure that yours is over 18 years old, and you, logically, will take both the participants and the goods more seriously. After registering, you can start forming an offer for the sale of your goods.

  3. To sell on E-Bay correctly and successfully, you first need to familiarize yourself with similar products offered for sale by other sellers. Look at how a similar product is described from others, what photos have been uploaded, what the seller has not told about unknowingly, or in order to hide something about the product. Remember to talk about the attractiveness and strengths of the product.

  4. To start the sale procedure, you must activate the Sell button at the top of any eBay auction page. The Sell Your Item page will load. On it you need to fill in the sections about the subject of sale - the name of the goods and their description. Then you need to specify the minimum bid, which will be the auction step if there is demand from the auction participants. Don't be lazy and indicate Additional information about the product being sold, and also place photos of the product. One product photo will be accepted by eBay Picture for free. Additional photos for one item cost 15 cents each. Specify the time frame during which the product will be offered for sale.

  5. In the Shipping & Payment Terms section, you must specify an acceptable payment method for you, an address for payment, as well as an address for sending the goods. In addition, you need to fill out the columns on the cost of shipping, and, if necessary, write instructions for shipping the goods. Check the entered information and confirm that everything is correct. From now on, your item is up for auction.

  6. When the auction ends, a letter will be sent to your e-mail, indicating the winner and the delivery address of the goods. When you receive a notification that the funds for the goods have been transferred to your account, you need to send the goods to the buyer at the specified address. Depending on the chosen method of receiving money (bank transfer or check), the buyer sends the money to the specified address during registration. Wait until the check is cashed and send the goods to the buyer.

  7. If the buyer paid for the purchase with a credit card, then for security reasons, the funds will first go to the eBay account, which will send a payment notification to your e-mail. After the buyer receives the purchased item, eBay will credit your credit card.

Ebay is a well-known, popular and simply a huge auction on the Internet, where many people sell and purchase various goods. For some, this site is intended only for one-time sales, while for others it becomes a source of good profit, since it opens own internet a store that generates regular income. Here you can sell almost any thing, and a resident of another state can act as a buyer.

You need to know how to sell on ebay, because for this certain nuances must be taken into account and some actions must be implemented.

Familiarization stages

Before you start making money with the site, you need to study it well. You can start the process by doing the following:

  • Thoroughly master the ebay website, for which you need to find it in a search engine and go to the very first option. It is better to view the site initially in Russian, so you need to select the appropriate setting. Since you are supposed to open your own store, you need to pay attention to the rules that must be followed when selling different products. The rules are clear, but also rigid, so you cannot work with their violation. Since you will have to post your own ad, it is advisable to study the options already available in order to understand the principle by which the goods are advertised. Especially a lot of attention should be paid to those ads that are at the very top of the search, because potential buyers see them first.
  • Next, you need to create your own unique account. For this, a name suitable for her is invented, which must be well remembered. You need to enter not only a name, but also an email address, and you also need to come up with a high-quality and reliable password. A letter from the auction will be sent to the specified address, which will include a link to confirm the creation of an account. If you intend to open a profitable online store, then you need to choose "open a business account." After that, you will need to fill in certain lines, in accordance with which the name of the company and some other information about it are written.
  • The form of payment is selected. There are quite a few payment methods available for both sellers and buyers. It is important not only to know how to make money on ebay, but also how to withdraw cash... The most optimal choice is considered to be withdrawal through Paypal, on the website of which you need to create your account.
  • The rules for working on the site take into account that only those sellers who have a good reputation can profitably sell their goods, so it is advisable to choose one online store or several, in which a few small goods will be bought. You can select the best-selling items, and sellers can be from Russia or other countries. As a result, you can get a few positive reviews and a small rating, so sales on ebay can be successful, but sellers who do not have reviews and ratings are often unwilling to deal with.
  • Before starting sales, it is advisable to set up your profile so that the online store looks interesting and understandable. It is recommended to upload a photo and add some information about yourself. This attitude will positively influence the impression of potential buyers.

It is quite clear how to become a seller on ebay, but at the same time it is advisable to know what to sell on ebay so that sellers from Russia would be profitable to work on this resource.

In fact, you can sell completely different products that can be of any value to buyers. If a special online store opens, which will specialize in the sale of certain things, then you will need to lay out suitable and appropriate products.

Especially valuable are unusual and original lots that cannot be purchased in stationary retail outlets or online stores.

The sellers from Russia sell very well various antiques and antiques that personify the unique culture of the country. This includes watches or figurines, rare equipment or books.

If you want to make good money on the site, you can open a unique online store offering original and unique goods that will be sold in large quantities, so you can even get regular customers. It is important to find suppliers and ensure regular supplies.

What is prohibited to sell?

Ebay auction prohibits the sale of certain products, which include:

  • alcoholic beverages;
  • originally prohibited elements, which are narcotic substances or illegal services;
  • tobacco products;
  • animals;
  • some products that are categorized as adult items.

If you expose things that are prohibited, then the account may be frozen or completely deleted.

The trade itself is carried out in several stages:

  • The work format is selected. The fact is that ebay offers sellers two options for selling their goods. For this, an auction or sale at a strictly established cost can be applied. An auction on ebay is carried out in such a way that a seller from Russia sets a certain initial price, after which potential buyers begin to bargain for him, increasing the bid. The second option involves setting a single and constant price, so the first buyer who wants to buy the product can make a purchase. Each format has its pros and cons, and the auction is usually chosen for the most unique and unusual items that many buyers require, so a very high amount of money can be obtained. At the same time, the auction itself can be standard or Dutch, as well as a private scheme and bidding, accompanied by the setting of a reserved price, are offered. Either all buyers or a limited number of buyers can participate in the auction.
  • A specific category is selected. For each product, a suitable category must be selected, which must correspond to its purpose and type. Therefore, it is important to know where this or that product should be attributed. If an incorrect category is selected, ebay may reject the item listing.
  • Creation of an ad. Selling goods on ebay will be successful and efficient if the lots are well advertised. For this, a special ad is used, for which you need to come up with a bright and interesting title and a short but understandable description. For sellers from Russia to be successful in this Internet resource, they must pay attention to each lot. The first thing potential buyers pay attention to is the name, so it should be catchy, beautiful, interesting, unusual and informative. The description must be truthful and contain a lot of information about the product. Special key phrases should be registered here, by which it will be possible to find a lot through an advanced search.
  • Price and appearance lot. You need to display a certain item correctly, so it is desirable that there is a real image of it, which will be the face of the lot. It is recommended to use only high-quality and beautiful pictures that will grab the attention of buyers. Next, the starting price is set, and it is best to initially set such a value that will be optimal for a particular lot. But you don't need to put too high a price on the product, since you can expect that there will be no buyers at all for it.
  • Duration of trades. You need to set the time allotted for the auction. The minimum period is one day, and the maximum is 10 days. It is advisable to do so that the last day of trading was a day off, since it is on such days that a large number of buyers are present on the site.
  • Then you can start selling. At the same time, special services can be purchased that will attract the attention of users to a specific lot.

Final stages of sale

To work profitably on ebay, you need not only to correctly design your online store, but also to trade correctly, so you need to pay attention to a specific lot not only during its listing for sale, but also after the sale. This attitude will allow you to get a positive reputation and a large number of regular customers, so you can create an optimal store that can bring good profits.

Therefore, after displaying the goods, the following actions must be performed:

  • You need to regularly monitor the auction in order to make certain adjustments, if necessary, that will attract buyers. You can also end the auction at any time, but such a decision will negatively affect the attitude of site users. The reserve price may be reduced for the item. Additionally, you can even block buyers who have a lot negative reviews, bad rating or will not be able to pay for the lot through the selected system.
  • After the product is sold through the online store, you must immediately invoice the buyer in order to receive funds as quickly as possible. It is best to leave immediately positive feedback to the buyer.
  • You need to send goods from Russia in beautiful and high-quality packaging. If the product is likely to break, it must be in a strong and secure container. If any problems arise, they can be solved directly with the buyer or through the site administration.

Thus, if you know how to sell on ebay, you can open your own store, which will be regularly replenished with new and original products. It will not be difficult to create a lot if you think about this issue correctly and study the instructions. Trading is considered a simple process that only needs to be paid a lot of attention. Open profitable business very easy, therefore, with minimal costs, you can expect a good and stable income.

Comments 2 ATTENTION! THIS INSTRUCTION IS NOT UP-TO-DATE AFTER THE classifieds heading is abolished!

If you want to sell an elephant, chest of drawers, clunker, or, horror, your beloved hamster, then you should go to ebay.ru
It is there that you can sell everything that you are so tired of and that turned out to be unnecessary. Just want to make a reservation that this is not an auction. This is a typical bulletin board, with the only difference that this is one of the most popular boards, and therefore the chance that you will find a buyer there faster for your junk increases noticeably. Ebay classifieds is a 21st century replacement for the typical newspaper classifieds we are used to scrutinizing in order to buy something hand-held in excellent condition and cheaper than in a store.
So, I decided to try to advertise on this site. What was waiting for me there?
First, we go to the main page of private ads http://classifieds.ebay.ru/home.ru_RU.html:

On the side, select "Publishing an announcement" and begin to fill in the appeared windows as easy as possible. Something like this:


In order for the buyer to find you later, fill in the contact information. It is not necessary to write the apartment number, hours when you are not at home, etc. You only need an e-mail address. You can also add a phone number:

Then agree with the rules (if you don’t agree, then go and post ads on the poles) and click “post ad”.
But your junk hasn't appeared on ebay yet. For this to happen, you need to go to your mailbox, which you indicated on the site and find the following message there:

All you need to do is just confirm it by clicking on the similar inscription below.
And then you will see the following inscription:

Rejoice! For this means that everything is going according to plan, which will be evidenced by this letter by email:

This means that your product is up for sale and is waiting for its buyer!
You can read about it and follow the link "go to the announcement":

Here it is, your dear announcement about getting rid of unnecessary volumes of the great Russian writer Lev Nikolaevich Tolstoy! Please note that the default payment is set as "upon meeting with the seller", that is, a priori, you do not need to have any invoice for payment. Although, of course, you can agree with the seller and transfer money to a virtual account, or send it by mail if you send it somewhere to another region.

I want to note that I posted an ad here without a photo, but nothing can prevent you from getting your favorite Hasselblad, taking a photo of the bookshelf with the novel by uploading the photo to the Internet!

All ad submissions are absolutely free!
You throw them like a hook into a river and wait for a buyer. Then you sell the things you don't need in the household and become a millionaire! Everything is very simple! Use it! =)

Not everyone is fluent in Russia foreign language, and this site actually speaks and is foreign. Therefore, some difficulties may arise - this guide will ease your efforts a little and help in selling the product.

So, there are a lot of sellers on ebay.com, they have experience and you shouldn't rely 100% on luck, because their product may be similar to yours. If you haven't sold anything yet, first of all, study the guide - how you can make money on eBay from Lifehacker, as well as

Starting price per lot

Starting Price, this is the starting price for your lot, think twice about what price to set, because too low a price means that your product will be sold quickly, but cheaply, and too large, on the contrary, no one will buy the product, and you will stay with it for a long time.

BLITZ price - for those who want to buy immediately

BuyItNow, this is the purchase of goods at a fixed price, there is no starting amount, therefore, what price you set, for which you should buy from you. The situation is similar to bargaining, too high a price will scare away the buyer, and he will buy a similar product from another seller at a more attractive price, but if the price is too low, then you will not be able to make enough money on such a product, and maybe you will go into a minus. Therefore, you need to compare your product with the same or similar offers, in order to determine its quality, differences from others and price, because there are a lot of experienced sellers on ebey.com, and they know what is here and how much. At first, you will be guided by them, and then you will have experience, guided by which you can set prices and goods yourself, at your discretion.

The term for the placement of goods

The product can be offered for a different number of days, these are 1, 3, 5, 7 and 10 days. It will be very interesting if you make it so that the trades will end on the weekend, then the chance of a high price in the last moments will be higher. Do not forget also that the time at different countries is different, and if you are targeting a foreign buyer, then you should try to exhibit when they have a day.

Read also:


In this short article, I would like to show you how you can list a lot for sale. Of course, as you can imagine, an auction is not a disinterested thing and you have to pay for trading on it. Therefore, here I would like to analyze how to minimize eBay commissions and then show by examples the listing of goods on eBay without any paid services.

First of all, let's take a look at what makes up commission fees on eBay:

  1. Fee for placing a lot for sale. That is, it turns out that you also have to pay for just placing the lot. But not everything is so sad. You can list 50 items on eBay every month for free... This is quite enough in the early stages of trading, I still do not go beyond this limit. If you sell more than 50 products monthly, then for exhibiting the fifty-first and subsequent eBay products will charge you $ 0.30 per lot.
  2. Commission fees in case successful sale. If the product is for sale then playground eBay charges you 10% of its value... Therefore, be sure to take this into account when calculating the lot price.
  3. Fees charged by Paypal for processing a payment. They make up 3.9%... Also consider this figure when setting your price.
  4. Fees for additional eBay services, such as: highlighting an item in search, showing it in featured items, extending the duration of an auction over 10 days, adding more than 12 photos to a gallery, setting reserve prices when bidding at an auction.

In fact, if you exhibit up to 50 products per month and do not use additional paid services, then you do not pay anything for exhibiting the goods, therefore, if you did not sell anything, then you do not lose anything (except, of course, the acquisition costs goods, if you had any). And in the case of a sale, 13.9% of its value is charged. So just increase the price of the product by that percentage. Moreover, 13.9% is deducted from the sum of the cost of the goods and the cost of delivery, so it does not matter whether you include the cost of delivery in the price of the goods and set the option "Free shipping" or you will separately assign the cost of the goods and the cost of delivery.

Instructions for setting the lot.

Now that you are familiar with the terms of trade, let's look at two examples of listing an item on eBay. In the first case, in the video tutorial, you will learn how to put up a pair of shoes for sale. This example is simulated artificially just to show the process. In the second case, there will be a more modern and detailed text instruction for the sale of tar soap. This is already a real example of what is being sold from Russia in large quantities. And remember, the main thing is to start trying it yourself, because you can read the instructions for an infinitely long time, but true experience comes only when you try to do everything with your own hands. Each situation is unique and somewhere you have to think with your own head, but I think after watching the examples given, you will have fewer questions. The main thing is not to be afraid and try.

Selling on eBay - Example 1. Exhibiting shoes (video tutorial).

Selling on eBay - Example 2. Putting out tar soap.

Now let's look at how to list a product on eBay using the example of selling Russian tar soap.

My account settings are set to English. If you have Russian, then some menu items will be, respectively, in Russian. However, not all part of the sales interface has been translated from English, therefore, it is much more convenient to use English language... In addition, if you intend to trade with foreigners, it is better to get used to the terminology in the original language right away. The entire description below will be based on the English-language interface.

We select in the top menu of the site "My eBay" - "Selling" (My eBay - Sales)

A form opens in which you need to specify the name of the product. The name of the product should be spelled as possible, as a potential visitor will search for it through the search bar, so feel free to use keywords. In addition, since there may be a Russian-speaking buyer living abroad for such a product as Russian soap (as a rule, emigrants from the Russian Federation and the CIS countries), then I duplicate the name of the product in Russian. In this case, I am selling 2 bars of soap in one lot, so I write the following text in the title: “Russian Organic Birch Tar Soap 2 PCS | Tar soap - 2 bars ". After specifying the name of the product, click "Get started":


A form for selecting a product category appears in front of you. We select the desired category. If you are at a loss with a choice, you can find similar products from other sellers and see what category they are in. In our case with soap, this is "Bar Soaps":


After choosing a category, click the "Continue" button and go to the next step, "Create your listing", where we will need to make a detailed description of the product, including price and terms of delivery and return. There are two options here, either work with this form for creating a listing, or switch to a simplified form, for which you need to click on the "Switch to quick listing tool" link. If you want, you can try the simplified form, but personally, I always work with the extended form, so we will not switch anywhere. Let's start filling out the form in order:

Title Is the title that users will see in search results. We filled it in in the previous step, but you can edit it here if you want.

Condition- state - select New (well, I would still sell used soap -;))

Add photos- a very important step, here we add product photos. It makes no sense to sell anything in the 21st century without photos, so try to prepare in advance high-quality and clear photos of your product in good resolution. Personally, after photographing, I edit images in Gimp or Photoshop: remove the background and make the image brighter and more contrasting. You can add up to 12 photos in total without additional fees. And this is how the images I added look like:


UPS- barcode - I never bother with this parameter, select "Does not apply"

Brand- brand, mark - you can choose from the list or enter your own. Naturally, in this case there is no such thing in the list, so we manually drive in "JSC" Neva Cosmetics ", Saint-Petersburg":

Size type- type, size - offer a choice of Regular, Sample Size and Travel Size. Choose "Regular".

Formulation- shape - choose "Bar".

Country, Region of Manufacture- country and region of the manufacturer - set "Russian Federation"

After all our body movements, I got the following picture:


Next comes the "Details" section, where we can give a detailed description of the product. The better the description, the higher the likelihood that the product will be found and that it will be attractive to the buyer. I filled it in like this:


If you have been making purchases at this auction for several years, then you know that many sellers have a very nice description and even images are present in it. This is possible if you switch to the "HTML" fill form. Of course, knowledge of html is necessary, and the images must be uploaded to some image hosting and provided here with links to them. In a separate article I will talk about how to make a beautiful description with minimal knowledge of html so that anyone can figure it out. So far, in principle, a simple text description is sufficient, many are limited only to it.

Go to the section of the cost of goods and delivery "Choose a format and price"

On eBay, you can either put up an item for auction or set a fixed price, just like in a regular online store. I prefer to trade at a fixed price "Fixed Price". Next, we set the price of the product. I recommend paying attention to the option “ Allow buyers to send you their Best Offers for your consideration»(Allow buyers to send you the best deals for your consideration). For example, you put up a product for $ 10, and the buyer wants to buy cheaper, he can send you an offer to sell the product, for example, for $ 8, and you will already consider it and, if you want, sell the product on the proposed terms. In this case, I do not set this option, but it can often be useful.

In field " Duration»We can specify the duration of the advertisement. With a free product placement, you can post up to 30 days - that is, your ad will hang for no more than 30 days, and then, if no one buys the product, the ad will be removed, but it can be placed again. The “Good’ 'Till Canceled ”option is a paid option, so I do not recommend choosing it.

Below you are offered to send part of the money from the sale to donations to a fund. Since I am greedy, so far I have not donated anything to anyone and always put "I do not wish to donate at this time"


Go to the section "Select how you" ll be paid "- and indicate the Paypal account where we want to receive money and from where they will take a refund from us in case there are any problems with the order. Also check the box" Require immediate payment when buyer uses Buy it Now ”.


Go to the "Add shipping details" section of the delivery.

On eBay, shipping is divided into domestic and international. Moreover, since there is no separate Russian site eBay, then for us the delivery will always be international. And the one that is internal is actually a delivery within the United States (well, or across the UK, Germany, Australia, if your account is created on these sites, but I have not met such users). In other words, if you are registered on ebay.com, then you are considered an American user and therefore you are required to separately indicate delivery to the United States (U.S. Shipping) and separately delivery to other countries (International Shipping), including, by the way, Russia. Therefore, in our case, we simply indicate the cost of international delivery both there and there. If you want to include shipping costs in the price of an item and deliver free shipping, then in the U.S. Shipping set the option "Free Shipping", and in International Shipping just set 0, as in the picture below:


Handing time- order processing time is the time from the moment the buyer purchases the product until you send it with the tracking number on eBay. If you do not work anywhere and plan to devote your work time completely, then you can bet 1 day, but if you are busy with something else, then bet up to 3 days, like me. But in any case, it is better not to bet more than 3 days, this may alienate the buyer.

Here you can also change the "Item location" by clicking on the "Change location" button. Here you need to specify where the lot will be sent from. If you send it yourself - indicate your location. You can simply indicate your city, you can only specify your country. If this field is not changed, then the auction will place a fragment of the address that you specified in your account.

The rest of the fields can be left blank.

If you did everything correctly, you should see the inscription "Your fees so far: $ 0.00" This will mean that you do not need to pay fees for the placement of the product.

We press "Continue" and we see a message stating that we "saved" 30 cents, as this month has not yet exhibited 50 items. Below we can see the choice "Place our product", "Preview", or "Edit" again if something is not pleasant.


Press "Preview" and if everything is good, then place it. You can also save your listing as a template so that when you post the same or similar product, you no longer have to fill in all the fields. Click - "Save this listing as a template and use it to sell similar items"

After that you should see the inscription "Congratulations!" and the text that you have posted your first product.

Now, after placing the product, you can go to personal account in the "Selling" menu and look at your lot. There you will see the number of views, how many days until the end of the ad placement, and other data:

If someone buys your product, it will be displayed in the section Sold and you will need to send it and provide the buyer with the shipment information. A separate article will be written about this.

If no one buys the product within 30 days, it will be displayed in the section Unsold and you, if you wish, can set it again by clicking on the "Relist" button.

In the following articles, I will go into detail on how to ship an item, how to provide shipping information, how to create an html template for describing items, and much more.

That's all, I wish you successful trades!