Surely you were getting interesting promotions on whats up and viber from Lenta, real estate agency or Eurasia. If you are registering your customers, ask them to fill out the phone number and keep a database, just be sure to ask if they want to receive mailing about your promotions. A great way to build customer loyalty so they come back for their next purchase. If there are no phones yet, you can order a mailing list, on the request “order a mailing list in what’s up” google gives 540,000 results. Here are the sites we can recommend: Messageplus, Prostor-sms, Sms-sending... Choose the tariff plans that suit you.
- Advertising with the stars. Perhaps the most effective form of advertising at the moment (mid-2017). Choose stars as close as possible to your topic, those who are recognized by your main target audience. You can of course experiment and order advertising baby food from Sergei Shnurov. Approximate prices: Olga Buzova's one post costs around 50,000 rubles, she has her own tricks. Surely, you have come across posts where the stars announce a win-win lottery if you subscribe to all sponsors. Take a closer look at such posts next time. Participation in such a post on average: 2000-5000 rubles + a gift from you for subscribers (you can donate your services or goods). As practice shows, people are very lazy to unsubscribe later, especially if they receive at least a small gift from you, it will be very pleasant and this is a great chance to get potential customers. You can also order a video review from popular bloggers. The average price of 10,000 rubles, of course, depends on the popularity and number of subscribers.
- Yandex Direct
The most popular and flexible way to advertise on the Internet. You've probably noticed the following unusual detail: after you google: a trip to Italy (air tickets, hotels) and a few days later, advertisements for hotels and air tickets to Italy appear on various sites that have absolutely nothing to do with tourism in Italy. Everything is very simple as usual, Yandex uses the words that you entered into the search as keywords, those companies that bought ads on request of exactly such words and you will see the details on the link. To place your ad, you just need to select the parameters for ad placement and you will receive referrals to the site, requests from clients and calls. Choose as many parameters as possible (gender, age, region, requests) who exactly should have your ad. The cost for clicking on the ad is set by you, the average price is 15 rubles per click.
– Google Adwords
The system works at the time of the request in google, for example, we are looking for "buy pajamas in St. coupons for 2000-3000 rubles, which can be activated by adding to the account from 500 rubles. Note that this is a very tangible bonus for beginners.
- Feature articles
At the moment you are reading a business article, please note that several links are highlighted in it or several companies are mentioned. A very effective and unobtrusive advertising method. People are much more pleased to read an informative article than a pronounced advertising post. Find sites or articles that are as close to your business as possible, contact the owners or authors. Find out how much it will cost to place your ad on the site of your choice. If you liked one of our articles, contact us, we will help you choose the best advertising option for you.
If you are still at the stage of development of a "startup", it will still be necessary to invest in advertising, and in order not to spend it on everything in a row, it is better to first identify your specific target audience and place a bet on them. For example, if you sell "Spiners" you do not need to advertise in newspapers or if you decide to deal with orthopedic equipment, then you should not distribute the flyer near the school.
- 2 Gis
If you have a physical address of a company or individual entrepreneur, be sure to add yourself to 2Gis. This type of advertising is very effective for companies looking for a location based (close to work or home). For example, dentistry, hairdressing salons, fitness clubs, massage, manicure. This applies to a greater extent only to basic services. If you need to do a complex procedure, then customers are looking solely for reviews and recommendations.
- Notice boards
The optimal type of advertising is banners or a contextual link. As an example of sites, you can cite avito or whirligig. The variety of goods or services on such sites is very large, for sure, your product is also presented. According to statistics, most often on such sites are sold: consumer electronics, goods for children, goods for sports and recreation. The cost of advertising is very low. Much of course depends on the category, types of targeting and seasonality. You can buy a universal package for a week, up to 3 impressions per day on the first page - the minimum order is 100,000 rubles, or you can choose a convenient option for you. A detailed price list can be found at the link.
- E– mail mailing
- For goods that are sold regularly up to 1 time per year. For example, pet products, sun creams, home clothes, teeth cleaning. All of the listed goods and services, customers buy several times or at least once a year.
- Informing customers about promotions, unique offers, discounts and sales to maintain the loyalty of regular customers
- Send spam messages to everyone. An extremely bad option, we do not recommend spoiling your reputation and positioning, but you must mention it, since this is also a type of advertising
- Forums
Very effective method advertising, as they believe living people. They are especially well influenced by girls in matters of beauty, appearance; young mothers, young people contacting for technical issues ( Cell Phones, Appliances, vehicles). Absolutely free sites, consult people who ask about your topic and advise your product, only you need to do it extremely unobtrusively and in no case introduce yourself as company representatives, exclusively satisfied customers
- Specialized sites
Lot different spheres businesses that have their own specialized sites. On such sites you can find ready-made clients, the main thing is to show your professional level... Examples: tourism- booking.com, lawyers - fparf.ru, construction site vashdom.spb.ru... If you have not found a website for your product or service, then this is a great business idea, be the first!
- Banners on portals
More suitable for manufacturers than dealers. The optimal tool for attracting attention, increasing awareness. It is of great importance which portals you place your ads on. It is better to choose large and reliable companies that already know everything, in order to cause people to associate trust in your product. The cost of advertising depends of course on the site, take the avito price tag as a basis
- Question answer
The advertising tool is similar to forums, the same free The most common resource belongs to mail.ru... The difference from the forums is that there is more specifics here. For example, a person immediately asks where to buy a good electric saw, and you throw off your site and give arguments why you have it. It is also better to introduce yourself as satisfied customers.
- Testimonials
Portals where people leave their opinion about the product or service that they bought. Feel free to ask your satisfied customers to write reviews. Very often I came across a situation when I myself wanted to write good review, and the seller could not say where and how it is better to do it. Please inform your employees about all advertising platforms that are important to you! It is also important to find out where exactly customers come to you in order to understand which advertising platforms work best for you.
- Coupons
Surely you yourself have used coupons more than once and were happy to have the opportunity to use the service for a nominal fee. So why not invite your clients to try your services. This type of advertising is well suited for beauty salons, restaurants, fitness clubs. However, this type of advertising causes the consumer to become dangerously addicted to a certain price level, and he, most likely, will not want to pay more next time, but will look for those who will provide him with a similar service for the same money. If you are not afraid of the competition for details of cooperation, write to the representatives of the following popular sites Biglion, Boombate, Kuponator.
A normal shooter will not shoot at targets without aiming, and an experienced marketer will not undertake brand promotion without identifying the target audience.
What is target audience and why is it important
If you run New Product and think that it is suitable for absolutely everyone, you are making a fatal marketing mistake - you misidentify the target audience.
Target audience marketers call a group of people with common characteristics and qualities for which a specific product or service is designed. In fact, this term is important not only in marketing - it refers to any situation in which someone is going to offer a product to others. It could be anyone: a writer working on a zombie novel, a startup looking for an investor, or an HR worker hiring new hires.
Each of us has faced the process of finding a target audience in one form or another. Look at the children: the child will not take risks and ask for money from a strict father for a movie, but will immediately go to his mother or grandmother, who are used to pampering him. In marketing, everything works the same way.
Trying to please everyone is pointless. You will be spending more time, money, and energy if you invest in an interested audience.
How to compose a portrait of your target audience
To better understand the customer, marketers create their demographic profile. The process is a bit like creating a character in The Sims: in the beginning, you have a digital person with a zero background, but gradually they have a home, work, hobbies and friends. It is important to make the portrait as detailed as possible so that the abstract "client" turns into an old acquaintance.
Here's what you need to know first in order to build a portrait of your target audience:
- what gender your potential client is;
- how old is he;
- Where does he live;
- what education did you get;
- who works;
- how much he earns;
- what he is fond of;
- what he wants to get from your product;
- what is he afraid of.
For clarity, you can find photos of suitable people on the Internet and even come up with names for them. The more details you include in the portrait, the easier it will be to tune in to the consumer and be on the same wavelength with him.
Let's say you need to create a group on VKontakte to promote vitamins and nutritional supplements. You found out that the main target audience of the product is women 25-30 years old. The girl who buys your vitamins lives in a big city, works in the office from morning until late at night, and occasionally sets aside some time for sports or walking. She tries to monitor nutrition and health, but does not always have time to cook. Our heroine is afraid that lack of sleep and sedentary work will affect her figure and face, she wants to stay in shape and have more energy and time to take care of herself and her family.
This data is enough to determine the content. Surely a potential customer will be interested in reading simple recipes and tips for express workouts. In the description of the product, it is worth emphasizing that taking vitamins is the most quick way improve her health, because from the portrait we know that she does not have much free time.
Where to get customer data
To compose a similar portrait, they conduct surveys of existing or potential customers. To do this, you can contact a market research agency or collect data yourself. For example, you can offer customers to take a survey on the site in exchange for some kind of bonus.
Try asking your customers some of these questions, but don't overload the questionnaire and only ask what you can use in the future:
- Who you are? In the B2C segment, demographic data is important, and in B2B - information about the industry and the position of the respondent - so you will find out who in the company makes the decision.
- What are you using our product for?
- How has your life or work changed with our product?
- What do you like best about our product?
- Have you considered any alternatives to our product? (If so, which ones?)
- Why did you choose us?
- Were there any difficulties with the purchase and use of our product?
- What else would you like to buy from us?
Another useful data about customers can be obtained through social networks, in which it is easy to track which groups potential buyers are following, which posts they like and in which discussions they participate.
How to segment your target audience
The same product can be targeted to several categories of customers. Each of the potential buyers has their own problem for your product to solve. One goes to a fitness club to get pumped up and please girls, and the other to strengthen muscles and relieve back pain.
In this case, you need to divide customers into groups and form proposals, focusing on each target segment. Multiple campaigns with different messages or designs will be more effective than one ad for all.
The most famous way to segment the audience is the 5W method (or the five-question method), which was developed by Mark Sherrington. To better understand the client, he suggests answering the following questions.
You need to determine what exactly you are offering to the consumer.
Why?
What problems and needs does the client have, and how does your product solve them?
When?
In what situation will a customer purchase your product?
Segmentation of the target audience.
Draw a table and write the answers to the questions for each segment. After that, you can work with individual groups.
Where to find your target audience
We figured out the portrait of the target audience and the formation of proposals. Now you need to figure out exactly where to look for potential customers. The internet marketer has several options here.
Social networks
If you have direct competitors, then it would be logical to search for your target audience among their followers on social networks. Thematic communities are also suitable for searching.
Select groups that may include representatives of your target audience, filter their subscribers according to the necessary criteria (city, age, gender, marital status, and so on) and start working. You can add potential customers as friends and invite them to your group, write private messages or set up targeted ads on them.
Typically, the target audience is searched for using special services, it can be Pepper.Ninja, Cerebro Target, Flashlight or the Service for collecting databases from Ilya Barkov The last two are free.
Newsletters
Submitting should be voluntary, so don't buy someone else's database at random. Use special forms on the website, in blogs or social networks to collect addresses, ask partners to announce your mailing list or try to collect a database offline.
Popular email marketing services: Unisender, eSputnik, GetResponse, Sendpulse, MailChimp.
Search engines
Search engines can also help with targeting audiences. If you optimize the site content for search queries, the client will find your resource himself. To identify popular queries, use the WordStat service from Yandex or AdWords for Google.
Blogs and forums
To find your target audience, you can use thematic forums and blogs. The main thing is not to perceive them as free sites for promotion. To get interested in your company or product, you need lively and meaningful comments, not advertising messages that resemble spam.
It is important for an Internet marketer and entrepreneur to have a good understanding of their audience and apply this knowledge in practice. An interested customer should come to your site and find there exactly the product that meets his expectations.
How to find your target audience of clients? Where can I find information to compose a client's avatar? How to understand more deeply true desires and needs target audience?
This is the second article in a series of materials about the target audience:
- Part 2. How to find your target audience: data sources and research methods [are you here]
In this article, we offer you a set of tools to help you explore your customers' needs more deeply. This information is required, both for improving product quality so with compiling marketing materials.
- Data sources
- Ask customers and subscribers
- Profiles social networks
- Own experience in solving problems of your target audience
- Friends and acquaintances
- How to find your target audience: research methods
- Customer avatar
- Avatar card
- Method: "One day in the life of a client"
- Method: "BEFORE and AFTER"
- Look for types everywhere
Data sources
Ask real customers and subscribers
The surest way to learn more about your customers is ask them... You can ask for a review of your product by E-mail, by phone or by video.
By the way, it is good to use video reviews in the future on . Of course, if the client has given his consent.
Social media profiles
Own experience in solving the problem of your target audience
In order to understand how to find your target audience, remember yourself before solving a similar problem.
Remember in detail what did you feel how they tried to solve a painful issue, what was the most important for you at those moments. The answers to what questions you were looking for. What solution helped you get rid of the pain once and for all. How did you feel at the same time.
Fill in the appropriate fields in the.
Put yourself in the customer's shoes
Close your eyes, take a few slow breaths in and out, relax, and imagine that you are your prospect. Try to feel how old you might be, what gender you have, what bothers you, how you are trying to solve pressing issues.
This kind of meditation will help you "Be in the shoes" of your client and consider it from another side.
Be sure to write down all the thoughts and feelings that come up during the practice.
Friends and acquaintances
Ask for the opinion of your friends who could be potential clients. Have they encountered a problem that your product offers a solution.
How to find your target audience: research methods
Audience survey: list of questions
Conduct audience and subscriber surveys to learn more about your customers. Their desires, preferences and reason for choosing.
Of course, the questions may differ depending on the niche of your project. We bring to your attention a list for modeling polls for your unique audience.
What to ask customers
- Age
- Profession
- Hobby
- Family status
- Your 3-TOP goals for the next year in the field add your area of study (in the training business, the answer to this question will help you understand what is most important to a person at the moment)
- What problems are you planning to solve by taking our course
- What have you already tried to do to solve your problem
- What results did this lead to?
- What result do you expect as a result of completing the course
- What results do you fear
- Where do you plan to apply knowledge
- What are your favorite social networks
- What was the decisive factor when deciding whether to buy our course (offer to choose from those factors that you consider the advantages of your business)
Audience survey tools
How and when to conduct audience surveys
- After signing up for free products
- After purchasing trainings
- As a result of taking courses
- At the moment of unsubscribing from your mailings
- E-mail, SMS-mailing
- In social media groups
- In widgets on the site
Customer avatar
A customer avatar is a description, a portrait of your ideal customer. A customer who loves you pays and comes back again and again.
In order to better understand your target audience, it's important to send all your messages to those who really need it. The best way to do this is to create an avatar of your client.
If you write not just "into the void", but mentally addressing a specific person, your message becomes more lively and sincere. This is what helps to reach out to the true desires of your customers.
Avatar card
Another tool for detailing the portrait of your clients. If your product is intended for different types of people, you need to compose multiple customer avatars.
The simplest example is differentiation by gender, age and level of wealth. On closer inspection, compose different portraits depending on the psychological portraits your clients.
The avatar map will allow you to personalize your offer.
Method "One day in the client's life"
Another method of immersing yourself in the client's life. Imagine that you are him.
- What do you do first when you wake up in the morning?
- How is your typical day going?
- What are your thoughts doing? What are you worried about?
Write a short essay story.
The example below describes a story for a weight loss course for women.
Age: 30 - 35 years old
Family status: Single
Children: without children
Income: above average
Career: successful business
Method "BEFORE and AFTER"
Remember the main rule: "Your client is NOT buying a product or service, he is buying the RESULT"... What he will receive as a result of passing your course, a change for the better, a solution to painful issues.
Complete the following table to describe your client's condition BEFORE and AFTER your training.
Answer each of the 4 questions:
- What your client has (a problem that occupies his entire mind)
- What they feel
- Regular day
- Status (who the client sees himself as)
For example, let's analyze the niche described by yours: a weight loss course.
Instead of a conclusion ... Look for types everywhere
If you want a deeper understanding of how to find your target audience, turn this process into everyday in the game... Find your clients in movies and books. Observe the people around you: in shops, on the streets, in restaurants.
See how they buy, how they make a choice. It will help you get to the very core of human nature. And make your proposals based on the desires and needs of people. Instead of making guesses and guesses.
This will definitely lead to increased sales, popularity and grateful reviews! Good luck to you!
Tell Gerry, "How do you define the target audience for your business?" - asked a question at the conference to Gehry Helbert - marketing and copywriting guru
And then he asked the participants:
“If you were offered to open a cafe or restaurant, and were allowed to choose only one advantage, so that the institution would be constantly full of visitors. What advantage would you like to have? "
People also answered about the right marketing, about prices that are lower than the competition, advertising that sells and so on, but these are not the answers that Harry was expecting.
Finally the options ran out, and Harry said:
“For an establishment - a cafe or a restaurant - to flourish, you need only one advantage - a crowd of hungry people. Those who are so hungry that they will sweep away everything that they cannot offer edible on their way. And then the institution will be in order with clients.
The target audience is the “hungry crowd” that will sweep away any product you offer them.
A must-read!
Very often, to my questions, who are your clients? or who are your customers? or who is your product for? - I hear the following answers:
my clients - EVERYTHING !!!
our buyers are ALL !!!
our product is suitable for EVERYONE !!! and very rarely, when clarifying, you can hear something like, "my customers or clients are men and women aged 25 to 75 who live in my city and have an average salary or pension"
Considering this issue, when my clients are EVERYTHING, I agree with Den Kennedy's expression "When clients are EVERYTHING", because it is impossible to give EVERYONE a great product and great service, people are different and if something suits one, it can be the same. not fit another, and so on.
Therefore, the conclusion suggests itself, it is necessary to determine with your customers, in other words, with your target audience.
The fact that people need to be divided into their potential customers is already beginning to be understood. Many, even already define their target audience, BUT for some reason some entrepreneurs, owners and managers, with this definition, still try to capture as large a group of consumers as possible. And for all proposals to narrow this group, there are a huge number of reasons not to do this.
Why is this happening?
First, most entrepreneurs have a fear that if you narrow down your target audience, you will lose most of the profits.
And secondly, it is the lack of a sales and development system for the enterprise. When there is no clear development strategy, there is no clear plan and prescribed goals, when business development is “tactical”, that is, who comes - that and the buyer. With this development, no one really bothers about describing their target audience and, at most, describes it in four parameters: gender, age, finances and place of residence (habitation).
So why, it is necessary to determine the portrait of the target audience
- In order to determine what are the common values, wishes and pains for your target audience, in order to build an efficient sales system based on these data;
- In order to form the correct message for your potential clients, which will be in your advertising materials;
- In order to select the most effective channels for promoting your advertising messages, so as not to waste your advertising budget into the empty space.
When you know your Target Audience (MARKET), then you will be able to more clearly formulate and write your message (SEND) to it and choose the most effective channel (MEDIA) that will convey your message to your target audience, in contrast to your competitors. which still operate in the old fashioned way, they sell to EVERYONE.
Let's go in order what you need to do to describe your target audience.
Basic parameters - there will be no portrait without this
Describe in your own words who your clients are, write about 3-5 different portraits-images
This is the first thing you need to do to define your target audience. Take your time, allocate yourself 2-4 days for this task. On the first day, close your office, turn off the phones, tell the secretary - "I have no one for anyone!", Sit down at the table and write down everything that you know and think about your clients. Feel free to let it be illogical, ugly and messy notes - this is your preparatory material.
Have you written? Put it in a folder and ... forget it.
The next day. Take out from the folder everything that you have written about your clients, read carefully, if necessary, add or delete unnecessary ones.
Made? Return the sheets to the folder and ... to the table.
The next day, or better every other day, remove the folder with your notes from the table.
Don't forget to tell the secretary ... you remember ...
And now, from your notes, write a few essays about your clients, at least 3, maximum 10, ideally 5-7, no more.
Example: you should end up with something like this
“Our client: Mikhail Ivanovich, 56 years old, married with two children. The son is married for 29 years, has one child and lives in another city, 70 kilometers from Mikhail Ivanovich, comes to his parents once a month. The daughter is 22 years old studying law, the last courses. Drives a Mercedes -Gelentvagen car. He has his own business - a car repair shop, one of the best in the city. Wife - Vera Ivanovna, hairdressing salon, quite successful, car - Toyota. Mikhail Ivanovich is a passionate fisherman and hunter, loves nature. On Fridays go to the sauna with friends. "
We wrote 3-4 essays ... and only after that start writing a portrait according to the following parameters.
Basic parameters (this is what is easiest, and most likely you thought too. That this is enough to describe your target audience)
Floor
Age
Education
Family status
Field of activity
Solvency level
Cultural level
Main interests
At this point, you can say - "Stop, I just wrote about all this in the essay that you recommended in the previous paragraph, why should I do it in a new way?"
Everything is correct, but you wrote an essay about your client based on own experience and emotions, and now write specifics.
Additional parameters - without them the portrait will be incomplete
Additional parameters (depending on specialization) that can be described for an example
What books does a person like to read
What movies likes to watch
What kind of radio listens in the car
What programs does he watch on TV
What brand of car does he prefer?
If he is a fan or an athlete, then sports interests, etc.
Your customer's consumer status (preferences, examples)
What kind of clothes and shoes he wears, a certain brand or ... expensive, or ...
Which cinemas / clubs / festivals / events does he attend
Maybe he prefers organic food and especially gets up for them every morning for 5 hours and drives 60 kilometers to the farm
What appliances - household and computer prefers - expensive and fashionable or, on the contrary, cheap and practical
What cafe / bars / restaurants does it prefer to rest / lunch / dinner?
What cars does he prefer
Where does he go to rest, etc.
Core Values
A fan or a fan of a healthy lifestyle or vice versa
Wants stability or likes a risky lifestyle
Loves independence or on the sidelines and so on, he is more comfortable
What comes first for him - family or work / business
What is he - cheerful or vice versa
Etc.
Additional parameters, consumer status and core values will help you understand your customer more accurately. What is more important for him, what can be done / offered in order to win him over to himself and his product.
For example, you know that your client prefers a Nissan car, then when presenting your product, you can casually mention that 9 out of 10 Nissan owners buy this product (of course, not in such a rude form) and this will make the client more inclined to buy ... the same can be done with other categories.
Behavioral parameters - without them you won't understand your audience
Pain and problems
When do you think your potential client, and in general any person, will buy faster, when he “hurts”, that is, it is necessary yesterday, or when he needs a month later, he has time to choose and bargain?
Yes, you answered correctly, when it is necessary yesterday, when it hurts - the purchase is faster and easier, for the simple reason that it hurts
Therefore, you need to know the "pain" of your client, that it can be:
Expression problems
Problems with appearance
Overweight problems
Communication problems
Low income
Bad mood
Etc.
Knowing the pains and problems of the client, it will be easier for them to offer your product.
Customer expectations from your company representatives
Everything is simple here, what kind of attitude customers expect from your company:
Friendliness
Professionalism
Maximum attention
The desire to help, not "sniff" your product
The opportunity to feel special
When you know what your customers expect from you, you will give it to them and ... everyone will be happy.
Customer needs
Product quality
Wide range of
Good quality service
Adequate price / quality ratio
Technical support
Urgency
Depending on the needs of your clients, you will already be customizing your trading and advertising.
What the consumer buys your product for (concept)
You've probably already heard about this approach.
Philip Kotler also said that “you need to sell not a drill, but holes,” but this is also wrong. Nobody buys a drill just to drill holes. Therefore, you need to go even further ... if we continue with the example about the drill, then why do we need holes?
- to hang a shelf in the bathroom, maybe this? - maybe
- to hang a cabinet in the kitchen can also
- so that the wife does not "saw", when you finally hang this shelf, she can too.
Well, in general, I think you get the idea ...
Examples:
Self-affirmation
Self-expression
Feeling youthful
Respect in your circle, etc.
Let's admit: if you start offering your product or service to everyone without exception, then nothing good will come of it. Determining the target audience is the most important part marketing strategy any company - both a huge corporation with a hundred employees, and a small family business. Yes, it takes time to collect data and research, but you will find out who your customers are and what they need to be happy. And having such data at hand, you can safely count on success and prosperity.
Bonus: Once you understand your audience, you will understand where they are most often and focus on the most effective channels and platforms, without wasting time and effort. Do you agree, but don't know where to start? Start with this article - it will help you understand the issue and find out who they are - your customers.
Analyze your existing audience
Let's start with a simpler problem. Think of your real customers and try to collect as much information as possible about them. You need to find out everything: age, gender, interests, what they do, where they live, what social networks they use and how they found you.
Use tools to collect statistics If you have no idea about your target audience, use Google Analytics or - they will show and tell who is visiting your site. Have large sites like Facebook, Contact and YouTube have their own own statistics- study it if you want to know who visits your company's pages. As a result, you should have a more or less clear understanding of who your audience is at present.
Build a database and collect information Create customer base data and enter all important information... Feel free to reach out to users directly and ask them for the information you need. It is convenient to do this with help, a survey on social networks, a group meeting, or even a face-to-face conversation. Remember that careful and respectful attitude to "old" clients is the most The best way find new ones.
By the way, longtime customers can be great ambassadors for your brand - they probably have a lot to tell their friends, family and acquaintances about you. Think about the best way to do it, and be sure to try it.
Rate your product
Before moving on to working with your audience, take a close look at your product again. Think about its benefits and how it differs from similar offerings on the market. Imagine how the customer will use it and how it will affect their life. Try to imagine a situation in which a person might be interested in your product or service.
Once you're done with your list of benefits and use cases, start making a list of people who need your product and service. Try to focus on what your product gives the person - this way you will quickly understand who needs it, and this is your potential client.
Start your search
We hope you have a good idea of your customers by now. Now you have to understand what social networks they use. It's no secret that people of different ages prefer different sites, so it's important not to miss here. To help - our article about and their typical users.
The next important step is social media monitoring. This is necessary in order to collect more information about the audience, and at the same time to find out what people think about your company. This is where services like IQbuzz or YouScan come in handy. They are mostly paid, but some provide a free trial. For an article with details, follow the link.
Don't be shy, this is normal practice. Subscribe to rival companies' accounts, visit their websites from time to time, analyze branding, marketing activities and social media policies - this will help to understand who they consider their audience and who not. Why You Need It? Then, that you can find an unoccupied niche and start working with it.
Work on the design
Now that you understand who your target audience is, make sure to speak the same language with them. Before you start writing texts, think about how users find you, and be sure to add them to headings, subheadings or descriptions.
Of course, you need a website, and you can easily create one yourself in. Try to find a style that your customers will definitely like, and choose the appropriate images, fonts and colors. Hint: Your website and marketing materials should be stylistically consistent - it looks more professional.
