Promotions competitions prizes. Free online prize draws

One of the most burning topics for owners and marketers of any business is promotions.

What would you think of to increase sales and start making legends about business? There is a way, you can not even think of it.

You can just take the finished one, add your own, and get a chic promotion. Where to take? From the list below. There are more than 15 ideas for every taste and willingness to take risks

Promotions

Before we move on to a specific list of stocks, I want to warn you that everything should be in moderation. You can't live on stocks alone, just as you can't live without them at all.

Everything should be fine in your company:, and others important elements successful company.

After your business becomes harmonious enough, you can move on to promotions.

Although they all have their own goals, there is a common and main one - this is to attract attention and smooth out the corners to making a purchase decision. But if your salesperson “Petya” messes up and does not work with, then there will be no money in the cash register.

I also want to say that if you are planning to hold an action, you need to promote it well (this is certainly good, but not enough).

You need to use enough, otherwise you will prematurely conclude that customer acquisition promotions do not work and in general it is not yours.

For example, you can notify visitors to your site about a promotion using an online consultant.

Or if you actively use Instagram to promote your business, then the “Direct Mailing” function from the Okogram program can help you communicate information about promotions.

And another moment, people get tired of the same type of promotions, besides, with their constant holding, they begin to attribute you to a company that winds up prices, and then throws them off. Therefore, you take breaks, or do not include new collections in promotional goods.

Action performance (nerves of steel)

And now, when the word on the road has been issued, we can start. Let's start with those who have strong nerves and who are not afraid to take risks. These are the most interesting, eye-catching and customer-attracting unusual promotions.

IN this section I will rather describe to you the approach (strategy) with examples, since not everything is so simple. And here you will see ready-made examples below.

One of the most successful, memorable and increasing sales was the promotion of the well-known Euroset store - come naked and get cellular telephone is free.

The effect was designed primarily for shocking. Since then, in one way or another, all the store owners who have the courage to promote their store at the expense of human greed have been trying to repeat this action.

Recent example - sporting goods store in Germany, which arranged a similar action on the day of its opening.

You could come and get dressed from head to toe in whatever you want in the allotted time. Absolutely free. True, there was a small condition - you had to come completely naked.

Moreover, a business does not have to be big and famous in order to hold such an action in a store.

For example, in Irkutsk, at the opening of a small youth clothing store, an action was held - tear the jeans / trousers that you have now and choose new ones for free.

I lived in one of the IKEA stores for almost a month married couple. They slept there, cooked, ate and even bathed. A lot of people came to look at these outstanding people (read, eccentrics).

How do you think it affected this store? You think right, it affected 😉

We have covered the performance of the action in more detail in a separate article. Be sure to study it if you are hooked by such a reckless technique. Only when implementing, think not only short-term, but also long-term, how it will affect your business.

Almost a freebie

Quite an old example of a successful promotion. The Technoshock store started selling video cassettes at cost (half the price, almost at a loss), talking about it very aggressively. Cassettes did not have time to deliver to the store.

Crowds of people stood to buy a cheap videotape. And at the same time they were sold a new VCR, TV, antennas and much more.

This promotion is applicable to almost any business. All that is required of you is to find in your company and start attracting people to it.

It is not necessary to sell it at a loss, you can simply earn nothing on it. But you must do it.

Quite a freebie

We arranged a similar promotion in our client's store. Handed out socks for free. Good, quality socks and completely free.

And you don't even have to buy anything. Just walk in, fill out and get your own pair of socks. You may begin to swear that you will not give away anything for free. So evaluate the whole idea.

Firstly, we gave away socks for free, which cost us 20 rubles (quite a little), and this figure was much more profitable in terms of advertising, since from other sources of advertising, one visitor gave us at least 35 rubles.

Plus, you yourself understand that in addition to the socks, a discount was offered at the moment for the main assortment, a coupon for a repeat purchase, in general, a lot of things. Outcome - enlarged client base and share, with more than 400 percent.

Or here is another example of a good implementation. The target audience will react exactly.

Freebie promotion example

treasure hunt

Quite an unusual and interesting action. Pawn / bury a valuable treasure somewhere. Venue promotion maybe, for example, shopping center where your store or even the whole city is located.

As soon as the treasure is found, news will be released about it (for example, in) and information will be given about the next one.

So, for example, did one bank. They put dozens of treasures with a real gold coin and began to actively promote it. There were also successful cases for a food delivery service.

Certificates were hidden for a year and a search was arranged with the help of radio presenters. People are very willing to get involved in such promotional games and promotions, because they love interactive.

Give a discount / gift to the client for what he rolls on the dice. You can even make a staged game. For example, if a person throws it once, he is guaranteed to receive a gift of up to 1000 rubles.

And if he throws three times and scores more than the n-th value, he will receive a super prize, or even remain empty-handed.

A variant of the super-game from the field of miracles. By the way, instead of cubes, there may be a spinning drum. The rules for conducting are already at your discretion and imagination.

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

Standard shares

Therefore, there is no need to rack your brains - which actions can be carried out and which ones will not work. For the most part, they are designed for discounts and play on one of the main feelings of a person - the desire to save money, to buy profitably (not to be confused with greed).

By the way. To conduct just such promotions, such a service as “Bazaar-online” may be perfect for you. He will solve the issue with discount cards and. And notifications will cost a penny 😉

Two for the price of one (three for the price of two)

A standard promotion launched in most grocery and retail stores clothes. Buying two/three items, you get the third one for free. Ideal for services.

Install stretch ceiling in 2 rooms and as a gift you will receive an installation in the corridor. Buy 2 apartments, get a parking space as a gift (what if!).

This type of promotion is a good alternative to a discount. AND this approach we even implemented in the wholesale business.

But as you already understood, there it was not about pieces, but about containers. But in this way we succeeded significantly, and this is one of the main indicators when holding actions.

Discount on certain products

100% You have seen products with red/yellow price tags. Such a targeted promotion is actively used by retail stores.

But their services are undeservedly ignored, although with a large assortment, this is almost a gold mine for them.

When we talk about a "colored" price tag, it does not have to be a discount. You can go the other way and make a purchase without markup / without VAT / at wholesale prices.

Or just a promotion for one of the positions, for example: “Changing the oil in a car is free! You only pay for the materials.”

And it's not just about the windows. You can highlight items in the price list or on the website with special colors.

And just an example of how we achieved an increase in sales through the study of the price list (including color), read in the article.

Ways and methods of promoting goods and services are so diverse that they can be used by almost any company - from industrial giants to small firms. Promotions and prize draws can be both standard and unique, their effectiveness will be high if interests are accurately taken into account target audience. The essence of all activities in this direction is to attract attention to the company's product, to increase sales, to increase loyalty to the company. All three of these components are important tasks marketing plan, they guarantee successful development companies.

We gave a detailed description of the preparation of a marketing plan in one of our articles. When compiling it, be sure to use this powerful tool - holding various promotions for consumers and partners.

How to run a promotion

In order to plan an action, you need to understand why you will hold it, what is the desired result. Be sure to analyze the preferences of the target audience so as not to offer to collect magnets and Internet voting for the older generation, but to send photos of the summer harvest to the youth.

First you need to come up with an idea for a promotion, what will happen during it, what potential buyers and customers need to do. To do this, as a rule, creators and directors work in the marketing department, if there are none, then by the method brainstorming ideas come up with employees of sales and marketing departments.

As soon as the idea is thought up, a plan for the action is written, according to which further work is carried out. The plan includes such items as the name of the promotion, the components of the entire event, for each of them the deadline, responsible person, benefits and risks, means of minimizing risks and enhancing the positive aspects of the promotion are determined. There must be a “cost” column in the plan, each component of the action must be evaluated, as a result you can see the full costs of holding the entire action.

Next, at the planning stage, you will need to estimate the expected profit that will arise as a result of the promotion. This is quite difficult to do, since we are talking about a hypothetical consumer reaction to your offer. But experienced marketers can give you a rough estimate of the amount of profit that you compare to costs. If the cost part will significantly exceed even the approximate amount of profit, then you should think about another action, no matter how attractive the idea is.

The next point that you should consider before the start of the event is how to monitor the intermediate results of the action. This can be a personal survey, a telephone survey, accounting for coupons, checks, etc. Do not think that this is a complete trifle, because it is the data of such accounting that will give you an understanding of how effectively the action was carried out, how to conduct the next promotional event, avoiding previous mistakes . Over time, you will gain invaluable experience in holding promotions, you will know exactly how to conduct a promotion in order to achieve a particular goal.

Types of promotions, lotteries and draws

In this section you will find specific promotional offers and their short description. By taking these ideas as a basis and transforming them in accordance with your product or service, you will get your own, completely unique promotions.

1. Family competition with the company "such and such." Approximate names are “Become a Star”, “Star Family”, etc. The contestants are invited to make an amateur video clip with a three-minute time limit, the theme of the video is our friendly family, how your company’s product makes the family happy, how it contributes to well-being. To participate in the competition, you must fill out a questionnaire, leave all the contact details by which the participant can be easily found in case of winning. All videos are posted on the company's website, voting takes place here. The video that receives the most votes is declared the winner, the author is awarded the prize declared in the conditions of the competition. There can be several winners, as well as prizes, after the announcement of the results, the action continues - a film is shot or a photo report is made about how the winning family uses the prize received and the goods produced by the organizer of the competition. In the conditions of the competition, it is necessary to indicate how exactly the winner is determined. In addition to the popular vote, it is necessary to organize the work of a competent jury, which will evaluate the videos in terms of uniqueness, originality, emotionality. Be sure to specify the dates for the competition, the acceptance of videos, the determination of winners, and the awarding of prizes.
2. Photo competition on a specific topic. Each company chooses the theme of the competition. These can be family, children's photos, old shots, photos from walks, travels, culinary shots and many others. The conditions of the competition are as follows: take a picture, post a photo on social networks, but better - on your company's website. Next, a popular vote is launched using special services on the Internet or via SMS messages. Telecom operators provide great opportunities in this area, you can choose the cost of SMS for your customers, and the operator itself, the most popular in your region. In the conditions of the competition, describe the requirements for the quality of photographs and prizes for future winners. Otherwise, all actions are the same as in the video clip contest.
3. The photo contest can be held even more interesting, to cover a lot more of your customers. In parallel with the standard photo contest, a caption contest is being launched. Such competitions are perfect for a photo contest with animals, children, funny shots. The main thing in this project is wide advertising, you should actively encourage your buyers to participate in the competition, vividly describe the excellent qualities and advantages of the prizes.
4. If you provide designer services or your product is an object of beauty, interior, features originality and exclusivity, then organize a competition of amateur designers. Let your clients try themselves as a room designer (especially suitable for companies that sell goods for repairs or make repairs), a fashion designer, garden plots, or as a furniture restorer, interior items. Participants must take photos “before” the work and “after”, that is, show what happened. The winners are given the opportunity to conduct a master class and they are presented with a prize. Best projects chosen by both jury members and a wide audience on your site, or involve a local TV channel in showing photos. After the show, voting is very active both on the site and via SMS.
5. If you're running a pet photo contest, use this idea for a debriefing. Let everything go as in a regular photo contest, only to determine the winners, invite all participants to the parade of animals, arrange a competition for the best costume, the most beautiful collar, for dexterity when performing any task. Such shows always arouse great public interest, your company can gather a huge number of customers, increase loyalty to itself very significantly.
6. The quiz is a very interesting action; the site and print media are also actively used here. Come up with a few questions that relate to your company and your product (when it opened, what assortment, how many stores, etc.), but you can also ask questions about any holiday, for example, about the New Year, about March 8, about howl hometown, if you want to support the celebration of the City Day. Quiz participants should be able to read the quiz questions, so they are posted on the website or printed in the local newspaper. TV and radio will not work here. You can use leaflets and booklets, it is not difficult to print them, and you need to distribute them in those places where your current and potential customers gather. Participants must send answers to questions to you, the organizer of the competition, by mail, by e-mail, or in a special form on the site. If there are few questions (2-3), then you can organize telephone line. In such a competition, as a rule, there are a lot of winners. Therefore, it is necessary to think over the procedure for awarding. Many small prizes can be prepared so that everyone who answers the questions correctly will receive a gift. If you want to give a large prize, then you need to come up with a way to choose a winner from many participants. It can be all the same voting, it can be an additional contest, or it can just be the rotation of the drum with the numbers of the participants who provided the correct answers to the quiz questions.
7. The quiz is actively used by travel agencies, playing this or that voucher, for this purpose, leaflets with questions are distributed to the company's customers, and questions are placed in the press to attract new customers. The Internet in such a quiz is very good engine process. Quizzes are most effectively used by the print media themselves. The newspaper is the same business, so a quiz is perfect for your own advertising, they are held together with the company that provides the prize. A quiz is also great for advertising a sport, for doing art, for promoting library services.
8. Separate promotions are organized to increase profits, they are based on the principle - buy goods for such and such an amount and get the opportunity to win a prize. The idea is not just old, but downright ancient. Many companies have taken this "road" further and come up with extended versions. Someone offers to get coupons and use them on the next purchases, someone gives certificates, someone gives stickers that can be exchanged for prizes. One way or another, the point of this type of promotion is to encourage you to spend a large amount of money in your store. By the way, promotions such as “buy two and get the third as a gift”, “two for the price of one”, etc. work for the same purpose.
9. The next type of action - open the package, the gift is inside! Remember large companies, who urged to look inside the packages for 1000-ruble bills, chips, tokens, etc. This greatly increases sales, since the promotion is essentially an instant lottery. Some companies go even further and offer to collect a collection of something hidden inside, it can be puzzles, toys, chips with numbers (company phone number, for example). It is necessary to collect all the parts of the collection and then you can get a prize. Gambling people take part in such promotions with pleasure, and non-gambling people start buying the goods of the very company that holds the promotion.

Well, I myself once did not believe until I learned about such things as promotion and advertising. Imagine for a second that you have created a group on Vkontakte and you need to promote it somehow. There are many ways, and one of the most effective is the repost contest, where one of those who join the group and repost receives a prize.

So, for example, when drawing an iPhone, a new group can gain 10-30 thousand subscribers in a couple of months. Now think about how beneficial it is for PR. If you are at a loss, then here is simple mathematics: 1 good subscriber costs 10 rubles at best, 1,000 subscribers 10,000, and so on, which means that the creator of the group remains in a huge plus. Moreover, he does not have to play iPhones and tablets, there are more modest prizes. Agree, this method of PR is many times more profitable than many others. And this is just one example of a mutually beneficial scheme, there are several more.

Now you are convinced that free prize draws are really needed and profitable for someone? If yes, then let's move on.

1. Free drawing of prizes in Vkontakte

Since in my example I started talking about social network vk.com, then I will be the first to describe this method. How it works on the part of the organizer you have already been able to find out in the first 3 paragraphs. In principle, everything looks about the same from the side of the participant, but I would still like to add a couple of answers to the following questions:

• As always, to be aware of all ongoing competitions and not miss your chance?
• How to make sure the winner is chosen honestly?

A year ago, I had to look for such events on my own, but it’s good that there were enterprising people who figured out how to create their own communities with the monitoring of draws. Due to the fact that there are already a lot of subscribers in these groups who are eager to win something, administrators do not even have to look for information on their own, since everyone who runs contests themselves asks them to place an announcement about the start of a new promotion.

Simply put, we need to find groups that monitor all these contests. To do this, we are looking for the following keys in the community search: draws, free, etc. We join the found groups and now we will definitely always be aware of new events.

Personally, I use these:

I advise you to join two at once, or even several more. Sometimes it happens that some contests in some communities are unique.

At the end of the promotion period, they usually post a video recording showing who exactly the random number generator has chosen. Or now, more and more often, the choice of the winner is broadcast online.

Next, we will talk about free cash prizes, which are also often found on the Internet. Maybe someone has already heard such a thing as "Crane"? If not, then I’ll tell you: Cranes are called sites where visitors are given free money for playing the lottery, I already wrote in more detail about how they work in this article: ““.

Well, in short, the benefit of the admin is that he receives more from advertising than he distributes to visitors. Therefore, the honesty of many of them should not be doubted.

2.1. More free lotteries

Most recently, I wrote a new article in which I shared with you an overview of free lotteries. Agree, such lotteries can be equated to the topic of this article, because I have listed only those in which participation can be taken for free.