To assess the market situation and the effectiveness of the idea of opening your own coffee shop, you need to carry out careful calculations and draw up a detailed project. The business plan of the coffee house provides for the study of such important issues as the analysis of the local market, the preparation of marketing, organizational and production plans.
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Services provided and assortment
A good coffee house is distinguished by a wide selection of coffee drinks, types of coffee and degrees of its roasting. Here, visitors can be offered flavored coffees and beans, brought from numerous countries, according to different prices(from classic to luxury).
The most common types of coffee:
- espresso;
- mocha;
- cappuccino;
- ristretto (shot, corto);
- latte;
- "American coffee".
Café visitors can be provided with a choice of cup sizes, toppings and syrups.
The most common specialty coffee cocktails are:
- "Glace";
- Irish Coffee;
- Ice coffee;
- Bowling at TU-154;
- "Rattlesnake";
- Energizer;
- "Boombox";
- "Black cuttlefish" etc.
In addition to coffee, the institution sells:
- alcoholic drinks;
- assorted tea;
- cool drinks;
- confectionery;
- cold snacks;
- hot snack.
The menu should be adjusted according to the season. V summer time you need to focus on light desserts, ice cream, cakes and mousses, and in winter - on hot baked goods.
In the coffee shop, you can sell confectionery products of your own production and / or ready-made. Most often, the menu offers European cuisine and a wide dessert list.
At the initial stage of the functioning of a business, you do not need to create your own kitchen, but in the future you will still need it. Own production will stimulate the process of creating your own customer base, strengthening the image and increasing the profitability of the business.
The main directions of the institution's services:
- serving guests inside the institution;
- provision of desserts, drinks and some other items of the take-away menu;
- home delivery of the products of the establishment;
- table reservations by phone, mobile offer or branded website.
Relevance
The relevance of the coffee business is due to the following factors:
- Coffee is in great demand in Russia, Ukraine and many other countries. People drink it every day, several times a day. They start their morning with coffee, brew at lunchtime, treat guests at important meetings, etc. Therefore, the coffee business is in demand, relevant and promising.
- Low threshold for entry into the industry. You can start your own coffee shop without organizing the work of the kitchen. At first, it is enough to equip workplace for a specialist who will prepare coffee, coffee and other drinks. In this case, desserts are bought from partners, and not made on their own.
- Possibility of business development in the future by expanding the menu, increasing the area of the hall for receiving guests.
- Fast return on investment in your own business due to high profitability and profitability.
- Ease of organizing and maintaining basic business processes.
- Simple procedure for registering a coffee shop. To organize a business, permission from the SES is not required.
Types of coffee houses
- Traditional coffee shop. This type of establishment is characterized by a large coffee list, supplemented by different kinds tea, hot chocolate, soft drinks, etc. The menu also offers pastries and ice cream. There is no need to hire waiters, visitors place an order at the bar and take their coffee to the table themselves. In order to open a small coffee shop you will need minimum investment, such a business costs about one million rubles.
- "Russian format". Upon entering such an establishment, guests sit down at tables and expect a waiter to appear with a menu, as in a restaurant. The menu of such a coffee house is very rich, except for coffee and desserts, cold snacks, hot dishes, salads, etc. are widely represented here. The assortment of dishes is complemented by various drinks, including alcoholic ones. This format of a coffee shop will require a substantial start-up capital from a businessman (more than 2.5 million rubles).
- "Fast food". A business organized in this format does not imply a long stay of visitors in the institution. Guests intend to have a quick meal and coffee on the run. There is no need for expensive dishes; for serving coffee, disposable plastic cups with a lid and a straw are enough. A coffee shop can be opened in a shopping center, at a train station, in a business center, etc., for this you need a minimum investment (1-2 million rubles).
By design, coffee houses are divided into two groups:
- Thematic. Such establishments are visited by people with similar interests. Here they organize theme nights, dance events, contests, exhibitions, etc.
- Places not united by any theme. The owner of such a coffee shop focuses on the sale of delicious coffee drinks and various foods. This circumstance makes them similar to cafes and restaurants.
Market description and analysis
Major trends Russian market coffee shop:
- high competition (both among similar establishments and with cafes, restaurants and other organizations operating in the field Catering);
- there are more than 5.5 thousand coffee shops on the market today;
- there are a large number of large network operators on the market (more than 80 brands, under whose names about 1400 establishments operate);
- the annual growth of the coffee market in quantitative terms is 57.6 percent;
- the volume of coffee consumed per capita in Russia in 2001 was 400 grams, and in 2016 - 1.35 kilograms;
- expert assessments indicate that about 60 percent of Russians regularly visit coffee shops, cafes, pastry shops and similar establishments;
- two-thirds of the coffee houses existing in Russia operate in the lower price segment ( average check- 500-600 rubles);
- experts note that the coffee market in Russia is far from saturation both in the capital and in provincial cities.
Dynamics of public catering turnover in 2006-2016 Public catering market structure in 2013-2015 Coffee shop market structure Frequency of coffee consumption
The main trends of the Ukrainian coffee market:
- over the past ten years, coffee consumption has increased by about 24 percent;
- residents of large cities visit coffee shops more often;
- 25 percent of Ukrainians prefer to drink coffee in cafes and restaurants;
- one Ukrainian drinks one cup of coffee a day on average;
- in 2014-2015, there was an increase in coffee houses by 4-5 percent, and in 2016 - about 6 percent;
- at the end of 2016, out of 14 thousand restaurants, 4 thousand establishments operate in the format of a coffee shop;
- the profitability of coffee houses during the crisis period is about 15 percent;
- approximately 10 percent of all food service establishments have their own online store or website;
- experts predict a 20-30 percent growth in the coffee shop market over the next two to three years.
The target audience
Target audience of the coffee shop:
- Young people between the ages of 18 and 25. These are usually students visiting a cafe in morning hours, until 10.00, at lunchtime and in the evening, to meet with friends.
- Office workers between the ages of 25 and 35. Most often, they visit a coffee shop during a business lunch or go for dinner in the evening after work.
- Business people. This category of visitors often negotiates with partners, customers and others in an informal setting.
- Housewives. They visit coffee shops mainly in the daytime to meet with friends, hang out with children and other relatives.
On holidays and weekends, coffee shops are actively visited by whole families. Frequent visitors to these cafes are casual passers-by who can come in at any time and have a cup of hot coffee with dessert.
The main group of visitors to coffee houses are men and women, aged 20 to 45, with an average income.
Competitive advantages
In a highly competitive environment, a successful coffee shop should have the following advantages:
- a close-knit team of highly qualified specialists (baristas, waiters, chefs, managers, etc.);
- friendly and timely service;
- bright interior and unique atmosphere in the hall of the coffee shop;
- perfect cleanliness in the hall, in the bar and in the kitchen;
- good location of the cafe;
- a wide coffee list, represented by its best varieties;
- a wide range of toppings, desserts, snacks, etc .;
- high quality of served drinks and dishes;
- availability of seasonal offers on the menu;
- advanced training of key specialists;
- regular certification of employees;
- compliance with prices, income of potential guests of the institution;
- Availability feedback with clients and prompt elimination of the identified deficiencies;
- it is possible to book a table by phone, through a company mobile app or website;
- there is a program for increasing the loyalty of guests of the establishment.
Advertising campaign
V modern conditions the successful functioning of a coffee shop is impossible without the creation of a brand, which implies the development of a special corporate identity for the company.
An entrepreneur will be required to independently or with the help of specialists come up with:
- the brand name of the coffee shop;
- logo;
- room design;
- design of business cards;
- menu design;
- registration of a sign, etc.
- Development of a bright sign and exterior design for a coffee shop.
- Organization of thematic evenings. For example, food experts or renowned baristas can be invited to events to give master classes for guests of the establishment. This will allow the coffee house to stand out against the background of direct and indirect competitors.
- Development of a corporate website. The site should contain information about the location of the coffee house, its range, the level of specialists, the furnishings and interior design. It is advisable to provide for the possibility of feedback and pre-booking a table. Here the client can find out the latest information about promotions, bonus programs, etc.
- Maintaining your group in social networks. On the coffee shop page where you can post information about upcoming promotions, thematic evenings, etc. Here you can hold sweepstakes and contests among subscribers.
- Creation of your own YouTube channel.
- Placing information about the cafe on poster sites.
- Placing banners on the Internet. For instance, advertisements can be placed on thematic forums, sites dedicated to coffee and pages of popular social networks.
- Spreading flyers, booklets. These materials are distributed near office centers, secondary vocational and higher educational institutions, on the street, etc., located not far from the coffee shop.
- Promotions and special offers. These can be discounts at certain opening hours of the coffee shop, discounts on certain items in the menu, business lunches, a bonus program, etc.
- Cross-marketing. This event involves the search for partners, for example, beauty salons, swimming pools and fitness centers, with which you can agree on mutual advertising. Cross-marketing can manifest itself in the exchange of advertising information (flyers, business cards, brochures, discount cards, etc.) and its distribution among customers. It is important to select such partners whose clients are the target audience coffee shops.
- Menu development. This is part advertising campaign, because the impression of guests about the institution depends on how competently the menu will be drawn up and executed. It is important that the photographs and the design of the coffee card are made by professionals and are designed in the same corporate style.
- Advertising in local newspapers, magazines.
Step-by-step instructions for opening a coffee shop
The sequence of actions for an entrepreneur to open his own coffee shop:
- Analysis of the local market for caffeine.
- Drawing up a business plan for a coffee shop, with calculations from scratch (will allow you to find out whether it is profitable to open such an establishment).
- Company registration.
- Choosing a suitable place and premises for a coffee shop.
- Conclusion of a long-term lease agreement (if there is no money to buy the premises or it is not for sale).
- Formation of the concept of a coffee shop.
- Drawing up a design project.
- Engineering design.
- Repair and decoration of the premises in accordance with the norms of the SES, fire service and a design project.
- Installation of security and fire alarms, video surveillance systems.
- Selection of equipment suppliers and its purchase.
- Equipment installation, furniture assembly.
- Obtaining positive expert opinions from supervisory services.
- Staff recruitment.
- Menu development.
- Purchase of raw materials and supplies (to the bar and to the kitchen).
- Conducting an advertising campaign.
- Start of work.
Documentation
Features of the registration process for a coffee house in Russia:
- If the institution plans to sell alcohol, then the entrepreneur should choose the organizational form of LLC. Only entity has the right to obtain a license for the sale of strong drinks. When selling soft drinks, the IP form is suitable.
- When registering a company, an entrepreneur should choose the method of taxation of UTII or STS (15 percent of the difference between revenue and costs). For this, a separate application is submitted to the tax authority.
- The code for the classifier is 56.10 "Activities of restaurants and food delivery services."
- The entrepreneur must notify the territorial department of Rospotrebnadzor about the start of the coffee shop. This event is carried out in accordance with the Rules for providing information on the start of operation certain types business (dated 07.16.09, No. 584). If this is not done, an administrative fine will be imposed on the entrepreneur.
- In accordance with SanpiN SP 1.1.1058-01 (from 10.07.01), before starting a cafe, it is necessary to form a production control program.
Today, to open your own coffee shop, you do not need to obtain a sanitary and epidemiological conclusion from Rospotrebnadzor (Rospotrebnadzor letter dated 03.10.2011 No. 01 / 12592-1-32 and 29.06.2010 No. 01 / 9646-0-32).
Documents for state registration of LLC:
- completed application form;
- the decision of entrepreneurs to create a company;
- company charter;
- certificate of payment of state duty (for 2019 - 4,000 rubles);
- a document confirming information about the location of the company.
Documents required to launch a coffee shop in Russia:
- company registration certificate;
- positive expert opinion from the Fire Service;
- a license to sell alcohol (if the menu contains alcohol or drinks containing it);
- production control plan;
- a lease agreement for the premises or a document confirming the ownership of it.
The list of papers required for passing the examination of the fire service:
- evacuation plan;
- engineering project;
- technological project;
- fire alarm contract;
- fire safety instructions;
- orders to appoint employees responsible for fire safety;
- paper on fire extinguishers.
Also, for each employee, the results of a medical examination and a completed medical book must be available.
The coffee shop must have an open contract with service organizations for such services:
- waste disposal;
- garbage removal;
- disinsection;
- disinfection;
- deratization;
- maintenance of ventilation and air conditioning;
- washing / dry cleaning of employees' overalls.
To sell alcoholic beverages, an entrepreneur must obtain permission to sell excise goods. The license for the sale of alcoholic beverages is issued by federal Service on the regulation of the alcohol market.
The requirements for applicants are presented in the Federal Law "On state regulation of the turnover / production of alcohol, alcoholic and alcohol-containing goods and on the restriction of alcohol consumption." The license is issued for a period of one to five years. The annual fee is 40 thousand rubles, when a permit is issued for five years, the state fee will cost 200 thousand rubles.
Features of registration of a coffee house in Ukraine:
- the optimal form of registration: LLC or PE;
- when selling tobacco / alcoholic products, a license is required;
- the entrepreneur submits a declaration of conformity of the material and technical base fire safety in the Ministry of Emergencies;
- it is necessary to conduct an examination of the Sanitary and Epidemiological Service;
- approval of permits for an advertising structure and / or sign is required.
To obtain an expert opinion from the SES of Ukraine, the following documents will be required:
- statement;
- an extract of state registration;
- a document confirming the ownership of the premises or the lease agreement of the parties;
- personnel books;
- building plan;
- agreements with organizations dealing with garbage disposal, deratization and disinfection treatment of the premises.
To pass a fire examination, a coffee shop must have the following:
- fire alarm;
- fire containment means;
- fire extinguishing tools (fire insulation, fire extinguishers);
- evacuation plan, light indicators directing to the exit;
- voice notification system;
- the ability of employees to quickly use fire-fighting equipment and systems.
The process of registering a coffee house in Russia and Ukraine is simple, even a novice entrepreneur can handle it without the help of intermediaries.
Premises and design
Requirements for the location of the coffee shop:
- large stream of target audience;
- it is desirable to be near business centers, educational institutions, sports facilities, shopping centers, busy streets, shops;
- good access roads;
- availability of parking;
- lack of direct competitors in the immediate vicinity;
- a room located in a non-residential building is suitable.
Requirements for the premises:
- area - from 100 square meters (this area will allow organizing about 30-35 seats);
- compliance with sanitary and fire regulations;
- the presence of a ventilation system (or the possibility of organizing it);
- the presence of an emergency exit;
- location on the ground floor is desirable;
- communications: electricity, heating, hot and cold water supply, sewerage.
Features of the coffee shop design:
- elaboration of the individual style of the cafe;
- bright signboard and facade design;
- unique and inimitable interior of the hall;
- harmony in the assortment and design of the premises;
- creating a cozy space for relaxation;
- there are no restrictions on the choice of style;
- the design usually uses warm and chocolate tones.
Zoning of the coffee house:
- wardrobe and hall;
- guest area;
- working area (bar, kitchen, staff quarters, administrator's room, food warehouse);
- bathroom.
The video explains how to create a unique design for a coffee shop. Filmed by the YES REPAIR channel.
Equipment and inventory
A ready-made example of equipping a coffee shop for 50 seats with its own kitchen (bar, pastry shop, cold and hot shops):
| Name | Approximate prices in rubles |
| Coffee machine | 150 000 |
| Coffee grinder | 35 000 |
| Bar mixer | 10 000 |
| Temper | 1 000 |
| Juicer | 40 000 |
| Bar equipment | 50 000 |
| Crockery, cutlery | 150 000 |
| Electric industrial stove (4 burners) with oven | 57 000 |
| Steam convection oven | 55 000 |
| Microwave | 6 000 |
| Refrigerator | 45 000 |
| Freezer chest | 33 000 |
| Kneading machine | 100 000 |
| Dishwasher | 85 000 |
| Blender | 3 000 |
| Hoods | 50 000 |
| Mixer | 3 000 |
| Meat grinder | 7 000 |
| Kitchen furniture (tables, shelves, cabinets) | 30 000 |
| Kitchen utensils (pots, gastronorm containers, pans, baking trays, saucepans, knives, rolling pins, cutting boards, baking dishes, spoons, spatulas, etc.) | 50 000 |
| Showcase for confectionery | 90 000 |
| Bar counter | 50 000 |
| Furniture for the hall of the coffee shop | 300 000 |
| Plumbing (sinks, washing tubs, taps, toilets, etc.) | 60 000 |
| Cash register equipment | 30 000 |
| Fire and burglar alarms (with video surveillance) | 60 000 |
| Intangible assets (software) | 50 000 |
| Other equipment, inventory, furniture, interior items | 100 000 |
| Total: | 1 700 000 |
Juicer - 40,000 rubles Coffee machine - 150,000 rubles Coffee grinder - 35,000 rubles Convection oven - 55,000 rubles Kneading machine - 100,000 rubles Dishwasher - 85,000 rubles
Staff
For the smooth functioning of the coffee shop, the following staff will be required:
- Managing director. This specialist is responsible for organizing the work of the coffee shop and production process, and also controls the performance of their duties by the employees of the institution. He also monitors the coordination of the kitchen, bar and hall, and organizes various events (for example, banquets).
- Barista (two people). This is a specialist who prepares coffee, cocktails, teas, etc. He must understand the types of coffee and know the different ways of making it. It is important that the barista is experienced, good-looking, friendly and sociable.
- Chef. This specialist is responsible for the operation of the kitchen, he controls the cooking process and their timely delivery to the dining room. He forms the menu and trains the personnel under his command. The chef has the right to load the chefs and pastry chefs of the establishment with work.
- Cook (two people). The chef is subordinate to the chef and deals with the preparation of hot and cold dishes.
- Confectioner. It performs the function of making desserts and pastries.
- Waiter (two people). The waiter is engaged in table setting, customer service and makes payments with them. It is important that the employee knows the menu and can explain to the guest how much to prepare a particular dish, list the main ingredients and describe the preparation method. The main requirements for waiters: visual attractiveness, tidiness, good memory, polite service, stress resistance, the ability to resolve conflict situations.
- Cleaning woman. This employee responsible for maintaining cleanliness both in the hall and in the office premises.
Financial plan
The financial planning of the coffee house is based on:
- business concept - opening an institution in the "Russian format";
- room area - 130 square meters;
- number of employees - 10 people;
- own confectionery production, cold and hot workshop in the kitchen, sale of alcoholic beverages.
Initial attachments
Initial investment for opening a coffee shop:
The initial investment will be 2,600 thousand rubles.
Regular costs
Sample monthly coffee shop expenses:
Income
The calculation of the profit of a coffee shop is based on the following initial information:
- average number of clients per day - 70 people;
- average check - 600 rubles;
- operating mode - seven days a week.
Thus, the daily income will be at the level of 42 thousand rubles, and the monthly income - 1,260,000 rubles. Taking into account regular expenses, the profit of the coffee shop per month will be 305 thousand rubles. The coffee business idea has a profitability of 30-35 percent.
Calendar plan
The main stages of the implementation of a business idea for organizing a coffee shop:
| Stages | 1 month | 2 month | 3 month | 4 month |
| Analysis of the coffee shop market | + | |||
| Preparation of a business project with calculations | + | |||
| Collecting a package of papers for the legal registration of a coffee shop | + | |||
| Company registration. Registration with government agencies | + | |||
| Registration of a license for alcohol-containing products | + | |||
| Searching for premises and concluding a long-term contract for its lease | + | |||
| Development of the design of the coffee shop and its layout | + | |||
| Zoning and repair of all premises | + | |||
| Purchase of equipment | + | |||
| Equipment installation, furniture assembly, hall decor | + | |||
| Search, recruitment and training of personnel | + | + | ||
| Registration of permits for opening | + | |||
| Marketing events | + | |||
| Formation of a production control program | + | |||
| Start of work | + | |||
| Rospotrebnadzor notification of the start of work | + |
Starting his own business of organizing a coffee shop will take an entrepreneur about three months.
Risks and payback
Key risks of the coffee business:
- high market competition;
- rising prices for raw materials (eg food and coffee);
- increase in the exchange rate, affecting the cost of imported coffee, equipment, Supplies and so on;
- increase in rent;
- refusal to extend the lease agreement for the premises;
- decrease in the paying capacity of the population;
- financial crises;
- poor quality marketing;
- low qualification of key specialists (baristas, cooks, waiters, administrator, etc.);
- theft by staff;
- ill-conceived menu containing unclaimed items of dishes.
The payback of the coffee shop will be 9-12 months, since it is profitable and profitable business... The business will pay off faster if the flow of customers and the average check increase.
Regular customers are a guarantee of the coffee shop's success. In addition to the quality of the drink and the presented menu, it is necessary to correctly determine the niche, pricing policy and place. All these nuances need to be reflected in the coffee shop business plan. Below is an example ready-made business plan coffee shops with calculations and recommendations for opening an institution.
Coffee house. Opening stages
Stage 1. Definition of features and concept.
- Coffee connoisseurs
- Connoisseurs of the coffee atmosphere
This is natural: the target audience of coffee shops goes there either for a special atmosphere or for an unusual taste of coffee.
If the emphasis is on the drink, the selection of the grain and the masters of its preparation is the main task of the entrepreneur. With the interior, options are possible: more and more coffee shops are operating in take away mode. But the taste of coffee definitely cannot be replaced by either a convenient location, pleasant decoration, or interesting events.
Stage 2. Choosing a location
Contrary to popular belief, location does not play a key role in the success of an establishment. Perhaps everyone will be able to recall a coffee shop far from the center in a semi-basement room, in which, nevertheless, it is always crowded and which everyone has heard. The meeting place for coffee lovers is the occasion when the establishment colors the place. However, it is worth deciding on the location before starting to write a business plan.
If at the first two stages you are not clear, it is better to postpone the opening of the coffee shop.
In this article, we consider tips and features for creating a business plan for opening a coffee shop in Ryazan.
Project summary
Idea: Creation of a catering establishment targeted at middle-income coffee lovers.
Organizational form: LTD
The target audience:
- 40% are middle-aged people with average income
- 40% are young people with average income
- 15% - wealthy people of different ages
- 5% - older couples
Average number of visitors per day: 80
Number of seats: 45
Average check per visitor: 320 rubles
Types of services: catering, events
Menu: classic and rare coffee varieties
Location: center of Ryazan
Opening hours: daily from 10 to 00.
Number of founders: 2
The project is financed through joint financing of the founders in the amount of 200,000 and 2,000,000 rubles.
Scheduling
This section of the coffee shop business plan clearly sets out the time frame in which each of the specified stages will be implemented.
| Stage name | Month 1 | Month 2 | Month 3 | Month 4 |
| Drawing up a business plan | + | |||
| Registration of LLC | + | |||
| Search for premises, conclusion of a lease agreement | + | |||
| Room design concept development | + | |||
| Design room decoration | + | |||
| Purchase and installation of equipment | + | |||
| Obtaining permits | + | |||
| Search and conclusion of contracts with suppliers | + | |||
| Search and recruitment of personnel | + | |||
| Advertising campaign launch | + | |||
| Pre-launch proof tests | + | |||
| Beginning of work | + |
Description of business organization
Since there are two founders, the optimal option is a company with limited liability... In other situations, it would be quite possible to get by with an individual entrepreneur.
If we are not talking about creating a chain of coffee shops, then at the first stage it is better to choose a simplified taxation system (STS).
The list of documents that will be required one way or another includes the following:
- Premises lease agreement;
- Coordination of SES and fire inspection;
- Delivery agreement;
- Contracts with companies providing outsourcing services;
- Labor contracts.
Here is a selection of services that will help you at this stage:
- Free registration of individual entrepreneurs and LLCs (if there is no time to independently prepare and submit documents)
- Tax optimization (helps to save up to 70% of royalties)
- Accounting and personnel records (if you are not ready to keep records yourself)
The visual and cultural concept is the next stage, but not lagging behind in importance. People go to coffee houses for quality coffee and a special atmosphere. Without both, only coffee-to-go points survive.
Production plan
Arrangement of premises
- Technical area - 20 sq.m.
- Bar area - 11 sq. m.
- Hall - 45 sq. m.
- Bathroom - 4 sq.m.
- Total area: 80 sq.m.
It is necessary to take into account the fact of the documentary transfer of the living quarters (if it was such at one time) into non-residential ones.
There are fixed SES rules for all cafes and restaurants. They are spelled out in.
Cost of equipment
| Position | Quantity | Cost, rub. |
| Coffee machine for coffee shops | 1 | 150 000 |
| Equipment for roasting and milk coffee | 1 | 100 000 |
| Equipment for making coffee | 1 | 25 000 |
| Stove for making coffee | 1 | 50 000 |
| Hood | 1 | 35 000 |
| Refrigeration showcase | 1 | 35 000 |
| Industrial refrigerator | 1 | 35 000 |
| Raw material storage cabinet | 1 | 50 000 |
| Set of dishes for a coffee shop | 1 | 15 000 |
| Bar counter | 1 | 35 000 |
| Bar chairs | 10 | 20 000 |
| Coffee tables | 10 | 15 000 |
| Chairs | 35 | 45 000 |
| Sanitary equipment knot | 1 | 35 000 |
| Technical area equipment | 1 | 100 000 |
| Org. Appliances and cash register | 1 | 100 000 |
| Showcase | 1 | 50 000 |
| Entrance door | 1 | 25 000 |
| Total | 870 000 |
Formation of the coffeehouse staff
The staff is planned to have two baristas in shifts. Thus, the monthly wage fund will be:
Marketing strategy
It is important to consider two factors:
- The key part of HoReCa marketing is internal, not external marketing;
- In the coffee industry, the market also actively influences the behavior of the audience, just as the behavior of the audience influences the market.
These are the start-up costs for marketing needs.
Investment plan
Fixed costs
Management and decision-making process
Since our business plan for the coffee shop is an LLC, the responsibilities between the founders should be distributed as follows.
Founder 1: technical aspects
- Product quality control
- Control over the supply of raw materials
- Room condition monitoring
Founder 2: Commercial Issues
- Control of financial flows
- Control of marketing campaign and product promotion
Calculating coffee shop profits
Average number of visitors per day - 110
The average bill is 320.
Average cost of raw materials - 80
Revenue:
320 * 110 * 30 = 1056000
Profit before taxes:
(320-80) * 110 * 30 - 236560 = 555440
Profit per month:
555440 - (555440 * 0,06) = 555440 - 33326,4 = 533113,6
Risk analysis
1. Technical risks
- Key likely risks:
- Increasing supplier value
- Changes in current legislation and tax burden
- Raider captures
- Changes in topographic and behavioral factors in the city (a passageway becomes impassable)
2. Financial risks: sensitivity and break-even analysis
Financial risks include behavioral factors:
- Lack of demand
- Change in demand in favor of missing items
- Growing competitive environment
Minimizing risks is one of the key tasks of a young business entering the market.
One of the most available ways minimization of risks - outsourcing of accounting.
Coffee shop menu. Examples of
The approximate composition of the coffee shop menu:
- Coffee - from 10 positions
- Cocoa - 2-10 positions
- Tea - 2-10 positions
- Other non-alcoholic drinks - up to 10 items
- Edible dishes: 10-25 positions
The approximate composition of the take away coffee shop menu:
- Coffee - from 10 positions
- Cocoa - up to 5 positions
- Tea - up to 5 items
Remember, a coffee shop is, first of all, the atmosphere, secondly - coffee, and only thirdly - everything else. Unconditional priority of the coffee shop menu should be given to coffee.
Typical errors
1 coffee shops that only the owner likes
A coffee shop is a business that is really difficult to build without a real hobby. But don't think that your personal obsession with the idea alone will be enough. Every large city knows an example of a coffee shop with a very rare and exclusive concept, which could only be appreciated by the owner himself. Coffee shops with decaffeinated coffees, exceptionally acidic varieties or only healthy coffees have to stand the test of time.
2. The prevalence of ideas over profit
An error similar to the previous one. A coffee shop is a business. The task of a business is to generate profits. Many are so flirting with stand-up evenings and clubs of interest that over time the institution loses its ability to hold them due to unprofitability. This is the case when, in the end, everyone loses: the owner, clients, and staff. A business plan for a coffee shop is just needed in order to understand whether the enterprise will be able to satisfy all parties. Make the coffee shop your business, real and honest, and your customers will become your friends.
A business plan is the first check of a business that has not yet started. If you are in no doubt that the business of selling coffee will be successful, and the business plan still raises many questions, there is an alternative option - purchase ready business... For this, a mini-coffee shop or franchise work is suitable.
Three months of accounting, personnel records and legal support IS FREE. Hurry up, the offer is limited.
Here we will consider an article on how to open a coffee shop, what is needed for this, you can download an example of a business plan for opening it.
A coffee house is a small establishment that belongs to public catering establishments, but stands out from them for its specific assortment. In addition to the obligatory coffee - the main character of the coffee shop, the assortment usually includes confectionery products that are in perfect harmony with the taste of the coffee drink. If the establishment is organized according to the fast food format, it may offer several options for main courses, salads and cold snacks.
Business plan
For you, we have prepared a detailed ready example a business plan for a coffee shop opening this institution from scratch. The file contains all the approximate figures and calculations that will be necessary for your business.
Thanks to this example, you will be able to assess your capabilities.
Instructions on how to open
So, let's consider the information on how to open a coffee shop from scratch point by point.
Making a menu
An indispensable condition for a good coffee shop is a rich selection of coffee, therefore, the assortment must definitely include cappuccino, espresso, latte, americano, mocha, ristretto, which are in demand among consumers. Further assortment and menu of the coffee shop depend mainly on the wishes and imaginations of the owner of the establishment. Sweet desserts and buns are perfect for a cup of strong aromatic coffee. But you shouldn't rush with other dishes, the initial stage should be limited to a minimum assortment of two or three positions.
You can offer visitors a choice of cups of their favorite size or syrups to complement the flavored drink. An option can be alcoholic cocktails that include an obligatory ingredient, for example, coffee with liqueur or cognac.
Documents for opening a coffee shop
First, you should register the company with the tax office. For a coffee shop, you need to choose one of two organizational and legal forms of ownership: individual entrepreneur or LLC. The OKVED code is indicated at 55.30 "Activities of restaurants and cafes".
Having received documents from the tax office for opening a coffee shop, you should immediately apply for a change in the tax regime, and if UTII cannot be applied, then the USN 15% should be preferred.
Do not forget that in order to sell alcoholic beverages, you need to take care of the appropriate license.
Location
The profitability of a coffee shop, in which the margin is higher than in canteens, cafes and even in a number of restaurants, is possible only if it is located in a crowded place. TO best options can be attributed:
- location in the business district;
- crossing busy streets;
- near metro stations;
- at markets, train stations, shopping centers, universities.
Quiet sleeping areas are of little interest to the coffee business, despite the small rent.
Premises
As with all catering establishments, coffee houses are subject to strict sanitary and hygienic requirements presented in the Federal Law "Technical Regulations on Fire Safety Requirements", Resolution of the Chief Sanitary Doctor of the Russian Federation No. 29 of 03/31/11, as well as in SanPiN 2.3.6.1079-01.
Soundproofing layer will help to avoid problems in the location of the institution in a residential building, providing peace and quiet in the apartments of residents.
When organizing a coffee shop for 50 seats, 100-150 square meters is enough, another 15-20 square meters will be required for making coffee and trading. It is necessary to fulfill the fire safety requirements in order to obtain a permit from the Fire Supervision Authority to conduct activities. It is necessary to take into account the strict sanitary and epidemiological requirements for coffee houses and similar catering establishments, which regulate all processes related to food in catering establishments: processing, preparation and serving of dishes.
Interior
In a coffee shop, the interior is an integral part of the whole idea of the coffee business. Unity in assortment and decoration, expressing the core idea of the business, must be present in everything - from the color of the walls to the varieties of coffee on offer. There are no restrictions on the choice of style for coffee shops.
The main thing is not to forget that it is extremely important to divide the premises for representatives of two opposing camps: smokers and nonsmokers. You will also need efficient system ventilation and air conditioning.
Furniture and equipment
A completed coffee shop contains, pcs / thousand rubles:
- refrigerator - 2-3 / 50 each;
- coffee machine - 1/30;
- mixer - 1/3;
- coffee grinder - several / 15 each;
- showcase - 1/150;
- sink - 1/20;
- cutting table 1-2 / 10 each;
- microwave oven - 1/3;
And also, if necessary:
- chest freezer - 1/30;
- baking cabinet - 1/60.
To avoid mixing up the aromas of the coffee, a separate grinder is needed for each type.
Furnishing for a coffee shop with an area of 150 sq.m., pcs:
- tables 40-60;
- chairs 130-150;
- bar counter - 1;
- hangers (1 for 2-3 tables);
- waiter's sideboard - 1;
- interior items;
- kitchenware.
Suppliers
The image of the coffee house creates the quality of the offered coffee. When purchasing, you should be careful about the shape, color and roast of coffee beans. It is important to understand the aroma of the raw materials and the prepared drink, to determine the degree of its saturation and to feel the presence of impurities. The aroma of really good beans is clean, without additional odors, and their color and size are uniform in one batch. The best option is to purchase three to four types of coffee for different types drink.
Staff
The staff of a coffee shop with an area of 150 sq.m .:
- director;
- 2 cooks (shift work);
- 4 waiters (shift work, 2 per shift);
- 4 baristas (1 per shift);
- 2 bartenders (for the implementation of cocktails);
- 2 cleaning ladies.
If a coffee shop is supposed not only to sell purchased desserts, but also to cook their own, then the services of a technologist will be required.
To cut costs, you can hire a part-time accountant and driver.
Figures and coffee business
- 1 cup of espresso - 7 g of ground coffee.
- 1 kg of beans - 140 servings of coffee.
If 1 kg of coffee raw materials costs 1.2 thousand rubles, and the price of 1 cup of espresso is 80 rubles, then it is easy to calculate that the revenue is 11.2 thousand rubles. This means that the profitability of making coffee can exceed 800%!
Opening a coffee shop with a hall of 150 square meters will require 2000-6000 thousand rubles. A stable level of work assumes a monthly revenue of about 1,000 thousand rubles. The coffee shop thus pays for itself in no more than three years.
First of all, you need to draw up a business plan for the coffee shop. Count all items of expenditure, select the source of obtaining funds for opening (investors, bank loans, own investments), study competitors. An oversaturated market of competitors is fraught with the great danger of failure in building a business, and also entails large spending on advertising that will set you apart from your peers.
The next step for opening a coffee shop is registering with the tax office. You can choose any form - individual entrepreneur or LLC. The activity code for the coffee shop is 55.30, which includes the activities of cafes and restaurants. To reduce the cost of an accountant's work, it is better to choose a simplified taxation system (15% income minus expenses).
Room selection
For a coffee shop, its location is very important. Visitors should not look for an establishment in the courtyards with a navigator, and park their car three kilometers from the coffee shop. Therefore, the place must be passable, best of all in the central part of the city or near universities, offices, shopping centers. It is desirable that there are parking spaces nearby, 5-7 spaces will be enough.
It must be remembered that for public catering premises there are a number of rules and requirements from the fire service and SES. Therefore, before settling on one of the visits, invite specialists to assess the suitability. Most often we are talking about ventilation, the presence of an emergency exit and the noise level.
Tip: Try to avoid premises on the first floors of residential high-rises. Most often, residents are not happy with the neighborhood with entertainment establishments and periodically scribble complaints to the district police officer.
To provide a coffee shop with 50-60 seats, a room with an area of 120-150 square meters will be required. The main hall needs 100-120 meters, 30 squares are enough for the kitchen and toilets.
Facility interior
People come to the coffee shop not only for a hot drink and dessert, but also for the atmosphere. The atmosphere of the coffee house should contribute to the relaxation of visitors: quiet calm music, dim lights, the color of the walls and furniture in neutral tones.
In order to add personality to the project, hire professional designers who will be able to choose the perfect style of interior decoration. Without a special twist, it will be difficult for a beginner to compete with experienced competitors.
Coffee shop menu
The coffee shop menu should contain all kinds of invigorating drinks loved by potential customers: cappuccino, mocha, Americano, latte, espresso, etc. In addition to the drink, any coffee shop offers a wide selection of desserts: cakes, donuts, buns. Also, it will not be superfluous to offer various syrups for coffee and alcoholic additives (everyone knows coffee with cognac).
It is not worth including hot dishes and snacks in the menu, this will increase the project costs and entail a loss of the atmosphere of the establishment.
Equipment
For the smooth operation of the coffee shop, it will be necessary to purchase the following equipment:
Refrigerator in which the purchased dessert will be stored. It is desirable that it be of a large volume, or you will need two medium ones;
A coffee machine that will delight visitors with their favorite drink. It will be good if you have two or three cars at once, so as not to keep customers waiting;
Capsules for a coffee machine;
Several coffee grinders, for each type of coffee;
Showcase, which will store demo desserts;
Microwave;
From furniture you will need:
Bar counter;
Tables for visitors. Fifteen tables are enough for the planned sixty seats;
Chairs, 60 pieces;
Hangers, 30 pieces;
Cupboards;
Trays, dishes, knives, spoons, forks;
Interior items (paintings, posters, floor lamps).
High-quality modern equipment is now produced by companies from Italy. If you are not sufficiently versed in this industry, consult with the experts, they will tell you where to buy coffee machines, what kind of dishes to choose and give some advice on doing business.
The coffee shop should have plastic cups and branded packaging bags so that the customer can take the drink and dessert with them. You also need to purchase several types of cups.
for different types of coffee.
Staff
It is impossible to open a truly decent establishment without professional staff... Therefore, the owner of the coffee shop needs to make sure that he has trained and responsible employees.
Experienced entrepreneurs advise taking a barista (coffee brewing specialist) with no work experience to a coffee shop, it will be easier to teach him the necessary skills, while the salary will grow along with his skill.
Remember: The taste of coffee does not depend on the coffee machine, but on the professionalism of the barista!
In addition to the barista, you will need 4-6 waiters who will work in two shifts, as well as a manager. The manager must keep order in the institution, the work of the barista and the waiter, it is best to hire an employee with managerial experience.
An accountant and a lawyer can be outsourced, and a cleaning lady is needed for several hours a day for wet cleaning the premises.
Business profitability
The cheat in the coffee business is incredibly high. On average, one kilogram of coffee turns out - one hundred and forty servings of the drink. If we consider that a kilogram of espresso costs 1,500 rubles, and a cup of espresso costs ninety rubles, then the income will be 800%!
Let's calculate the expenses and income for the year for the coffee house, which we took as the basis of the article.
Table 1.1
One-time expenses.
| № | Name | Amount, rub |
| 1 | IP registration | 800 |
| 2 | Obtaining licenses and permits | 10000 |
| 3 | Installation of air conditioners and fire alarms | 30000 |
| 4 | Coffee machine, 3 pcs | 150000 |
| 5 | Coffee grinder, 4 pieces | 40000 |
| 6 | Microwave | 4000 |
| 7 | Tables, 15 pieces | 60000 |
| 8 | Chairs, 60 pieces | 48000 |
| 9 | Bar counter | 80000 |
| 10 | Hangers, 30 pcs | 24000 |
| 11 | Cupboard, 2 pieces | 20000 |
| 12 | Kitchenware | 50000 |
| 13 | Refrigerated display case | 60000 |
| 14 | Refrigerators, 2 pcs | 100000 |
| 15 | Paintings, floor lamps, interior products | 40000 |
| 16 | Cash register | 2000 |
| 17 | Musical equipment | 40000 |
| 18 | Menu, badges, employee uniform | 80000 |
| Total | 818800 |
Table 1.2
Monthly expenses.
The average check in a coffee shop is 180 rubles, traffic is 150-200 people per day. Based on this, we get a monthly income - from eight hundred to a million rubles. And this means that about nine million rubles (650 thousand X 12 months = 7.8 million plus 818 thousand at a time = 8, 6 million rubles) are spent on the maintenance of a coffee house. The payback will be from ten months to one and a half years.
As we were able to make sure the opening of a coffee shop is a profitable business. However, do not rush to invest in an area that you are not familiar with. This type of business requires accurate calculations of costs in the kitchen, good marketing plan and the study of the competitive area. If this does not scare you, and the funds allow you to develop a medium-sized establishment, then hurry up to meet your millions!
How to open a coffee shop from scratch? Video
