What is the most effective ad? How necessary is it in small and big business? These and other questions arise for everyone who starts doing business and is faced with the fact that in order to increase sales and promote their own product, they need to talk about their business.
Types of advertising
Today you can submit information about your activities in completely different ways. Before you start promoting an enterprise, you need to familiarize yourself with the types of existing advertising and choose the most suitable one for yourself. This is required in order to understand what is the most effective advertising for construction company, For example.
Most of the news messages that we see are commercial advertisements aimed at attracting customers, also social and political.
- outdoor - presented in the form of billboards, posters on public transport, signboards, signs, etc.;
- through the media - television, radio, newspapers and magazines;
- internet banner, social networks, contextual advertising, hyperlinks.
The role of advertising in business
Advertising is not just a luxury. This tool is necessary for every entrepreneur to disseminate information about himself to the target audience and promote his name in the rating of enterprises. This will help present you as a reliable, solvent and responsible company.
When using competent marketing, you can easily answer which advertising is the most effective for your business, and in addition create a positive image, emphasize dignity and form a loyalty to the company. 
It should not be assumed that small businesses do not need advertising, that only word of mouth works here. This is not true. Advertising in any case helps to tell potential buyers about the company, to promote the product of this company to the market.
It is important to choose the type that will not affect the budget too much, but at the same time will help to develop and increase awareness.
Small business: how to advertise it
A small business, like a large one, requires advertising, which should not be discarded, even if there is no extra money. You should know: the decisive period in the development of any activity is the first 2 years, when the initial acquaintance, habituation and recognition occurs. During this period, the promotion should be as intense and intense as possible.
Before deciding on a way to promote an enterprise, it is worthwhile to study the information as much as possible on the question: which advertising is the most effective? Statistics is a convincing thing and, with the help of specific data, will help to determine this choice. 
It is important to focus on specific offers and stop using formulaic words such as “cheap”, “fast”, “with a guarantee”, “profitable”, etc. If once such methods worked well for potential buyers, now it is does not attract, but even repels. People need specific numbers, an understanding of what they will pay for.
Methods to increase sales
There are several methods and types of advertising, each of which is aimed at increasing sales and making a profit, but these are not spontaneous actions, but a well-thought-out strategy. Which advertising is the most effective for small businesses can be understood after a while, but the fact that any type obeys a certain structure is a fact:
- problem - if you sell a product or service that can help in solving, then when advertising you can use interrogative sentences: "Tired of waiting for prices to fall?", "Are you tired of paying too much?" etc.;
- solution of the problem - after the question has been asked, you give an answer in advance that it is your company that is able to solve it and on favorable terms;
- the offer is unique - many firms can help, but you have to differ from them and offer something that will attract even more target audience;
- restrictions - people may be interested in your product and service, but at the same time they will think about buying later in order to think about everything thoroughly. It is worth introducing a time or availability limitation so that they can go shopping faster;
- call - after there is an interest and desire to purchase, the buyer should immediately see where to call, how to order, how to pay.
How to attract a consumer?
What is the most effective ad? Statistics confirm that not every company can afford to talk about itself on television or radio, since it does not have large in cash... Of course, before placing an advertisement on one or more sources, the owner studies the data showing the most effective ways... But it is worth remembering that for each area of business, its own type of promotion and its own indicators are effective. 
According to statistical data, for example plastic windows in the city of Ufa, the cost of one attracted client is very different in different ways. The advertisements were broadcast on radio, newspapers and magazines, outdoor advertisements, referral services and the Internet. The cheapest was promotion on the Internet, where 42 rubles were spent, and the most expensive was on the radio - more than 15 thousand rubles. This suggests that on the Internet, you can set up specific advertising for your client, control the budget and determine the cost of a contact.
Budget Advertising in Small Business
- Telemarketing - Calls to potential customers can attract buyers, but they can also repel them. Advertising in this way should be competently composed: the text should be short, but succinct and understandable. However, this method is ineffective and can repel people.
- Sending messages to e-mail addresses and in social networks- this species takes time, but does not require financial investments. It is also ineffective, but it can attract a certain percentage of buyers.
- Leaflets. Certain investments, this type of advertising, of course, requires: it is necessary to print the material in a printing house, preferably in color, which will attract more people. This is a recognized marketing tool, but only if it is well-written - good text, bright picture, high-quality paper. It should be distributed on streets where there is a lot of traffic.
How to evaluate effectiveness?
What is the most effective advertising method, how to evaluate it? After this tool will be launched, the owner will want to know how the ad influenced sales, whether it is worth using it in the future or is it better to change something. 
There are two dimensions of advertising effectiveness: communicative (that is, how well and accurately the message conveys information to the target audience) and financial. It is worth knowing that this indicator partly depends on the owner, who determines the budget, strategy, parameters, and partly does not, because there are uncontrollable factors: audience characteristics, advertising time, legal requirements.
But the assessment of efficiency depends on the specific situation in the market: how many similar firms are there, what methods have been chosen and why? For small businesses, it is recommended to build promotions using direct click methods, that is, the result should be commensurate: if you launch an advertisement for ten rubles, you get thirty, which means it works. Launched for five rubles - got three, the method does not work and the company goes into the red.
A complex approach
It is impossible to give the same assessment of the effectiveness of advertising for each business area and use the statistics of the results of one company to analyze another. This method will only waste the budget, but there will be no sense.
For small businesses, advertising is of paramount importance in the early stages. A well-designed campaign in this area will help you get your first customers and start earning. In the later stages, it is also of great importance. The audience should at least convey information about new promotions and offers. At the same time, the business will not refuse to expand the customer base at any stage of its development. What is the most effective ad? It is difficult to answer this question without considering a specific situation, but we can still give some assessment.
Offline Advertising Methods for Small Businesses
At first, a novice businessman is forced to face a lot of difficulties. While a small number of people are aware of its products or services, and suppliers and potential customers do not even know about your existence, it is impossible to talk about any kind of business.
Organizing your advertising strategy correctly helps a lot at the initial stage. Don't choose expensive advertising methods if your budget is tight. Better to offer a better service (product) so that people start talking about your business and spread word of mouth. The advertising campaign itself should be selected taking into account the specifics of a particular business, because otherwise you will have to carry out an unplanned one.
Telephone Marketing
The very concept of telephone marketing implies making calls to contact the widest possible audience of potential customers of the enterprise. Whether it is private or legal, it depends on the specifics of the business. The key goal is to inform that you can get certain goods or services.
It is not so difficult for skilled "telephone salesmen" to even make a deal beforehand on the first call. You can get positive results with some communication skills. For insecure entrepreneurs good decision will hire a special employee who will conduct calls to the base of numbers. The negative point is that the interlocutor may not have free time for communication, or he may not be interested in your proposal at all.
Distribution of leaflets
This method is quite well known and is actively used to this day. The distribution of leaflets can be effectively dealt with by negotiating with the supermarket management. In such cases, at the checkout, the buyer is offered a flyer on which your proposal is presented. Printing flyers is a relatively cheap advertising method, however, conversion rates are usually not very high. Handing out flyers is a great method to inform your audience early on.
Street consultants can be hired to not only distribute brochures to potential clients, but also answer several simple questions... When using leaflets, it is important that they are made with high quality, since for an uninformed person they will become the “face of the enterprise”. The content should be concise, but capacious - it is necessary to clearly convey the essence of your activity.
Advertising lettering on the asphalt
This type of information dissemination is relatively new for Russia. Writing on the pavement is a creative move, but not for everyone. At the preliminary stage, it is extremely important to understand exactly where your potential customers are "concentrated". Sometimes placed labels do not have an effect simply because:
- they are not visible due to the large number of people;
- potential customers do not use the route on which the inscription is placed;
- it was worn out by rainfall and walking people;
- it is forbidden to place in specific places.
At the same time, high-quality, bright advertising on asphalt for a number of business areas can be an excellent tool to arouse consumer interest. For example, advertising will look great on roads to educational institutions preschool level.
Outdoor advertising on the streets
These include all kinds of signs, banners, billboards, signs on the walls of buildings, plaques, advertising structures, car stickers and much more. They can be decorated with or without LED illumination, in volume or flat, etc. Almost every business with its own retail space uses this type of advertising in one form or another. It is important to understand that if you can make a sign over the entrance to the store without big expenses, then placing your advertising banner on the billboards of the city will often be expensive. Among the advantages of outdoor advertising, one can single out a large coverage and a rapid increase in awareness.
Among the disadvantages is the high cost, which is quite a big disadvantage for starting a business. Difficulty of competing - such approaches are used by many, which requires a lot of creativity to attract the attention of a potential client. Contact is usually pretty quick, so your offer may not be remembered.
The most effective online advertising
Advertising of their business on the Internet for most entrepreneurs today is almost an obligatory item of expenditure. Its simplest direction is to create your own website, which will attract visitors. The web site itself can serve both for information purposes and directly become an additional (or even the main) "trading floor" of your enterprise. It all depends on the specifics of your proposal. On your Internet resource, you can place all necessary information O own business... Today it is a fairly cheap product, especially when it comes to an online business card.
You can attract visitors to your site different methods, which differ in both cost and efficiency, but we will talk about this below. An important aspect today social networks have become. Will it be a public page, the use of advertising in other people's communities or personal accounts to attract to an online platform or directly to a store (office)? In each case, you need to come up with your own solution. According to statistics, the cost of attracting one client on the Internet is one or several orders of magnitude lower than when using offline methods.
Online advertising tools often need to be combined for maximum results. Sometimes it happens that one of the methods shows low conversion, but if you abandon it, the level of efficiency of the other method also falls. Such things are difficult to predict, and can only be noticed in practice. The main positive side of advertising on the Internet is its speed of distribution. Between launch advertising campaign and getting the first client may not take too long.
contextual advertising
The fastest and most effective method of advertising on the Internet. Its main problem is the difficulty in setting up for unskilled specialists. For this reason, you will need to contact a special agency that will conduct the advertising campaign. Fortunately, these services are widely available today, so they are cheaper than hiring a separate staff of "advertisers".
The advantage of contextual advertising is its clear adjustment for specific user requests in search engines, which allows you to select the target audience as accurately as possible. This is used by online stores when attracting customers for certain popular units of a product or product group. This is a fairly versatile tool that, if set up correctly, will start to bear fruit very quickly.
SEO promotion
This is a "long-term" method. Search engine optimization allows you to get clients for free when they search for something on the net. It should be understood that getting to the first page will take a lot of effort, since almost every niche already has a whole host of competitors. At the same time, not using SEO is definitely a bad option, since this method includes a number of engineering work on the site and its comprehensive improvement. The most best time to start work on search engine optimization is the stage of developing your site. This will avoid a number of mistakes in advance. The main advantage of SEO remains the free transition of the target user to the resource, while in contextual advertising you will have to pay for each click.
Free classifieds boards
This is a rather controversial tool in many ways. The main problems with its use are a high level of competition and low user confidence in the proposals from the very beginning. Another aspect is that against the background of an increase in the number of offers for last years the number of those who come in search of purchases is increasing more slowly. The good news is the versatility of such sites - they can offer both goods and services. It is worth focusing on the most visited message boards - their use will definitely not be superfluous.
Public pages in social networks
VKontakte remains the largest social network on the Russian Internet. This site offers the opportunity to create targeted ads and carry out retargeting (reaching out to people who have previously become interested in your ad). This is an effective and fairly cheap tool that many advertising agencies are actively using today. Similar tools are available in other social networks, however, it is much more promising to start working with this platform, since it has the widest audience and traffic.
Advertising can be purchased both in groups whose members can potentially become customers of your business, and order its placement in the user's news feed. Not every company will find this type of advertising useful, but those who offer products can find buyers here, and the created group can be used as a feedback board about your services. The most frequent problem when using this advertising tool becomes the selection of the desired groups. If you choose the wrong place for advertising, you can simply waste money. - a separate question, therefore we will not dwell on it in detail here.
For each business, “the most best advertisement"Will have its own, and it is impossible to provide uniform statistical indicators in this case. In conditions of a tight budget, you will have to choose “which is cheaper” and work out the strategy of attracting customers as clearly as possible. It is advisable to try the widest possible range of tools in order to assess what is most effective for your case.
The most effective service advertising
To the question of which service advertising is the most effective, the answer is unequivocal - high-quality execution. Of course, you shouldn't rely solely on word of mouth, but it's important to understand that reviews are extremely important in this case. There are specialized sites where people share their impressions of certain enterprises. specific area... Statistics show that more than half of consumers, when faced with information about a new seller (service provider), are looking for more detailed information and reviews. If acquaintances cannot suggest anything, then they ask questions on the Internet.
It is important to monitor such network resources and promptly respond to complaints expressed. This will allow not only to clarify that you have already decided any existing problems, but also to disclose custom publications left by ill-wishers. You need to collect testimonials in text and video format from customers on your website. Instead, it is better to offer a discount - the client will come back again to take advantage of it. Such a solution must be implemented to increase customer confidence, but it alone will not be enough.
At the initial stage of work, while there are not many or no clients at all, it is necessary to use active advertising methods. If your business involves the provision of services in the territory of one city, leaflets and outdoor advertising will be the most effective methods... For those who provide consulting, accounting and other services that can be provided remotely, it is better to resort to contextual advertising and search for clients in social networks.
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According to a late 2016 poll, 83% of marketers would create video content if time and resource constraints did not interfere. 30% of marketers are going to spend more time on Facebook video marketing in 2017. Did you know that Facebook videos, on average, attract 135% more organic searches than Facebook photos? Or that 73% of B2B marketers say video has a positive impact on marketing ROI?
In this article, you will find the 50 most interesting facts from social statistics related to trends, user behavior, engagement and more. Let these facts help you develop an effective social media video marketing strategy for 2017.
Trends
1. By 2020, online video will account for over 80% of all consumer traffic.
2. Every day 8,000,000,000 videos or 100,000,000 hours of video are viewed on Facebook.
3. Every day 10,000,000,000 videos are viewed on Snapchat.
Snapchat and Facebook custom video: skyrocketing
Daily Facebook video views
Views per day
Snapchat Daily Video Views
Views per day
4. Between December 2014 and December 2015, the number of video views on Twitter grew 220 times.
5. Periscope users have created over 20,000,000 broadcasts.
6. Periscope users watch over 110 years of live video every day.
7. More than 50 million hours of video are watched on YouTube every day.
8. From 2014 to 2015, the number of search queries related to "How to ..." increased by 70%.
9. In the first 5 months of 2015, over 100,000,000 walkthrough videos were viewed in North America.
Video use by marketers
10. In 2016, 60% of marketers used video in social media marketing.
11. In 2016, 14% of marketers used live video in social media marketing.
Visual content - 74%
Blogs - 68%
Video - 60%
Live videos - 14%
Podcasts - 10%
12.73% of marketers plan to expand their use of video.
13. 50% of marketers plan to use live video.
14. 44% of marketers and small business owners plan to invest in promoting their video content on Facebook in 2017.
15.83% of marketers would create more video content if they weren't hampered by time, resource and budget constraints.
16. 43% of marketers would create more live videos if they weren't hampered by time, resource and budget constraints.
17. 1 in 4 marketers and small business owners feel they are falling behind in video marketing.
Watching Videos: User Behavior
18. Videos no longer than 2 minutes allowed for the highest level of engagement.
The vertical axis is the average level of engagement, the horizontal axis is the length of the video
19. 65% of users who watch the first three seconds of a video on Facebook will watch it for at least another 10 seconds, and 45% will watch it for another 30 seconds.
20. 55% of users watch videos closely, and this is the highest rate among different types of content.
What types of content do you scrutinize and what types of content do you scrutinize?
Blue is attentive, gray is superficial.
Videos - 55% and 32%.
Social media posts - 52% and 39%.
News articles - 49% and 37%.
Research - 47% and 34%.
Online courses and educational games - 37% and 31%.
Interactive articles and tools - 33% and 42%.
Long business content - 32% and 41%.
Blogs - 29% and 43%.
Long content related to pop culture or news - 27% and 40%.
Podcasts - 23% and 36%.
21.85% of Facebook videos are watched without sound.
22. More than 50% of videos are watched on mobile devices.
23.93% of Twitter videos are viewed on mobile devices.
24. Half of YouTube subscribers between the ages of 18 and 34 will take their time off to watch a new video from their favorite creator. Hence, YouTube has a very engaged audience.
Involvement
25. Facebook is 8.4 times more effective than any other social video marketing channel.
26. Facebook videos, on average, attract 135% more organic searches than Facebook photos.
27. On average, YouTube reaches a wider adult primetime audience per week than any cable channel. And this is only on mobile devices!
28.43% of users want to see more video content from marketers in the future.
29. Native Twitter videos get 2.5x more responses, 2.8x more retweets, and 1.9x more likes than videos from outsiders.
30. The likelihood of retweeting a video is 6 times higher than the likelihood of retweeting a photo, and 3 times higher than the likelihood of retweeting a GIF.
Live video
31. On average, people spend three times more time watching live video than watching videos that have already been filmed.
32. Facebook users comment on live video 10 times more often than usual.
33. 80% of Lifestream survey respondents would rather watch a company's video than read its blog.
34. 82% of Lifestream survey respondents prefer live video from brands to social media posts.
35. Live video from events increases brand loyalty by 63%.
Promotional videos
36. Facebook ad captions increase their watch time by an average of 12%.
37. Snapchat videos get about twice as much visual attention as Facebook videos, 1.5 times more Instagram videos, and 1.3 times YouTube videos.
39. The engagement rate for interactive videos on Snapchat is 5x higher than the average CTR of similar platforms.
40. Video ads on Twitter are considered 10% more relevant, 8% more enjoyable and 8% less intrusive than disable pre-rolls on company websites. 43. 4 times more shoppers are more likely to watch a video about a product than read a text about it.
44. 4 out of 5 millennials research video content when making a purchase decision.
45.70% of millennials typically watch company videos when shopping online.
ROI
46. Companies that use video in their marketing are growing profits 49% faster year after year than companies that do not.
47. 76.5% of marketers and small business owners track video marketing results.
48.73% of B2B marketers say video has a positive impact on ROI.
49. The appearance of the brand logo in the video will increase the intent to buy by 9%.
50. Companies that use video in their marketing bypass businesses that don't by 27% in CTR and 34% in conversion rates.
By 2017, the CPA advertising market is well established. Regular players and clients were identified in it, partner networks occupied their niches, and small networks ceased to multiply every year at the speed of light. launched its FaceBook-Leads product, is preparing to launch its lead generation product.
This is an extremely useful practice. In order to become a real one, it is not enough to have only experience, it is better to listen to various thematic courses. Cover the whole digital world almost impossible. In Russia, it is already quite large.
Main trends:
- The Internet has grown by 23% compared to other media.
The volume of online advertising for the three quarters of this year amounted to 115-116 billion rubles. In November 2017, the Internet became the most profitable media, overtaking TV ads.
- The growth in offline advertising costs has become much more modest.
Offline advertising budgets in 2015 grew for only 24% of companies, in 2016 they grew for 32% of organizations. Growth of more than 50% was recorded only by 1% and 4% of companies in these years, respectively. Growth in performance is driven not only by existing clients, but also by newcomers.
Experts from sites and technology companies noted that last year, in certain segments, the share of new business was 70%. According to their forecasts, not all possible types of clients have been covered yet, and their number will increase.
- The effectiveness of performance marketing is one of the drivers of cost growth in this advertising segment.
At the same time, an increasing number of customers are skillfully building a sales funnel within companies in order to calculate the effectiveness different channels advertising, process and skillfully work with the received data. At the same time, it is not always important for what model to buy traffic. It is important to track and understand at what price, in the end, a contact is obtained.
- Various CPA products are formed.
For example, registration and subscription, filling out various applications, collecting any contact information, issued a loan and others. The categories of customers using the CPA channel in the general media mix are extensive: lending, forex, real estate, work, cars, mobile applications for B2C, FMCG and others.
- The interaction scheme of the CPA market participants is simple.
Business processes are similar to the work of an advertising agency, only with more automation. There are customers and suppliers. The task of the CPA platform is to advise both parties as efficiently as possible in order to maximize profit.
Explain to customers what is the right way to make separate creatives for CPA, give recommendations on prices and to check the quality of the received traffic. To explain to suppliers that it is much more profitable for everyone to deliver high-quality traffic.
CPA traffic myths
1. There is a myth that CPA traffic is special.
This is not to say that it is better or worse than other channels. He's the same. The traffic structure in each grid is individual. It depends on the composition and list of advertisers and network expertise. According to the list of channels, the following list can be designated:
- Teaser networks - 15%
- Social networks - 25%
- Email - 25%
- Contextual advertising - 1%
- Clickander - 5%
- Motivated traffic - 3%
- Programmatic - 1% (optional)
- Mobile advertising - 10%
- Thematic websites of webmasters - 10%
- Other channels - 5%
2. There is also a myth that CPA traffic is finite..
It is directly related to the fact that there is a limited amount of traffic at a fixed price with the specified parameters per unit of time. It is just important to skillfully manage it, as well as to understand the mentality of webmasters who work with this or that offer.
A webmaster's mentality is made up of basic things:
- How to make money faster?
- How to achieve maximum conversions?
- How to set up a campaign so that leads go without changing anything in the settings?
It is important to understand a few things when working with webmasters:
- Track the correct technical execution of the platform.
- Provide or change creative promptly.
- Quickly confirm leads or give prompt feedback about quality.
- Timely approve reports and make prompt payments.
If the above things are observed, more and more webmasters will try to drive more traffic and work only for you.
Is there any competition in CPA
If we talk about competition in CPA, then, on the one hand, it exists, but, on the other hand, it does not exist. Each partner network is unique and has only its own expertise.
It's not entirely true to say that traffic in every affiliate network is unique. It's just that webmasters get used to working with one or two grids. And if the affiliate network begins to invest in the webmaster's earnings and increase it, in this case, the webmaster will be happy to work only with you.
It is still not entirely clear what is primary "chicken" or "egg"? Client or webmaster? Or maybe there is a convenient platform for collecting and storing leads? Having been engaged in CPA advertising for many years, you come to the conclusion that symbiosis is important: the simultaneous presence of a high-quality technological product and "tasty" advertisers and suppliers with traffic. In this case, success is guaranteed.
The importance of planning a CPA campaign
At the stage of planning a CPA campaign, it is important to come up with and agree with the CPA network on the criteria for lead validity. Directly broadcast them to webmasters. Before launching a campaign, think about how to check leads within the customer.
If we talk about prices in CPA, then it is easy to understand the level of purchase by checking prices in various CPA catalogs. It is important not to make the prices in the CPA much lower than in the context. Otherwise, you yourself will provide a flow of not very suitable traffic.
How will performance advertising develop in 2018?
- Mobile advertising
For performance marketing companies, mobile advertising has become a standard placement channel. For example, among advertisers using performance tools, 82% do not consider mobile advertising to be experimental. And for 49%, mobile advertising is neither an innovation nor a priority area, but simply one of the communication channels with the audience.
The mobile application is being developed for products and services with a large number of requests and user interactions, while the mobile site is more informational in nature.
So the answer is simple.
- Analytics.
The most used web analytics systems are Google analytics and Yandex.Metrika, they are installed by 82% of companies, and almost always jointly. In addition to them, 51% of companies also use their own analytical and statistical services, and 38% use paid systems web analytics. For example, for mobile applications separate tracking platforms are used, such as AppsFlyers or AppsMetrika.
- Technology development.
Change comes quickly.
Another trend is the integration of technologies into each other. For the best analytics on the user's journey, information about each step is needed. To obtain this information, technologies seek to integrate with each other.
For example, modules that analyze targeted calls are built into web analytics systems. And remarketing systems work not only with site visitors, but also with the CRM-base of clients recruited by the advertiser.
- Offline complements online.
- The share of search advertising is declining.
Although in absolute terms the budget for other performance ads is lower, the growth rate is higher than search. So, in 2016, the growth in the volume of placements in other performance formats was 40%, and search advertising - 21%.
Every product or service, small business and large corporations - absolutely all of them, one way or another, need advertising. Even teams that have been afloat for tens of years periodically use advertising, but what is it for if they have already established themselves? This is done in order not to miss a hot spot in the market.
Fresh ads for an old product can drastically change the minds of even the most ardent opponents of this product. If a large company does not use advertising tools, sooner or later its popularity will fizzle out. The vacant place will immediately be taken by the younger and less developed, but competently declaring themselves in all information sources. It so happened that our people are used to following a beautiful wrapper, hence the conclusion that advertising plays a huge role in any business.
A novice businessman must ask the question of advertising in parallel with building a business plan, and regard it as another investment. It will be much easier to manage an advertising campaign if you initially know the approximate potential income that it will bring.
There is an opinion that business sharks do not ask the question “What is the most effective advertising?”, They are helped by many years of experience to navigate the world of marketing, but this is not at all the case. Information tools, like any other field, are rapidly developing. If you do not keep abreast of all the innovations and subtleties, you can remain in place, while losing promising profits, and for large companies this is a colossal loss.
The unspoken law of business is that profit margins are closely related to advertising costs, and vice versa. Hence the conclusion that the cost of an advertising campaign will increase as income grows and the business expands as a whole.
You can present your product effectively and with little investment, but this requires a lot of knowledge of advertising tricks, and it is also possible when working with a small audience.
Which advertising is most effective for small businesses, as well as for larger companies, do not decide right away. It is customary to act taking into account many features concerning the direction of the business, the subtleties of work, up to the authorities in particular. Much also depends on the regional location, the mentality of the audience that will be exposed to advertising and much more.
As such, there is no ideal formula for the most effective advertising, but there is a set of tools and subtleties that allows each businessman to individually solve the problem with an advertising message. The downside is that each advertisement acts differently in certain cases, there is always a risk of losing money, and you should not forget about it.
One of the main criteria for choosing an advertisement is the method of placement. Based on the characteristics of your activity, you can choose among:
the Internet;
press;
radio;
television;
Outdoor advertising
This type of advertising is located in an open space. One of the most budget-friendly advertising methods. Prices for this method vary by location. As an example, in the periphery, large costs will not be required when in the city center the cost of a banner or billboard can reach the highest limit. In regions and small towns, a similar method is also cheaper to apply than in a metropolis.
billboard along the road; very effective advertising, but it also requires some conditions for the proper result. Considering that a motorist on the go will not always be able to read a number written in small print, or a long advertising message, a presentation of this kind should be laconic, but striking. A prerequisite is big letters and numbers.
stretch marks on bridges, over the road; these messages lend themselves to a longer reading than the previous version.
pillars; small structures with an advertising message, which are usually installed near the institution. For example, these are usually marked with promotions on the menu, and displayed near restaurants.
a nimators; back to the topic restaurant business, for their example, it can be a person dressed in a hot dog costume and luring visitors to the institution with an advertising chant.
pneumatic figures; inflatable structures advertising nature... It can be either a huge mascot of your company, or just a funny man in a T-shirt with a company logo moving in the wind.
leaflets; There are a lot of options for distributing leaflets. They can be distributed by a person in a crowded place, pasted on poles, buses, stops and much more.
This list will not answer you the question of what is the most effective advertising right now, but it will greatly help in promoting any product or service.
There are two main types of posts posted:
Static is the one that is physically possible to devote time to. These messages are posted on the metro, at stops, on buses, etc.
Creative execution of advertising should be a must; it will also be a significant plus to be able to attract as much attention as possible to your message. This can be lighting, colorful design, contrast with the location, etc.
The price component is influenced by both the materials of manufacture and the location, the complexity of the work, the size and much more.
Internet advertising
The question of what is the most effective advertising on the Internet worries how those who decided to attract to promote their product Information Technology and keep up with the times, as well as those who directly work with advertising on the Internet. Since development does not stand still, if you do not keep abreast of innovations, you can significantly lose ground.
Advertising on the Internet does not go on a par with traditional methods, but it is also quite effective. Its greatest advantage is its relatively low price component. Together with the reach of a huge audience from these advertising tools, there is a considerable result. Social networks and thematic sites allow you to narrow the range of audience that will be exposed to advertising, it is possible to "filter" the categories of people to whom the information message will be shown.
What is the most effective online advertising? This question does not provide an exact answer, since a lot depends on various details, the combination of which will allow everyone to choose a productive option for themselves. However, banners are considered to be its most popular means:
the banner is not limited in size, but a larger size entails a higher price;
on it you can place any information regarding a product or service;
you can place your own link under the banner;
the ability to brightly present information and colorfully design it, in contrast to other methods of advertising on the Internet.
In order for an advertising banner to bring the proper result, it should be placed on sites of the relevant subject. One of the main conditions is the observance of contrasts with the color scheme of the site, so that the banner is conspicuous, but not annoying. Bright design and nice looking text will only play into the hands of the person who posted it.
Another method is text advertising, which carries a variety of informational character. Such messages are published in the middle of the main text of the site, or close to it. It can be both, and a few words about the product, or its full description.
Advertising in videos is a very effective way, however, it costs serious money. Works on the principle of placing hidden advertising in an educational (or any other) video clip. For example, a popular blogger might appear in a video while wearing your T-shirt, or eat your company's products. This method is similar to advertising in movies and TV shows. Due to its cost, it is more often used large companies, but the effect of such viral advertising is appropriate.
The site contains information similar to the content of the site and is located on banners, as well as in text form. This method is less annoying and more popular among advertisers.
Search advertising is given to the user when requested in the search box. Specialists information sphere consider such advertising to be the most productive. It works on the principle of keyword positions, the higher it is, the more expensive the advertising will be.
The cost of advertising on the Internet depends on the duration of the placement of advertising messages, as well as the number of views. That is, you can pay for a month of placing your banner on the main page of the selected site, or you can pay as the number of views of the advertising message. In addition to these tools, there is an opportunity to pay for clicks on your link, the more people click - the more you pay. Or you can agree on fixed transitions and pay the agreed amount.
Guerrilla marketing
The option most suitable for small businesses and gaining immense popularity. It works on the principle of discussion on social networks, where the opinion of the same person, like you and me, is regarded as an authoritative opinion, rather than hidden advertising. The product is promoted through relatively objective criticism of it on all kinds of social platforms.
Mass media
Print editions are full of a solvent audience, for which they are valued by advertisers.
Divided by :
What is the most effective advertising can be decided for a long time, because separate tools are required for individual cases. As an example - for TV it is better to use short videos, but as informative as possible. Advertising on television is the most expensive and for small businesses it is a loss-making option. It is better to insert commercials first in the block, or last. So that the audience sees it before the channel switches.
There are many young audiences among radio listeners. Contact information is rarely and poorly remembered, but creative rhymes can bring results. Evening broadcasts are best suited for placement.
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