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Similar documents
- About the image of the leader (personal physical characteristics, social characteristics, professional characteristics, understanding of non-core activities).
- About the quality of education (compliance with Gosstandart, formation of abilities, cognitive processes, formation of personality, good breeding, self-determination, content of training, form of training);
- About op amp style (contacts of employees with external objects, employees, traditions, the style of interaction between participants in the educational process, work style, corporate culture).
- About external attributes. image of staff(qualifications, personal qualities, psychological climate, sex and age composition, appearance).
- About the price of educational services (payment for educational and additional services, intellectual conditions, competitive admission, subordination rules of conduct, location, duration of training).
- On the level of psychological comfort (idea of the level of comfort of the environment - components: respect, conflict-free, spiritual enrichment).
- Monitor and analyze the subjects of educational relations (children, teachers, parents) to the activities of the preschool educational institution.
- To create conditions for improving the professional competence of teachers in order to form a positive image of the educational institution.
- Enhance the role of parents (parental community) in public administration DOE.
- Develop elements of the corporate standard (logo, coat of arms, flag, etc.)
- Ensure informational openness of the educational institution.
- Territorial location. Our kindergarten is located in the district center, where there are three more preschool educational institutions.
- Our kindergarten is known in professional circles and among the public.
- The kindergarten has experience in providing educational services and is in demand among the villagers. According to the survey of parents “Satisfaction with the availability and quality of educational services”, the percentage of satisfaction was 95.15%.
- The preschool educational institution has the status of a supporting institution in the area in terms of cognitive and speech direction. The priority areas are: cognitive speech and physical development of preschool children.
- The kindergarten has its own traditions and values. Common interests, joint events, creative affairs bring all subjects of the educational process closer together (teachers - children - parents). The annual competition “Family of the Year”, the newspaper of the kindergarten “We are together”, etc.
- The preschool educational institution has a speech therapy group, the only one in the area.
- Kindergarten graduates are in demand by the schools in the village. Their achievements, parental feedback on the organization of the educational process, the level of training also contribute to the formation of the image of our preschool educational institution.
- The openness and cooperation of a preschool educational institution allows expanding social partnership.
- Creation of a corporate identity for a preschool educational institution.
- Optimization of the information environment.
- The developed model of the image of the preschool educational institution.
- Regulation on norms professional ethics teaching staff.
- Parental participation in public administration.
- 1. A clear definition of the mission and concept of the educational institution by the teaching staff;
- 2. A friendly atmosphere in the teaching and children's teams;
- 3. Pedagogical, social and managerial competence of employees;
- 4. The leader must be: a professional in his field, a clear leader, a bright personality, have an informal authority, have the ability to inspire the team to achieve a high goal;
- 5. Effective organizational culture an educational institution, which includes norms, values shared by all, a certain management philosophy, the whole range of views, relationships that determine the specifics of the behavior of the team as a whole;
- 6. Quality of educational services;
- 7. The presence and functioning of children's public organizations;
- 8. Relations of the educational institution with various social institutions, higher education institutions, etc .;
- 9. The contribution of the educational institution to the development of education and the preparation of pupils for school, moral education, the disclosure of creative abilities, the formation of a healthy lifestyle;
- 10. The administration's concern for the provision of timely and relevant psychological assistance to individual participants in the educational process (students, young professionals, parents, etc.);
- 11. The presence of bright external symbolism [Lazarenko IR, 2009, p. eleven].
- 1. The content of the mission and priorities of the educational institution;
- 2. Types of educational services;
- 3. The material base of the educational institution.
- 1. In a general education institution there should be comfort (optimism and goodwill in the team, timely psychological assistance to individual participants in the educational process, etc.);
- 2. The quality of educational services (the educational institution should make a contribution to the development of educational training of students, their upbringing, mental health, creativity, the formation of a healthy lifestyle; a clear vision of the goals of education and upbringing, formulated in the mission of the educational institution; school ties with various social institutions etc.);
- 3. The style of the educational institution should be perceived positively (effective organizational culture of the school; the presence and functioning of children's public organizations, etc.);
- 4. A positive image of the head and staff of an educational institution (pedagogical, social and managerial competence of employees);
- 5. Bright external attributes (the presence of external symbols, rituals, etc.) [Lazarenko IR, 2009, p. thirteen].
- 1. Analysis of the external environment; definition target group to which the image will be addressed;
- 2. Analysis internal resources; definition of tasks and their classification (meaningful, organizational and effective, etc.);
- 3. Motivation of the project participants;
- 4. Role distribution;
- 5. Revealing the correlation between the components of the image: scientific, educational, public, image in the labor market, etc .;
- 6. Determination of the principles of image formation;
- 7. Development of technology for forming a component of the image;
- 8. Analysis of the correspondence of the obtained image with the intended result.
- 1. Revealing among social groups interested in the provision of educational services, the prevailing ideas about it;
- 2. Revealing the actual preferences and expectations of the audience;
- 3. Designing the image of an educational institution, developing a strategy for shaping the image of an educational institution;
- 4. Direct formation of the image of the educational institution;
- 5. Control of intermediate results, adjustments;
- 6. Monitoring of the formed image of an educational institution.
- 1. Clearly defined priorities, your own philosophy, your vision of the future;
- 2. A unique and unrepeatable, special system of values, customs, traditions, styles of behavior;
- 3. Diverse and high quality educational services;
- 4. An original system of educational work, including the presence and functioning of children's and youth organizations, the development of creative abilities, the improvement of mental functions and the level of education of students, the formation of a healthy lifestyle;
- 5. Relations with institutions of additional education, higher educational institutions, various social institutions;
- 6. Information material should be bright, recognizable, timely updated, intended for external presentation;
- 7. A system for providing information to consumers about their potential, success and educational services offered.
- 1. To increase the attractiveness of preschool educational institutions, first of all, for parents, pupils and staff;
- 2. To increase the effectiveness of measures to inform parents about new educational services;
- 3. Facilitate the process of introducing new educational services;
- 4. Raise the level of organizational culture;
- 5. Contribute to the improvement of the socio-psychological microclimate in the team [Lazarenko IR, 2009, p. nineteen].
- 1. The process of formation and development of different types of preschool educational institutions, which have different areas of activity, strive for maximum disclosure of the child's personality, but they work according to different preschool education programs, realizing their goals by different methods and means in different conditions.
- 2. Modern research shows that the goals, content, results of innovative processes, individual pedagogical innovations are not always clear to parents, and their expectations, formed on the basis of a general idea of preschool educational institutions among potential consumers of educational services, do not always correlate with the fact that they and their children really get.
- 1. Seniority and work experience in the field of education;
- 2. Popularity in professional circles and among the public;
- 3. Reputation of the head of the preschool educational institution, professionalism of the leadership;
- 4. Prospects for the professional development of an educational institution;
- 5. Demand for graduates by city schools, the level of their achievements;
- 6. The attitude of the staff of the preschool educational institution to the pupils;
- 7. The level of professionalism, fame of teachers, their exactingness;
- 8. The opinion of pupils and their parents about the organization of the educational process, the level of education and upbringing;
- 9. Territorial location, external and internal design of the institution;
- 10. Professionalism of the management's work with the media in promoting their services;
- 11. Openness and integration of MDOU [Lazarenko IR, 2009, p. 23].
- 1. Determination of the real characteristics of a preschool educational institution - highlighting all its advantages and disadvantages.
- 2. Identification of a typical circle of consumers, that is, a certain segment in the educational services market.
- 3. Highlighting the virtues that are important to typical clients.
- 4. Formation of social characteristics of preschool educational institutions, which are introduced by the organization itself into public opinion. Ultimately, this leads to the formulation of the mission of the kindergarten.
- 1. Study of the needs of all subjects of pedagogical practice in the formation of the image of the MDOU, both inside and outside it;
- 2. Psychological readiness to participate in the work ahead;
- 3. Study of existing experience;
- 4. Determination of the goal and objectives of this management innovation, the results of its implementation.
- 1. Poll public opinion inside a kindergarten in order to determine satisfaction with a preschool educational institution on the part of parents, pupils, educators;
- 2. Transfer of information related to the development of innovative processes - the processes of development, implementation and use of new pedagogical methods. At the same time, the presentation of innovative processes can act as a characteristic of the life of a preschool educational institution and, with comparative analysis, as the advantage of this preschool educational institution over others;
- 3. Providing coverage of events of kindergarten activities - establishing effective feedback with external environment... The solution to this problem is the implementation of one of the postulates of the formation of public opinion: "opinion is determined more by events" than by words;
- 4. Development of information material, which should be accessible, understandable, reflect the positive changes in the life of the preschool educational institution, demonstrate the achievements obtained in the process of changes [Lazarenko I. R., 2009, p. 25].
- 1. Mission of the preschool educational institution, its priorities;
- 2. The culture of the preschool educational institution is unique and inimitable, a special system of values, customs and traditions, styles of behavior of a particular kindergarten;
- 3. Types and quality of educational services of this preschool educational institution;
- 4. Relations of preschool educational institutions with schools of the city and various social institutions, higher educational institutions, etc .;
- 5. The contribution of preschool educational institutions to the development and preparation of children for school; in the development of their upbringing; in the development of mental functions, creative abilities; in the formation of a healthy lifestyle.
- 1. For whom these documents are developed;
- 2. Whether they are part of a general plan for the preschool educational institution;
- 3. Act as a form of planning;
- 4. Whether they are of external informational character;
- 5. What is the target audience calculated.
- 1. For pupils and their parents - the images of the group educator, music director, physical education instructor, head;
- 2. For parents with higher education- an idea of the quality of education, the style of work of the preschool educational institution;
- 3. For parents of children with impaired health - the comfort of the kindergarten environment;
- 4. For parents of children with special educational needs, the presence of compensating groups of different directions.
- 1. Firstly, the difficult demographic situation (especially in small northern towns) intensifies competition among preschool educational institutions of the same territory in the struggle for the recruitment of children;
- 2. Secondly, a strong positive image facilitates the access of preschool educational institutions to the best resources possible: financial, informational, human, etc .;
- 3. Thirdly, having a formed positive image, the preschool educational institution, other things being equal, becomes more attractive for teachers, as it appears to be able to provide greater stability, job satisfaction and professional development;
- 4. Fourthly, a stable positive image gives the effect of acquiring a preschool educational institution of a certain strength in the sense that it creates a guarantee of trust in everything that happens within the walls of the institution, including innovative processes.
- 1. Development (or adjustment) of visual and activity elements of external attributes to demonstrate the spirit of community, corporatism, unity; formation of a recognizable image in the educational services market;
- 2. Advertising products produced by the preschool educational institution, focusing on the uniqueness of the services offered by the preschool educational institution, emphasizing their quality.
- 1. Logo or brand name. It reflects the name of the preschool educational institution. HE can be presented in the following variants:
- 1.1 sign on the building;
- 1.2 folder for business papers of the manager;
- 1.3 letterhead;
- 1.4 calendars (on one side of the month, year, on the other - the DOW logo);
- 1.5 cup;
- 1.6 balloons used at matinees, entertainment evenings, corporate parties etc.;
- 1.7 greeting cards;
- 1.8 invitation;
- 1.9 diploma;
- 1.10 promotional information materials (leaflets, brochures, newsletters).
- 2. Annals of the kindergarten - a book of reviews for parents and guests of the preschool educational institution.
- 4. Newspaper DOU. The name of the newspaper must match the name of the kindergarten. In order for parents and guests to become more fully acquainted with the activities of the institution, the newspaper should have approximately the following sections: "Information note", "Leisure in kindergarten", "Visiting Neboleika", "A child learns the world", etc.
- 5. РR - events: organization of open days, presentations, participation in specialized exhibitions, education fairs.
- 6. Publications about the achievements of the preschool educational institution in the media.
- 7. Visually mobile communications - the manner of staff to communicate with parents, children, colleagues:
- 7.1 format of corporate events;
- 7.2 speech of the employee answering the phone call;
- 7.3 demeanor of the preschool educational institution employees in the working environment and in public;
- 7.4 Business Etiquette, professional ethics;
- 7.5 speaker art;
- 7.6 teacher brand.
- 8. Visually immovable communications:
- 8.1 printed symbology;
- 8.2 appearance of staff (clothes, hairstyles, makeup, manicure, accessories, etc.);
- 8.3 commercials, presentation films; - Corporate website;
- 8.4 appearance of the building, landscaping of the territory of the preschool educational institution;
- 8.5 location of the preschool educational institution.
- 9. Corporate color. He has to do preschool recognizable. Everything Required documents are made on paper of this particular color.
- 1. Clearly defined priorities, your own philosophy, your vision of the future;
- 2. A unique, inimitable system of values, customs, traditions, styles of behavior;
- 3. Diverse quality educational services;
- 4. An original system of educational work that develops creative abilities, improves mental functions, forms a healthy lifestyle;
- 5. Communication with health care institutions, additional education, various social institutions;
- 6. Bright, recognizable, timely updated information materials intended for external presentation;
- 7. A system of targeted delivery of information to consumers about their potential, success and expected educational services.
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Soburay Natalya Ivanovna
Position: manager
Educational institution: GBDOU kindergarten number 91 Frunzensky district of St. Petersburg
Locality: Saint Petersburg
Material name: article
Topic:"The image of a preschool educational institution as a means of increasing competitiveness in the market educational services"
Date of publication: 22.05.2018
Chapter: preschool education
The image of a preschool educational institution as a means of increasing competitiveness in
market of educational services.
There is no side of upbringing that the situation is not
would have an impact, there is no ability that would not be
in direct dependence on the directly surrounding child
concrete world ...
Anyone who manages to create such an environment will facilitate their work in
the highest degree. Among her, the child will live - develop
his own self-sufficient life, his spiritual growth will be
to improve from oneself, from nature ...
E. I. Tikheeva
Each preschool has its own face. It is important which kindergarten
parents
I care
an attractive institution for potential employees. Today
day, it is important to remember that educational institutions are presented with all new
requirements
important
reputation,
preschool
institutions.
creation
positive
preschool institution to the relationship of the leader and educators to parents
and their children. What is image kindergarten?
Image is not a new phenomenon, but actual and its result is determined by all members
collective. Therefore, each employee understands and shares responsibility for
his work of the individual components of the image, which are in his competence.
The image of a preschool educational institution is an emotionally colored image of an educational institution,
consciously
formed,
possessing
purposefully
given
characteristics and designed to provide the psychological influence of a certain
focus on specific groups of society.
Five years ago, a combination of words
"Kindergarten image" sounded unusual to say the least. And now more and more
leaders
preschool
educational
institutions
are thinking
purposeful
direction. Topic
is an
actual
today's
institutions.
is increasing
competition
preschool
educational
institutions
microdistrict,
located,
insignificant distance from each other. Currently
many kindergartens are forced to think about what is their advantage in
comparison
parents
appeared
opportunity
to choose
an institution that meets all of his needs. In the given circumstances
creation
positive
children's
appears to
necessary
an element of increasing its competitiveness.
Specifically for our institution, image, reputation are very important. Working
innovative
gradually
formed
corporate identity of the preschool institution. Every employee is examined
institutions,
to whom
the team has its own professional image, and at the same time all - and
leaders, teachers, and junior service personnel - unites
general image: appearance, culture of communication, intelligence, friendly smile,
attractiveness
behavior,
pride
institution
pupils. It is from the employee's image (in particular, professionalism
the desire to cooperate with him or the institution depends.
I believe that the main subject of image formation is precisely
the leader and the teaching staff formed by him, as well as by virtue of
reverse
various
social
interested
providing
educational
relate
parents; employees of competitive institutions, employees of governing bodies
education
municipal
authorities, local
residents. The main
the reason why you should pay great attention to the image of the leader is
in the fact that it is with him that the institution personifies, both the employees and its
clients. Consequently, there is a lot in the perception of others of the organization
depends on the leader.
understand
manager
the word "supervise" is signed as follows. "To be in charge (what), to know
to rule,
department
point out
to lead
chief.
To rule
rule, giving a move, direction, order, be the master, steward
what". The manager is defined in the concept of people as the "face" of the preschool educational institution.
Modern
supervisor
have
professionalism,
competence,
organizational
qualities,
efficiency, political culture, high morality, personal
seek
democratic
manuals.
reputation
the head
individual
manual.)
The leader must find a common language with young and old, children and
parents,
workers
professions,
education,
marital status, qualifications, speak simply, correctly, accessible, be able to
not only to speak, but also to listen. An important component of a manager's image is
self-presentation. What matters is a special shine in the eyes, a smile, a peculiar
intonation
attractiveness
behavior.
Attention
is given to a smile that conveys mass positive emotions... The main thing that
the image of the leader was attractive to the widest sections of the population.
The main
Attention
the head, is that it is with him that the institution is personified, as
employees,
Hence,
perception
surrounding the organization depends on the leader.
All of the listed components of the leader's image are also suitable for the teacher. TO
his personality has always had high demands, since it is he who creates
culture of subsequent generations, brings up children and parents, brings up and
teaches by his behavior, attitude towards people, appearance.
Children are like tender buds. They need a kind-faced gardener. Only
morally exalted and fluent in the art of tuning
show
medical scientist research
V.F.Bazarny,
due to
aggressiveness
behavior
teachers. Image
the teacher must create the illusion of a major, while hiding weakness, etc.
This is good to learn. Poor health, bad mood, your inner
discomfort must be able to hide from outside sight, always be in "shape".
You should remember the advice of Leo Tolstoy: try not to get irritated, to achieve
own pacification, for in a calm state the matter settles itself
yourself. Love
condition of pedagogical activity.
Enamored
enthusiastic
their work
intuitively
consciously
chooses
behavior,
most
adaptive
dignity
relevant
needs.
teacher
flawless. For a child, he is like a spiritual shepherd, a reliable elder friend,
confidential interlocutor. His image for a long time, and often and forever remains in their
memory, as an eternal example to follow.
In collaboration with such a teacher
needs
family. They
are called
consultants
parents,
together remove the story of the individual development of each child.
“Many thousands of years ago, GOD saw that the vices of people were multiplying and decided
help them. He created Spirits and said: “People have lost their way. How to be? "
One of the Spirits offered to inspire a prophetic dream on people, the other - to send
manna from heaven, the third water - from God. And only the fourth, the High Spirit spoke:
"Invest in each person the thirst for knowledge and give them a teacher." God sent on
the land of teachers Moses, Jesus Christ, Buddha, Muhammad. And then I collected
bright angels and ordered them to be teachers for children. Since those immemorial on
on earth, angels are born like ordinary children, they grow up and rush to children. This -
teachers! "
Educator
meets
children on the path of life. And how much he can give his heart
children, the joyful living of childhood as a child, his whole future life depends.
For the most part, teachers are special people: silversmiths, not thirsty
from fate, no honors, no awards. But what about the desire to be significant, respected,
in demand? And for this they need to be in the center of events, to know and
understand
stay
restless
not indifferent
seek
self-improvement.
Educator
"Runner"
"Jumper"
engine ”because children want to be healthy. The teacher is a singer
musician,
magician,
play a trick
lullabies before bedtime. An educator is a guide, a researcher,
experimenter,
encyclopedist,
pleasure
are watching
experimenting
set
Educator
architect, constructor, artist, sculptor, because children are always ready
to create.
As the leader, the teacher, and each kindergarten has its own "face".
The individuality of our kindergarten is manifested:
the prevailing
stable,
creative
pedagogical
collective
like-minded people. Most of the teachers of the institution work precisely in
educators
In creating comfortable conditions, an original developing environment for children
garden. Our kindergarten is "Flower garden": each age group is named
with your flower. These are: "Lily of the valley", "Forget-me-not", "Rose", "Poppy", "Chamomile",
"Astra", "Carnation", "Narcissus", "Tulip", "Peony" "Cornflower" ". In each
age
worked out
registration
interior,
taken into account
the main
specifications
creation
developing
subject-spatial environment:
Comfort and safety of the environment;
Providing a wealth of sensory experiences;
Providing independent individual activities;
Providing research opportunities.
The hallmark of our kindergarten is the information stand in
the form of a flower.
Our kindergarten is wonderful
There are countless flowers in it:
Narcissus and carnation
Aster and peony,
Chamomile and forget-me-not
Tulip and poppy flaunt
And the lily of the valley is so good!
In the bouquet of our garden
And you will find a rose.
In the tradition of kindergarten, among which:
Celebrating Mother's Day;
Celebrating Maslenitsa with pancakes, round dances and burning a scarecrow.
Carrying out
subbotniks
territory
institutions
jointly
parents, the result of which is not only cleanliness and order, but also
joint tea drinking in the air;
Conducting Open Doors Days for parents of future pupils
kindergarten;
Conducting thematic weeks: Space Week, Book Week,
Weeks - fairy tales from a basket, Weeks - favorite cartoon, etc.
Issue of a newspaper jointly with parents “My favorite region”, “Favorite
the city is a clean city ";
Holding sports events, Small winter and summer Olympiads at
the territory of the preschool educational institution;
Kindergarten interior decoration with children's creative work.
Annals of the kindergarten, a book of reviews for parents and guests of the preschool educational institution;
Respectful attitude towards each guest.
activities
illuminated
concerts
kindergarten pupils, not only in the music hall of the institution, but also at
various
winners
musical
district
competition
"Gold
performance
festival
health
the future
country").
Are carried out
questioning
parents,
consulting,
parent
meetings.
active
nearby
library, health care institutions, the palace for children and youth
creativity.
cabinet
manager
institutions
located
Honorary
achievements of the preschool educational institution (diplomas, certificates, letters of thanks).
After 15 years of activity as the head of the preschool educational institution, it is clear to me that
that in order to create a positive corporate image, the following is necessary:
institution
attractive,
to unite the team (not only pedagogical, but in general). The kindergarten should
become not only for the child, but also for the entire team of the kindergarten, parents -
a territory of joy.
MBDOU "Kindergarten number 21" Stream "
the city of Novocheboksarsk, Chuvash Republic
Plan - synopsis
PEDESOVETA
"Formation of the image of a preschool educational institution"
The date of the:
April 2014
Business game on the topic: "Formation of the image of a preschool educational institution"
Tasks:
- give meaning to the concept of "image of a preschool educational institution";
Show the value of a positive image on the formation of a preschool educational institution;
Joint development of tasks, parameters for the formation of a positive image of a preschool educational institution.
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17.Panasyuk A.Yu. Image: definition of the central concept of imageology //PRin education.-2004.-№2.
18.Pantyushina O.I. The image of a higher educational institution in the minds of schoolchildren //PRin education.-2006.-№4.-P.46-49.
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21. Rakovskikh V.L. Television image of an educational institution // PR in education. - 2003. - No. 6. - S. 86-88.
Preparing for the teacher's council:
Conducting a survey with parents
Slide presentation development
Mini-survey of educators "Components of the image of a preschool educational institution"
PLAN:
Theoretical part: slide talk
Business game
Results of the survey
Results of monitoring the implementation of the main general education program
The results of the educational work of preschool educational institutions:
Analysis of the results of the show "Corner of the future first grader"
Analysis of the comparative study "Developing zones in early age groups"
Professional growth educators, analysis
miscellanea
Decision of the pedagogical council
1 part:
Coverage of the topic of the meeting.
"Wherever we go, our image (no matter whether it is good or bad) will definitely outstrip us." Chesterfield F.
It is not the image that colors the actions, but the actions that paint the image. (Tetcorax)
What is IMAGE and why do we need it?
Image is a specially formed image that psychologically and emotionally affects others. The image allows you to achieve a certain effect in communication with other people, it helps others to create a certain impression.
Image (image) - translated from English as "Image".
People form their opinion about us within the first seconds, just by glancing. Whether you are arranging a presentation, negotiating, or going out on a date, the first impression you make is very important.
Everyone has an image: a politician and a school teacher, a businessman and a salesman, a top model, an athlete and a homeless person. But, undoubtedly, not everyone has a successful image. A successful image is acquired by diligently working on it and polishing it continuously. A well-thought-out image works for us and helps us successfully march through life. Conversely, the image of a failure can destroy all our designs.
But the image is not only the appearance. Image is an infinitely deep concept. Our hairstyle, makeup, clothes, accessories, look, voice, gestures, facial expressions, manners, communication style, the books we read, the music we listen to, the people and objects around us - all this is our image.
Any item that belongs to us tells about us.
There are three directions in the image:
Physical image - our health, grooming, clothing style, hairstyles and makeup
The psychological image is our character, temperament, inner world.
Social image is our role in society, behavior and communication characteristics.
These directions are intertwined and form a single whole.
Not only a person has an image, but also organizations, institutions, firms, groups, etc. And our preschool educational institution is no exception.
The basis of the preschool educational institution's image is to determine the purpose of the kindergarten, the ideas of its functioning and development, as well as its distinctive characteristics.
Theoretical:
1) an integral part of the teacher's image
2) Relevance (Requirements of the Federal State Educational Standard)
3) Stages of image formation
4) Brand standard
Part 2:
Greetings.
What do you think is necessary in order to form a positive image of a preschool educational institution?
The participants in the business game are preliminarily divided into 2 microgroups.
Exercise 1.
Make up the tasks that need to be set (solved) to form a positive image of MBDOU "Trickle".
Groups discuss, present their options.
To form a positive image of a preschool educational institution, it is necessary to solve the following tasks:
Slide.
Explore the real attitude of employees, parents and pupils to the preschool educational institution;
Create conditions for the professional development of teachers and kindergarten staff in order to improve its rating;
Organize informing society about the activities of the preschool educational institution.
Task 2.
To assess the image of a preschool educational institution, it is necessary to study it (research, evaluate).
What do you think needs to be done to assess the preschool educational institution?
To evaluate a preschool educational institution, respondents are needed (i.e. those who will evaluate). Who do you think it might be?
Slide. (Teachers of preschool educational institutions, parents of pupils, representatives of the social sphere, schools, clinics, traffic police).
Task 3.
By what criteria (parameters) is it important to evaluate a preschool educational institution?
The participants in the game discuss and present their answers.
Slide.
Parameters for determining the assessment of a preschool educational institution:
Fame of the preschool educational institution;
The history of the institution, the duration of its activity;
Image of the leader;
The attitude of the staff to the pupils, to each other;
Form of ownership (public or private preschool educational institution);
The quality of educational services provided;
Continuity of the educational process of the preschool educational institution and the school;
The reputation of the institution;
Position in the educational services market;
Socially useful activity;
Attractiveness of the name, symbolism, paraphernalia;
Interaction with power structures;
Participation in charity, social programs.
Each parameter can be assessed on a 5-point scale based on its significance for the respondent:
5 - very important;
4 - rather important;
3 - half important;
2 - rather unimportant;
1 - it doesn't matter at all.
Assignment 4
Evaluate the preschool educational institution according to the proposed parameters based on their significance in accordance with a 5-point scale on behalf of the following respondents:preschool teachers, parents of pupils, representatives of the social sphere, schools.
Participants in their microgroups are divided into pairs and assess the preschool educational institution on a 5-point scale on behalf of the selected respondent).
Each organization, firm, institution also hasinternal image. The internal image of the kindergarten - it is the perception of the institution by all its employees. It consists of the attitude of employees to work and their emotional attitude. The internal image also affects the reputation of the institution, as well as the visible aspects of the image, because it is the kindergarten staff that builds the relationship between the preschool educational institution and the parents.
To form the internal image of a preschool educational institution among its employees, the following activities are carried out:
Contests professional excellence;
Open views of educational and educational activities;
Contests methodological developments;
Seminars, workshops.
An important aspect the internal image of the preschool educational institution is also work with the parents of the pupils, which may include:
Consulting;
Information stands;
Parents' meetings;
Living rooms, parent clubs, etc.
External image of the institution - it is the perception and assessment of the kindergarten by society, the media and consumers of upbringing and educational services. Of great importance for the formation of an external image are the quality of upbringing and education of children, public relations, the role in social environment and the visual perception of the preschool educational institution as a whole.
The creation of a recognizable visual image is facilitated by certain attributes that shape the style, external and internal image of the preschool educational institution.
Slide
Form style A preschool educational institution consists of the following elements:
The brand name used to mark the sign on the kindergarten building, a folder for the manager's business papers, preschool educational institutions, Balloons used at events, greeting cards, diplomas, etc .;
Anthem DOU;
Annals of the kindergarten, a book of reviews for parents and guests of the preschool educational institution;
Badge for each employee indicating his data;
Newspaper issued by creative team kindergarten for detailed informing the parents of pupils about the activities of the institution;
PR events (open days, presentations, exhibitions);
Publication of information on the achievements of the institution in the media;
Corporate website, presentation films and videos.
Task 5.
Choose and try to develop one of the proposed elements of corporate identity for our preschool educational institution.
The participants in the game discuss and present their answers.
Along with the corporate identity, the appearance of the preschool educational institution and the landscaping of the territory influence the formation of a favorable opinion about the institution; internal interior; the manner in which staff communicate with parents, children and colleagues; the appearance of employees; speech of the employee answering the phone call.
Colleagues, I propose to use the experience gained in rich activities to form a positive image of the kindergarten and increase its rating in the future. the work of the preschool educational institution.
The decision of the pedagogical council:
1.In order to strengthen the image of the preschool educational institution, introduce innovative methods and technologies
Term: permanently
Responsible: educators at preschool educational institutions
2. Conduct a CONS analysis of the image policy of a preschool educational institution
Responsible: senior educator, head
Deadline: May 2014
3. Conduct a master class for teachers "Modern teacher - the image of a preschool educational institution"
Responsible: senior educator
Term: 2014-2015 account. year
Sections: Working with preschoolers
Project type: managerial.
Relevance.
The current stage of development of the education system of the Russian Federation is characterized by the presence of competition between educational institutions, including preschool ones. A preschool educational institution today is considered not just as a kindergarten, but as an organization that provides educational services. Today the role of kindergarten in a child's life is changing. Kindergarten is the second social institution after the family, where the child is socialized, where the process of personality formation continues. The style of relations between kindergarten and family is changing. Today the family acts as a customer for education and upbringing services. And high demands are placed on teachers. Educators must take into account the order of the family and be its ally. They must work in such a way that, on the one hand, they do not neglect teaching experience and tradition, and on the other hand, to be always on the wave of innovation.
A special mission appears at the kindergarten when the kindergarten is located in the countryside. A modern village today cannot create conditions for a family similar to urban ones, and therefore a kindergarten should not only be a place for children and their preschool education, but to be a center in which not only the child is dealt with, but also the family, and the teachers do not deal with children alone, but together with their parents.
When a preschool educational institution offers educational services and ensures a stable level of its quality, then it begins to work on creating its own image. According to T.N. Piskunov's image of a general educational institution is "an emotionally colored image with purposefully set characteristics and designed to exert a psychological influence of a certain orientation on specific groups of the social environment of a general educational institution." The structure of the image, in her opinion, consists of seven views:
The image of a preschool educational institution is made up of a set of requests and expectations of various social groups interested in the provision of educational services (parents, children, employees of schools and institutions additional education, accepting preschool educational institutions; employees of educational authorities and municipal authorities, the population of the village), as well as the ability and readiness of the administration, teaching staff, staff of the institution for the activities that can provide these requests and thereby achieve the success of the institution itself. In our opinion, sustainable positive image At the present stage, a preschool educational institution is considered as the most important modern component of a kindergarten methodological product and an additional management resource, a resource of an educational institution.
The need to create a positive image of our preschool educational institution arose due to the fact that, firstly, competition among preschool educational institutions is increasing, secondly, the formed positive image of the preschool educational institution to a greater extent ensures stability, job satisfaction and professional development, and thirdly, it will facilitate the access of the educational institution to the best resources: financial, informational, etc., fourthly, the positive assessment of the educational institution by social partners, the parental community will increase.
As a leader, I want our institution to have its own face, its own name, be attractive and necessary. Formation of the image of a preschool educational institution belongs to the field of management. If a positive attitude is formed, then trust will follow as a result of the influence of social connections. In addition, a positive image, as a rule, contributes to an increase in prestige and, consequently, authority. A positive image is also an important factor in a high ranking.
Project goal: creating conditions for the formation of a positive image of a preschool educational institution.
Project objectives.
Stages of image formation. (Appendix No. 1)
The mission of our institution is to create favorable conditions for a full-fledged life of a child of preschool childhood, the formation of the foundations of the basic culture of the individual, the development of mental and physical qualities in accordance with age and individual characteristics, and the preparation of the child for life in the modern world. Interaction with parents as equal partners.
When determining the target audience, we distinguish four main groups:
Our pupils, who are almost the main “PR people” of the educational institution, what they talk about their stay in kindergarten, what success they achieve at events of various levels, directly demonstrate certain conditions and resources of the preschool educational institution.
Parents of pupils are the most authoritative subjects, capable not only of giving a real assessment of our work, but also of correcting public opinion and the opinion of their children about us. They are the main target group that we focus on in our work. Today, social and public activity is of increasing importance for the successful promotion of preschool educational institutions.
The media are a kind of intermediaries between the institution and the society: thanks to timely information about our achievements, we form a positive opinion of ourselves in the eyes of others.
The staff of the preschool educational institution (leader and employees of the preschool educational institution).
To understand which image is most preferable for our preschool educational institution, to determine the volume and specifics of our resources, we conducted a SWOD analysis of the preschool educational institution's activities. (Appendix No. 2).
Having analyzed external and internal resources, we have identified factors that will positively influence the formation of the image of our preschool educational institution:
Stages of the project: (2014-2016).
Stage 1 - preparatory, planning and prognostic (September 2014 - December 2014)
Stage 2 - practical, main (January 2015 - February 2016)
Estimated costs of the project
Expected results.
The image of an educational institution implies an emotionally colored image formed in the mass consciousness, determined by the relationship between the various aspects of its activity and transmitted to the external environment [Pocheptsov GG, 2001, p.86].
The concept of image is also associated with the reputation of an educational institution, which consists of several components and is retained in the mass consciousness for a long time. The difference between image and reputation is that reputation is the result of creating an image.
Allocate constant and variable terms of the positive image of an educational institution.
Permanent images include:
Image variables include:
Consequently, when working on creating a stable positive image of an educational institution, it is necessary to attach paramount importance to unchanging and permanent components. From the standpoint of managing an educational institution, the identified components can be grouped into the following blocks:
The image of a general education institution is always aimed at stimulating positive emotions and their projection onto the services provided by the educational institution. Image is a means of influencing public opinion. Since the result of training is often distant in time and may not be realized by the student himself, it is necessary to take into account such features of the image as universality and uniqueness. Universality can be expressed, first of all, both in the unification of scientific approaches, concepts, principles and factors, and in the standardization of requirements, quality indicators, the use of technologies and teaching methods. In this case, the uniqueness is manifested in the choice of educational institutions in demand on the labor market and increasing the competitiveness of a specialist [Panasyuk A.Yu., 2004].
The formation of the image of an educational institution is understood as a process during which a planned image is created on the basis of available resources.
There are the following main stages of image formation:
The image of the image of an educational institution, as positive, can be formed only if high-quality ones are provided. But this condition, being necessary, is not sufficient.
The technology of forming a positive image should include the organization of information promotion (forms, channels, frequency, dosage), a system feedback(diagnostics of intermediate results, correction, prognostic assessment) [Rabinovich LA, 2001 p. 25].
What is the mechanism for the formation of a positive image and what are the ways of its creation? The image that the public assimilates about an educational institution and its leader significantly influences the influx of parents, receiving high awards, and the development of social partnership.
The end result, therefore, is an increase in the competitiveness of the educational institution. And competitiveness is achieved by a formed attitude.
An analysis of several technologies for creating a positive image, created by various authors, suggests that an algorithm for creating a positive image of an educational institution may include:
For an educational institution to be attractive, to have its own already established unique or image, it must have:
The main methods in the formation of a positive image of an educational institution are: effective PR-events (open days, presentations and exhibitions of educational services, publications in the media, etc.), improvement of the building, improving the pedagogical culture of the team and all personnel [Pocheptsov G. G ., 2001, p. 102].
The formed positive image of the educational institution will allow solving a number of tasks:
As a result, the developed favorable image of an educational institution can become a kind of measure of the degree of development of the entire institution, the assessment of the prospects of its undertakings, the maturity and professionalism of the entire team and methodological work.
Kindergarten is an open socio-pedagogical system that actively interacts with the parents of the pupils. The problem associated with its external representation has always existed, in modern socio-cultural conditions it manifests itself more clearly. This is due to the following reasons:
Therefore, there is a need to form the image of an educational institution.
The main factors in the formation of a positive image of a preschool educational institution are:
The sequence of creating an image:
The problem of forming the image of a kindergarten belongs to the field of preschool educational institution management and, like any managerial innovation, contains motivational-target, substantive and technological components [Panasyuk A. Yu., 2004].
The motivational target component includes:
The technological component assumes a sequence of stages for the implementation of this innovation, the technological readiness of the subjects of activity, the development of recommendations for its use.
Building the image of an educational institution - as an emotionally image of a preschool educational institution, often deliberately formed, having purposefully set characteristics and designed to exert a psychological influence of a certain orientation on specific groups of society, involves solving a number of tasks:
Parents are shown research, analysis of literature, observations, conversations with heads of preschool educational institutions, representatives of educational authorities, so that a significant characteristic of a modern preschool educational institution is an already established or emerging positive image, the basis of which is:
It is important to clearly define the purpose of the educational institution when developing presentation materials, programs for creating an image within:
The main components of the image of a preschool educational institution are:
V last years they talk and write a lot about how to present the uniqueness of an educational institution, the peculiarities of its life. This is partly solved through the development and documentation of the Concepts, “ Educational programs"," Development programs "of the preschool educational institution. However, they are a necessary, but not sufficient condition for the formation of the external information field of the kindergarten as an open social and pedagogical system for potential customers and consumers of educational services [Panasyuk A. Yu., 2004, p. 65].
In this regard, it becomes necessary to develop original, individualized information documents for each preschool educational institution.
An example of this kind of materials can be advertisements, newsletters, leaflets, flyers, information letters, booklets that reveal the features of the directions of the educational practice of the educational institution, the attributive image characteristics of the preschool educational institution: logos, slogans, slogans, printing constants, printed materials, game, didactic material used in the work of the preschool educational institution, etc. [Zhuravlev D. V., 2005].
The need to form the image of a preschool educational institution is determined by the following reasons:
A preschool educational institution, like any other organization, goes through four stages during its life: formation; approval for certain positions; innovation activity; transformation, leading either to withering away, or to the next innovation round [Zhuravlev DV, 2005].
Obviously, each stage should correspond to its own image policy, both external and internal.
External positive corporate image - the consistency of all elements of communication of the preschool educational institution, conveying the main idea, causing a favorable response, which increases the degree of confidence in the environment. To create it, you need the following:
Here are some of the elements of a corporate standard.
Z. Badge, or internal card of the teacher, on which the name, patronymic, surname of the teacher, position are indicated.
The listed attributes form the corporate identity or the external image of the preschool institution and make it possible to take their place in the educational services market.
However, you need to understand that the basis of everything is people, i.e. heads of preschool educational institutions, teachers, service personnel. The desire to cooperate with him or an organization largely depends on the image of a person [Zhuravlev DV, 2005].
The modern leader of a preschool educational institution must have high professionalism, competence, organizational qualities, efficiency, political culture, high morality, personal authority, strive for a democratic style of leadership. (A high reputation as a leader requires an individual leadership style.)
The leader must find a common language with young and old, children and parents, employees different professions, people of different education, marital status, qualifications, to speak simply, correctly, accessible, to be able not only to speak, but also to listen [Zhuravlev DV, 2005].
An important component of a leader's image is self-presentation. What matters is a special sparkle in the eyes, a smile, a peculiar intonation of a voice, an attractive demeanor. Particular attention is paid to the smile, which conveys a lot of positive emotions. The main thing is that the image of the leader is attractive to the widest layers of the population.
All of the listed components of the leader's image are also suitable for the teacher. High demands have always been made to his personality, since it is he who creates the culture of subsequent generations, brings up children and parents, brings up and teaches with his behavior, attitude towards people, and appearance.
The image of a teacher is a toolkit that uses voice, plasticity, facial expressions, external data as an impact on pupils and parents. The external attractiveness of preschool teachers is important for more quick adaptation child to the team [Rabinovich LA, 2001, p. 35].
Thus, in order to form an attractive and unique image, a preschool institution must have:
It is very important for the formation of a positive corporate image to strictly comply with the promises of their implementation. It is better to promise modest services, but implement them with dignity, than to designate a wide range, but ensure that only some part is carried out.
Thus, choosing the priority areas of activity, each preschool educational institution should rely on the creation of elements of its corporate standard (style), advertising of its ideas and developments.
Each director of any educational institution and his teaching staff dream that their institution bears the stamp of a bright individuality, so that it stands out among others, arouses the desire to get a job or study in it. Therefore, one of the most difficult tasks in the work on the formation of the image of a kindergarten is to create a system to ensure the implementation of the components of the image.
