Bakery products remain one of the most demanded food products on the market. Although over the past decades, for a number of reasons, the share of bakery products has slightly decreased. Nevertheless, bakeries will not disappear anywhere in the near future, and the demand for their products can be predicted to be stable.
Before opening a mini bakery, it is advisable to make preliminary calculations and draw up a business plan. The choice of this or that concept depends on the specifics of the situation. For the most part, the business is profitable, since it primarily refers to the business of consumable goods. Let's consider the main features of the industry.
Characteristics
The existing features of this area are associated with a change in the product line, a change in the need for these products, directly with the production and distribution of products.
Product line
Recently, the range of grocery products has grown significantly. This could not but affect the decrease in the share accounted for by bakery products. In addition, there is a steady trend towards a healthy lifestyle, which has also contributed to a reduction in bread consumption. According to statistics, the level of consumption of bakery products from 2011 to 2013 decreased by 5%.
Along with this, new products appear on the market: combined products, products with various additives. Because of this, the product line is expanding significantly.
Download ready-made business plan bakeries, current for 2019, you can contact our trusted partners "Biplane"... Download link.
Manufacturers
The share of large manufacturers of bakery products on the market in such a situation will gradually decrease... Already at the moment, the capacities of large manufacturers are loaded by 30-50%.
There are several reasons for this:
- less flexible technological process designed for large volumes;
- distribution of mini-bakeries, the production cost of small batches in which is much lower;
- the organization of large grocery chains of their own production of medium capacity;
- the emergence of offal and homemade techniques.
All this leads to the fact that large producers have higher costs and an increase in the total cost of production. They are forced to apply various measures, one of which is additives to products in order to extend their shelf life. Such measures also do not promote the promotion of the product on the market. Loop positive feedback... Decrease in demand - the quality is forced to decrease - demand decreases.
Based on such an analysis, it can be assumed that in the future the competitiveness of mini-manufacturers with more flexibility will increase.
Competition
In connection with the above, the issue of competitiveness should be initially worked out. A bakery business plan with calculations will in almost any case show the profitability of starting a business. The whole task in the success of the enterprise lies in the search for a selling niche. So before drawing up a business plan in this area, it is enough to work out points of sale... When such points are found, it makes sense to work out other aspects.
Competition in the bakery products market is traditionally high:
- large manufacturers;
- own production of retail stores;
- mini-bakeries;
- semi-finished products - substitutes finished products.
There are several ways to solve the problem of promoting on the market:
- Sales agreement. The easiest and most reliable way. When finding customers for a certain volume and set of products, the calculation of the remaining indicators is quite simple;
- Finding a free niche. Those. analyzing the product market, you can find that it is insufficiently filled with certain types of products. There is a risk of error - the products may simply not be in demand in this market. Either marketing flaws;
- Marketing policy. Creation of conditions, products better than those of competitors. Generally requires a sufficiently large financial airbag;
- Creation of demand for products. The most difficult path. Requires an understanding of sociology and psychology, or the involvement of appropriate specialists;
- Online store. An increasingly popular point of sale. It is required to calculate. As delivery of plain bread, most likely, it can be unprofitable, and various confectionery and additional related food products are well worth considering.
Types of mini bakeries
Depending on the specialization, organization of production, the following mini-bakeries can be distinguished:
- universal;
- specialized (pastry shops, oven bread, national bread, expensive bread boutique, etc.);
- bakery shops (direct sale of products is carried out right there).
The organization of this or that type of bakery is somewhat different. For specialized ones, special equipment is required. For a bakery shop, organizing a sales area, or, as an option, preparing an order directly in front of the client's eyes. Universal bakeries are equipped with standard bakery equipment. This will also affect business plans, for example, a bakery business plan will differ significantly from a bakery store business plan.
Location
The location of a mini-bakery has a significant effect only if it is a mini-bakery-shop. In this case, the requirements for its location are similar to the requirements for location grocery stores taking into account the presence of competitors in the immediate environment: sleeping areas of cities, shopping centers, train stations, airports, crowded places, etc.
There are no special requirements for the location of other bakeries. General advice is to reduce production costs. Those. finding the best option for logistics costs and premises maintenance costs.
Requirements for the very premises of the bakery:
- not allowed to be placed in basements and semi-basements;
- waterproof floor;
- walls up to 1.75 meters should be tiled or painted with light paint, the rest and the ceiling should be whitewashed;
- the presence of cold and hot water;
- the presence of sewerage;
- ventilation equipment;
- separate rooms: warehouse, shower, wardrobe, sink, toilet.
Besides it is undesirable to place the bakery shop in a multi-storey residential building... Although there are no direct prohibitions on such placement. But in case of disturbance for other residents (noise, odors, etc.), serious problems may arise, up to stopping production, or additional costs for equipment (noise insulation, odor absorbers, etc.).
In terms of area, it all depends on the selected format and volume of production. For the smallest industries, premises of 50 square meters or more are suitable, in some exceptional cases even less.
Equipment
Equipment for a bakery also depends on the format, type, volume and range of products planned for release.
In general, you will need:
- ovens;
- equipment for kneading dough;
- proofing cabinet;
- flour sifter;
- tables for working with dough;
- refrigerator;
- sheets and forms;
- washing equipment.
In addition to the main equipment, special equipment may be required for the preparation of specialized products. Also, the equipment may have to include freight transport.
Some of the equipment is quite used (tables, sheets, forms), some can be conveniently purchased under leasing schemes. Also it makes sense to pay attention to Russian-made equipment... Even before the onset of the crisis, the difference in cost reached 3 times; after the onset of the crisis, it only increased. At the same time, the quality, service life and reliability do not differ significantly. But the repair of domestic equipment will again be cheaper and faster.
Documentation
The activity does not require licensing. But a number of regulatory documents will be required:
- certificate "sanitary and epidemiological conclusion for production";
- certificate "sanitary and epidemiological conclusion for products";
- fire inspection permit;
- permission of environmental impact assessment;
- certificate of conformity of the Federal Agency for Metrology and Technical Regulation.
The organizational and legal form is selected for convenience, tax benefits, documentation and contractual activities. In the overwhelming majority of cases, PI is sufficient.
Documentation:
- package constituent documents(depending on the organizational and legal form);
- certificates and permits;
- a package of external documentation (lease agreements, supply agreements, sales agreements, agency agreements, etc.);
- a package of internal documentation (documents for analytical, synthetic accounting, accounting documents, personnel documents, etc.).
Staff
In bakery, the most Chief Specialist Is a technologist. This will be especially true if a specialized bakery is planned. Compliance with technology and the ability to produce high-quality, tasty products that meet customer needs is the second basis of this business after points of sale.
There are no special requirements for the rest of the staff. The number of employees is calculated based on the volume of products and the format of the enterprise.
You may need:
- baker;
- sellers;
- movers;
- drivers;
- cleaners.
Part of the work can be organized piece-by-piece, or under outsourcing agreements (delivery of products, accounting services, etc.).
Marketing
A ready-made business plan for a mini bakery includes a standard marketing plan... There are no special marketing and advertising moves here. Business is mostly traditional and conservative, over-creativity is more likely to lead to negative consequences. It is unlikely that performance buns will resonate widely in an inert social environment... But, having earned a bad name on an unsuccessful performance, it will be very difficult to get rid of it.
- advertising and hidden advertising (using word of mouth methods "spreading rumors about a quality product");
- discounts and bonus systems for regular customers;
- carrying out various actions and presentations at various national festivities.
Approximate cost estimate
For an indicative example, consider the calculation of a small mini-bakery.
Own room for equipment placement, about 50 square meters. We produce 5-10 product names. Personnel: technologist, baker, auxiliary worker.
The average product price is 50 - 60 rubles / kg. Average daily sales of 100 - 200 kg. Those. per day revenue: 5 - 12 tr., which will give a month: 150 - 360 tr. Or net profit: 30 - 150 tr. The payback period will be from 2 to 5 years. If the premises are rented, the payback periods for the equipment will be slightly lower: from 0.5 to 3 years.
How much equipment costs and how to choose it - analytics from the Khleb Oborudovanie company
In principle, starting a mini-bakery is possible even with a little over a hundred thousand rubles. This is a combination of the cheapest oven and a Russian-made dough mixer, but everything else will have to be done by hand. And, nevertheless, such "startups" are justified when it comes to the need to bake up to 200 kg per day. In the conditions of the market situation, such an enterprise can provide bread not only for a small settlement, but also for two or three people. But the imperfection of technology in one bakery cannot guarantee a consistent quality of baked goods. If we are talking about a large number of products and a wide range of products, the amount of investment in such production grows significantly. One of the recent projects of the Khleb Oborudovanie company is a small bakery with a cafe in one of the major cities of Kazakhstan. The owner's maximum desire is 1000 kg of products per day, but at the first stage. To launch the bakery, it took about 600,000 rubles of investments in equipment, which should provide the main assortment - tin bread, loaves, baguette, bakery products and pies. At the second stage, there is an order specialized equipment- dividers and equipment for puff pastry.
When choosing equipment, the “first price” factor has long been the main argument for the clients of the mini-bakery business. The cost of entering the market is extremely important, especially for "small networks". Often this equipment is of very poor quality, with a low resource and high operating costs. Such bakeries, as a rule, are constantly transported from one rented premises to another, thereby reducing the already low resource of equipment. Mini-bakeries, built on the principle of one-man business, are shaped in a completely different way. The equipment for such bakeries is selected according to the principle of strength-functionality-price. Such enterprises may need re-equipment in 15–20 years, while the operating costs are fully covered by the benefits from the depreciation of the equipment.
“The truth, as a rule, is somewhere in between,” comments Leonid Rabchuk. “If you imagine a bakery as a person, then, of course, the heart of the bakery is the oven, the skeleton is the kneader and the baker is the head.” As in the body, the resource of the heart guarantees it many years of life, and in the bakery, the design and reliability of the oven guarantee success. Moreover, not only the thickness of the metal or the "survivability" of the electronics are important for success, but also the availability of service and spare parts for the entire life cycle ovens. Today no more than 10-15 manufacturing companies can guarantee this. Among them are FINES from Slovenia, Cimav from Italy, Irtysh from Russia. High-quality dough testing is also a fundamental condition for the production of excellent products, and here, alas, the domestic manufacturer has practically nothing to offer to those wishing to open a mini-bakery. In the segment of kneading machines with a load from 2 to 40 kg of flour, Italian firms are the undisputed leaders, but their quality also varies greatly. Price also cannot be a marker of reliability, there are examples of highly overvalued technology. “We are able to supply practically any equipment for dough making, - declares in the Khleb Oborudovanie company, - but we give preference to several companies with which we have concluded dealer agreements - these are Italian MacPan and Sunmix. Here we can offer the client not only very competitive prices, but also high-quality support and service. In the segment of small dough-cutting equipment, the situation with inexpensive domestic technology turns out to be even sadder. Our industry still ignores this part of the market, this niche is occupied by European manufacturers. In the catalog of the Perm company "Khleb Oborudovanie" there are several middle-class manufacturers - a large selection of Italian MacPan equipment: dividers, rounders, seamers, dispensers, which provide excellent results for relatively little money. Those wishing to purchase more serious equipment can be offered the equipment of the Dutch company DAUB. In its class, this equipment is practically unmatched in quality, and even more so in price. It is not without reason that many of the technological solutions of this company have received the main awards of major international exhibitions. "
“For more than 15 years we have been painstakingly creating our catalog, some companies are added, some are leaving the market, but the basic set remains practically unchanged,” says Alexey Savitsky. - We know all the pros and cons of this technique and we know how to extend its service life. The main difference between the companies that we represent is a passion for the business they do, a passion for bread. This is in tune with us. We work in the most competitive and yet most humane market, because bread is the main food of humanity. "
More details on turnkey mini-bakery projects can be found on the website //www.xleb-obor.ru/.
Hello, dear readers of the site! Today we present an interesting material about bakery equipment. Read and ask your questions in the comments.
Equipment for a mini-bakery: what, why and how much
We all want to live well, which means we want to earn decent money. There are different ways to accomplish this. Let's say you have already decided on the direction and decided to open your own mini-bakery. A good choice, but three main questions immediately arise:
- What equipment do you need?
- What area will you need?
- How much will you have to spend?
We will try to answer them. To do this, we will consider three options for completing a mini-bakery: minimum, optimal and maximum.
Minimum
This option provides for the use of the minimum required set of low-performance equipment. In this case, it is assumed to actively use manual labor.
So, you will need:
Bakery oven
They are hearth, rotary and convection. Each of them has its own advantages and disadvantages. For a mini-bakery in the minimum configuration, the bottom model is the best choice. Its design can have from one to four tiers (pods). Each of them is equipped with heating elements.
Bakery ovens can also be electric, gas, steam and others. We are only considering electrical models. From a practical point of view, this is the best option: it is the smallest and requires minimum investment for the restructuring of the engineering systems of the premises.The advantage of multi-deck hearth furnaces is the ability to independently control the operating mode of the upper and lower heating element. This allows you to bake different products at the same time, which fully fits into the concept of a mini-bakery.
The presence of the steam humidification function allows you to obtain a glossy crispy crust on the surface of bakery products, and this directly affects the improvement of the presentation and taste of products. A good choice is the three-level deck oven Miratek BK-39 for 9 trays measuring 400 × 600 mm. Its cost is 118,590 rubles. It can also be completed with stone hearths.
Flour sifter
It can be vibratory or centrifugal (screw). We propose to dwell on the first option. Centrifugal flour sifters have higher productivity, but for the minimum configuration option, their capabilities will not be fully utilized. The vibrating models are smaller and more suitable for mini-bakeries.
A good choice is STILLAG SM-5. The productivity of such a flour sifter is 150 kg / hour, and the cost is 27,842 rubles.
Mixer
Spiral kneaders are similar in appearance to planetary mixers, but are designed to mix thick dough. Both the kneading tool and the bowl (container for dough) or just one of these elements can rotate. A good choice is the Miratek PX-80 kneader. This is a kneader for yeast dough with a stationary 80 liter bowl. Its cost is 145 125 rubles.
Proofing equipment
Proofing is necessary to restore the gluten carcass of the dough. It is again saturated with carbon dioxide, becomes porous and increases in volume by 50–70%. In this case, the top layer of dough pieces becomes gas-tight, elastic and smooth. As a result, after proofing, delicious, lush bakery products are obtained.
Distinguish between preliminary and final proofing. During the preliminary proving, the dough, which has not yet been formed, is left to stand for 2 to 20 minutes. During this process, the volume increases, the porosity and plasticity of the dough improves, and a thin elastic film forms on the surface. At the same time, there are no strict requirements for humidity and temperature. Pre-proofed billets are easier to roll out and take on their final shape.
The final proofing is carried out after the dough has been formed. The dough increases in volume, looses and is saturated with carbon dioxide. At the same time, the gluten framework is restored, the workpiece acquires the required shape, and its surface becomes smooth and elastic. Three parameters are important for the final proofing: temperature, humidity and duration.
Ideally, the bakery should have equipment for both pre-proofing and post-proofing. In the minimum version, you can get by with a simple thermal cover measuring 600 × 900 mm. Its cost is 12,870 rubles.
Auxiliary equipment
The auxiliary equipment includes production tables (in our version, you will need 3 pieces), trolleys (8 pieces), bread tins, baking trays and a washing tub. All of the above will require another 90,000 rubles.
Total
To purchase all of the above equipment, you will need about 400,000 rubles. It is located on an area of 30 m 2 and allows the production of up to 500 kg of bakery products in an eight-hour shift.
Optimal
The best option for completing a mini-bakery is, in a sense, the golden mean. The equipment used has good performance and allows you to automate a number of operations. As a result, the capabilities of the enterprise grow significantly.
Bakery oven
When implementing the best option for completing a mini-bakery, you will need two baking ovens: a deck oven and a rotary oven. The first allows you to diversify the range of products as much as possible. We talked about it, describing the minimum configuration option. The same model is suitable for the optimal variant.
Rotary ovens have their own characteristics. They accommodate one or more multi-tiered carts. During operation, they rotate and are blown by fans. In rotary ovens there are no temperature extremes and all baked goods are baked in the same conditions... This main reason their consistently high quality.
Buying a rotary oven is a way to increase the productivity of a mini-bakery by an order of magnitude. A suitable model for this is Danler BV-16 with a steam humidification function and a built-in trolley for 16 trays measuring 400 × 600 mm. Its cost is 566,265 rubles.
Flour sifter
For the best option, the same model is suitable as for the minimum: STILLAG SM-5.
Mixer
In this case, you will need equipment of greater power and productivity. A good choice is the Danler PQ-140 with a 140 liter stationary bowl. This model costs 308,333 rubles.
Dough divider
Dough dividers are used to obtain blanks of the required weight. The accuracy of the operation of such equipment determines the uninterrupted production of standard products and the reduction production losses... Dough dividers can be screw, roller, rotary, piston, hydraulic, paddle, vacuum or combined, etc.
For mini-bakeries, hydraulic models with a weighing method for dividing the dough are suitable. These are compact devices that are often equipped with a wheelbase, which allows them to be used as mobile devices. A good choice is Staf La Junior worth 474,586 rubles.
Proofing equipment
For the best option for completing a mini-bakery, we recommend using a final proofing cabinet. A suitable model is Miratek LVP-32 for two trolleys (32 trays) measuring 400 × 600 mm. Cost 266 827 rubles.
Bread slicing machine
Bread slicers cut bread, including freshly baked, into even slices. Saves bakery staff time, increases production and reduces waste.
Bread cutting machines are equipped with frame, sickle or disc knives. The first ones are the simplest ones, without the possibility of adjusting the thickness of the slices. Devices with sickle-shaped knives are devoid of this drawback, but they are the least productive. Bread slicers with circular knives are the most functional.
By the type of control, such devices can be manual, semi-automatic (with manual product loading) and automatic. According to the variant of placement - table-top and floor-standing.
For a mini-bakery in the considered variant, it is quite enough to install a desktop semi-automatic bread slicing machine, equipped with frame-type knives. A good choice is Danler FZ-375 for 50 401 rubles.
Auxiliary equipment
Of the auxiliary equipment you will need: production tables (in our version 3 pcs.), Carts (9 pcs.), Bread tins, baking sheets and a washing tub. This will require another 240,000 rubles.
Total
To purchase all of the above equipment, you need about 2,000,000 rubles. It occupies an area of 48 m 2 and allows the production of up to 1,000 kg of bakery products in an eight-hour shift.
Maximum
The maximum option for completing a mini-bakery allows you to get the greatest effect from the enterprise. The basis of this approach is automation. production process... As a result, the influence of the human factor decreases and productivity increases.
Bakery oven
In this case, you need two identical rotary ovens. They have the required performance and provide high quality bakery products. A suitable option is the Ramalhos Rotoram S-Maxi with a built-in trolley for 18 trays measuring 600 × 900 mm. Equipment cost - 1,489,302 rubles. for a unit.
Flour sifter
For maximum flexibility, we recommend using auger models. The most convenient devices will be those equipped with a wheelbase for increased mobility. Suitable choice- Danler XL-2000 with a capacity of 1,500 kg / h and a bunker volume of 50 liters. It costs 154,010 rubles.
Mixer
Choose equipment with the power and performance that suits you. For a mini-bakery, a kneader with a retractable bowl with a volume of 200 liters is quite suitable. For example, BakeBerry PM-200. To use it with maximum efficiency, you will need an additional 200 liter BakeBerry PM-200 bowl. The cost of a kneader is 1,047,035 rubles, a bowl - 237,770 rubles.
Dough divider
For the maximum configuration of a mini-bakery, you will need a combined type dough divider. A suitable choice is the vacuum piston models. They are capable of delivering workpieces with high accuracy and at the same time do not "injure" the dough (do not squeeze or break). Like Danler DV-2000 for 479 802 rubles.
Dough rounder
The rounders are used to round the workpieces after exiting the divider. A good choice is Danler RS-2000 for 254,671 rubles.
Dough rolling machine
Dough-rolling machines are used to mechanize the processes of forming bakery products. According to their purpose, they are divided into three types: for the manufacture of French baguettes, loaves or bagels. For a mini-bakery, the best choice is a dough-rolling machine - Danler WML-400 for 271,274 rubles.
Proofing equipment
To get the most out of your mini-bakery, we recommend using both pre- and post-proofing cabinets. In the first case, a good choice is Danler LP-154 for 154 cells worth 527,130 rubles, in the second - Miratek LVP-64 for four trolleys of 16 trays 600 × 800 mm in size for 325,791 rubles.
Bread slicing machine
For a mini-bakery in this embodiment, you will need a semi-automatic bread slicer equipped with frame-type knives, which can be changed depending on the thickness of the slices. A good choice is Danler FZ-480 for 147,051 rubles.
Auxiliary equipment
Of the auxiliary equipment, you will need: production tables (in our version, due to the maximum automation, 1 piece), carts (8 pieces), bread tins, baking sheets and a washing tub. This will require another 275,000 rubles.
Total
To purchase all of the above equipment, you need about 6,000,000 rubles. It is located on an area of 80 m 2 and allows the production of up to 2,500 kg of bakery products in an eight-hour shift.
Conclusion
From the above data, it can be seen that, depending on the configuration of the mini-bakery, the cost of purchasing equipment grows exponentially. At the same time, it is assumed that incomes will grow at a similar rate. Conclusion: when choosing a suitable option, the main thing is to correctly assess the sales volumes of future products.
A bakery as a business is an opportunity to realize its most daring ideas, so the question arises, how to open your own production, is it profitable or not to bake and sell bread yourself?
The production of bread and bakery products is a process that will always find its consumer. How many famous sayings are devoted to this very hearty and tasty product! People living in the former Soviet Union eat absolutely everything with bread - both tastier and nourishing.
It is rather difficult to find fresh bread in a big city today. Most people are used to purchasing this product in supermarkets, where its quality does not always meet the necessary requirements. There is no need to talk about the variety of pastries in such stores - you are unlikely to find a fresh, still warm bun that you can please your family with.
The bakery can be found in almost every large city and even a small village. Large enterprises cover a vast territory, therefore it is much more difficult for them to comply with all the preferences of their consumers - here the emphasis is on mass production and providing all categories of citizens with bread that is in demand.
At the same time, the profitability is obvious - private production and reaching a smaller number of people will help satisfy the needs of almost everyone, while providing the consumer with the right to choose from a fairly large assortment. Your own bakery can be a real gift for both a small village and a large city, where people have long missed fresh baked goods.
Relevance and prospects
A bakery is a multifaceted process that requires detailed market research and good advertising. If the quality of your product is high, and the location of the store is convenient, the consumer himself will make good advertising- information will be passed by word of mouth, and a casual passer-by will not be able to pass by.
Mini-production is profitable because it is much easier for it to adapt to the immediate wishes of customers and to rebuild its equipment. Baking bread can be just the beginning for a big business - a store should not be limited to just this product.
Assortment will become the key to successful trade. Each person wants to pamper himself not only with simple bread, suitable for any dish, but also with original pastries, dietary products and confectionery. In this case, the amount of baked product will depend on demand.
The bread business will be successful if you have chosen the right room not only for cooking, but also for the sale of the product, provided it necessary equipment and raw materials, and, of course, found a baker who can be considered a master of his craft.
A creative approach does not hurt - experiment, add something of your own to production, and very soon your brand will become recognizable, and the production of products will reach a new level.
You can download it for free as a sample.
Start-up capital and documents
The bread baking business requires an initial investment - you will have to fork out for renting premises, purchasing equipment, and wages of employees. All costs will depend on what scale of production you plan. For a small bakery, three hundred thousand rubles can often be enough, but with increased volumes, the amount can grow several times.
At the initial stage, it is important to understand the calculations related to the opening of production. Home-based business will require a much lower amount than a full-fledged bakery. The costs for the year will be divided into the following categories:
You can register as individual entrepreneur and open your business on simplified terms, or you can expand opportunities and create a society with limited liability... Planning and spending are not much different, but each type has its own characteristics:
- An individual entrepreneur is legally responsible for the activities of the enterprise, and in case high costs and the low profitability of the bakery business will suffer serious financial losses. If the business is profitable, the project pays off.
- Registration of a person as an individual entrepreneur takes place without the intervention of lawyers in a short time, and a limited liability company assumes the services of a lawyer.
- as an individual entrepreneur is much cheaper at the stage of registration and registration legal entity.
- It is much easier to bake yeast-free bread and any other products and sell it with registration as an LLC. So you can easily change the field of activity, practically without limiting your possibilities.
- Bakery products produced under the registration of LLC will receive more interest from partners.
So it is much easier for a businessman to deal with the design and, if desired, liquidate the business.
Documentation
It is important to collect the following papers:
- Documents confirming the passage of the examination and establishing compliance with sanitary standards.
- A certificate of conformity allowing the sale of home-made bakery products.
- Documents received from the fire inspectorate on the fire safety of premises.
- Permits for the supply and sale of raw materials, products, bread machines, large production equipment.
It is necessary to collect a package of documents immediately after paying the rent, as this will reduce the time before the opening of the project and will allow you to implement your ideas as soon as possible.
Choice of direction
In order to determine the type of activity and correctly calculate your strength, you need to take care of the direction in which your company will operate in advance.
Today, a mini-bakery is the best option, if only because large enterprises have occupied a niche of such trade for a long time. If you have low costs, you can take the business to a larger scale, but for this you need to develop a project in detail.
If there is a large-scale production of a product in the city, and your plans include analog baking, you are unlikely to quickly make a good profit and be able to take a client away. In this case, you will have to reduce the cost of the project, reduce the cost of goods and wages of employees.
One of the most popular destinations is a mini-bakery, which produces unique products that are very different from those produced by a large brand. For example, baked goods do not have to be sweet - many people use cheese, garlic, and even meat products.
The best option would be to combine a bakery with a cafe or restaurant. fast food where customers can not only buy fresh buns, but also enjoy them in a cozy atmosphere. At the same time, the menu should include a full lunch for all categories of consumers, including for small children. Don't forget about dietary products.
Premises
It's quite difficult to start even a mini-bakery from scratch, since absolutely everything will have to be done from scratch - to look for a suitable room in size, make repairs in it, carry out the necessary communications and connect equipment.
It is not profitable to set up a small production in a large room - if you have a lot of unused space, you will simply spend additional money for rent. The room must be suitable in size and type.
At the same time, it is worth thinking about household places where employees can spend personal time at lunch, as well as a locker room and a bathroom, in which all communications for washing hands and hair cleaning will be carried out.
From a small room, you can make a sale through a small window or a mini-hallway - this way you will save space, but you will be able to perform all the functions of the organization, comfortably serving customers. The small oven project does not require a lot of space, but the Russian oven bread and the tandoor bread provide separate production rooms.
High-quality equipment, just like a good room, is the key to the success of your organization. You can buy it gradually as needed and possible, or you can buy everything at once. The small bakery project assumes the following positions:
| Item name | approximate cost | |
| 1. | Bake | 800,000 rubles |
| 2. | Dough mixer | 280,000 rubles |
| 3. | Flour sifter | 20,000 rubles |
| 4. | Pastry table | 4000 rubles |
| 5. | Electromixer | 4000 rubles |
| 6. | Proofing equipment | 55,000 rubles |
| 7. | Dough rolling machine | 40,000 rubles |
| 8. | Hood | 20,000 rubles |
| 9. | Blender | 3000 rubles |
| 10. | Electric stove | 20,000 rubles |
| Total: | 1,246,000 rubles | |
It is not recommended to purchase equipment of low quality, as it endangers not only the product, but also fire safety. In addition to the above, you will have to purchase additional furniture, showcases and cash registers for the sale of products.
Video: how to open a bakery - step by step instructions.
Staff
The employees of the bakery and the adjacent store are people who will provide the consumer with a tasty and high-quality product, as well as politely serve at the time of purchase. At the same time, each employee should know his business well so that there will be no misunderstandings in the future. Pay attention to education, work experience and the presence of a health book.
Note! Specialists are not allowed to work without a valid health book.
Among the key employees that should be in every bakery, the following positions should be present:
- Production technologist.
- Cleaning woman.
- Accountant.
- Bakers.
- Loader.
- Packer (optional).
- Driver.
- Salesman.
The payback directly depends on both the production technology and the type of products manufactured by a particular enterprise. At the same time, you should not save on advertising and equipment - these are the factors that guarantee you a profit in a short time. The calculation of the payback must be done in advance so as not to lose money, for this it is recommended to hire a qualified specialist.
No business project can be implemented without a clear action plan. Compared to building a house, it’s like starting to lay the foundation without a project and calculations. It's the same in business. A business plan allows you to correctly assess the strengths and weaknesses of a business idea, analyze the market, competitive environment, calculate the profitability and payback of the project.
Especially writing a business plan is necessary when attracting investments from outside. For investors, business partners and lenders, such a document is the basis for considering an application.
In this article, we present a detailed business plan for a mini bakery, which will allow you to correctly assess your strengths, calculate initial costs and build a competent marketing strategy.
Relevance of the idea
The bakery business is characterized by a wide and stable demand. Regardless of the season and the economic crisis, people are equally good at purchasing this product. Moreover, as statistics show, the increasing number of private bakeries does not fully satisfy the demand of buyers for quality products.
Depending on the business model, you can reach a monthly income of 100-200 thousand rubles per month. But, given the small investment, this article will focus on mini bakeries, where the main focus will be on branded products.
But, despite the apparent advantages of this activity, there are also weaknesses that should be taken into account when drawing up a business plan.
One of the disadvantages of a business is the short lead time. This necessitates making clear forecasts, otherwise most of the production will be disposed of. Advertising, creation of a loyalty program, high-quality service and a wide range of additional services will help to level these risks and reach a good stable income.
We determine the format of the business
Before you start developing a business plan, you should determine the model of the bakery, and what exactly you plan to produce.
You can develop entrepreneurial activity in two directions:
- Full-fledged production, which includes all stages of the full cycle: from dough preparation, baking and sale.
- The second option may involve baking the product and selling it to wholesalers.
Speaking about the first option, it will be necessary to think over not only the production part, but also the distribution channels. The products will be sold through our own points of sale.
In this case, in order to increase the customer flow and expand the service, it will be possible to include drinks and other products in the assortment, in addition to your own baked goods.
The business format will determine the target audience of the bakery and the direction of the assortment.
You can implement a business idea in two ways:
- independent opening of a bakery;
- buying a franchise.
Going to market on your own entails many challenges, ranging from concept design, bakery style, name, and targeting. The plus is the freedom of action when decorating a room, developing an assortment, setting prices, etc.
The advantage of the franchise is the ability to attract a large audience from the first day due to the promoted name of the company. On the other hand, this format also has disadvantages: tight control by the franchisor. You will be deprived of the opportunity to independently determine the style of the room, prices, assortment and recipe of bakery products.
Great emphasis must be placed on the correct definition of the target audience, the formation pricing policy and developing marketing activities to increase sales.
Project summary
This chapter of the plan reflects the relevance of a business idea and the feasibility of doing business.
The goal of the project is to open a mini-bakery in the city with a population of about 500 thousand people.
The advantage of a mini bakery is a very wide target audience and increased demand for products.
The main advantages of a mini bakery are:
- wide demand for the product;
- stability of demand;
- wide target audience;
- high volumes of profit in the long term;
- the opportunity to develop a business and offer related services;
- business profitability 20-30%.
Flaws:
- high competition;
- dependence on external factors;
- a large number of permits;
- high requirements for manufacturability of production;
- large investments;
- perishable goods.
Market analysis
As mentioned above, one of the significant disadvantages of this business is high competition. It should be understood that you are not the only participant in the market, so you need to focus on the main players.
Serious competition will be made by state-owned bakery factories, whose products are on the shelves of all stores.
If you plan to focus on fresh baked goods and branded products, then the main competitors will be private mini-bakeries, which are ready to offer hot buns and croissants to residents of the city before the start of the working day.
These factors must be taken into account when drawing up a business plan, as this will allow you to correctly perform pricing and determine the target audience.
In order to firmly establish themselves in the market, they must occupy their own niche, it is necessary to have a high-quality approach to the production of bread and offer customers products made according to the original recipe.
Banal bread will not allow you to enter the market and attract regular customers. There are a huge number of such bakeries in the city.
For analysis competitive environment and definitions own advantages and weaknesses, it is advisable to conduct a SWOT analysis and identify the minuses and pluses of the bakery, the threats and the possibility of development.
SWOT analysis
Opportunities:
- business development and the opening of additional pastry shops;
- high profitability;
- a possible increase in demand in general;
- the possibility of implementing additional services.
- high competition;
- short shelf life of products;
- possible problems with suppliers of raw materials.
Strengths:
- highly qualified personnel;
- wide demand;
- lack of seasonality;
- availability of services;
- quality service;
- effective advertising.
Weaknesses:
- possible miscalculations in relation to the demand for products;
- lack of experience in this area of business.
One of key points when developing a business plan, a thorough study of the competitive environment is essential. Of course, in every city there are enough regular suppliers of bread and bakery products, but not all of them will be direct competitors for you.
Basically, they focus on the standard assortment. If you find your own chip, you will quickly conquer your target audience. Such a "highlight" can be the production of products for people who follow proper nutrition, maintain a healthy lifestyle. Or, you can rely on a national recipe by offering homemade bread according to old recipes.
Having worked out a high-quality assortment and investing a lot of money in advertising, you can compete with serious bakeries.
We set the price
Developing a pricing policy is an important step in writing a business plan. It should be started after a thorough study of the competitive environment, the range of local bakeries, prices and demand for competitors' products.
Given the high competition in this segment, you shouldn't set too high a price tag. An exception can be made only by those products that are developed for the premium category, for example, fitness bread with cereals, nuts, etc. That is, we are talking about branded products, the demand for which will be among people with high incomes.
To define the assortment of a bakery, it is not necessary to produce complex marketing research... It is enough to immediately determine the place where the outlet will be located (if you have chosen this business format) and bypass the nearby bakery of this type.
A feature of this business is that people buy bakery products near their main places of work, housing, etc. Therefore, it is difficult to count on the fact that even a very good assortment of bakery will make the client go to the other end of the city for fresh pastries. Therefore, it is necessary to focus on those competitors who are within walking distance of you.
It is enough to visit such bread shops several times a day to determine which products use millet and which ones are on the shelf for a long time. Analyzing this parameter, you should pay attention to the implementation time. As a rule, fresh buns are well sorted for breakfast and at lunchtime. But people generally go to buy bread at the end of the working day. This should be taken into account when planning the opening hours of the outlet with the bakery.
When designing a bakery assortment, make it versatile. The basis should be bread of three or four types of different varieties of flour, loaves. We should not forget about sweet pastries, which customers are happy to buy for tea, children, or for a visit. A referral can be made for people with diabetes or dieting. In this case, you should adhere to special recipes and purchase special raw materials: flies from durum wheat, fructose, seeds, nuts, etc.
The assortment of mini bakery products can be quite wide:
- croissants and donuts;
- bread with various additives;
- pies and buns;
- diet bread and crackers.
Organizational plan
This chapter is step by step guide, allowing you to competently start a business.
- Registration of business activities.
- Search for premises.
- Purchase of equipment and raw materials.
- Personnel search, registration.
- Marketing strategy development, advertising.
Registration and paperwork
When launching a bakery, a businessman must not only register with the Tax Inspectorate and the Pension Fund, but also obtain permits from other authorities.
This business area is distinguished by strict requirements from the SES. Before starting the project, you need to obtain two licenses: for production and bakery products.
Also mandatory requirement for the conduct of activities is a certificate of conformity from the "Federal Agency for Technical Regulation and Metrology".
The last stage of this stage of business organization is the issuance of a document from Rospotrebnadzor and Fire Supervision
Without data legal documents it is impossible to open a mini bakery. The costs must be included in financial plan... Obtaining all permits and the registration of the business itself will cost you 50 thousand rubles.
It is also necessary to correctly register the codes in the registration documents. If you plan to organize their sale in addition to the production of bakery products, then you need to register code 55.30 "Activities of restaurants and cafes."
This code defines the production-related activity food products and their implementation directly at the place of manufacture. After registering an individual entrepreneur, it is necessary to resolve the issue of taxation. The optimal solution would be to choose UTII, but it is not available in every region.
Also from the additional documentation you will need:
- SES conclusion on compliance (sanitary and epidemiological examination);
- Book of complaints and suggestions;
- Consignment notes (TORG-12);
- Lease agreement.
To launch a bakery, you will need to purchase cash register and keep a cash register.
As you can see, one of the main disadvantages of this business is the large amount of permits, without which it will not be possible to implement the project.
We select a room
The choice of premises for a mini bakery should be approached very carefully if you plan to sell products at the place of production. If the business format assumes only production activities and its sale by a large wholesale buyer, then manufacturing facility can be located in the industrial area of the city, outside its borders. This will allow you to minimize rental costs and find inexpensive premises that meet your requirements.
A bakery, whose products are sold immediately on the spot, is a completely different matter. Here, the success of the business will largely depend on the location of the bakery.
When choosing a location, consider the following factors:
- patency;
- transport accessibility;
- rental price;
- long-term lease;
- permission for the repair and redevelopment of the premises;
- permission to place outdoor advertising.
When buying a franchise, the franchisor company will help with the issue of choosing a premise. If you have chosen the business option with the purchase of a franchise, then the consultant of the franchisor company will help you choose the right premises and arrange it. This is one of the benefits of working with a franchise.
It is not entirely correct to locate a bakery near a fitness center or a gym, but the proximity to children's and educational institutions, business centers, on the contrary, will increase the customer flow and build up a permanent base.
The size of the bakery and the interior of the premises largely depends on the chosen business model. In no case should it be a basement, water must be supplied to the room, a ventilation system must be equipped.
The best choice would be a spacious, bright room with large windows that can be used as a showcase. Considering the fact that this purchase is most often impulsive, the buyer should be attracted by a beautiful sign and showcase.
To increase income and expand the target audience, you can equip a small cafe area at the outlet, where visitors can have a cup of tea and taste the products.
In addition to the client area and the sales counter, it is necessary to think over the production part. Depending on the chosen business concept, this zone can be open or closed.
When choosing a room, think over which side the working transport will call in to unload raw materials or load finished products. The best option would be to have a back door.
As for the location of the bakery with point of sale, then pick up the points where the greatest traffic of people. In a big city, consider options near the metro, educational institutions, large shopping centers.
The renovation costs depend on the chosen style and the concept of the project. For minimal repairs, it will be necessary to whitewash the walls, install fresh windows and doors. If you plan to immediately create the atmosphere of a stylish mini-bakery with a cafe, then you will have to think over an original interior that will attract customers.
This item will become the largest expense item, but in this case it is not worth saving on equipment, since the quality of baking and manufacturability directly depend on this factor.
In order to minimize investment costs, you can consider buying used equipment.
Considering that we are considering the option of a mini-bakery with the sale of finished products on site, it is necessary to purchase equipment for both production and for the sales area.
This necessitates the purchase of two types of equipment:
The production type of equipment includes:
- bake;
- dough mixer;
- closet;
- hearth sheet;
- high-quality auxiliary dishes;
- forms for bread;
- dough cutting table;
- baking cart;
- flour sifter.
The cost of purchasing equipment will amount to about 1 million rubles.
To sell products, you will need:
- refrigerators compartment;
- safe or cash box;
- seller's table;
- thermal showcase;
- cash register;
- product storage racks.
After purchasing the equipment, the stage begins to search for suppliers from whom you will purchase raw materials.
Do not forget that your profitability and the level of the bakery directly depend on their reliability, quality and cost of goods. Therefore, you should not immediately rely on one supplier, even if it offers a good price. Experienced businessmen begin cooperation with 2-3 suppliers and then, in the process of work, stop choosing one, from which you can get a discount on products.
It is necessary to conclude a verbal agreement on supplies with suppliers at the planning stage, so that later there will be no time delays. From the moment the production starts, it is necessary to draw up a supply agreement in order to clearly define the terms of delivery, terms and prices.
If you plan to offer branded products to your customers, then at the same stage it is necessary to develop the packaging products that should be ordered. Despite the additional costs, it will serve as a good advertisement and attract additional customers.
The staff in the work of a mini-bakery plays one of the key roles. Without conscientious and qualified personnel, it is hardly worth counting on the prosperity of the business. Therefore, pay great attention to the stage of finding employees and immediately make a list of requirements necessary for selection.
The staff must necessarily include:
- confectioner;
- baker (2 persons per shift)
- technologist;
- seller (2 people);
- director (accountant);
- sales manager;
- cleaning woman.
Many businessmen are cutting payroll costs by bundling services. For example, for a small business format where products are sold directly in a bakery, sellers can combine their direct job duties with cleaning function.
And an accountant can be involved from outside to prepare reports.
Marketing plan
When production issues are resolved and the issue of finding premises, hiring personnel is closed, you should start developing a marketing strategy that will allow you to correctly determine the distribution channels for products.
In accordance with the format of the business and the target audience, it is necessary to develop competitive advantages and a marketing strategy for the bakery.
Create your own corporate identity that will make the bakery stand out from the competition. This can be branded packaging, sellers' uniforms, interior style, etc.
Pay close attention to the sign and display case. The name should be euphonic, evoking pleasant associations. When doing this, take into account the overall concept of the bakery and the “signature style”. For example, if you decide to focus on baking national bread, then the name should emphasize the main idea of production.
Try to be original and avoid using words like homemade bun, donut, etc. in your titles. Look to the future. Who knows, perhaps in a few years this brand will become recognizable in the city and you will think about expanding your business and opening new branches. In this case, the name cannot be changed.
As for the promotion of services, they are promoted by:
- holding promotions;
- loyalty program and issuance of discount, accumulative cards;
- sale of products at certain hours.
To increase demand, you can make a promotion for morning and evening baked goods. Or create sets that will include the daily rate of baked goods for an average family. This will create a loyal customer base and increase sales.
Promotion of services and goods
To establish direct sales channels, you should conclude contracts with wholesalers. To do this, you need to have a clear range of products and preferably test samples. It is better to entrust the work of expanding sales channels to an experienced manager who can demonstrate the best product characteristics of your products and conclude contracts.
In order to organize the delivery of products to wholesalers, you need to conclude an agreement with private carriers. In some cases, these questions fall on the firm wholesale buyer... Do not forget to include the costs in the general estimate, calculating the cost of production.
Financial plan
Depending on the format of the business, from 50 to 100 kg of products can be sold daily. It is difficult to talk about the exact amount of daily revenue, since a lot depends on the range of products.
Even the most careful planning will not allow you to clearly determine the cost of production until the moment when the first loaf of bread is not baked. The cost of products is made up of various factors: the purchase of raw materials, utilities, transport services etc. Therefore, it is very important to determine the pricing for the first batches of baked goods in order to clearly calculate the break-even point.
Approximate calculation of the cost of production:
For the production of 1 thousand kg of white bread you need:
- 740 kg of premium white flour;
- 9.6 kg of salt;
- 1.2 kg of sunflower oil;
- 7.4 kg yeast.
Having calculated the price of these products from suppliers, you will receive the approximate cost of production. Now you need to add costs such as wage staff, utilities and transportation costs.
Costs
Initial:
- repairs - 100 thousand rubles;
- purchase shop equipment- 900 thousand rubles;
- business registration - 3 thousand;
- advertising for the opening - 10 thousand;
- purchase of goods - 50 thousand
TOTAL: 1063 thousand rubles
Permanent:
- staff salary - 70 thousand;
- rental of premises - 20 thousand;
- utilities - 15 thousand;
- purchase of goods - 60 thousand;
- additional costs - 30 thousand.
TOTAL: 195 thousand rubles
The average payback period, with a properly developed plan and strict adherence to it, is 4-5 months.
The main advantage will be the direct sale of our own products. In addition, you can develop your business by establishing partnerships, concluding an agreement for wholesale deliveries to supermarkets, confectionery cities, etc.
Conclusion
In order to minimize the risks at the first stage of the project launch, follow these simple tips:
- think over the assortment and highlight the branded positions;
- start by baking 8-10 positions;
- focus on the target audience;
- do not start production with large batches.
The figures given in this business plan are only approximate. A clear calculation of the cost of production and recoupment can be done only for a specific type of business, with an indication of regional characteristics.
But this business the plan is suitable as a base that will allow you to correctly draw up a document.
In this article, we have described in as much detail as possible how to start your business from scratch. As you can see, with the correct organization of production and qualified personnel, the payback can be achieved within six months. Set long-term and short-term goals that will serve as a kind of reference point for determining the vector. According to the reviews of experienced businessmen who have bakeries, this type of business has great prospects and is very stable.
Video. Opening of a mini bakery
