Mini-bakery as a business from personal experience. How to start a bakery from scratch with a franchise? So, an increase in the average check

A mini-bakery is a small-scale enterprise specializing in the production and subsequent sale of baked goods. Quite often, bakeries are a private enterprise, both independent and an integral part of a business, for example, a hypermarket. In some cities, there are even whole chains of bakeries that sell their own product even from mobile points. True, as practice shows, startups and entrepreneurship beginners themselves are attracted to financial gain, forgetting that this "game" is one of the toughest.

What is this business plan for?

It is trite, but the saying: "Measure 7 times, cut 1" is just perfect here. This principle also applies to bakeries.

What do you think, if the thought of opening a bakery is in your head, what will be more important to you: a tidy sum of money, the cheapest rent for a room or a professional team always ready to complete tasks? I would like to upset you - the answer will be: "all at once." In our case, we have to talk about a concept that is quite common in modern business - a business plan.

A perfectly written business plan is not only the key to investing, but also the key to the successful development of your entire enterprise.

In general, a business plan should be understood as a document that takes into account all aspects of advantages and problems, possible ways to solve them. Moreover, in addition to the verbal picture, numerical indicators that are sufficient in volume are meant, characterizing the costs and benefits of a particular process, procedure, investment.

A business plan is a kind of look into the future today. That is why making a plan is categorically important process laying the foundation for a "bright future". In addition, writing it is the first step, the first step in starting any project that is designed to be successful.

Market analysis, competitiveness assessment

It is worth noting that a business plan implies taking into account most of the features associated with a business at the moment and in the future. Considering that a bakery is a very interesting and exciting project, it must be borne in mind that competition in the business plan for the production of bread and bakery products is indispensable.

Naturally, competition makes business participants grow and develop, leads to the creation of new interesting products, and reduces the cost of the product. Therefore, it plays into the hands of both the manufacturer and the consumer.

There is no active growth in the number of mini-bakeries at the moment. Yes, from time to time there appear somewhere the next family impromptu, but to a greater extent they are designed for luck or are built on the personal interest of the owners. Metaphorically speaking, pseudo-French bakeries are growing by leaps and bounds. Most of them are not able to hold out on the open market for several months.

Despite this, the market for high-quality and successful bakeries-cafes still tends to grow. If we take statistics into account, France has one bakery per 5000 inhabitants. Of course, there is no need to talk about such demand in the domestic market at the moment.

How to open a bakery from scratch (choosing a registration form, what documents are needed to open a mini-bakery)

Before starting a mini-bakery from scratch, you need to go through some bureaucratic procedures.

It is well known that for the implementation of activities, an official company registration... In this case, there are two options for the development of events: either. If an entrepreneur is not a stupid person, and his thoughts are focused on obtaining his own benefit, then he will register his activity as an individual entrepreneur. In this case, there will be less hassle with paperwork, and the registration process will be easier and cheaper.

An LLC must be registered if you plan to conduct a joint business. This option is more reliable and justified.

Provision of services to the population:.

Marketing options for baked goods

Sales organization will require:

conclusion of a supply agreement with several points of sale with the possibility of the fastest delivery;
registration of contracts with wholesalers. This will limit you from the need to organize a sales market, as well as bring economic benefits (there will be no need for content vehicle, driver and car mechanic);
exit trade. In this case, you will need mobile retail outlets (vans). This option is the most troublesome, since in order to implement it, in addition to buying a van, you need to obtain a special trade permit.

Mini bakery promotion

To promote a business, you need to invest a certain amount of money in promotion. In this case, one cannot fail to note the merit in this case. advertising activities.

Although the initial promotion will cost a pretty penny, thanks to a well-thought-out business plan for a mini-bakery with calculations, all costs can be distributed evenly, which will reduce the financial burden and start making profits as quickly as possible.

Is it profitable to open a bakery (how much does it cost, what are the profitability and return on investment)?

The most important component of any business plan cannot be ignored - its financial part.

So how much does it cost to start a bakery from scratch?

Expenditure part will include the following items:

company registration and purchase necessary equipment- 600,000–1,200,000 rubles;
funds required to repair the premises - 80,000-100,000 rubles;
furniture costs - 50,000 rubles;
rent for premises - 850,000–900,000 rubles per year;
payment for energy resources and utility bills - 150,000-200,000 per month;
staff salary - 1,500,000 rubles per year.

A mini-bakery produces from 0.5 to 1 ton of bakery products per day.

Profitability mini-bakery depends on the amount of baked bread and the price of it in different regions of the country. On average, the profitability of a bakery is 25-50%.

Payback period- 2-3 years.

Summing up, we can say that the correct development of a business plan for opening a bakery, taking into account a well-thought-out sales system and focus on the interests of the client, will allow you to quickly recoup your investment. In this case, the key to the success of a businessman will be the thoughtfulness of his actions based on strict adherence to the business plan, taking into account timely adjustments.

For many people who want to invest in own business, opening a confectionery bakery will be the best solution. Despite the fierce competition in this segment, with a competent marketing strategy, you can take a strong position in the market and make good profits. In this article, we present a detailed business plan for a confectionery bakery, where we will justify the feasibility of the project, calculate the payback period and profitability.

Even a mini bakery can generate a stable income of 80-200 thousand rubles a month. This kind entrepreneurial activity attractive, first of all, by the stability of demand. Despite the tough competition, this niche is not completely filled and with high-quality products, a large assortment and well-established distribution channels, one can count on success.

Against the background of large players who present bakery products in a very meager assortment, mini-bakeries respond more quickly to seasonal customer preferences, trends in the world of culinary, etc.

Why write a business plan?

Many aspiring entrepreneurs make a very common mistake and start implementing a project without thoroughly studying the market, analyzing competitive environment, drawing up production and financial plan.

This threatens serious financial costs and maximizes risk. If we talk about a business related to the production of bakery products, then it may seem simple to many novice businessmen. The production technology itself, sales channels are all simple and understandable even for novice entrepreneurs. But do not forget about the weaknesses of the project, about its risks, which can cause serious damage to the business.

With a competent business organization, with a clearly developed marketing strategy, you can quickly reach a payback and a good profit. A lack of weaknesses, ignorance of strong competitors, on the contrary, will lead to losses and the closure of the business.

Project summary

The section reflects the relevance of a business idea and the feasibility of doing business in this direction.

The aim of the project is to open a confectionery in the city, whose population is about 300 thousand people.

The advantage of this business idea is a very wide target audience, which can be further expanded by offering confectionery products for different groups of the population.

The main advantages of a mini bakery are:

wide demand for the product;
stability of demand;
wide target audience;
high volumes of profit in the long term;
the opportunity to develop a business and offer related services;
business profitability 20-30%.

Flaws:

high competition;
dependence on external factors;
perishable goods.

This type of business is characterized by wide and stable demand.

Depending on the format of the business, you can count on a profit of 100-200 thousand rubles per month. But, given the small investment, this article will focus on mini bakeries, where the main focus in the assortment is on baking confectionery.

Regardless of the season, holidays, etc., people consume a large amount of goods in this segment, which is an undoubted advantage. But do not forget about the weaknesses of the project.

The short term for the sale of goods necessitates clear sales forecasts, otherwise a large amount of products will need to be disposed of. Advertising, creation of a loyalty program, high-quality service and a wide range of additional services will help to level these risks and reach a good stable income.

Market analysis

Despite the great competition in the confectionery market, it should be noted that there is a great demand for this product. Especially the demand for services and goods of this segment comes during the holidays.

Is it also necessary to note the lack of seasonality in the bakery business? Among other services and goods, baking and sale of confectionery products is one of the most promising today. With proper planning and development of the company, you can reach a profitability of 20-30% in a short time and get a good profit.

Before starting to implement a project, it is necessary to determine the format of the business. It directly depends on the scale of the city. The format will determine the target audience, the general concept of the store, its stylistic focus and design.

You can implement a business idea in two ways:

independent opening of a bakery;
buying a franchise.

In the first case, you will have to think over the name of the company, promote its services, and conquer the market from scratch. In the second case, advertising spending will be minimal. Since you will be working with an already promoted brand, recognizable and loved by customers.

There are pros and cons to each of these two options. So, for example, buying a franchise completely deprives you of freedom. You will have to use the entire assortment, recipe, branded packaging strictly according to the contract.

One of the first steps in studying the competitive environment is to identify the main players in the market. Carefully study their products, distribution channels, pricing policy. This will allow you to form an idea of which direction to go.

Great emphasis must be placed on the correct definition of the target audience, the formation pricing policy and developing marketing activities to increase sales.

To analyze the competitive environment and determine own advantages and weaknesses, it is advisable to conduct a SWOT analysis and identify the minuses and pluses of the project, threats and the possibility of development.

SWOT analysis

Opportunities:

business development and the opening of additional pastry shops;
high profitability;
a possible increase in demand in general;
the possibility of implementing additional services.

high competition;
short shelf life of products;
possible problems with suppliers of raw materials.

Strengths:

highly qualified personnel;
wide demand;
lack of seasonality;
availability of services;
quality service;
effective advertising.

Weaknesses:

possible miscalculations in relation to the demand for products;
lack of experience in this area of business.

Pricing policy development

When determining the pricing of your products, you should rely on the format of the business and the target audience.

Too high a markup on confectionery products should not be made due to the huge competition and short shelf life. Only a company that occupies a leading position in the market and offers branded products that are qualitatively different from competitors can afford a high price tag.

Bakery services

The line of business for opening a confectionery bakery can be implemented in several ways:

a small bakery for the production of buns;
mini bakery with a point of sale;
own workshop for the production of confectionery with a small shop and cafe.

The best option for a small business is your own workshop with a direct point of sale.

As an expansion of the range of services and strengthening of competitive advantages, it is possible to implement a targeted delivery service.

The range of products can be very wide:

croissants;
bread with various additives;
pies and buns;
cakes;
diet bread and crackers;
cakes with cream;
cookies, waffles, gingerbread.

Organizational plan

In order to correctly implement the project and successfully enter the market for the production and sale of confectionery products, it is necessary to complete the following points in stages:

Register a business.
Find a room and conclude a lease.
Purchase trade equipment.
Hire staff.
To develop marketing strategy and the way to promote services.

Registration and paperwork

To open a bakery, an entrepreneur must not only register with the Tax Inspectorate and the Pension Fund, but also obtain permits from Rospotrebnadzor and Fire Supervision.

At the very beginning of this stage, there will be a question of choosing an organizational and legal form. To implement a mini bakery, you will have to choose between an individual entrepreneur and an LLC.

It is also necessary to correctly register the codes in the registration documents.

To launch a mini-bakery project, 55.30 "Activities of restaurants and cafes" must be registered as the main code.

It regulates activities related to the production of food products and their sale directly at the place of manufacture. Other codes can also be added, but this must be specified by the key.

After submitting documents for opening an individual entrepreneur, it is necessary to resolve the issue of taxation. The optimal solution would be to choose UTII, but it is not available in every region.

In addition to registration documents that allow you to carry out entrepreneurial activities, you will also have to draw up many permits for equipment, premises, staff work.

Taking into account the specifics of the business project, you need to be prepared for constant checks by the sanitary services.

So, to open a bakery you need:

Submit documents for registration as an individual entrepreneur.
Select and equip the premises in accordance with the requirements of state inspections, make it safe for employees and visitors.
Obtain permission to open in Pozhnadzor and Rospotrebnadzor.

Also from the additional documentation you will need:

SES conclusion on compliance (sanitary and epidemiological examination);
Book of complaints and suggestions;
Consignment notes (TORG-12);
Lease agreement.

To work, you will need to purchase cash register and keep a cash register. In terms of time, it will take you 2 to 3 working days for registration.

The choice of products for launching a bakery and selling confectionery products should be approached very carefully. The success of the business will largely depend on this.

If you have chosen the business option with the purchase of a franchise, then the consultant of the franchisor company will help you choose the right premises and arrange it. This is one of the benefits of working with a franchise.

If you open a bakery yourself, then you should consider the following nuances when choosing a room:

passability of the place;
transport accessibility;
rental price;
long-term lease;
the possibility of rental vacations;
whether utility bills are included in the rent;
permission for the repair and redevelopment of the premises;
permission to place outdoor advertising.

You should not open a pastry shop near fitness rooms, sports clubs. But the neighborhood with children's entertainment and educational institutions will contribute to a good customer flow.

The size of the premises and its style largely depends on the chosen format of the business. It should not be a basement, water should be supplied to the room, and a ventilation system should be equipped.

The ideal option is a room with large glass showcases, which will allow you to display demonstration products, attracting customers. Also, if you plan, in addition to the direct sale of products, to equip a mini-cafe where customers can enjoy fresh pastries with a cup of coffee, you need to rent a room in which you will install 3-4 tables.

In addition to the client area and the sales counter, it is necessary to think over the production part. Depending on the chosen business concept, this zone can be open or closed.

The advantage will be the presence of a back door, where it will be possible to transport equipment and raw materials without disturbing customers.

If you decide to implement a business project not only in production, but also in the sale of confectionery products, then the place should be with good traffic. In a big city, consider options near the metro, educational institutions, large shopping centers.

Renovation costs vary depending on the chosen style and project concept. Minimum - it is necessary to whitewash the walls and ceilings, tile the floor. Be sure to include these costs in the section of the financial plan, calculating the payback of the project.

The purchase of equipment will be the biggest expense item. At the same time, the quality of products and the final result directly depend on the quality, manufacturability of equipment.

To minimize initial costs you can consider the option of buying used equipment.

Here we present a business plan that aims to produce and sell our own products locally.

This necessitates the purchase of two types of equipment:

For the direct manufacture of confectionery.
For the sale of products.

The production type of equipment includes:

bake;
dough mixer;
closet;
hearth sheet;
dough cutting table;
baking cart;
flour sifter.

The average bill for the purchase of this list of equipment is about 1 million rubles.

To sell products, you will need:

refrigerators compartment;
thermal showcase;
cash register;
safe or cash box;
seller's table;
product storage racks.

If the business format provides for a mini-cafe on site, then it is necessary to purchase furniture for visitors:

tables (3 pieces);
sofa (2 pieces);
air conditioner;
chairs (10 pieces;
mirror;
hanger.

Questions on the purchase of raw materials play an important role in the implementation of this project. Pay close attention to the quality of raw materials, reliability of suppliers, price and delivery times.

You can search for partners via the Internet. This is a long and painstaking work. You should not order all goods at once from one supplier. In the first months, it will be advisable to work with 3-5 suppliers at once. Despite the fact that this approach will require additional time and effort, it will allow you to determine the best supplier, with whom it will be possible to conclude a contract in the future and ask for an additional discount.

It is necessary to conclude a verbal agreement on supplies with suppliers at the planning stage, so that later there will be no time delays.

Do not forget that in addition to supplying basic products, you need to take care of purchasing packaging products.

Profit and the success of the promotion of services on the market largely depend on the correctly selected personnel. Depending on the size of the business, you may need a different composition and number of employees.

The staff must necessarily include:

confectioner;
baker (2 persons per shift)
technologist;
seller (2 people);
director (accountant);
sales manager;
cleaning woman.

To minimize costs under the "Salary" expense item, you can hire an accountant from a third-party organization, paying for piecework when submitting reports to the tax service.

It is advisable to make the working hours of the bakery around the clock, taking into account the specifics of the business. To do this, you need to hire sellers and bakers in double the number. Be very careful about the selection of sellers.

In addition to being sociable and pleasant appearance, they must be well versed in the psychology of the buyer, be able to offer the product.

Video. Business idea for opening a bakery

According to the format of the business and target audience, it is necessary to develop a competitive advantage and marketing strategy for the bakery.

In order to favorably distinguish yourself from competitors, you need to think over your own corporate identity, focus on packaging and service. You can come up with creative services that will be provided only in your mini-bakery (personalized congratulations on a cake or pastries, home delivery, baked goods on order, etc.)

Promotion of services and goods

The main channels for product promotion will be direct sales and outdoor advertising.

For active promotion of products, it is necessary to think over a loyalty program, all kinds of promotions, discount accumulative cards for regular customers. This will increase sales and create a loyal customer base.

Pay attention to outdoor advertising. This is due to the fact that people very often buy pastries on impulse. Colorful signage, striking original exterior, outdoor advertising and signage will help to increase sales.

A few weeks before the opening of the bakery and the launch of production, you can organize a large-scale advertising campaign, and make the opening day a holiday. To announce loudly about entering the market, decorate the store with balloons, arrange contests, promotional sales.

Word of mouth will start working only 6-8 months after the launch of the project, but for this you need to take care of the company's reputation, your own corporate identity.

Excellent marketing ploy will create your own corporate identity, develop gift wrapping. Given the fierce competition in this segment, this will allow you to stand out from other confectionery shops. Besides, modern tendencies requires a creative approach to the design of not only the product itself, but also its packaging.

Do not forget that this "trick" works for you, you must pay great attention to the reputation of the company. The reputation of the company consists of high-quality personnel, a wide range of services, efficiency of service, optimal price-quality ratio.

As stated above, for a franchise business, advertising budget may be minimal.

Financial plan

Depending on the format of the business, from 50 to 100 kg of products can be sold daily. It is difficult to talk about the exact amount of daily revenue, since a lot depends on the range of products.

The average bill of one client will be 100 rubles.

Initial:

repairs - 100 thousand rubles;
purchase shop equipment- 900 thousand rubles;
business registration - 3 thousand;
advertising for the opening - 10 thousand;
purchase of goods - 50 thousand

TOTAL: 1063 thousand rubles

Permanent:

staff salary - 70 thousand;
rental of premises - 20 thousand;
utilities - 15 thousand;
purchase of goods - 60 thousand;
additional costs - 30 thousand.

TOTAL: 195 thousand rubles

The average payback period, with a properly developed plan and strict adherence to it, is 4-5 months.

The main advantage will be the direct sale of our own products. In addition, you can develop your business by establishing partnerships, concluding an agreement for wholesale deliveries to supermarkets, confectionery cities, etc.

Video. Features of bread production

Conclusion

As you can see, the process of implementing a business idea for opening a confectionery bakery is quite simple.

The main thing is to clearly follow the developed plan and take into account all weaknesses project.

In order to minimize the risks at the first stage of the project launch, follow these simple tips:

think over the assortment and highlight the branded positions;
start by baking 8-10 positions;
focus on the target audience;
do not start production with large batches.

Video. Opening your own bakery

Bakery and confectionery products are always in demand, these products are regularly bought by all segments of the population. If you draw up a competent business plan and organize the business correctly, a bakery, even in a mini-format, can become a highly profitable business.

Mini bakery at home

A bakery from scratch can be opened in several formats:

full cycle workshop;
specially equipped part of the kitchen.

The choice should depend on the expected production technology, scale and desired assortment. A mini-bakery at home can work in full (includes all stages of bread production) or incomplete cycle (when products are baked from frozen semi-finished products). If the first option is chosen, then a minimum of 80-90 m² of area will be required. Bakeries of this format, as a rule, produce branded confectionery products, form a wide range of bakery products with a capacity of 120-150 kg / hour. Owners gain control over manufacturing process, independently form the assortment.

If you open a bakery operating in an incomplete cycle format, you can easily create a wide range of products, they are characterized by zero waste, clean production. Even 35-40 m² will be enough for work. The capacity of such a small enterprise will be enough to produce 0.2-5.0 tons of bread per day. The advantage of such an organization of work is that there is no need to purchase raw materials for making dough. It is simple and convenient to use the equipment; no additional complex technical devices are required. The influence of the human factor is also significantly reduced, the amount finished products much easier to control.

Advice: there is no pronounced difference in taste between semi-finished baked goods and fresh dough, because baked goods are usually prepared from natural ingredients, without flavor enhancers.

Mini-bakeries opened at home from scratch have many benefits:

do not require huge capital investments;
they can even be opened in the home kitchen;
allow you to work without dependence on intermediaries, which allows you to form favorable prices for clients and achieve high business profitability;
conclude direct contracts with suppliers of certain raw materials;
the owner gets more opportunities to attract potential buyers (promotions, organize demonstrations of the baking process for advertising purposes);
you can freely vary the assortment depending on the interests of the buyer and resources.

The owners, referring to their experience, emphasize that in order to ensure a high profitability of the business, it is important to choose the right location of the outlet in advance (the traffic of people should be high). Even if there is no start-up capital, you can organize, for example, do dropshipping, writing to order, making gifts, decorative soap, confectionery (cakes, cupcakes) to order.

How to start a mini bakery from scratch?

Before opening mini-bakeries from scratch at home, it is important to resolve the issue of selling finished products and the prospects for countering competitors (and there will always be at least 2 of them - mass producers, for example, bakeries and retailers). It is also important to choose the right or LLC. The best option the choice of the taxation system is UTII, the alternative is the STS 6% or 15%.

You will also need a quality certificate and permission for production activities, conclusion on the compliance of the premises and equipment with the requirements fire safety, permission of the environmental inspection. It will also be necessary to submit samples of baked goods for analysis to the laboratory. It is important to remember that every mini-bakery worker is required to have a medical record. will be held no more than once every 3 years. The inspection plan can be found on the website of the General Prosecutor's Office of the Russian Federation or on the website of the Office of Rospotrebnadzor.

An important issue is the formation of the assortment. It should be varied and interested in buyers. To maintain their interest, it is necessary to focus not only on quality, price, but also on the formation of new tastes, fillings, baked goods. The mass product of ordinary stores will never be able to compete on equal terms with the quality branded products of mini-bakeries.

Advice: According to bakers, you can create new flavors using natural bakery mixes. For example, a culinary additive made from rye flour and thermally processed malt gives baked goods a dark color, special taste and aroma. Also, the mixtures extend the shelf life, improve the quality of products and allow you to optimize the production technology (dry sourdough helps the bread rise not in 3, but in 1 hour). In addition, their consumption is very small.

How to open a personal mini-bakery? The algorithm of actions looks like this: registration of a mini-bakery, search and preparation of premises, selection and purchase of equipment, personnel search, registration of permits, purchase of raw materials, start of work. For that, you will also need permits and careful preparation of all stages. One of the most important aspects- the choice of a place with good traffic, a comfortable position of the room.

What advantages should the owners of mini-bakeries operate in the competition:

Product quality and freshness.
Range.
Better price.
Quality of service.
Design of the point of sale (this can be done by hand without large financial costs).

To open a profitable business, you should pay special attention to some common mistakes:

lack of a clear strategy for business development, inconsistency in actions;
insufficient funding;
the sales market is not prepared at the start-up stage;
lack of competitive offers for the buyer.

What equipment do you need for a bakery?

It is possible to open a successful full-cycle bakery only if you have high-quality equipment: pastry tables, trolleys, flour sifter, kneading machine, dough divider, molding machine for croissants and baguettes, proofing cabinet and oven (hearth, rotary), pallets, stainless steel trays steel, culinary tools (knives, brushes, scrapers, special dishes). You will also need various additional units, for example, a lift with a bowl tipper, a seaming machine.

Fewer equipment is sufficient for part-cycle bakeries. The main thing is that there is a proofing cabinet for defrosting semi-finished products, an oven, a refrigerator for storing blanks.

Mini bakery equipment - ready-made kits

Before opening a bakery, it is important to choose quality equipment for a mini bakery from scratch. It is not necessary to buy it by the piece, there are ready-made kits for sale. Average price - 2800000-5666768 rubles. Turnkey mini-bakeries are produced on the basis of a gas, electric or diesel oven. They include the following equipment:

oven (rotary gas, electric or diesel);
proofing cabinet;
rack trolley;
sifter for bulk products;
kneading machine;
movable bowl;
additional (baking sheet, cassette of bread forms) and auxiliary - production table with a table top, table, floor scales, tray trolley, bread tray.

An indicative table of utility costs for bakeries operating on the basis of ready-made sets of equipment:

Costs directly depend on the configuration of the equipment and its capacity.

How much does it cost to open a bakery?

On average, to open a full-cycle mini-bakery from scratch, you will need 1,500,000 rubles. with a production volume of 45,000 kg per month. To increase sales, you may need assistants (main workers - 4, specialists - 2, office workers - 2, auxiliary workers - 4), which makes the costs high. It is also important to be guided by the prices of equipment, the average price:

oven (900 thousand rubles);
dough mixing machine (380 thousand rubles);
proofing cabinet (60 thousand rubles);
dough sheeter (30 thousand rubles);
baking cart (15-19 thousand rubles);
dough cutting table (60 thousand rubles);
flour sifter (14-15 thousand rubles).

Electricity costs are on average 75 thousand rubles. (18,000 kW) per month. Also, monthly expenses include renting premises - in the region of 10-15 thousand and the purchase of raw materials (with a volume of 1500 kg of products, about 500 thousand rubles will be needed). It is important to take into account the cost of auxiliary materials (packaging film, labels) - about 40 thousand. Net profit within the framework of such a project will be about 125 thousand rubles. and it will pay off on average in 12 months. The higher the permeability of the outlet, the greater the profit will be.

If you open a bakery in your home kitchen, the costs, of course, will be lower, the purchases of raw materials are made in lower volumes, but the productivity will also decrease, and the payback period will increase.

The bakery business is considered one of the most highly profitable. Experts say that with any forecast of market development, its profitability cannot fall below 25%. The largest segment of this market is occupied by mass products (bread, bagels, rusks, confectionery), in second place are non-traditional offers (lavash), followed by dietary baked goods and 5% of the market belongs to elite products. It is in the latter segment that a mini-bakery can make itself known best of all by offering the buyer a unique product and reasonably form a high mark-up. On average, investments can be recouped within a period from several months to 1.5-2 years, depending on the scale of production and its resources. Home bakeries, in which a minimum of capital is invested, will pay off a little longer.

Bakery as a business - reviews

Denis:
The bakery has been operating for the seventh year. And, despite the difficulties, I am satisfied. During the work, it was necessary to transfer production 3 times and change the location of the outlet. Most of the items in the assortment are baked pastry pies with different fillings, puff pastry products. I can easily sell about 2500 units through several dozen stores.

Igor:
Several years ago, I managed to open a mini-bakery at home, but it did not work out. Disappointed and was already counting the losses. But on the advice of a friend, he closed for a while, together with the specialists he drew up a business plan, corrected the mistakes and restarted production. I have been working for myself for a year now and I am considering opening a mini-bakery. profitable business(if you approach it competently and form a sales market in advance).

Natalia:
Its own mini-bakery at home has been operating for the second year already, but it remains urgent problem sales. It seems that she thought over and calculated everything, but this moment is still not fully resolved. Probably, it was worth giving it more attention at the start and working according to the business plan, and not blindly. But I am still happy with the earnings, there are many regular buyers who even come to the house.

In order for a business to bring a stable profit, it is necessary to open a type of production, the products of which will always be in demand. Opening your own bakery from scratch is not an easy and responsible event, but if everything is done according to the rules, then you can count on a high level of profit and a quick payback of this type of business.

The first step is to think over a development plan

To make it easy and simple to carry out the process of running a grain business, it is necessary to foresee all possible expenses in advance, study the experience of successful businessmen in this area, and calculate approximate level investment.

Almost all people use bakery products for food, and even with a high level of competition in this segment of production, you can find your own niche. It is necessary to immediately foresee the possibility of business development, think over the range of products that the mini-bakery will produce. The quantity and type of equipment purchased for the bakery will depend on this type of calculations.

How to register a mini-bakery?

Registration of this type of business does not take much time, and the cost, often, does not exceed the amount of the paid state duty. To open a mini-bakery, a businessman only needs to register an individual entrepreneur. In order for the application for the provision of individual entrepreneurial activity to be approved, the following documents must be submitted to the tax authority at the place of residence:

A copy and original of a civil passport.
Application for registration of individual entrepreneurs.
Receipt for payment of state duty.

Many entrepreneurs who plan to open a mini-bakery make a transition to the simplified tax system when registering as an individual entrepreneur. The simplified taxation system allows you to use income as efficiently as possible, and tax deductions, when switching to this method of payment, will be optimized as much as possible.

If future entrepreneur does not have the necessary amount of free time for self-registration of documents in the tax office, you can use the services of intermediary firms to register an individual entrepreneur.

With this option, you will need a notarized power of attorney for the representative. This method of registering a business will require additional financial costs, but will save a considerable amount of time.

Selection of premises for business

To organize a food production business, a room is required that will meet the requirements of the SES. To open a mini-bakery, a premise is rented or built, which:

Usually, for a warehouse, utility rooms, and production workshop a total area of 100 m2 is sufficient. The room must be equipped with proper ventilation and transport entrances for loading and unloading operations.

Equipment - what should you buy?

In order to minimize the cost of purchasing equipment, you should purchase ready-made sets of domestic production. Some ready-made kits for a mini-bakery can be purchased for 0.5 million rubles. Such ready-made business solutions have the following configuration:

Convection oven.
Refrigerated cabinet.
Freezer cabinet.
Spiral kneader.
Flour sifter.
Mixer planetary.
Electric stove.
Scales are portioned.
Scales are commodity.
Juicer.
A set of additional equipment.

To accommodate the equipment, you will need a room with an area of about 100 m2. Buying ready-made kits allows you to save cash, as well as to minimize the time spent on the selection of equipment.

Personnel and advertising for the bakery

A mini-bakery cannot function without competent and educated personnel. When hiring, preference should be given to specialists who already have experience in this field of activity.

Newbies who have just graduated educational institution, are not able to competently organize the work of the enterprise from the very beginning. Such applicants can be employed as “apprentices”. For the efficient operation of the mini-bakery, you will need to hire the following workers:

Technologist.
Baker.
Room cleaner.
Watchman.

You may have to hire another driver if the volume of sales through the company store located in the bakery building cannot cope with the implementation. Bakers will need a minimum of 2 people per shift.

Accounting services can be outsourced, or you can do accounting yourself. Competently organized advertising campaign will allow you to reach full workload of the enterprise in the first time. If the manufactured products are of excellent quality, then it will be possible to acquire regular customers who live or work in the immediate vicinity of the bakery.

Where to sell your products?

For a mini-bakery, very often, a store opens in the same building with the production of bakery products. In this case, the labor costs to move products. If the volume of bakery products produced is significant, there will be a need to purchase a vehicle for delivering bread to retail outlets.

You can conclude an agreement for the sale of bread produced at a mini-bakery with any grocery store... For the delivery of a small volume of bakery products, the most suitable vehicle is a pickup truck, which is based on a passenger car. Due to its maneuverability, the use of such a vehicle will allow faster delivery of products in urban conditions.

How to start a bakery from scratch with a franchise?

For many entrepreneurs, starting a franchise business is the most viable option. In this case, the risk of losing your investment is significantly reduced. With this type of cooperation, it is possible to get advice from the franchisor, which provides an opportunity to work with its brand, and also provides assistance in training and personnel selection. Currently, there are a large number of companies in this market that sell franchises to the aspiring entrepreneur.

Among the most famous in this field of activity are:

Cinnabon.
Bonape.
Volkonsky.

Cinnabon

It is a French brand that produces various baked goods. The company has been on the market for over 30 years, so you can purchase a franchise from this company and start making cinnamon rolls - a branded product of this company. To start cooperation, you must meet the following conditions set by this company to its partners:

The lump-sum fee for bakeries with more than 46 m2 of premises will be 28,000 euros. If the area of the premises is less than 46 m2, you will need to pay 18,000 euros for the right to cooperate with this European brand. Business investments also depend on the production capacity of the enterprise and can amount to up to 10,000 euros.
For the entire period of cooperation, you will need to pay royalties in the amount of 6% of the monthly income of the mini-bakery. Advertising fee of 1.5%.

In spite of high cost buying a franchise from Cinnabon, the return on investment in this type of business will be no more than 1 year. The brand's fame and the original recipe for making dough products will allow it to win the love of a large number of visitors from the moment the mini-bakery was opened.

Bonape

Cooperation with "Bonape" can also be beneficial for a beginner entrepreneur who has decided to open his own mini-bakery. This European brand offers beneficial partnerships. The conditions for concluding a franchise agreement are as follows:

The lump-sum contribution is 25,000 rubles.
Royalty - 0%.
Business investment - 1 million rubles.
Premises - from 12 m2.
The ability to connect to a power grid with a capacity of at least 7 kW.

At correct organization business payback periods are from 2 months.

Volkonsky

To cooperate with the Volkonsky bakery, you will need to fulfill the following conditions:

Business investment - 50 million rubles.
Royalty - 6%.
Lump-sum payment - calculated individually.
Premises - from 80 m2.

Cooperation with a franchise will allow you to fully work under a well-promoted brand and reach the full return on investment within 2 - 3 years.

Conclusion

Opening a mini-bakery on your own or concluding a cooperation agreement with a well-known brand is up to an entrepreneur who dares to engage in this type of business, but in any case, bakery products will always be in demand by the population, and therefore will bring a stable income.

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