Business plan of the sanatorium. A ready-made business plan for a recreation center in the forest Project of a recreation center

General concept of the project

Market analysis

Choice of taxation system

Description of the facility and staff

Products and services

Marketing and advertising

Financial plan

Risks

Eventually

2. Description of the business, product or service

3. Description of the sales market

4. Sales and Marketing

5. Production plan

6. Organizational structure

7. Financial plan

What documents are needed to open a hostel?

Marketing analysis for opening a recreation center

How to choose accommodation for a camp site?

Necessary equipment for your recreation center

We select personnel

How much does it cost to open your own recreation center?

How to arrange a recreation center

Financial calculations

How to attract customers

List of competitive advantages

Methods of promoting a recreation center as a business

Initial investment

Regular investments

Payback periods and profitability of the recreation center

Land

Design work

Permissions

Conclusion

The project involves the implementation of the following activities:

Lease of operating areas of a non-functioning facility (pioneer camp, recreation center, etc.).
Reconstruction of facilities for the equipment of 25 hotel rooms.
Bath and sauna construction.
Swimming pool construction.
Landscaping of the territory of the recreation center.

The tourist base complex is being formed in a suburban forest, not far from transport communications.

The considered business plan of the camp site with calculations provides for project financing from the following sources:

the founder's own funds - 500 thousand rubles;
commercial loan - RUB 4,500,000.

9 full-time employees are involved in the work at the facility, with the camp site operating 24 hours a day.

Forecast indicators of the economic efficiency of the project:

The payback period is 40 months.

Profitability - 70%.

The creation of a tourist base will provide tax payments to the local budget in the amount of 370,000 rubles per year.

The starting costs for the project are presented in this table:

Expenditure	Amount of expenses (in rubles)
Construction of additional facilities and reconstruction of existing facilities for a hotel complex, finishing works (total area approx. 700 sq. M)	RUB 2 million
Construction of additional structures:
Bath	300 thousand rubles
Sauna	400 thousand rubles
Swimming pool	300 thousand rubles
Acquisition of ownership and registration of additional land plots	300 thousand rubles
Purchase of equipment for equipping a camp site (kitchen, sound, sports equipment, etc.)	200 thousand rubles
Expenses for the construction of a summer cafe	300 thousand rubles
Construction of a mini waterfall and open aquarium	300 thousand rubles
Landscaping of the territory of the complex	400 thousand rubles
Expenses for the purchase of office equipment, furniture and consumables	200 thousand rubles
Additional costs (outsourcing)	300 thousand rubles
Total	5 million rubles

The terms of the project and the cost of costs by stages of activity are shown in this table:

The main activities for the creation of a camp site	Terms of execution (in months)	Cost amount
Construction and reconstruction of buildings and structures of the complex	3	3 000 000
Conclusion of a lease agreement and registration of land plots	2	300 000
Construction of a summer cafe	2	300 000
Project development landscape design and landscaping	2	700 000
Purchase of furniture, office and technological equipment, sports and tourist inventory and equipment, consumables	1	700 000
Competitive selection of personnel	1	–
Object launch Base opening		–

Russia has huge development potential tourism business, which at this time has not yet been evaluated and fully implemented.

The main factors holding back the forward movement of the domestic tourism industry are:

Insufficient number of objects to accommodate potential consumers of tourism services, especially in the middle price segment.
Long payback periods for newly built tourist infrastructure facilities.
High wear and tear of the room stock and the provided tourist equipment and gear.
Low level of training of personnel of hotel and tourist complexes.
The high cost of the provided tourist services, the result of which is the outflow of consumers to foreign objects.
Widespread distribution of the so-called "shadow" objects of the tourism business.
A high level of bureaucracy in the creation of tourism business objects.

According to market experts, there are many objective and subjective problems in the Russian segment that impede its growth. For example, one of the most important is transport. In a huge country in size, there are absolutely unimaginable prices for air travel. At such a level, there is simply no need to talk about great prospects for mass movement of people in search of a more attractive tourist product.

On the other hand, this situation creates more favorable conditions for the development of local tourist facilities in the regions, designed for a “close” consumer with little income. But this is largely hindered by the poor quality of Russian roads, so the creation of small tourist complexes in the regions is hampered by the poor development of the transport infrastructure.

V last years a certain step forward has been made in the direction of the development of the tourist business in the country. This is due to the implementation of the Federal target program"Development of domestic and inbound tourism in Russian Federation for 2011-2016 ". It should be noted that thanks to the activities carried out within the framework of this program, much has been done to develop roadside infrastructure and improve roads in general. However, at the moment this has not yet led to a serious increase in the interest of investors to make investments in the development of the regional tourist network.

The main subjective factor that scares off both entrepreneurs and potential consumers of a tourism product is low level"Recreation culture". This problem, of course, cannot be solved exclusively financial resources, it presupposes the awareness of all the subjects of activity in this industry of the place and role of tourist recreation in the general culture of human behavior. The quality of service at tourist sites, the low level of staff training, and the inconsistency of the skills of employees with modern requirements for this type of activity remain problematic.

Due to these circumstances, as well as in connection with the general economic situation in the country and political nuances, today the most attractive type of tourism for Russians is domestic. Its annual growth is estimated at about 25%. Considering precarious position domestic currency, it can be expected that in the coming years, the growth of the domestic tourism product will reach 30% per year. According to VTsIOM, in recent years, approximately 55-60% of Russians spent their holidays within the country, and the order of domestic tours amounted to 15% of their total supply.

As one of the levers for the development of regional tourism, the Association of Tour Operators proposes to subsidize private investors' programs at the expense of the state, which relate to the creation of objects of tourism infrastructure for domestic tourism. These projects create attractive conditions for the appearance in the regions, first of all, of small tourist complexes of the middle price range. Our camp site business plan is focused specifically on these activities that can reduce the overall potential risks for entrepreneurs and investors who are just starting to work in this area.

It is the affordability and mass character of domestic tourism that will make it possible to ensure high profitability of enterprises and organizations, and increase employment. local population and tax revenues to local budgets.

The creation of a small tourist base will require the founder to register the status individual entrepreneur... This will allow using a simplified taxation system with the payment of 6% tax on the amount of gross income. Business activities will be carried out according to OKEVD 92: "Activities for the organization of recreation and entertainment."

The following buildings and structures are provided on the site:

The main building with an area of 700 sq. m, which will accommodate: rooms for sleeping and resting visitors; household block with a rental point for sports equipment and tourist equipment; cafe-bar.
Premises for the kitchen.
Summer cafe with a dance floor.
Outdoor aquarium with fish and mini waterfall.
Bath with sauna and swimming pool.
Summer garden.

All structures of the facility must have a connection to utilities.

The territory of the tourist base is being improved according to the project of the attracted landscape design studio. It is supposed to create small architectural forms, walking paths, installation of benches for rest and so on.

The following employees are involved in the work at the facility:

Position
Administrator (at the initial stage of the project implementation, duties are performed by the founder)	1
Accountant	1
Cook	1
Waiters	2
Cleaning woman	1
Security guards	2
Handyman	1
Total	9

Expenses for wages staff members of the tourist base will be:

№	Position	Quantity staff units employees	Monthly salary	Expenses per month by job title	Payroll expenses per year (in rubles)
1	Waiters, cook	2	14 thousand rubles	28 thousand rubles	336 thousand rubles.
2	Administrator	1	15 thousand rubles	15 thousand rubles	180 thousand rubles
3	Accountant	1	12 thousand rubles	12 thousand rubles	144 thousand rubles
4	Handyman (janitor)	1	8 thousand rubles	8 thousand rubles	96 thousand rubles
5	Cleaning woman	1	8 thousand rubles	8 thousand rubles	96 thousand rubles
6	Security guard	2	9 thousand rubles	18 thousand rubles	216 thousand rubles.
Total				89 thousand rubles	1,068 thousand rubles

The selection of personnel is carried out on a competitive basis in accordance with the standard criteria for the selection of specialists established for a given industry. The term of the competition is 2 weeks.

The enterprise is operating all year round with a round-the-clock reception of visitors. All kinds of celebrations are organized as one-time services, including weddings, corporate parties, anniversaries, family celebrations. Groups with more than 15 people take advantage. The banquet hall is designed for the simultaneous service of one organized group of visitors. The minimum order is set at 10,000 rubles per team. This cost includes:

Reservation of tables with drinks (800 - 2,000 rubles per person).
Sauna and bath services (1 thousand rubles per hour).
Payment for rooms (300 rubles per bed).
Preparing the hall for celebrations (1,500 - 2,000 rubles).
Photographing, carriage rental (2,000 rubles).

For the provision of photography, rental and other services, third-party specialists are involved, whose remuneration is made under a work contract. It is allowed to pay for services by non-cash method, for which the company opens an appropriate current account with the bank.

To promote the services of the tourist base on the market, it is planned to carry out the following activities:

Creation of your own business card site with the ability to order services, a photo gallery of the complex, a list of services provided and contact information.
Organization of advertisements in local newspapers, magazines, television and radio.
Work in social networks.
Placing banners on the elements of urban transport infrastructure.

Main marketing resource enterprises - high quality of services provided and flexible pricing policy due to the seasonality of the complex and the preferences of vacationers.

The activities of the tourist base are seasonal. The main period of work is from May to October. An example of this plan provides that during this period the base will be able to fulfill at least 15 orders per month. The largest number of orders is expected on the weekend. With an average cost of an order of 35,000 rubles from a company of up to 15 people (corresponds to average prices for an enterprise in the tourism industry), the total revenue for the main period of work will amount to 3,150,000 rubles.

During the period of decline in the number of visitors (November-April), the total revenue will be approximately 700,000 rubles. Thus, the tourist complex will be able to receive 3,850,000 rubles in revenue per year.

General indicators of the economic efficiency of the project are given in this table:

The most likely potential risks to this business are:

Deterioration of the general economic situation in the country.
Mistakes in project investment.
Unfavorable socio-political conditions for doing business.
Errors in choosing the location of the object.
Problems with the implementation of the forecast for the sale of services.
Falling demand for specific services of the camp site.

Risks are minimized primarily through the development of an effective enterprise development strategy and the use of methods for diversifying business activities.

As the calculations presented in this business plan, net profit by the end of the year, the enterprise will amount to 1,400,000 rubles a year with a profitability level of 70%. Thus, the opening of a small tourist base can be considered as a highly profitable type of business with an average level of risks and significant prospects for expansion, given the current trends in the market for these services.

Vacation is a long-awaited time for every person. With the aggravated unstable political and economic situation in the world, as well as with a sharp increase in the exchange rate, people are increasingly considering the option of resting within their home country. And this trend will only grow in the coming years.

Organization of a recreation center - the ability to build profitable business... This will require a lot of investment from you, but it also gives you great prospects. The demand for quality service that allows you to have a good time is always high. If the base has a year-round cycle of work, as in our case, then the payback period is quite acceptable. Also, this niche has unlimited development and expansion prospects. You should pay attention to the middle class, and be focused on providing quality services at affordable prices.

Key success factors:

picturesque location;
quality service;
a wide range of services provided;
acceptable prices;
dynamically developing demand.

The initial investment amount is 33 700 000 rubles.

The break-even point is reached at 4 month of work.

The payback period is from 30 months.

Average net monthly income 962 000 rubles.

Return on sales 30% .

The recreation center is a complex of several buildings designed for both recreation and leisure, business meetings, training programs. The location of the base is a picturesque place with a rich natural landscape near the reservoir.

Opening hours - all year round; targeting a diverse target audience.

The complex consists of 3 buildings. The main building includes an administrative building, a utility room, a dining room (120 seats), a bar, a conference room (200 people), a medical center, rooms for accommodation (from 2 to 4 people) - 20 seats.

The other 2 buildings consist only of accommodation rooms. In total, the recreation center can accommodate up to 100 people at a time.

One room has 20-30m2.

The room is equipped with the following furniture and appliances: bed, wardrobe, mirror, bedside table, telephone, small TV, table lamp, chair, small bathroom with shower. The interior is done in cozy warm colors. The predominant colors are green, milky, brown, elements of yellow and orange in the decor, in particular on curtains and paintings.

It is also advisable to build sports grounds (basketball, volleyball, football), a summer stage, gazebos, a playground, and a summer pool on the territory. This will make the base even more attractive to tourists. You should also provide for the availability of sports equipment (skis, skates), fishing tackle, boats.

In the process of business development, buildings can be completed and capacity expanded.

To maximize profits, you should consider various activities and include a list of services that may be most relevant to a particular time of year.

Additional services:

New Year's Eve at the camp site with an animation program, a festive menu, winter fun;
children's parties and graduations;
organization of banquets and events;
business events, trainings, courses and seminars;
excursions;
transfer;
rent of inventory.

The number of tourist centers continues to grow rapidly. So by the beginning of 2017, their number was 452, compared to the beginning of 2016 in 182, the growth was more than 2 times. This is due to the increased demand for this type of recreation. The number of tourists choosing this type of accommodation increased sharply in 2016 and continues to grow. All data and figures from the official website of Rosstat - gks.ru.

The target audience has a very wide range: children of school and preschool age, middle-aged and elderly people, as well as businessmen and young people. All these people are united by an active life position... The level of wealth is average.

The target audience includes the following groups of people:

preschoolers;
pupils;
sports, dance sections;
student groups;
educational and business training groups;
young families with / without children;
elderly couples.

Having studied the needs and preferences of each group, it is possible to provide appropriate target audience services. Thus, to provide your project with an uninterrupted flow of income throughout the year.

The key goal is to open a recreation center and maximize profits.

The project is large-scale and it will take from 4 to 8 months to open it.

The very first and most important stage is the search for land for the base.

The main parameters for choosing the location of the recreation center:

picturesque nature (the presence of a reservoir, a forest is encouraged);

remoteness from the city (1-2 hours by car or public transport);
land area: 5-6 hectares;
the location of the base should not be the territory of the reserve, otherwise it will not be possible to obtain permission for the opening.

Next, you should conduct a test geological study of the soil and order an architectural project. The site must be agreed with the administration of the district / city and obtain a building permit. List of building documents:

topographic plan of the land plot,
conclusion on technical conditions to connect the facility to engineering networks,
documents for cadastral registration.

Depending on the region, local regulations and characteristics of the area acquired for the recreation center, the list required documents can vary greatly.

Registration of documents.

Registration of a legal entity - LLC.
Registration with tax authorities. (OKVED: Code - 92, "Activities for the organization of recreation and entertainment")
The choice of the taxation system. (STS, income - 6%)
Registration documents cash register at the tax office.
Conclusion of a lease agreement.
Documents confirming compliance with the requirements of sanitary, technical, fire, environmental safety.
Contracts for the provision of services by third parties. This includes utilities, cash collection, maintenance.

Construction and repair work.

Reliability, as well as the quality of the constructed structures, depends on the choice of the brigade. The main part of the investment is spent on construction, so this issue should be taken very seriously. Refer to proven companies with experience and projects with positive reviews... Constantly monitor the construction process, making adjustments and timely answering questions that arise during work.

Construction of a recreation center.

First of all, it is important to provide the base with gas, electricity and water supply. As a rule, in such places there are no central water supply and sewerage systems, so artesian wells will need to be drilled. You also need to think about heating and sewerage systems. In our case, it is more profitable to build your own boiler room.

The best option would be to build two-story frame houses with basements and an attic. The total area of the premises will be about 2000 sq. m.

Of these, about 1200 sq. m for the number of rooms. 800 sq. m. for utility, administrative premises, as well as public places(dining room, conference room, bar).

Installation of furniture and equipment.

For the arrangement of premises, use materials, furniture and equipment from reliable manufacturers with a high reputation in the market. In this process, reasonable economy is important, as well as a vision of the project in the long term.

For the full functioning of the recreation center, you will need to hire about 22 people in your own state.

Service personnel list:

Administrator (2 people)... Its main functions are to meet, accommodate, accompany clients and solve their pressing and emerging problems.
Nurse (2 persons)... In the event of unforeseen situations, a qualified staff member will be able to provide first-rate assistance. More difficult situations will be handled in the hospital, but at least the nurse will be able to ensure that the injured client gets to her.
Waiters (6 people). The main function is to keep the dining room clean and tidy.
Cook (2 people). Food is one of the most important components of quality service. Pay special attention to the choice of the head chef.
Bartender (1 person)... Function - customer service in the bar.
Maid (3 people). To create a welcoming atmosphere, it is important that the rooms are clean and tidy.
Security guard (4 people). Safety is one of the important indicators of the base.
Handyman (2 people). Since the territory of the base is large enough, it will be necessary to constantly carry out minor household repairs.
Other. This includes all those who will be hired by you in the event of the availability of certain services and services in the list of your recreation center. This - animators, hookah, sports instructor, musicians.

The following requirements are imposed on the personnel:

work experience;
professionalism;
activity;
discipline;
honesty;
a responsibility;
stress resistance;
the presence of a medical book.

All employees in the state will receive a fixed wage.

Wage fund, rub.

	Amount of workers	Wage	Total:
Administrator
Nurse
Waiter
Cook
Bartender
Housemaid
Security guard
Handyman
Insurance premiums (30% payroll)
Total:

The main expenses go to the construction and purchase of furniture and equipment. Let's write these articles in more detail.

Equipment of the recreation center with furniture, plumbing, rub.
Accommodation rooms
Canteen
Conference hall

Administrative premises
Utility room
Medical Center
Total	6 500 000

The main income item of the sales plan is based on occupancy rate. According to forecasts, in the first 5 months of operation, the occupancy rate will gradually increase and by the summer will reach its normal values. The next source of income is the rent of a conference room (50,000 rubles per day). With increasing popularity, this figure will grow at a rapid pace. Further, banquets (2,000 rubles per person). Banquet for 60 to 120 people. Revenues from other services, such as transfers, rental of equipment, excursions depend on the total occupancy of the base. Thus, the baseline scenario is realistic, and the project has a reserve for increasing sales in case of a successful market entry.

Sales plan for the 1st year of project implementation, rub.

	1 month	2 month	3 month	4 month	5 month	6 month
Delivery of numbers
Occupancy
Number of days in a month
Number of seats
Average check
Revenue, rubles
Conference hall
Banqueting hall
Other services
Total revenue, rubles

	7 month	8 month	9 month	10 month	11 month	12 month
Delivery of numbers
Occupancy
Number of days in a month
Number of seats
Average check
Revenue, rubles
Conference hall
Banqueting hall
Other services
Total revenue, rubles

Sales plan for the 2nd year of project implementation, rub.

	13 month	14 month	15 month	16 month	17 month	18 month
Delivery of numbers
Occupancy
Number of days in a month
Number of seats
Average check
Revenue, rubles
Conference hall
Banqueting hall
Other services
Total revenue, rubles

	19 month	20 month	21 month	22 month	23 month	24 month
Delivery of numbers
Occupancy
Number of days in a month
Number of seats
Average check
Revenue, rubles
Conference hall
Banqueting hall
Other services
Total revenue, rubles

Variable costs of the 1st year of project implementation, rub.

	7 month	8 month	9 month	10 month	11 month	12 month
Food costs
Banquet expenses
Total expenses, rub.

Variable costs of the 2nd year of the project implementation, rub.

The financial result for the first 2 years of operation is presented in the following tables. The average net profit for the first 2 years of operation is 961 814 rub.

Financial result of the 1st year of project implementation, rubles

Attention! Free business plan The one offered for download below is an example. The business plan that best suits your business conditions needs to be created with the help of specialists.

The business plan of the recreation center should include all the costs of equipping all houses or complexes for living necessary furniture, equipment, inventory and accessories.

In addition, it is necessary to organize meals, additional services for entertainment events, playgrounds for children, sports grounds for adults.

The business plan of the recreation center, no one will do it for free and quickly, you need to find out all the features of the existing recreation center, calculate the necessary costs (without forgetting anything). When drawing up a business plan, the expected amount of profit and profitability of the recreation center, its payback are calculated.

Ready business plan recreation centers are available on the Internet or in special organizations that deal with such issues. It is possible to download the business plan of the recreation center in a few seconds.

The business plan should be adjusted accordingly individual characteristics your territory, etc. The recreation center business plan, an example of which you found on the Internet, may be ideal for you, or it may contain only basic organizational problems.

A business plan is a serious undertaking involving many organizational and financial challenges. Building your own recreation center is a very expensive business; it is better to take it on a long-term lease. The first important factor in the organization of recreation is the location of the selected object. This place could be:

- a plot near the sea;
- recreation center in the forest;
- a complex of holiday cottages near a river, lake, rate;
- tourist base in the mountains;
- a recreation complex on the outskirts of the city;
- recreation center in a beautiful village, etc.

Depending on this, the amount of investments depends on the area of the territory, the number of possible vacationers, the level and quality of existing communications, the equipment of the houses with furniture, air conditioners, refrigerators, etc.

The main condition for the normal functioning of the recreation center is the availability of constant electricity and a running water supply system. When there are interruptions to centralized water, it is better to build your own water intake tower with a water pump and a good filtration system.

The sewerage system, functioning efficiently and without failures, will ensure uninterrupted operation of the drainage sewerage system.

If the activity of a recreational institution is related to water, then it is necessary to protect the places for swimming. Must be on duty at the base medical worker and lifeguard. It is desirable to have a pharmacy kiosk and catering establishments.

Due to the growth in the level of service to the population, the demand for a truly comfortable stay has grown. When earlier vacationers at the sea were content with only the sea, now their requirements are associated with the presence of:

- individual refrigerator;
- TV set;
- air conditioner;
- electric kettle;
- kitchen utensils;
- iron, etc.

Good to know!

We respect your choice, but we want to remind you that the least risky, relatively easy and comfortable start of a business can be organized under the wing of a successful company on a franchise basis. We invite you to get acquainted with "Catalog of profitable franchises".

Why starting a business with a franchise is easier and more convenient, you can find out from the selection of articles published in the section: "Articles about franchising"

Now vacationers strive to receive maximum services of the highest quality for a certain amount. And they are right, many recreation centers offer accommodation services complete with cultural events, performances by artists, clowns, circus performers, animal trainers.

An important factor in attracting customers is the advertising of the recreation center. Special booklets, posters, videos on local TV, advertisements on transport or billboards will add popularity to your recreation center. The final result of the event for the organization of the recreational base will depend on the number of tourists.

How to open a camp site - how to register an activity and calculate finances + 3 competitive advantages of a recreation center + 5 effective ways promotion.

Capital investments in a tourist center: from 6,500,000 rubles.
Payback period of the recreation center: from 2 years.

The need for quality rest is not included in the list of priority items of human spending.

However, each of us knows how important it is to pay attention to recuperating after labor exploits.

That's why recreation center as a business has its clients even in times of economic crisis.

All camp sites are created with one goal - to create comfortable conditions for guests in which they can relax, improve their health, and spend their leisure time interestingly.

This industry is developing and does not slow down, which attracts many entrepreneurs.

However, opening a truly successful holiday resort is not as easy as it might seem at first glance.

For any activity to organize a business and make a profit, you must have the registration of an individual entrepreneur or LLC.

It is impossible to unequivocally answer the question which option is better.

Each has its own pros and cons.

Let's compare in which situation it is worth choosing an individual entrepreneur, and in which, if you decide to open a camp site:

SP	Ltd
An individual entrepreneur is a person who has registered himself as an entrepreneur. Suitable if you plan to open a hostel on your own.	LLC is entity... Unlike an individual entrepreneur, an LLC provides for the presence of several founders.
Simplified taxation system, you can do without an accountant. It is easy to form and submit reports, so that an entrepreneur can do this on his own.	As a rule, you need to hire a staff accountant or conclude a contract with a company to outsource the tasks. LLCs must maintain complex accounting, which is practically impossible to master from scratch and without appropriate education.
Individual entrepreneurs are registered for small firms, organizations in which all the work can be done independently.	LLC requires at least one employee. At the same time, there is more confidence in LLC, both among clients and partners. It is believed that the status of LLC is more solid and reliable.

In addition, you will not have to obtain any additional licenses for the activity.

In the future, the documentary red tape is associated only with the site where you will open the recreation center.

The first step is choosing a suitable piece of land (we'll talk about which one is "suitable" below).

When it is found, soil studies are to be carried out, as well as the creation architectural project and construction project.

These papers will be reviewed by the city administration, which will issue a permit for construction work.

The procedure for submitting papers, as well as their list itself, varies depending on the region chosen for the activity and the current legal requirements.

How to open a hostel is only part of the question.

It is necessary in advance to "probe" the relevance of this idea.

If you open the recreation center in the wrong place, do not start advertising campaign or simply offering unclaimed services, no professional staff or beautiful room equipment will save the day.

"Business is like a chess game and you have to think a few moves ahead."
Ted Turner

One of the key steps in promoting a recreation center is the ability to highlight competitive advantages.

The demand for the services of the tourist destination has led to the emergence of high competition.

To stand out from other hostels, you must offer customers something special.

Advantage	Description
Low prices	Popular option for competitive advantage- to offer clients a relatively low prices at the start of your work. This will attract the first guests and smooth out possible omissions that often occur at the beginning of work.
Special services	There are camp sites that attract certain categories of customers. For example, with all the conditions for successful fishing. Or recreation centers with small children. The presence of a "chip" will allow you to determine a specific guest channel for a targeted advertising campaign.
Cleanliness and service	In the minds of many, recreation centers are still closely associated with the times of the USSR. Therefore, such simple items as cleanliness, new renovation and the availability of Wi-Fi are already competitive advantages.

Benefits alone are not enough.

In order to attract people who will be able to appreciate them, it is important to invest effort and money in an advertising campaign.

A recreation center as a business can be promoted in the following ways:

"Word of mouth" - The best way promotion for any type of business, including camp sites.

In order for people to talk about you, carefully approach the selection of professionals for the staff, monitor the performance of the equipment, and take an interest in the guests' impressions of the rest.

It is also important to maintain prompt and attentive feedback.

Standard advertising methods are also effective for advertising a camp site: advertisements in newspapers and magazines, TV spots, the use of outdoor advertising.

The recreation center should have a high-quality website on the Internet.

Before going anywhere, most tourists carefully study all possible information: photos, descriptions, reviews.
If there is little or no information at all, the photo is of poor quality, and the texts with errors - this will turn away a considerable part of the clients.

To promote your recreation center, communicate on various thematic forums and sites.

There you can get feedback from potential guests, answer their questions and take advice from them.

Find companies with which you can conclude a mutual partnership agreement.

For example, with training centers who organize offsite trainings or seminars.

The choice of the location of the land on which you will open your recreation center is the main step.

After all, the future success will depend on the convenience of the chosen location.

To choose where to open a hostel, pay attention to the following factors:

The presence of nearby forests, planting, groves is one of the essential attributes for a recreation center.

Most guests consider the fact that they have a clean, natural environment around them as an obligatory and self-evident point.

If there is also a reservoir near the camp site, this is a big plus.

Of course, if it is clean, suitable for bathing, does not give off an unpleasant odor and is not a source of a large number of insects.

The recreation center should be removed from settlements.

But exactly the distance that can be easily covered by car or bus.

Focus on the estimated capacity of the base.

In accordance with it, select the territory of the site.

There is a lot of space needed, but it should not produce a feeling of emptiness.

Important! You should not consider the territory of protected areas for the location of the recreation center. You simply will not be able to obtain a permit to build a camp site in this place. And if you find an opportunity, you will still spend a lot of nerves and money.

To open your own hostel, you should pay attention to the former sanatoriums or children's camps.

Often they have a good location, the territory is zoned, there is pure nature around.

Sometimes even old buildings and communications can be used (it is enough to repair them and modernize them).

The downside to this choice is the difficulty of finding such a place.

When the issue with the site is resolved and the camp site is built, the next serious stage begins - how to equip the recreation center in order to meet the needs of customers, but at the same time not go broke?

Consider an indicative list of equipment that will be required to open a small camp site.

Name	Cost, rub.)
Communications in each room of the camp site or in separately organized bathrooms (shower, toilet, sink, various fittings)	10,000 / room
Furniture for each room of the recreation center (beds, wardrobes, bedside tables)	10,000 / room
Arrangement of the kitchen and dining room (appliances, furniture, kitchen utensils, dishes and appliances for guests)	1 000 000
Additional equipment for organizing leisure time (fishing tackle, sports equipment, etc.).	50 000
Purchase of fresh food (1-2 times a week)	240,000 / 1 month
Hygiene products, household chemicals (purchase once every 2-3 months)	5000/1 month

Consider what list of employees is needed to open your camp site:

Position	Qty	Salary (rub.)
Total:	10	RUB 182,000
Administrator	2	25 000
Nurse	1	19 000
Cook	1	23 000
Waiters	2	15 000
Waiters	2	15 000
Handymen	2	15 000

If we are talking about a small camp site, at first you can do all the work yourself.

Some enlist family members to help.

This provides significant savings.

However, in the future, you will have to hire new people in any case if you want to expand and develop.

It will not be difficult to search for employees, because the presence of special knowledge or qualifications is not required. Although experience in similar positions is a significant plus.

Think about how your workers will get to work and leave home. Most often, camp sites are located far from settlements, and employees live right there, in rooms allocated for staff.

However, after the end of the shift or season, they will need to be transported to the nearest bus station.

Opening your own recreation center is not a cheap task, everyone understands this.

The main items of expenditure are the lease of a land plot, investments in the construction and arrangement of a camp site, regular spending on the payment of salaries to employees.

Due to the varying capacity, location, and other factors, the cost of opening a resort can vary greatly.

For example, a small recreation center "for friends" with 10-15 rooms will cost you 6-8 million rubles.

But a cottage-type camp site with 20+ houses, which will occupy more than 10 hectares of land, can be opened for at least 100-150 million rubles.

In the approximate calculations below, we will consider the first option for opening a camp site.

Expenditure item	Amount (rub.)
Total:	RUB 6,500,000
Registration of activities, paperwork for land plot and project creation	20 000
Construction of a recreation center	4 000 000
Arrangement of rooms (living and office)	2 000 000
Conducting electricity, sewerage, water supply	200 000
Purchase of inventory, dishes and other things	100 000
Creating a grocery stock	50 000
Other expenses for the operation of the camp site	50 000
Advertising campaign (website development, videos on TV, advertising on radio, in newspapers); creation of signboards and signs	80 000

Besides capital investments in order to open a recreation center, you must have a financial reserve to ensure the operation of your business and its development.

For successful opening camp sites, see also the information in this video:

The payback period and the level of profitability of the recreation center depend on many factors:

how well the location for the camp site has been chosen;
what is the average number of guests at the same time resting at your base (never use the technical maximum capacity of the camp site in your calculations);
base format - weekend rest, working only in summer, year-round leisure.

If we consider the option of a small recreation center, in which 6,000,000 - 8,000,000 rubles have been invested, the average payback period will be from 2 years.

Answering the question, how to open your own hostel, it remains to summarize: the implementation of this business idea will require large capital investments, which will pay off for more than one year.

The recreation center is a long-term option.

That's why organizational matters at once it is necessary to decide thoroughly and with due attention.

You can make minor adjustments "along the way."

But for this it is important to initially provide yourself with a solid and reliable core.

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Recreation center is a type of tourist services that are provided to clients on a paid basis. If earlier almost all Russian camp sites were separate departmental structures, were supported by the state budget and provided the opportunity to rest only for certain categories of citizens, today any business entity (individual entrepreneur or LLC) can organize and maintain a camp site. And he can conclude contracts for service with any interested persons who are ready to pay money for the service. About the recreation center and how to implement it, further in the material.

The end of winter and the beginning of spring is the best time to start preparing for the summer tourist season. In three spring months, you can do a tremendous job of opening your own camp site:

register an entrepreneurial activity ();
find a suitable piece of land and get it for rent;
order a project and business plan for the construction of a recreation center;
build the base itself and put it into operation;
to conduct a bright campaign to promote services in the tourism market.

Ideally, all of the listed activities should be spent six months. But additional funding and cooperation with responsible contractors will allow the entrepreneur to launch the recreation center much faster.

If the reader is new to business, then the best way start - the purchase of a ready-made recreation center and the preparation of a business plan specifically for this type of service. Well, if you already have experience in conducting entrepreneurial activity then you can start your own project.

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The main requirements for a plot of land are as follows: it must be intended for recreation (permitted use), the area of the plot must not be less than four hectares, the site must not be located in protected areas.

In addition, the territory must meet a number of utilitarian requirements:

close to large and / or medium-sized cities;
close to major trails;
there must be a convenient access to the site;
for a camp site, it is desirable to have access to the water;
the area should have unique qualities and be remembered by tourists.

If an entrepreneur has found such a site, then you can determine the permitted type of its use by the public cadastral map on the service website state registration rights and transactions with real estate www.rosreestr.ru. Here you can also see the cadastral number of the site and data on the ownership of it. This information is quite enough to start work on concluding a land lease agreement.

On average, the term for concluding a contract is about two months.

Good to read,. Requirements for premises, equipment and personnel, opening budget and profit planning.

Into the piggy bank for a novice entrepreneur: exemplary.

The project for the construction of the camp site is being prepared by the design bureau. It will take up the work only after the customer receives the land for lease, as well as when the conditions for the use and development of this site are issued by the competent authority.

The project preparation period is about two weeks. The customer has no right to deviate from the project. Any unauthorized changes will cause delays in putting the camp site into operation.

The recreation center should consist of housing stock(about 20 rooms), which can be organized both in detached houses and in several buildings. And also there should be an administrative building, a buffet / canteen, technical rooms. If the houses or buildings are not equipped with a bathroom, then a common bathroom (several bathrooms) should be located on the territory.

It is necessary to provide for a bathhouse, landscaping, playgrounds (for children and adults), barbecue and other facilities necessary for organizing the planned types of recreation.

After the camp site is built and put into operation, no additional permits and licenses are required for its opening and operation. A businessman is obliged to observe only the rules of doing business, as well as to ensure environmental, sanitary and fire safety on the territory of the complex.

The business plan of a tourist resort consists of calculating expenses, income and profits.

The article of starting costs for the opening of a camp site includes the costs of its design and construction. On average, an entrepreneur will have to spend about 10 million rubles.

Let's give an example of a business plan for a recreation center for eight houses with approximate calculations.

The construction and equipment of one house from a profiled bar will cost about 700 thousand rubles. This price includes the building itself, finishing, internal communications, equipment and furniture. When choosing a more economical material for construction, a house can cost 400 thousand rubles. It is not recommended to build cheaper housing.

The construction of a bath (see), barbecue and general landscaping of the territory will cost at least 3 million rubles.

The monthly maintenance of the recreation center costs about 300 thousand rubles (salary of five employees, rent and taxes).

The annual income of the camp site from the delivery of eight houses (two rooms each) is approximately 4.5 million rubles. On additional services, including a bathhouse, rental of equipment for games and entertainment, the sale of soft drinks, you can additionally earn about 500 thousand rubles a year. In total, the total annual income of the camp site is about 5 million rubles. And the current annual expense is about 3.5 million rubles. Average earnings - about 1.5 million rubles per year.

With such a turnover and profit, the tourist center will pay off not earlier than in six years.

The income from the rental of houses was calculated on the basis that the average summer occupancy of the camp site is about 70%, and the average occupancy from autumn to spring is about 40%. average cost rooms in a house - 1.5 thousand rubles.

An entrepreneur has two ways to increase his earnings: either increase the percentage of occupancy of the camp site, or increase the cost of services. But more expensive services are expensive, so this path is not suitable for everyone.

To increase attendance, entrepreneurs who develop a business plan for a recreation center on the lake, clean a reservoir, improve beaches, and install additional water activities.

The business plan of the recreation center in the forest includes additional services: picking mushrooms, berries, a telescope for observing the stars, a swimming pool, etc. Everything that can diversify a tourist's rest.

Promotion of services of the tourist base can be simultaneously carried out in four directions:

advertising in the media and distribution of printed materials;
inclusion of information about the camp site in tourist information guides (including interactive);
promotion through groups on social networks;
placement of signs and banners on the roads leading to the camp site.

1 month

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6 month

Food costs

Total expenses, rub.

If an entrepreneur wants to build a camp site and turn it into a profitable business, he needs to be prepared for the following difficulties: good land for a camp site is not so easy to find, and it is even more difficult to rent it; investing large sums will pay off for a long time. But if he overcomes these difficulties, he will eventually become the owner of a promising, interesting and profitable business.