A high-margin product is a product for which there is always a consistently high demand and a small percentage of offers on the market. Each seller tries to sell exactly products with high margins: they not only increase average check but also give the biggest profit. Business.ru has compiled a list of the highest-margin products in 2018.
High-margin products for businesses in 2018
Margin, in the simplest sense of the word, is a synonym for the word "profit", that is, the difference between the cost of a product and its selling price. It is the proceeds received from its sale that is the "margin".
Consequently, the higher the “margin” received for the product, the higher the margin it is.
That is why retailers around the world today are asking themselves the most main goal- sell high-margin goods in large volumes, thereby increasing your profits.
Today there are several types of margin: exchange, credit, banking, guarantee, maintenance, and trading. In our article, we will focus specifically on the trading (market) margin. We all know that a trade enterprise can stay afloat only due to the mark-up on goods, which is necessary for making a profit.
Useful documents to download:
The Business.Ru Retail program will help you calculate the marginality of not only a specific product, but of the entire store. It will also make it easy to automate workplace cashier, work with weight goods, keep inventory and sales analytics. Supports 54-FZ and EGAIS.
By “winding up” a trade margin of one hundred, two hundred, and sometimes even three hundred percent on a product, each seller is chasing a profit. They are "stimulated" in this process by the fact that today in our country the maximum margin is not set, which means that any seller or owner of a service company can set any margin depending on their needs and demand for goods.
Important! If the markup on your products is prohibitively large, then no one will buy such things or products.
When you introduce new products to your retail store's assortment, you must calculate by calculation the optimal markup level to achieve the desired margin level after all costs have been covered.
Buyers of goods and consumers of services will never know how much they are actually overpaying for goods - one can only guess about this. On average, the level of margin is equal to 20-30% of the cost of goods or services, but for different categories of goods, the margin can reach 1000%. And, despite this, they are actively bought.
This, for example, is the purchase of things of world-famous brands - consumers overpay hundreds of times the cost of these goods and, of course, will continue to do so.
In general, all products can be divided into three categories:
1. Low margin products... These types of goods are sold everywhere, the demand for them is quite large, but due to the fact that such things can be bought at every corner, you cannot put too much mark-up on them. The purchase price of these goods is quite low, which means that a margin of more than 10-20% is not set for them. But, at the same time, such products are the most sold, which means they will quickly “leave” the shop windows.
The profitability of selling low-margin goods is that the benefits can be “removed” from them due to their good turnover, that is, “taken” by the amount of goods sold. For example, low-margin products include household chemicals, toys, baby products, non-food products, etc. In the service sector, the lowest level of margins is found in the transport sector;
2. Average margin products... For such groups of goods, the "cheat" is higher than for low-margin goods, and all because these are no longer goods of daily demand and the supply on the market is noticeably less. This category includes household appliances, in some stores the margin is 30-40% of its cost, or, for example, building materials;
3. High-margin products Are goods that sell well “here and now”. They are the most coveted among retailers. These can be novelties, “seasonal goods” or goods for which demand is high on certain days of the year, or goods for which demand is always high, regardless of the season, the economic situation in the country and the level of income of the population.
These include Apple products, well-known brands and brands, jewelry and products made of precious metals, etc. There is always a demand for such goods, which means that a 100% markup will not scare away customers!
As for the service sector, the absolute leader here, receiving the largest margins, is enterprises Catering... And this applies to both small cafes and elite restaurants, where a cup of coffee, the cost of which is no more than 40 rubles, can be sold for 400, or even a thousand rubles.
How to Choose a Profitable Product to Sell: Business Ideas
Important! The cheaper the cost of the product, at which the retailer purchased it for further resale, the lower the margin will be on it, and hence the amount of margin.
You can automate the calculation of the cost of goods and the trade margin by connecting
- summarize the average cost of transportation costs spent on delivery of goods to the store;
- the average cost of servicing a client, including the seller's salary, the cost of maintaining a trade enterprise;
- funds invested in advertising one unit of goods, as well as other costs.
Based on these components, you will receive the amount of the markup for your product, which can be set on the products.
Today, in a difficult economic period for the country, many retailers are tormented by the question: what high-margin products need to be added to the store's assortment to increase the average check and get the highest profit?
The Internet magazine "Business.ru" lists the top 10 high-margin products that can be sold with the largest mark-up in 2018.
Top 10 product categories with the largest markups
Beverages
Experienced retailers and owners of public catering establishments know firsthand that drinks are one of the highest-margin products. So, for example, the cost of a liter of high-quality plain drinking water is no more than two rubles, but today the average liter bottled water on the market costs from 30 rubles. Imported copies can cost up to a hundred rubles and more. For example, in resort towns(on the Russian Black Sea coast or abroad) the cost of bottled water in a five-liter container can reach several hundred rubles. And all the same, tourists will buy drinking water at such "crazy" prices.
This is undoubtedly beneficial for sellers - the markup for water here can reach 100, 200, or even 500 percent, and in fact its actual cost differs many times from the price presented in the store.
The same can be said for drinks in catering establishments. The price of drinks can be increased several times. Even just adding hot tea or coffee, cocktails or refreshments to your grocery store assortment, you can "win" a decent amount of funds and get a good margin.
Flowers
We will "feel" the margin size for buyers and sellers in flower business... The mark-up on the product is colossal here. For example, popular in our country Ecuadorian roses in Ecuador itself, in terms of Russian rubles, will cost 30-50 kopecks apiece, while in Russia their price today is from one hundred rubles per flower. Of course, the cost of a rose "includes" the cost of its delivery, but the margins are still significant. Selling flowers is always profitable, especially during the holidays. And, if you can competently and beautifully "introduce" the sale of flowers into the assortment of the store, then this will become a stable source of constant profit, since any flowers today are goods with a consistently high mark-up. The catch lies only in finding a reliable supplier who can deliver flowers at an attractive wholesale price for you.
Learn more about how to open a flower shop in 2018.
Handmade
Exclusive hand-made products are wildly popular all over the world today. It is very difficult to estimate their cost price, which means that when selling and reselling them, the seller is free to “wind up” any price. Hand-made products include dolls self made, hand-sewn clothing, accessories, beautifully designed interior items, original designer "things" and other beautiful and stylish little things.
Retailers are confident: with a competent approach, adding such an exclusive hand-made to the assortment of the store's goods, you can "make" a fortune in the shortest possible time. The margin level is really high here, demand is also high, and the supply market is relatively calm so far.
This type of high-margin goods is suitable for various stores: from furniture stores to clothing stores, children's goods, accessories, etc. Handmade products are really profitable to sell to any retailer today.
You can automate the calculation of the cost of goods and the trade margin by connecting
Party accessories
This category also includes goods at "unreasonably high" prices. Sellers, increasing the prices of holiday goods, are betting that people will be forced to purchase them at any cost. That is why a postcard - colored cardboard with a poem inside, the cost of which is several rubles - can cost up to a hundred rubles in stores today, but a simple balloon filled with helium, the cost price is 10 rubles, will cost 150! That is why many retailers introduce these high-margin products into the store's assortment: postcards, balloons, decorations for rooms, "caps", as well as wedding accessories, posters, flags and much, much more. The prime cost of all these goods is a penny, but the "margin" from their sale can reach hundreds and thousands of rubles. In addition, the demand for such products is always high.
Bijouterie
Products with high marginality, the introduction of which into the store's assortment is quite cost-effective today, include various jewelry, accessories, and bijouterie. Expanding the assortment for such related products is relevant for shoe or clothing stores, underwear and even a small retail outlet. The mark-up on products made of colored plastic and glass - jewelry - can reach three hundred percent. Sometimes the cost of simple beads or accessories of well-known brands can reach the cost of jewelry made of gold or silver. In other words, it is on the sale of "penny" jewelry that you can get a particularly large revenue in the store.
Expensive alcohol
Of course, the sale of alcoholic beverages today is a costly business, in addition to obtaining a license to trade in alcohol, you need to follow special rules of trade, connect to the Unified State Automated information system and solve many other related problems. But all the time and material costs are more than offset by the margin received from the sale of alcohol. And if, for example, in an average restaurant the cost of a bottle of good wine at least triples, then even in a grocery store you will get a good profit by increasing the mark-up of 100%. For elite sorts of alcohol and rare wines, this is far from the limit - alcohol has been and remains the highest-margin product and brings a constant net profit to those who deal with it. retail th.
Have you opened a store, delivered goods, keep records and thought about automating its work? Pay attention to the product accounting program Business.Ru Retail. It will allow you to easily automate the cashier's workplace, work with weight goods, keep inventory and sales analytics. And also supports 54-FZ and EGAIS.
Loose tea and coffee
An amazing fact, but today more and more trade enterprises choose loose tea and coffee to sell accompanying high-margin products. All people love good tea and high-quality coffee, and true connoisseurs are ready to pay a "tidy" sum for their elite varieties. For example, buying teas directly from China and selling them in your store with a 300% wrap up to the cost price, you can get an unconditional significant benefit.
This high-margin product has long established itself, and today the most popular varieties of elite Chinese tea can be found not only in tea shops, but even in sports stores in the departments sports nutrition and at retail grocery stores. Such a related product will in any case increase the average check in your store.
Cosmetics
Introducing cosmetics of well-known popular brands into the assortment of goods in a store is a priori profitable: the cost of cosmetic products, as a rule, does not exceed 20% of the market price of goods. That is, 80% of the cost of cosmetics is its beautiful packaging, the cost of promotion and advertising. But women - the main buyers of cosmetics - are ready to pay almost any amount of money for cosmetics of their favorite brands. The same applies to perfumes - their cost is much lower than the market value. By making high-quality cosmetics or perfumes a related product in your store, you can increase your average check and receive consistently high profits. This option of related products is also suitable for stores. women's clothing, accessories, pharmacies, industrial stores and others.
Snacks and popcorn
The top ten products with the largest mark-up today certainly include such popular products today as snacks, sweets, and popcorn. These options for related products are good for retail outlets located in shopping and entertainment centers. Also, these are generally really high-margin products. For example, by opening even a small outlet for the sale of gummies, which children love so much, popcorn and other snacks near the cinema, in an amusement park, near a city water park, near children's playgrounds, you can recoup all costs in a matter of months. Just imagine: the cost of raw material for popcorn - dry corn kernels - is ten times lower than the cost of ready-made hot popcorn!
And even the minimal costs for its production do not justify the high prices for this type of product: in cinemas, the price of a box of hot popcorn can reach thousands of rubles.
The same applies to other sweets, gummies, cotton candy, ice cream - these high-margin products are always loved and desired among children, and that is why parents are ready to "shell out" a tidy sum for them. An introduction, for example, to the assortment of a children's goods store with a rack with "accompanying" goods - sweets and gummies - you will get tangible benefits in a short time.
About others effective ways increase sales in grocery store
Accompanying services
Enough profitable business today is the provision of services to the population related to your business in the field of trade. You can also "increase" prices here for an infinitely long time, and all the same, these types of servants will be in demand among buyers. For example, for a clothing store, these are services for fitting clothes, for a furniture store, services for collecting and delivering furniture, for a store household appliances- its repair, refueling of cartridges, installation of software with a visit to the house, for a flower shop - delivery services of bouquets, decoration of premises with fresh flowers, etc.
You just have to turn on your imagination, come up with a high-margin related service for your business, and you can not only increase profits, but also make it stable, thereby diversifying your business, and find new ways to generate income. This "niche" is recognized by marketers and retailers as the most promising and profitable.
In general, experts advise trade entrepreneurs not to be afraid to take risks and introduce high-margin products into the store's assortment. With a competent approach, having weighed all the pros and cons, analyzing the market and competitors, you can increase your profits.
But you shouldn't think that everything is so cloudless: today, even when selling high-margin goods in a store, certain difficulties may arise, which means that an entrepreneur must be able to quickly respond to all changes in demand and market, monitor the situation and try to keep up with the demands of the population. ...
The unstable economic situation affected everyone in different ways: some types of business suffered more, others less, and for the third, new prospects opened up. According to open statistics, it is possible to trace the main trends and draw conclusions: in which area is it most profitable to open a business now, and which is better to refrain from.
Crises come and go, but you always have to work. What business is in demand now, where to look for a promising niche? Despite the fact that the SME business activity index shows a decrease (Fig. 1), the number of individual entrepreneurs in Russia has increased. According to Kommersant: as of December 2015, their number was 3,643,911 against 3,534,516 for the same period in 2014.
Figure 1. Dynamics of the entrepreneurial activity index in 2014-2015. According to the public organization SMB "Support of Russia".
The decline was mainly due to a drop in sales and investment: the share of trade in small businesses is more than 40%. You shouldn't be guided by the average "temperature in the hospital", so let's take a closer look at how the situation is developing in three directions:
Main directions in trade
The negative impact of the crisis on retail is obvious: a decrease in income, a saving model of behavior, and the transition of buyers to cheaper goods. The latter factor was not negative for everyone. Networks of the “all for one price” type are expanding, including actively moving to remote regions (“Fix Price” franchise); commission trade has revived. According to a study by the Magazin Magazin group, stagnation was observed in the trade sector in October last year (Fig. 2, 3).
What entrepreneurs complain about:
- a drop in sales is noted by 76% of respondents;
- 55% of retailers were forced to raise prices;
- increased rental prices, property tax.
In general, the mood is pessimistic; a revival of consumer demand in the near future can hardly be expected. But on a sectoral basis for industrial goods - the decline is not the same, which is clearly seen in Figure 3. For certain commodity items, the index is above average.
Summary. The market for luxury consumer goods (and services) is virtually unchanged. The segment of the "economy" class is not developed. It requires a special skill to organize profits at low prices, low costs and margins, which not many have (successful example of "Fix Price"). Last years The most active trade was in the middle class segment, and the greatest decline in real incomes occurred precisely in this segment of the population.
How does the current crisis differ from the previous ones? Opinion of Evgeny Butman, serial entrepreneur since 1990 (Forbes interview). “The crises of 1998 and 2008 were instantaneous - everything fell, depreciated, froze. Ah! and they raise the temperature by one degree every hour. The frog will cook without noticing it. There seems to be no crisis, but this very heating is going on. We and our business are like this frog. "
Paid services market
In the service sector, the situation is different. According to Rosstat data, there is a general decline in consumption in price terms, but it does not look like a "landslide" (Fig. 4). As of November 2015, the share of paid services in the total expenses of the population even increased - 20.8% (in 2014 - 19.9%).
Analyzing indicators for certain types services (Table 1), it is easy to see that the crisis has a positive effect on citizens' craving for sports, culture and a healthy lifestyle.
| Paid services | ||
|---|---|---|
| housing | ||
| communal | ||
| transport | ||
| hotel | ||
| tourist | ||
| medical | ||
| sanatorium and wellness | ||
| sports, physical education | ||
| educational | ||
| cultural | ||
| veterinary | ||
Promising trends in the service sector
- Tourism- on domestic routes, agritourism. In order to save money, many go on vacation on their own: it is no coincidence that there is an increase in the hotel industry. The niche is expanding for the organization of mini-hotels, catering outlets, parking lots, hostels - along highways and in places of mass "wild" recreation.
- Outsourcing of all types- large and medium-sized companies save on personnel, marketing, IT services, education. Small businesses take advantage of these difficulties by offering inexpensive services, products, and services. Leader - IT-sphere: mobile applications, website builders, analytics, landing pages.
- Medical, wellness, sports services- there is a clear increase in demand in this market. If someone thinks that this is too narrow a professional niche, he is mistaken. Below is an interesting example.
Sale of medical services from Germany
Alexander Bortenev and Roman Prilipko organized an online medical consultation service by doctors from Germany. Analyzes, MRI and CT images are sent for examination to doctors who carry out diagnostics, recommend an additional examination, and a treatment program. Results are received within 4 days.
In January 2015, a website was created, a month later they opened an office in Magnitogorsk, then in Chelyabinsk. In total, up to 50 orders per month are received through the offices and the website, the volume of proceeds is up to 800,000 rubles per month. The entrepreneurs plan to recoup their investments (about 5 million rubles) within a year and a half.
Summary. People have not stopped using services, only the choice is made in favor of cheaper ones, the priority is given to children's needs. Cost reduction occurs due to the "cleaning" of the main service: coffee breaks, reservations, field consultations are excluded. The rental of expensive machinery and equipment is gaining popularity: cars, bicycles, ski equipment, exercise equipment.
Production
Manufacturing business shows the most optimistic activity index compared to other activities. The sanctions forced large manufacturers to look for replacements for imported components, materials and products. For small businesses, opportunities are opening up to serve large enterprises. According to the portal TIU.RU (trade in machine tools and equipment for SMEs), in the first 9 months of 2015, the total amount of income from sales exceeded the level of the previous year by 20%.
1 Food production.
Large retail chains: Perekrestok, Pyaterochka (Retail Group) signed new contracts with 800 suppliers in 2015. The share of Russian goods has more than doubled compared to 2014. For many product groups, it has reached the level of 90 - 100%. "Dixy" - imports fruits and vegetables from the south of Russia, Tula, Moscow regions; 90% of dairy products are Russian and Belarusian.
Russian "Camembert"
Family enterprise "Nikolaev and Sons" ( Krasnodar region) increased the production of cheese in 2015 by 10 times. The business was started 4 years ago, it was planned to develop Italian, French "premium" varieties. In total, the line consisted of 12 varieties. With the introduction of the embargo, the company reduced them to 4; Camembert Lefkadia became the main product in demand. Blue cheese was the first to leave the shelves - retailers queued up. Sales prices start at 1.1 thousand rubles per kg, and have not increased during the year. Supplied to retail chains: Azbuka Vkusa, Magnit, Lenta, Perekrestok, geography - more than 10 cities.
2 Innovative technologies.
Investors and large enterprises now they are more willing to support Russian developments that have been on the shelves of research institutes for years. Scientists are poor at promoting their new products, looking for customers, and setting up production prototypes.
Helmet for miners and rescuers with "Wi-Fi"
In August 2015, NPF "Granch" (Novosibirsk) announced new development: a helmet for rescuers and miners, equipped with a search system, a thermal imager (allows you to see through the smoke), a video camera, communication facilities with a control center. While an agreement has been concluded with the Ministry of Emergency Situations, the first samples are also supplied to neighbors - to the miners' Kuzbass. High-tech development has no analogues in the world, interest in it was shown in Germany. Is it worth it to say what a foreign contract means now?
3 Highly specialized niches.
Many large enterprises need components, which are unprofitable and troublesome for them to produce. They willingly outsource such tasks to small businesses. There are always unoccupied places in this niche.
Necessary little things
An object that slightly resembles a toy excavator - a metal sieve for rubble. It is produced at the Gorny Tekhsnab Holding (Elektrostal). This crushing and screening equipment is in demand in the mining industry, in quarries. Production began five years ago, and in 2015 they began to supply products to Belarus and Kazakhstan. For 2016 - it is planned to conclude agreements with Uzbekistan, Tajikistan. Production is expanding, new equipment is being purchased.
4 Products for export.
Anything that can be exported must be produced and sold. Lack of information, the problem of finding buyers is an obstacle. There are special structures where you can get advice on these issues: "Russian Export Center", "Excar".
The Export Insurance Agency (EXIAR) announced the data for 2014. The number of exporters among small and medium-sized enterprises amounted to 13,500 firms by the end of the year, an increase of 27%. Of these, 85% are in remote regions. In the Primorsky and Khabarovsk Territories, the growth is about 2,000%, in the Murmansk Region - over 4,000%, in Moscow - 139%.
An unconventional approach.
Importing goods from China is a common thing for many entrepreneurs. The small enterprise "Zaytsa" (Khabarovsk) has signed contracts for the supply of the most common product to China and Korea - ice cream. It is interesting that in the city itself, imported products from Moscow and Tomsk prevail. According to director Ilya Amirkhanov, the Chinese were very surprised by our initiative. Nevertheless, 18 tons have already been exported to China, and 5 tons ($ 40,000) to Korea. The Chinese respect imported foodstuffs... According to surveys, more than 50% of buyers consider them to be of higher quality, and are ready to pay for it.
The lower price segment of ice cream (locally produced) in China includes items up to $ 1.5 (per serving). About 30% of buyers choose more expensive imported ones. The American brand "Haagen-Dazs" is sold at 2 times more expensive than at home - $ 5-7. In 2015, the Latvian form of Food Union (after the closure Russian market) delivered 12 tons of product to China. The serving price was set on the advice of the Chinese from $ 3 to $ 6. The sales figures exceeded the values of the European outlets by 300%.
Conclusions. There is no definite answer to the question of what kind of business is in demand in Russia now. There are successful examples in various industries. Wholesale and retail foodstuffs, inexpensive goods, food production; transport; services in the IT sphere, medicine, individual educational and cultural and sports projects. In any case, those leaving the market are replaced by those who offer a new, more convenient, profitable solution.
In some life situations, such a problem arises when there is not enough material resources... In this case, people often wonder what to sell to make money. Although in some situations, entrepreneurs who are just starting their own business do the same.
Chinese manufacturer's products
There was a time when buy-and-sell relationships flourished. However, it is long gone. Currently, in-demand products can be sold using a method such as dropshipping. Its essence is quite simple and does not require practically any costs from its performer. This is the normal delivery of a product from its manufacturer to its customer. Using this method, you can make good money selling products from China. The best-selling goods have always been and will be made in China, since their cost is less than that of other manufacturing countries. The advantage of such a sale will be that there is no need to invest your own cash as the item is prepaid by the buyer. The same point guarantees that there will be no downtime of products, it will be in circulation all the time.
Using a bulletin board on the Internet
Since it is the 21st century, it would be logical to ask the question of what to sell on the Internet to make money. Today there are many free Internet sites that operate on the principle of a message board. In addition, such sites are completely free, which means that it costs nothing to post information about the sale of your product. All these sites are quite similar to each other, and therefore the rules and the list of what can be implemented there are about the same. Here is a small list of products that you can try to sell through online message boards:
- Personal items that have become unnecessary for some reason.
- You can engage in the purchase of various products and their resale, receiving interest from the sale.
- Wholesale of goods.
In addition to using existing sites, you can create your own Internet portals, where you should post various lucrative offers for the sale of products. If you ask people who specialize in sales what to sell to make money, they will list roughly the following categories:
- Gold, silver and other jewelry items, except those that belong to the family as relics.
- You can sell a product such as cosmetics from a large company. True, for this you need to become a representative of such a company.
What to sell to make good money?
At first glance, trash that ordinary people do not need for nothing can become a very interesting option for selling a product. However, there is a type of people who are called collectors. This segment of the population is quite capable of acquiring, for example, some kind of badge or coin for a large sum, which to an ordinary man in the street will seem like a trinket that has no value. In some cases, the answer to the question of what to sell to make money may be antiques and other valuables belonging to different collections. Their implementation is more difficult, since first you need to spend the amount on their purchase, and then find the same collector who will pay even more than the amount for which the item was purchased.
This also includes residents of rural areas, since they receive a good income from the sale of vegetables, fruits, dairy products, etc. Some entrepreneurs buy large volumes of products from the villagers, and then resell them in the city at a higher price. This type of activity can also be attributed to answering the question of what is profitable to sell.
What are people buying?
When the question arises about making money selling something, it is always worth remembering that there are areas that will be in demand anytime, anywhere, and at any time. What to sell to earn fast and a lot? One of these areas is real estate. The sale and purchase of housing will always be in trend, since no one wants to live on the street. This method of earning requires certain investments, but with the right approach, it will allow you to quickly return the amount spent and earn interest. We are talking about the resale of private houses, apartments or garages, for example.
With constant monitoring of various ads, you can stumble upon one in which the owner writes about the urgent sale of housing, for example. The reason for this may be departure, unwillingness to look for a buyer for a long time, etc. In such cases, sellers are very often ready to make concessions and drop the amount from the initial one by 10-15%. It is precisely such proposals that must be sought. Having bought a property at a reduced price, all that remains is to add interest and resell it. Thus, you can make a lot of money by practically doing nothing.
What can you sell quickly on the Web?
As mentioned earlier, when wondering what to sell to make money, you should turn your attention to the Internet. However, message boards are far from all that can generate income. Despite the fact that almost everything that can be bought is present on the Web, and demand, like supply, is great, there are areas in which demand is clearly greater than supply. These categories include the following products:
- Clothes and footwear for children and adolescents. Such products are always in use, because, as you know, children grow up quickly. We have to buy new things almost every year, which means that the demand will be constant and large.
- Various products for home and office use.
- Real estate and cars.
- Less demand, but original and beautiful photographs are still in use.
Although it is worth noting that it is much more difficult to make money on the sale of photos, since the photobanks that accept pictures have very high requirements.
Runet marketers claim that the volume of goods purchased via the Internet is increasing significantly every year. The work of existing online stores and other trading platforms has intensified. More and more users are joining the opportunity to earn money through organization of new stores.
- Where did you buy the best selling products on the Internet in 2019?
- How to find out which products are best selling online
- conclusions
And this is quite natural, because over the past decade, Internet technologies have become closer and more accessible. Almost anyone in our country has the opportunity to go online and order what he likes there. Many are too busy to go shopping - it is easier for them to buy something on the Internet, especially since it can often be done in a couple of clicks, without getting up and without letting go of a cup of coffee. In addition, an online purchase will be delivered to any convenient place - often free of charge. So is it worth wasting time on tiresome shopping if you can buy everything you need on the Internet? Online trade in goods is also beneficial for sellers, because in this way they significantly save on rent. This is why the number of online stores is constantly increasing.
Where did you buy the best selling products on the Internet in 2019?
Most often, users make purchases through online stores. These include giants such as AliExpress and Amazon, as well as smaller and medium-sized online stores with a narrower specialization.
Significantly less often online purchases are made by:
- on the online auctions;
- through various web message boards (for example - Avito);
- on other resources specializing in the sale of products or the provision of various services.
How to find out which products are best selling online
In fact, different services provide different data on the volume of online purchases, so it can be quite difficult to establish the truth. The market is constantly changing, and some segments of e-commerce are growing faster than others.
If you want to know how much a particular group of goods is in demand, you can check it using the Yandex Wordstat service. It does not show the number of purchases, but it clearly demonstrates the number of search queries, that is, the number of potential buyers who are looking for this product on the network.
For example, on the query “Clothes Internet”, the service shows that more than 20 million people per month are looking for online stores, of which more than 1.3 million are looking specifically for online clothing stores.
But 25 thousand people are looking for air tickets online every month, and another 12 thousand want to buy cheap air tickets.
Only 11 thousand people are looking for laptops on the Internet, but given the fact that for the request “buy a laptop” Yandex Wordstat issues more than 400 thousand user requests, most of them will surely use the services of online stores
Another service that helps determine the demand for a product or product category is called Google Trends. If you enter a position you are interested in in the search bar, it will show graphs of the popularity of this query through Google search, as well as other statistics.
True, this service does not show the exact number of search queries on a topic, but only determines the popularity of a query on a scale from 0 to 100
You can clarify the request for your country and select a time period for analysis
You can also check the popularity by region or city here.
Google Trends also allows you to compare the popularity of two different queries.
With the help of Yandex Wordstat and Google Trends, you can determine which niche of e-commerce is the most in demand in your region, and, possibly, open your own profitable online business. Remember that the volume of online purchases is constantly growing, so even small shop may well bring a decent profit to its owner.
On the 10th place - large household appliances
Large household appliances were not bought so actively online in 2019, despite the lower prices offered here. As before, people are accustomed to making large purchases in ordinary specialized markets. main reason - high price purchases and its sizes. Buyers tend to buy expensive household appliances with clarification of all the nuances in detail, check the goods before buying for defects and completeness of the product. In addition, in the supermarket, you can consult with competent staff, ask questions about the operation of the goods.
9th place - tickets
Slightly more often than large household appliances, Internet users in 2019 bought tickets for various events and trips:
- concerts and shows;
- sporting events;
- cinema and theater;
- railway, auto and air tickets.
These buying methods have helped many to save time on travel and standing in queues. This method is quite convenient and practical.
On the 8th place - cards for payment of services
Top Selling Cards:
- replenishment of accounts for mobile communications, cable and satellite TV, internet providers;
- for software payment;
- to pay for entertainment content for Internet services that sell applications for portable and mobile devices.
The convenience of using these services lies in the ability to make payments from home, sometimes without paying a commission.
7th place - clothes
The demand for the purchase of clothes has grown, on the network you can find any samples, types, sizes of various models. But still, for many it is still difficult to buy a thing on the Internet exactly in size and without trying it on. Many do not dare to buy, because they doubt that it will fit.
However, this problem can be solved. Most online stores do not require prepayment - if you don’t like a thing, you don’t have to take or pay for it. In addition, the buyer has the opportunity to see the reviews of the product left by other customers.
6th place - software
Software it is easier to buy than clothes, it does not need to be measured, it suits everyone. Usually, the purchase of licensed software is made by commercial organizations, government agencies, users who are worried about the safety of their information.
The most popular were:
- operating system Windows;
- antivirus software license;
- office application packages Microsoft Office and etc.
5th place - product group for children
These products are more versatile and therefore much easier to buy online. The choice of such goods is huge, the prices are reasonable. Children's products are structured, which makes them much easier to purchase.
On the 4th place - cosmetics and perfumery
The abundance of these products does not leave women indifferent. In addition, the cost on the Internet is often lower than in retail, and the choice is wider. Facilitates online shopping by being able to read product reviews and professional reviews.
Perfumes are bought less often and mostly from trusted brands, since it is difficult to buy a new fragrance without using your sense of smell.
Download a free checklist 18 ideas to sell on message boards right now
Top three sales leaders
Third place- for mobile devices: phones, smartphones and tablet computers. This is due to a large selection, reasonable prices, safe delivery and, which is very important, warranty obligations.
Second place busy with laptops and accessories. The benefits are the same as for mobile devices. In addition, if some models or components for them may not be available in real electronics supermarkets, then there is always everything on the Internet and delivery is carried out quickly.
Leader in sales and the owner of the first place in the TOP of 2017 is electronics and small household appliances. These products are inexpensive, and the choice is huge: curling irons, irons, vacuum cleaners, hair dryers, meat grinders, scales, razors, etc.
- drones and quadcopters;
- LED lightening;
- hobby goods;
- spare parts and accessories for cars;
- green tea.
Although they are not included in the TOP, practice shows that you can make good money selling such goods on the network.
conclusions
What makes the most purchased product on the Internet?
- Price - most often they buy products that cost less than $ 600.
- Universal product qualities - a large segment of buyers can purchase the same product (laptops, mobile devices, TVs, etc.).
Household appliances will be better bought as they are suitable for both men and women. Basically, this product does not depend on the age of buyers, their complexion and other characteristics that make a person interested in buying any product.
What makes the most purchased product on the Internet?
First of all, this is the price - most often they buy products that cost less than $ 600 (we recommend reading the article “ How to start a business with China?».
In addition, the universal qualities of the product matter, when the same product can be bought by everyone, regardless of gender, age and place of residence. This category of goods includes laptops, mobile devices, TVs, etc.
Often, different fashion trends make their own adjustments to the statistics of online sales. For example, spinners and gyro scooters are now in vogue among the younger generation; sometimes certain types of toys or other products for children are in vogue. If you catch the trend in time, you can also make money on this. But do not forget that fashion is changeable, so the assortment of your online store should include not only fashionable novelties, but also goods that are in stable demand among the population.
According to research by marketers, women buy more online than men, but this ratio can be different in different product categories. For example, men are more likely to buy electronics, while women are more likely to buy clothes and cosmetics. In addition, the fair half of humanity is more inclined to impulse purchases and reacts more strongly to attractive packaging and tempting slogans. For this reason, sellers often use different marketing ploys to convince women to purchase their product.
As a rule, online purchases are made by young people under the age of 35, living in large or medium-sized cities, with an average or low income. If you want to know more about online stores, as well as other ways to make money on the Internet, go here: 50 ways to make money online
Profitable niches for trade: pilaf via the Internet, knives, optics and much more.
Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and "promoted" or innovative? Low or high price bracket? Domestic or imported?
To understand which product to choose for promotion, one should analyze the market situation in various segments, the prospects for its development, assess sales channels and the level of competition.
Market situation
Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.
According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the most essential: food, clothing, shoes, other non-food items of daily demand.
Sociologists distinguish four types of buyers, depending on the strategy they have chosen to save money (see Table 1).
| Buyer type | Signs | Behavior |
|---|---|---|
| "Optimizer" | Men over 45 living in large cities | Refusal from expensive brands(21%), switching to cheaper ones (31%) |
| "Rationalist" | High-income people | Make a shopping list (29%) and always follow it |
| "Discount Hunter" | Women 35-44 years old, citizens with low income, residents of small towns (100-500 thousand people) | Purchase goods mainly through promotions (19%) |
| "Thrifty" | Residents of small settlements, people with low income | They stock up on food for future use (16%), rarely go shopping to keep their budget under control (22%) |
Similar trends are observed in online sales (see Figure 1).
* The data is presented without taking into account online orders of ready-made food, tickets, digital goods, bulk purchases
In 2015, according to Vedomosti, they grew by only 3% taking into account inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% taking into account inflation). On the average online store, the check "grew" by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (up to 160 million)
According to Data Insight statistics, buyers' interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods decreased. The leaders include sports goods, products for animals and a range of products for children.
Summary: the situation on the market makes one think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since the competition in the low and middle segments has been and remains high. The marketing strategy should be focused on different categories of citizens and take into account their preferred ways of saving.
What do buyers want?
Let's consider which product is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).
Food: pilaf via the Internet
Food products are categorized as essential. Even in the midst of austerity, shoppers will never exclude them from the shopping basket. This means that you can take your place in this niche. This is exactly what the young businessman Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.
The start-up capital - 1 million rubles from our own savings - was spent on equipping the kitchen and creating an order acceptance site.
At first, the entrepreneur and his partners sold only pilaf, in 2015 they expanded their assortment and began to offer sweets, salads, manti, baked goods: sales increased by 88%. The online store's revenue in the period from January to April 2016 doubled compared to the same period last year.
The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. - In the summer, people try to spend more time outdoors, in parks. We have to be where our client is. "
At the end of 2015, I. Ismailov became the winner of the “School of the Young Billionaire”, held annually by Forbs, and his project was recognized as one of the most promising.
Cooking at home: knives for hobbyists
During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat deliciously and beautifully. This tendency was noticed by the businessman Aleksey Yakovlev and entered into an agreement with the largest manufacturer of steel and ceramic knives "Samura Cutlery". By promoting the products of this company in the middle price category, you can interest the amateur cooks in it. The idea paid off: today there are 250 points of sale for the Samura franchise (TOP-5 of the Forbs rating in 2016) (23 opened in 2015).
Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, the profit is 2 million rubles (knives are sold with a 160% markup).
Good vision is valuable
The demand for health products is consistently high. This explains the success of Ikraft Optics, a federal retail chain of stores that sell ready-made glasses and make them to order (it has its own lens turning workshop). Franchise TOP-12 rating Forbs. Currently, there are 130 of its own and 350 franchise outlets (120 opened in 2015).
Business geography - more than 100 cities. Royalty and lump-sum payment absent. For the entry fee (1.4 million rubles), the franchisees receive retail, lighting, medical equipment and a basic batch of goods.
The franchisor offers partners the opportunity to make up to 300% of the retail markup and, as a bonus, gives 50% compensation for advertising costs.
Revenue - 6 million rubles, franchisee profit - 3 million rubles.
For children's creativity
Investing in the younger generation is considered by most parents to be the most important and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.
If we talk about the offline format, then the franchise for the sale of creative kits "Orange Elephant" (TOP-15 of the Forbs rating) is successfully moving forward: 10 of its own and 422 franchise outlets. The franchisors have their own production in China of kits for painting, modeling, design, decor. Today it is one of the most recognizable and fastest growing chains of goods for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, South Africa. In 2015, 85 new Orange Elephant outlets were opened.
Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.
What is profitable to sell online?
Today, almost everyone can create their own online store. But not everyone knows how to fill it. The Segodnya editorial board invited experts to clarify this issue. Here are some of the categories they recommend for promotion and the specifics of their marketing to look out for (see Table 2).
| What to look for |
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|---|---|---|
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| Hobby goods (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques) |
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| Goods for recreation and tourism |
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But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly passes into the category of permanent ones, recommends him to his acquaintances. This must be taken into account when choosing your trading niche.
