* Calculations are based on average data for Russia
1. SUMMARY OF THE PROJECT
The project involves the construction and operation of a guest house on its own land plot located on the Azov coast Krasnodar Territory... The facility is located in close proximity to the city of Yeisk.
Required investments - 13.8 million rubles. The project is distinguished by a high level of costs and a significant payback period, but the risks are minimal, and the market is quite stable.
The main competitive advantage of the project is the high level of service quality, including the availability of a wide range of additional services. The advantage of a guest house over a hotel lies in much simpler procedures for registering a business and registering with supervisory authorities. In addition, the project does not require highly qualified personnel, complex organizational structure and structure of business processes.
Key indicators economic efficiency of the project are given in Table. 4.
2. DESCRIPTION OF THE INDUSTRY AND COMPANY
The goal of the project is the construction of a guest house in the resort area (Azov coast of the Krasnodar Territory, district of Yeysk). The advantage of a guest house over a hotel is a much simpler scheme of work: no translation is required land plot in the category of commercial, no "star rating" is required, there is no need to organize a restaurant, etc. The number of rooms in the guest house can reach 20-30 rooms, which is consistent with the goals of the project. The main orientation is vacationers during the holiday season, from early May to late September.
V last years interest in domestic tourism in Russia is growing, which is associated with a number of economic and political factors: the annexation of Crimea, the popularization of domestic tourist destinations at the state level, a decrease in the population's ability to pay, armed conflicts in the Middle East, etc.
According to the World Tourism Organization, in 2014 Russia was visited by about 28 million tourists from abroad, which puts it in 9th place in the world in terms of tourist attraction.
According to Rosstat, from 1995 to 2011 the inflow of foreign tourists to Russia increased by 27%. On the other hand, in the same period, the Russians also mastered many foreign tourist destinations - primarily beach ones: Turkey, Egypt, Thailand, Greece, Bulgaria. In 2010, the number of domestic tourists was 32 million. Unfortunately, similar data for recent years are not presented in the open sources of Rosstat or the Federal Agency for Tourism. However, it should be assumed that in 2015 domestic tourism destinations were in even greater demand than in previous years; and in 2016 we should expect unprecedented growth in the industry.
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The main obstacle to the growth of the popularity of domestic destinations is the undeveloped infrastructure: relatively low quality of the number of rooms, service, lack of a wide range of services; all this against the backdrop of a fairly high level of prices.
The coast of the Azov Sea today is a slightly more economical vacation option compared to the Black Sea coast of the Krasnodar Territory or Crimea. In particular, the Yeisk spit is visited by vacationers even from remote regions, such as the Novosibirsk region, YAMAO, etc. However, the main share of visitors is made up of guests directly from the Krasnodar Territory and Rostov region coming to rest on the weekend. Territorial and price accessibility makes it possible to achieve a higher occupancy rate of the guest house in comparison with a hotel on the Black Sea coast.
Competition in the region under consideration is much lower than on the Black Sea coast, the same applies to the level of service. Consequently, the company that offers the most complete range of services with their high quality will be popular. It is planned to use this as the main competitive advantage of the project.
The guest house itself is a 3-storey building with a basement and an adjacent territory, on which there is a parking and a recreation area for guests. On the ground floor there is a reception area, a kitchen, as well as the living quarters of the owners and service personnel, in the basement there are: a laundry room, a boiler room and other technical and auxiliary premises. The number of rooms consists of 10 rooms, with a total capacity of 30 people (6 double and 6 triple rooms). Removal of the guest house in a straight line from the coastline - 800 m, from the public beach - 1200 m; the guest house is accessible by public transport for the convenience of guests without a car. It is assumed the possibility of self-catering in the equipped kitchen, as well as on the grill located in the adjacent territory.
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The management structure of the guest house is also simple. Management is carried out by the owner of the project, being constantly at guest house... Auxiliary functions for cleaning the house and territory, washing, etc. carried out by seasonal employees from among local residents. High qualification of personnel is not required.
The total area of the guest house is 600 sq.m. Investment costs for construction and finishing of the building are calculated based on the average market prices of construction companies - 18,000 rubles. / sq.m. and amount to 10.8 million rubles. Equipment of the building and territory - about 3.0 million rubles. Total - 13.8 million rubles, which are supposed to be borrowed for a period of 18 months.
All rooms are equipped with split systems, TVs and bathrooms with shower. Creation of extra beds in each room is possible due to the use of chair beds.
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As a form of ownership, it is advisable to choose an individual entrepreneur with a simplified taxation system (the object of taxation is income). The owner performs the main management and commercial functions.
3. DESCRIPTION OF SERVICES
The guest house provides, first of all, accommodation services for guests, usually short-term - on average up to 10 days. To ensure competitiveness, it is planned to provide a number of related services, mostly free of charge. A complete list of services is presented in Table. one.
The price segment of the project is medium; at the same time, the quality of services and the state of the room stock are above average. This will allow you to attract more guests and ensure their loyalty for repeat visits and recommendations.
Table 1. List of services
Licensing of services is not required, no confirmation of the hotel category is required. It is necessary to obtain permits from the fire service and Consumer supervision.
4. SALES AND MARKETING
According to Rosstat data, the hotel services market decreased in 2014 compared to 2013, which is associated with a decrease in the population's ability to pay and savings Money... There is a decrease in expenses for both tourist and business travel. However, the 2015 results, obtained by extrapolating the data from the first three quarters, remain at the 2014 level. At the same time, the indicators of profit and profitability are growing, reaching record values.
Figure 1. Dynamics of the main financial indicators of the hotel services market in Russia in 2011-2015, thousand rubles /%
It should be expected that the main decline in the market will occur due to business travel, and the tourist segment will grow in all respects. This is due, as mentioned above, due to the popularization of domestic resorts, the development of infrastructure and the blocking of popular tourist destinations.
The popularity of the Yeisk Spit as a tourist zone is due to the mild climate, tourist infrastructure in the immediate vicinity (Yeysk) - a water park, a dolphinarium, an aquarium, cafes, restaurants, parks, etc. In addition, this microregion is popular in terms of outdoor activities, primarily windsurfing. In addition, Lake Khan is located 40 km from Yeisk, famous for its curative mud and iodine-bromine and hydrogen sulfide springs of mineral waters. Thus, we can only talk about the prospects for the growth of the popularity of Yeisk and Yeisk Spit as a resort.
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In a broad sense, any hospitality enterprises located in a given microregion can be considered as competitors: boarding houses, hotels, mini-hotels and guest houses. Their total number is about 100 units. However, given the different level of services provided and positioning, only guest houses should be considered as direct competitors - about 30 units. The main disadvantages of existing guest houses include small capacity - these are mainly private households converted into a guest house; monotonous number of rooms - several identical, rather large rooms; amenities not in the room - shared toilet and shower for several rooms; lack or low quality of additional services - lack of services of a cook, laundry, linen change every 7-10 days, etc. Accordingly, the implementation of all declared in Table. 1 services, will give indisputable competitive advantage this project.
Guest house services are sold through travel agencies, the average remuneration of which is 10% of the cost, as well as through the websites booking.com, eisk-leto.ru, etc .; part of the sales volume will fall on intermediaries working directly at the railway and bus station of the city. The share of sales through agencies and intermediaries in the first two years of the project can reach 80%, then it will significantly decrease, to 30-40% by the fifth year of the project. In addition, you need to create your own website with full description houses, rooms and services. The sales volume of a site with good indexing in search engines can reach 30-40%. The share of repeat visits when good quality services that ensure high guest loyalty should account for at least 25-30%.
Interaction with agencies and intermediaries is carried out directly by the owner of the guest house, without the involvement of third-party specialists.
5. PRODUCTION PLAN
Geographically, the facility is located in close proximity to the city of Yeysk, in direct access to public transport. Removal of the guest house in a straight line from the coastline - 800 m, from the public beach - 1200 m. Yeisk - the resort town of the Azov coast of the Krasnodar Territory, a seaport. The population of the city is 85.7 thousand people; is located at the base of the Yeisk spit, washed by the waters of the Taganrog Bay and the Yeisk estuary. The climate is temperate continental, characterized by a relatively low amount of precipitation and the absence of frequent temperature changes. Holiday season lasts from early May to late September. The transport infrastructure is represented by a railway and bus station. A highway of regional significance connects Yeisk with the capital of the region, Krasnodar, and the capital of the federal district, Rostov-on-Don.
Required costs for the construction and equipment of the building - 13.8 million rubles. The area of the building is calculated on the basis of the average standards of the hotel industry - 12 sq.m. per guest. the total area of the building, which is the average for the segment of mini-hotels, i.e. class higher than guest houses. This will also provide additional competitiveness to the project.
For the construction of the building of the guest house, it is planned to attract a local construction company, selected on the basis of a competition. The selection criterion is not only the final cost of construction, but also the use modern technologies, as well as the quality of the projects previously completed by the company. The planned construction and finishing period of the building is 10-11 months.
The costs of equipping the premises of the guest house are shown in Table 2. In addition to the costs indicated in the table, the costs of equipping the adjoining territory, a fire alarm system, etc. are also provided.
Table 2. Costs for the equipment of the guest house
Most of the work to ensure the functioning of the guest house is carried out directly by the owner and his family. To carry out ancillary work in the high season (June-August), hired workers are involved (Table 3); it is advisable to outsource the accounting department, as well as security functions.
Table 3. Staffing table and payroll
The main item of current costs is utility bills, which can be conditionally divided into fixed and variable parts. To the constant part ( fixed costs) applies the out-of-season minimum payment. The variable part changes depending on the number of guests per season. In addition to the seasonality factor, it is also necessary to take into account the hotel occupancy due to its popularity; in the first year, the maximum occupancy rate is unlikely to rise above 50% during the high season. However, in the future, the occupancy rate is expected to be up to 90%.
The seasonally adjusted sales plan is presented in Appendix 1.
6. ORGANIZATIONAL PLAN
The project owner carries out all management, commercial and marketing functions: planning, market research, interaction with intermediaries and booking systems. This avoids the cost of wages for the manager. In addition, on a guest house scale, these functions do not require high qualifications and special knowledge. Accounting is outsourced. Organizational structure As such, the project is not provided for - hired and outsourcing workers are directly subordinate to the project owner.
7. FINANCIAL PLAN
The costs of the preparatory period include investment costs for the construction and finishing of the building, as well as for the development of the project site - 13.8 million rubles. The costs of the main period include: payment for housing and communal services, remuneration of hired and outsourced workers, commissions of travel agencies, booking systems and intermediaries, as well as the cost of providing additional services, the size of which is extremely small, and forecasting is difficult.
The financial indicators of the project - revenue, cash flow, net profit - are given in Appendix 1.
8. EVALUATION OF THE PROJECT EFFICIENCY
The project is distinguished by a high level of costs, both financial and time. The advantage is low level risks and high profitability after reaching the planned indicators.
The payback period of the project is 28 months, the discounted payback period is 34 months. Taking into account the need to service the loan, the project begins to generate profit from the second year of implementation. Project performance indicators are shown in Table. 4. The indicators are calculated for a three-year period, however, taking into account the long payback period and the project implementation period unlimited in time, already in the five-year perspective they will be significantly higher, up to 1.5 million rubles. net profit per year.
Table 4. Indicators of project performance
9. RISKS AND WARRANTIES
The project belongs to the service sector in a well-developed industry. The industry has been mastered both in terms of service technology and in geographic terms - the region is already sufficiently developed as a resort area. The risks associated with the implementation of the project are minimal. The positioning of the project in the middle segment with high quality services also influences the reduction of risks - if there is a need to increase the profitability of the project, the cost of services can be increased by 20% without tangible negative consequences for the elasticity of demand. In general, we can say that with an increase in cost, demand remains positively inelastic, and acquires significant elasticity with a decrease in cost.
The main risks are shown in Table. 5.
Table 5. Assessment of project risks and measures to prevent their occurrence or their consequences
Considering that investments are made not in technology, but in a liquid material asset, bankruptcy of an enterprise is not possible even in the worst case scenario of project development. The cost of an already constructed and equipped building of a guest house can significantly exceed the cost of its construction and equipment.
Denis Miroshnichenko
(c) - portal of business plans and guides for starting a small business
Both external and internal tourism grows in our country every year. The geography of the spread of small and medium-sized businesses is also expanding, which entails periodic business trips and professional retraining requiring movement around the country. These factors are contributing to the strong growth in demand for places to live.
The opening of the hotel today is a very topical and promising business. You should pay attention to the middle class, and be focused on providing quality services at affordable prices.
Small hotels are the fastest growing type of accommodation in Russia.
This business plan is designed for a city with a population of over 1 million.
Key success factors:
- comfortable rooms;
- high quality of services provided;
- good location;
- acceptable prices;
- dynamically developing demand.
- The initial investment amount is 12 400 000 rubles.
- The break-even point is reached at 6 month of work.
- The payback period is from 18 months.
- Average net monthly income 776 000 rubles.
- Return on sales 39% .
2. Description of the business, product or service
As part of this project, we will consider a small hotel with 30 rooms.
- double "deluxe" -2 (5,900 rubles);
- single "deluxe" - 2 (3,900 rubles);
- double "standard" - 11 (4,190 rubles);
- single "standard" - 9 (2 790 rubles);
- double "budget" - 3 (3 490 rubles);
- single "budget" - 3 (1,790 rubles).
We use rented premises with an area of about 900m2 to carry out our activities. One room has about 20-25m2.
Each room includes a bed, wardrobe, mirror, bedside table, telephone, small TV, desk lamp, chair, armchair, mini fridge, bathroom with shower. There is a soft carpet on the floor. The design is done in soft soothing colors. Prevailing colors: beige, milky, brown with elements of green in the decor - curtains and paintings.
Location - the city center, near a traffic intersection, cafes, restaurants, entertainment venues, banks.
Services provided within the hotel:
- daily cleaning of the room;
- iron with ironing board;
- bathroom accessories;
- the presence of wi-fi in the rooms.
3. Description of the sales market
The hotel business has only been gaining momentum for the last 7 years. On the chart, we see positive dynamics since 2011, we observe a particularly large jump in 2016, which speaks of favorable forecasts for this area in the future.
The target audience has a very wide range. These are mainly young and middle-aged people who have an active life position, with an average level of income. In the diagram, we see the distribution target audience by groups. It follows that the main attention should be paid to the audience, the main purpose of which is tourism, as well as education and professional training... Their total share is 80.5%.
4. Sales and Marketing
5. Production plan
The key goal is to open a hotel and maximize profits.
Calendar plan discoveries
1. GOST R 50645-94 “Tourist and excursion services. Classification of hotels "(01/07/1994);
2. GOST R 51185-98 " Travel services... Accommodation facilities. General requirements"(01/01/1999);
4. Law of the Russian Federation "On the Basics of Tourist Activities in the Russian Federation" (24/11/1996) No. 132-FZ.
Review of the real estate market for the selection of the optimal premises.
The main parameters for choosing a hotel location:
- city center / surrounding areas;
- transport interchange;
- availability of cafes, restaurants, entertainment establishments, shops, banks within walking distance;
- line of houses: first or second;
Room characteristics:
- room area 900 m2;
- separate entrance from the street or from the end;
- availability of parking;
- availability of all necessary communications: hot and cold water supply, electricity, ventilation, sewerage.
Registration of documents.
- Registration legal entity... (IP, LLC)
- Registration with tax authorities. (OKVED: 55.12 - activity of hotels without restaurants)
- The choice of the taxation system. (STS, income - 6%)
- Registration documents of the cash register with the tax office.
- Conclusion of a lease agreement. (The contract is drawn up by an experienced lawyer)
- Obtaining permission for redevelopment in the BTI.
- Documents confirming compliance with the requirements of sanitary, technical, fire, environmental safety.
- Registration of signboards in local government bodies.
- Contracts for the provision of services by third parties. This includes public Utilities, security of the premises, collection, maintenance.
Carrying out renovation works, furniture and equipment installation.
You should carefully consider the choice of the construction team. Repair needs to be done efficiently and in a short time. Refer to proven companies with experience and projects with positive reviews... Constantly monitor the process, making adjustments and timely answering questions that arise during work.
Use in construction and furnishings only quality materials, furniture and equipment. Choose reliable suppliers with a high reputation in the market. In this process, reasonable economy with a vision of the long-term prospects of the project is important.
6. Organizational structure
7. Financial plan
Opening investment costs this business amount to 12,400,000 rubles.
The sales plan is drawn up based on the occupancy of the hotel. A gradual increase in sales is forecasted in the first 10 months of the project. Monthly occupancy of 70% is considered a very good indicator, while daily occupancy on some days can reach 100%. In terms of sales, seasonal changes are observed. It's connected with holidays and vacations. Hotel occupancy grows in May and new year holidays, in the spring, summer and autumn holidays.
The baseline scenario is realistic, and the project has a reserve to increase sales in the event of a successful market entry.
Sales plan for the 1st year of project implementation, rub.
1 month | 2 month | 3 month | 4 month | 5 month | 6 month |
|
Occupancy | ||||||
Number of days in a month | ||||||
Number of seats | ||||||
Average check | ||||||
Revenue (income) |
7 month | 8 month | 9 month | 10 month | 11 month | 12 month |
|
Occupancy | ||||||
Number of days in a month | ||||||
Number of seats | ||||||
Average check | ||||||
Revenue (income) |
Sales plan for the 2nd year of project implementation, rub.
13 month | 14 month | 15 month | 16 month | 17 month | 18 month |
|
Occupancy | ||||||
Number of days in a month | ||||||
Number of seats | ||||||
Average check | ||||||
Revenue (income) |
19 month | 20 month | 21 month | 22 month | 23 month | 24 month |
|
Occupancy | ||||||
Number of days in a month | ||||||
Number of seats | ||||||
Average check | ||||||
Revenue (income) |
The monthly costs include both fixed and variable costs(direct costs), depending on the volume of sales.
The table shows the average monthly costs.
The financial result for the first 2 years of operation is presented in the following tables. The average net profit for the first 2 years of operation is 775 690 rub.
Financial result of the 1st year of project implementation, rubles
1 month | 2 month | 3 month | 4 month | 5 month | 6 month |
|
Revenue | ||||||
(-) Monthly costs | ||||||
(=) Gross income | ||||||
(-) Taxes of the simplified tax system (6%) | ||||||
(=) Net profit | ||||||
7 month | 8 month | 9 month | 10 month | 11 month | 12 month |
|
Revenue | ||||||
(-) Monthly costs | ||||||
(=) Gross income | ||||||
(-) Taxes of the simplified tax system (6%) | ||||||
(=) Net profit | ||||||
(=) Cumulative net profit |
Financial result of the 2nd year of project implementation, rubles
13 month | 14 month | 15 month | 16 month | 17 month | 18 month |
|
Revenue | ||||||
(-) Monthly costs |
- Capital investments: 15,000,000 rubles,
- Average monthly revenue: 630,000 rubles,
- Net Income: 190,000 rubles,
- Payback: 83 months.
An example of a business plan for opening a mini-hotel, which can be used as an example for obtaining investor funds, a bank loan.
Target: Attraction of investments for the launch of a small city hotel.
1. Planning a mini-hotel
1.1. The idea of the project.
Currently, in the city "N" 5 hotels are opened, the total fund is about 400 rooms, the occupancy rate is 70-80%. In April 2013, it is planned to start work on the construction of a new cement plant with a capacity of 2 million tons per year. The completion date for the construction of 1 line of the plant is April 2015, 2 lines - December 2017. The works at the new plant will be performed by both local contractors and contractors from other regions (both Russian and foreign). Due to this circumstance, a significant influx of business travelers to the city is expected.
To meet the needs of business travelers for housing, it is necessary to additionally build at least 100 rooms. The construction of a mini-hotel is currently very relevant business undertaking.
The hotel is planned to open at the address city "N", st. Builders, 117, number of rooms 15. At this address there is an administrative building with an area of 430 m2, which is for sale.
To open a hotel, it is necessary to redeem the building, redevelop and repair the internal premises and communications.
1.2. Marketing plan.
The cost of the rooms will be in the middle price segment, the price for a room is 1,500-2,000 rubles, depending on the season. Guests will be presented with breakfasts (the cost is included in the price of the room).
1.3. Personnel plan.
The hotel staff will consist of 9 people. There are 4 people in a shift (administrator, 2 maids, 1 cook)
Since 2015, the plan has included an annual indexation wages on 10 %.
2. Project implementation plan
2.1. Calendar plan
The business plan for the opening of the hotel assumes monthly forecasting of the project implementation, broken down into stages. Let's consider them in the form of a convenient diagram.
| Stage name | 07/12 | 08/12 | 09/12 | 10/12 | 11/12 | 12/12 | 01/13 |
| Company registration | |||||||
| Purchase of premises | |||||||
| Renovation, redevelopment | |||||||
| Replacement of windows, doors | |||||||
| Purchase Furniture, TV, sanitary appliances, other appliances | |||||||
| Coordination of permission to open an activity ( Fire Service, SES, others) | |||||||
| Recruitment | |||||||
| Advertising | |||||||
| Start of activity |
The construction of the plant is scheduled to start in February 2013, so the hotel should be open before that date.
2.2 Decoding the stages of opening
| Stage name: | Who will deal with: |
| Company registration | On one's own |
| Purchase of premises | On one's own |
| Renovation, redevelopment | Repair and redevelopment of the premises will be carried out construction firm... The choice of a company will be carried out through an auction. |
| Replacement of windows, doors | |
| Installation of ventilation, air conditioning, fire extinguishing systems | The work will be carried out by a special firm. The selection will be made through an auction |
| Purchase Furniture, TV, sanitary technics0 technics | On one's own |
| Coordination of a permit to open an activity (fire service, SES, etc.) | The coordination of all permits for the opening of the hotel will be dealt with by a specialized company with experience in these matters. |
| Recruitment | On one's own |
| Advertising | On one's own |
2.3. Total cost estimate for project implementation
To open a mini-hotel with 15 rooms, an investment of 15 million rubles is required.
Project investment schedule
Investment distribution schedule:
3. Calculations and forecast of economic indicators
Planned performance indicators of the enterprise for 2013-2020
3.1. Planned revenue and profit
The proceeds are planned based on the room rate of RUB 1,800 per day and the room occupancy rate by 65%. Starting from 2015, the plan included an annual increase in the room rate by 10%.
3.2. Costs
Below is a graph of the hotel's expenses, so the largest share (25%) is occupied by expenses on salaries of employees, the share of other expenses is less than 10%. The net profitability of hotel activities is 25-35%.
4. Calculation of the project payback
- Project start date: July 2012
- Hotel opening: January 2013
- Going to operational break-even: March 2013
- Full payback of the project: December 2019
- Payback period of the project: 84 months.
- Return on investment: 14,29% annual.
Addition
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Business plan for opening a small hotel with 20 rooms in a city with a population of 700 thousand inhabitants.
How much money is needed to start a hotel business
According to preliminary calculations, the opening of a hotel with 20 rooms in a rented space will require investments of about 11,610,000 rubles:
Investment capital is planned to be collected from the personal funds of the project initiator (30%) and borrowed capital - a bank loan (16% per annum for 5 years).
Description of the offered products and services
In our hotel, clients will be offered standard double rooms (9 pcs.), Single "budget" (8 pcs.) And double "deluxe" (3 pcs.). Single "budget" price - 2000 rubles. per day, double "standard" - 3200 rubles, double "deluxe" - 4400 rubles. The maximum capacity of the hotel is 32 people. Visitors will be provided with free wi-fi, an iron with an ironing board, and a set of bathroom accessories. From 07:00 to 23:00 a shop and a buffet will be open, where you can buy hot baked goods, drinks, confectionery products, tea, coffee and personal hygiene items. According to our calculations, the average annual occupancy of the hotel in the first year of operation will be 70%. That is, on average, there will be 14 paid out of 20 rooms. The most peak, busy period will fall on September - December and February - May. Decline in demand for hotel services expected in January and in summer period from June to August months. We will also take into account the time for the promotion of the business, for the creation of a base of regular customers.
Potential annual revenue will amount to 15.12 million rubles.
Download hotel business plan
Hotel production plan
The size of the leased premises according to the plan will be 580 square meters. The premises will be located in a densely populated part of the city, a 15-minute drive from the city center. It is a very convenient location with several access roads and ample parking. The rent will amount to 203,000 rubles per month. The contract was concluded for 8 years with the possibility of prolongation. The room meets all the sanitary and hygienic requirements for such facilities. Here are just a few of them:
- The volume of living space per person is at least 15 m3;
- There are all the necessary communications, including hot and cold water supply, electricity, ventilation and sewerage;
- Each room will be equipped with a ventilation system;
- The garbage chute is installed on the staircase. The chamber wall is tiled with ceramic tiles.
The average room area is 25 square meters. 20 meters will be allocated to the room itself, the rest - to the bathroom and corridor. In total, the hotel will be equipped with 20 rooms (this is optimal for an area of 580 square meters). The allocation of rooms will be allocated 500 sq. meters. The rest of the space will be reserved for the reception, utility rooms, staff room, ironing room and a small buffet shop. A standard hotel room will include two 145 cm wide beds, a wardrobe outerwear, a mirror at the entrance, a bedside table for suitcases, a telephone, a small TV, two table lamps, two chairs, an armchair, a couple of bedside tables for small items and a mini fridge. The floor covering will be made of soft carpet. A director (manager), receptionists (2 people), a cashier (2 people), attendants - cleaners and handymen (5 people), a room reservation agent, a hotel advertising and promotion manager will be employed as the organization's personnel. , accountant, canteen employee (2 persons). The total staff will be 15 people. The wage fund is 248 thousand rubles per month.
What taxation system to choose for opening a hotel
The organizational form of the hotel will be a society with limited liability composed of two founders. It is planned to use the simplified taxation system (simplified taxation system) as a taxation system, 15% of the organization's profits.
Marketing and advertising
It is planned to use the following advertising channels as ways to promote hotel services:
Hotel financial plan
The final stage of the business plan is the calculation of profitability and return on investment. The fixed monthly expenses of the mini-hotel will be:
Total - 848,760 rubles per month.
How much can you earn from opening a hotel
According to the results of the month of operation, the net profit will amount to 349 554 rubles, the profit per year - 4 194 648 rubles. The business profitability is 41.2%. With such indicators, you can count on a return on investment after 33 months of hotel operation.
Recommended download hotel business plan, from our partners, with a quality guarantee. It is full-fledged, finished project which you will not find in the public domain. Business plan content: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Object characteristics 5. Marketing plan 6. Technical and economic data of equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions
Step-by-step plan for hotel opening
- Creation marketing strategy, market analysis.
- Search and purchase of premises.
- Registration and receipt of certificates, permits.
- Purchase of equipment, furniture.
- Hiring staff.
- Arrangement of rooms in accordance with the requirements and norms of regulatory authorities, GOST.
- Advertising.
- Business start-up.
How to choose equipment for the activity
When choosing equipment and furniture, it is worth remembering that there is a mandatory minimum set of equipment that must be in every room. You will need to buy a table, chair, bed and wardrobe. You also need to install a lamp, hang a mirror, lay a carpet or bedside rug. When choosing what you need, you should give preference to a single style of room decoration. Harmony is the path to business prosperity.
What OKVED to indicate during registration
- 10 - activities of hotels;
- 20 - provision of places for short-term accommodation;
- 30 - camping activities;
- 90 - provision of other places for temporary residence.
What documents are needed to open
To legalize a business, registration of an individual entrepreneur or LLC is required. If the opening of the hotel is planned in residential premises, a change in the status of the premises will be required.
Do I need permissions to open
Hotel opening is not subject to licensing. Obtaining a certificate for the assignment of stars is a voluntary service. But it is necessary to obtain permits from the SES and the fire inspection.
Opening technology
The technology of opening a hotel is whether a new building will be built or the apartments located on the ground floors of high-rise buildings in the private sector will be refurbished. With new construction, it is worth adhering to the requirements of norms and GOSTs. If a redevelopment is carried out, the main thing is to legalize it. The prosperity of a business depends on the quality of the services provided: the cleanliness of the room, the availability of Internet connection, the attentiveness of the staff play an important role. The choice of an individual style is the path to recognition. Make the hotel the best in the region and it will generate significant profits.
