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In this article, you will learn:

What examples of successful business in Russia started from scratch
What are the most successful examples of business in Russia that have grown to the world level?
How small business abroad turned into global corporations
How famous women started their business
How women came to success in business in Russia

Many would like to start their own business. But some are stopped by the fear of failure, others are confused by the upcoming difficulties: you need to have start-up capital, rent a room, purchase necessary equipment... However, all these problems are completely solvable, and even in difficult times you can become the owner of a successful business, if you have skill, desire, perseverance and hard work.

A competent entrepreneur is not afraid of new ideas, focuses on working with clients and partners, knows how to cut costs and increase profits. In our article, we will look at the most striking examples of successful business and tell you about people who have managed to achieve tremendous success along the chosen path.

Successful small business from scratch: examples in Russia

Rabbit farm

Alexander Kirillov started small family business on the import of meat and has been doing this for 17 years. Once an acquaintance asked him to get high-quality rabbit meat for his allergic son and thereby pushed the entrepreneur to a new idea. In 2010, Alexander acquired a livestock complex in the Yegoryevsky District of the Moscow Region and began to breed rabbits there.

Starting capital of 53 million rubles. the entrepreneur's personal funds and the loan he took from the Rosselkhozbank were used - about 50 to 50. The rabbit-breeding complex was named "Lelechi" - after the name of the nearby village. When arranging it, Alexander used the experience of livestock breeders from Hungary, Spain, Germany and France.

It took a lot of investment. The purchase of land and the construction of communications on it cost the businessman 20 million rubles. Another 12 million were spent on the purchase of Italian cells, the equipment of the first production workshop air cooling systems, installation of other necessary equipment. The workshop had an area of 1000 sq. m and was designed for keeping 10 thousand rabbits.

Important: Last year, the country produced more than 20 thousand tons of rabbit meat, and 4/5 of the total volume was provided by subsidiary farms in personal use. With a 20 percent increase in production, the price of meat in retail stores in the capital is about 1.1 thousand rubles. per kilogram.

The enterprise, founded by Alexander Kirillov, has become one of the few engaged in industrial rabbit breeding. Thanks to the use of modern technologies, Lelechi can afford to wholesale rabbit meat at a price of only 400 rubles. per kilogram. The company also buys rabbit meat from the population (130 rubles / kg).

Today the enterprise generates an income of about 3.3 million rubles. a month, and net profit the owner for the same period is 200 thousand rubles. Firm "Lelechi" has established cooperation with several large retail chains:

"Auchan" - since 2012,
"Market" - since 2014,
“Azbuka Vkusa” - since 2014.

Since 2016, the complex has been producing 300 tons of rabbit meat per year. Considering that the enterprise produces its own compound feed and is connected to a centralized gas supply, Lelechi LLC can easily compete with Chinese suppliers of rabbit meat.

Furniture business

This is another example of a successful business that started with a single sewing machine and a garage that housed car interiors. However, the young entrepreneur Oleg Pai took on more serious problems, despite the fact that he did not have the necessary equipment at that time and was not very well versed in the subject. Clients were attracted by low prices and short lead times.

To start his own business, Oleg had to sell the car. With the proceeds, he purchased a large cutting table and a set of necessary tools. From an advertisement in a newspaper, I found a man who knows how to pull car dealerships and who needs work. But the first pancake came out lumpy: the partners were poorly versed in marketing, and extra money there was no advertising.

The case helped out. Oleg made acquaintance with people who drove from the USA a large number of used cars of the same make - former taxis. They were updated and sold for decent money. But the cars that were brought in were so "killed" that every second one needed an upholstery of the cabin. Oleg did this, and he took from clients inexpensively. The concept of a minimum price for the execution of a unified work brought an excellent result, and subsequently the businessman invariably adhered to it.

After the accident in 2004, Oleg spent six months in the hospital. During his absence, the workshop almost went bankrupt, and the entrepreneur decided to try himself in the furniture business, especially since just at that time one capital club needed custom-made furniture. In the same year, Oleg organized the mass production of sofas.

Just a few years later, the once-aspiring entrepreneur became the owner of several factories specializing in the production of economy-class furniture and opened the largest online store. The HomeMe company created by Oleg has managed to occupy an advantageous place in the market, which, according to experts, has long been closed to newcomers. Moreover, this market began to leave large players who managed to survive the crisis, but found themselves unable to adapt to the new realities.

Many furniture companies offer a large number of models in different colors. Oleg chose a different tactic: HomeMe releases one model in two or three colors and sells it at a low price. In addition, the entrepreneur realized the possibilities of online sales in time and opened the HomeMe.ru online store. Today the company's monthly turnover is about 100 million rubles, about 3000 sofas are sold every week.

Sturgeon farm

Another striking example of a very successful business. In 2014, in the Belgorod region, Viktor Kozemsky began building a farm for growing sturgeon fish in a closed water supply. And already three years later, the Belosetr enterprise began to bring the owner good income, producing up to half a ton of caviar annually.

Before starting this business, Viktor Kozemskiy raised fish in Donetsk, while developing, together with his colleagues, a system for keeping and feeding sturgeons.

Ten years of work was not in vain: today the plant has at its disposal more than 7 tons of broodfish, a special workshop for growing fry is equipped - that is, the enterprise is constantly growing and developing. In 2015, Belosetr sold one and a half tons of fish and 200 kg of black caviar.

Considering that a kilogram of caviar costs from 28 to 30 thousand rubles on the wholesale market, the profitability of the farm is beyond doubt. In 2018, Belosetr plans to produce two tons of sturgeon and sterlet caviar.

Interesting: Ministry Agriculture published data according to which the amount of exported black caviar in 2014 increased by 300 percent and in the first three quarters of 2015 amounted to 4.71 tons. This was facilitated by the fall in the ruble exchange rate and the presence of a favorable environment for the development of sturgeon fish production.

Successful business in Russia: the most striking examples

Euroset.

Name of the former co-owner of the salons cellular Euroset is probably known to many. Evgeny Chichvarkin started doing business at school: he bought cigarettes on the outskirts of the city and sold them to classmates with a slight wrap. While studying at the State University of Management, and then graduate school, he simultaneously traded in the clothing market.

Once Timur Artemiev, a school friend of Eugene, invited him to work in the salon mobile phones"Medic" - and he made the right decision. Sales increased instantly, as soon as, on the advice of Chichvarkin, nondescript sellers in the salon were replaced by slender girls in uniforms. In addition, each outlet was equipped with beautiful illuminated display cases.

Just a year later, Medicom became the leader among other mobile phone stores in the city. And on April 2, 1997, the friends registered the Euroset Trading House LLC.

There are not so many examples of successful business like this. Even the 1998 crisis, in a sense, was beneficial for the company: Chichvarkin and Artemyev managed to rent salons in the center of Moscow cheaper than they cost a year ago on the outskirts. Luck continued: in a dealership selling accessories for telephones, Evgeny accidentally saw the contacts of a direct manufacturer on empty boxes in the toilet. This allowed the owners of Euroset to significantly save on the supply of goods.

Evgeny had a gift for choosing the right places for the location of outlets, he often guessed with memorable signs and provocative marketing. Surely many people remember the famous slogan: "Euroset" - prices are just about ... th ".

But then there was a streak of failures. In 2005, the company attracted the attention of law enforcement agencies. The management of Euroset was suspected of smuggling goods, or that a batch of phones with harmful radiation was sold through stores. Specifically, Chivarkin was accused of kidnapping and extortion.

The case ended with the fact that in 2008 Euroset bought investment company ANN, and Eugene moved to Britain. Now, together with his friend Timur Artemyiy, he is engaged in a business that is very far from being sold. cell phones... Chichvarkin opened the Hedonism Wines store, where you can buy both inexpensive wines for only a few pounds sterling, and truly elite ones, costing 100 thousand pounds or more.

"In contact with".

About Pavel Durov, we can say that from childhood he was preparing to become a successful person... His brilliant studies, first at the Academic Gymnasium, and then at the Faculty of Philology of St. state university has been awarded government and presidential scholarships more than once.

After graduating from university, Pavel, together with his brother Nikolai, created a social youth network "Student.ru". After a while, she changed her name to VKontakte and brought Pavel huge profits. By the age of 25, the entrepreneur had earned about 8 billion rubles.

Although the VKontakte network appeared later than Odnoklassniki and is much inferior in complexity to the same Yandex, Pavel Durov is often called the symbol of Russian Internet business. The fact is that it is VKontakte that is rightly considered the simplest and most user-friendly Internet community, uniting more than 140 million people.

At first, the creator of the resource resisted pressure from the authorities as best he could. But at the end of 2011, against the backdrop of massive opposition rallies, representatives Federal Service The security authorities decided to force Paul to close the groups disloyal to the government. He refused, after which the status of the social network instantly changed to "unreliable".

It turned out to be impossible to resist the power structures: in April 2014, Pavel left the post general director company and went abroad.

Tinkoff.

Oleg Tinkov never studied as brilliantly as Evgeny Chichvarkin or Pavel Durov. Nevertheless, the company he created is a true example of a successful business.

An entrepreneurial streak was found in Oleg during his years of study at the Leningrad Mining Institute: he bought things that were scarce at that time from foreign students and sold them at exorbitant prices to Soviet citizens.

A little later, the area of his activity expanded significantly. In Siberia, he sold goods from St. Petersburg, and from there he brought and sold with almost 100 percent wrapping a variety of equipment assembled in Singapore: calculators, televisions, video recorders, etc. In 1993, Tinkov founded his first company, Petrosib, to which he joined the Technoshock and MusicShock networks a little later. Four years later, Tinkov sold this company for $ 7 million.

The next projects of the businessman - a restaurant with "live" beer, then - the company "Daria", which sells dumplings, frozen pancakes and cutlets.

Having gained experience in commercial activities, Oleg began to promote his own trade mark... Soon, people began to associate the Tinkoff brand with a chain of restaurants of the same name with their own breweries. In addition, Oleg took great care in choosing market segments that large companies were interested in expanding. Tinkov created a business, promoted it - and sold it to one of the serious competitors.

In 2006, the online bank Tinkoff Credit Systems (TCS) was born. Unlike other similar institutions, this bank does not have physical branches and branches, all operations are carried out remotely.

A year after the founding of TCS, 2 million credit cards were issued, which allowed the bank to become the leader in the domestic Internet sector. Interestingly, after the promotion of TCS, Tinkov planned to sell it to Sberbank. But in the end, German Gref did not buy the entire organization from the businessman, but a promising top management. By the way, Oleg Tinkov still lives and works in Russia.

WildBerries

Another example of a successful business is the business founded by Tatiana Bakalchuk. A woman who grew up in an ordinary family and was educated as an English teacher, back in the early 2000s, she was able to assess the possibilities of the clothing trade on the platform of online stores, which was barely emerging at that time.

After the birth of the child, Tatyana faced serious financial difficulties. Unable to find a full-time job, in 2004 she decided to start selling clothes online. I found Otto catalogs and began to act as an intermediary. Almost none of the people around him believed in Tatyana's success: people could not imagine that they would buy clothes without first trying on them. But a year later, Wildberries became the leader in its segment.

Even the crisis that happened did not damage the business, but gave an impetus to its subsequent development. In 2008, the warehouses of the owners of well-known companies were overflowing, the goods were sold very badly. Tatiana took a chance and bought products in bulk, and then, expanding the staff of the company, profitably reselling branded clothing and shoes. Due to the fact that the online store offered free delivery of orders to major cities and then throughout the country, it attracted the attention of hundreds of thousands of shoppers. Suppliers themselves began to contact Tatiana and offer her cooperation. Today Wildberries turnover is hundreds of millions of dollars.

Examples of successful small businesses that have grown into global corporations

Victoria'sSecret store

One day Roy Raymond wanted to please his wife and give her gorgeous underwear. But in the store, he was unable to choose a suitable present, even with the help of consultants.

This gave Roy the idea to create his own line of lingerie. The idea was quickly realized, and already in 1977 it was opened a store under the name "Victoria'sSecrets".

Raymond tried to combine the soulful atmosphere in his store with the strict elegance of European boutiques, to make even the men in this establishment feel comfortable.

In addition, Roy was invented absolutely new system sales of goods - through catalogs, which without exaggeration can be called a revolution in the world of trade.

True, five years later, Raymond sold his business to Leslie Wexner, who ultimately changed the company's image - and a quiet store for men turned into a place where any woman can pick up luxurious things.

KFC fast food restaurant chain

Garlan Sanders is considered one of the “fathers” of fast food chains in America. The story of this man is truly amazing. With only six years of education behind him, he changed many professions: he worked as a fireman and postman, a conductor and a tire salesman, served in the army and was an auxiliary worker on a farm.

Despite all his efforts, Sanders did not succeed in breaking out into the people. If it were not for his wife, who believes in the potential of a spouse and supports him in everything, Harry probably would have given up.

But one day, fortune turned to face Sanders. In 1930, he came up with the idea of opening a car workshop, and with it - a small canteen for customers. And although the dining room was located in one of the rooms of the workshop and contained only one table with several chairs, and the food was prepared in the home kitchen, things suddenly went smoothly.

The fried chicken seasoned with a mixture of 11 different spices became famous for the mini-dining room. To try it, people from all over Kentucky began to come to Harry. And the dish itself was popularly called "Fried Chicken from Garlan Sanders".

The business went so well that already in 1937 Harry was able to expand his business, opening a motel called SandersCourt & Cafe. Self-service restaurants have become the highlight of the establishment.

A decade and a half later, the famous "Harry" chickens were on sale throughout the United States, ordered by hundreds of restaurants for their menus. This example of a successful small business has inspired many Americans to try their hand at entrepreneurship.

Woolworth

Now the name of the one who came up with the price tags for goods is known to every competent marketer. But in his youth, Frank Woolworth was a very shy, insecure person who also suffered from stuttering. Nevertheless, he was hired to work in a small shop as a sales assistant.

In those days, no one even thought of hanging price tags on goods. Moreover, having estimated by eye, according to the outward appearance of the buyer, the seller named the value of the thing. The client, in turn, would start bargaining and simply walk away if a reasonable agreement was not reached.

Frank, due to his shyness, hated and was afraid to argue with clients, and even once during a bargain, he simply fell unconscious. Frank's manifestation of weakness did not go unnoticed: as a punishment, he was left in the store alone for the whole day and was threatened with dismissal if there was no revenue.

Woolworth brilliantly got out of the situation by attaching minimum value sheets to all products. He also laid out all the products lying in the warehouse right on the table and put a sign next to it "All for 5 cents." By the way, Frank moved the table to the window so that the inscription could be seen from the street.

The owner of the store was extremely surprised by the weekly revenue that the young man made in just three hours. The fact is that buyers practically did not bargain and immediately gave the amounts indicated on the price tags.

After such a successful experiment, Frank realized that he himself could become a good businessman. Woolworth borrowed money, opened his own business and eventually became the founder of a large Woolworth chain of stores. In 1919, Frank's fortune was estimated at 65 million - at that time it was just a lot of money.

Hilton

In the summer of 1919, 31-year-old Conrad Hilton came to the small Texas town of Sisko. Previously, the young man was already engaged in business, but the bank he opened burst, not lasting even a year. Konrad had about 5 thousand dollars left in his hands, and he decided to try again - to outbid an old bank from someone or open a new one.

But in the meantime, it was necessary to live somewhere, and Hilton went to a local hotel. The picture that opened there struck him to the depths of his soul: there were so many people who wanted to rent a room that there were not enough free rooms for everyone. What entrepreneur doesn't dream of an insane number of clients whose needs need and can be satisfied?

But the owner of the Mobley hotel himself did not enjoy this situation. He was ready to sell his hotel at any moment. Hilton forgot about his plans to open a bank and, within a few days, completed a deal to acquire the business. A few years later, the fashionable DallasHilton was opened, and today the famous chain of hotels and resorts is spread all over the world. Is this not an example of a truly successful business?

Mars

From the age of 19, Frank Mars has been selling various sweets. It took him about a decade to accumulate start-up capital. Having achieved this goal, Frank and his wife opened a pastry shop. It was located in their house, and the trade in sweets (mostly home-made sweets) went right through the window.

One day while walking, Frank's child asked for chocolate. But in those days, it was sold only by weight, it melted very quickly, and children, no matter how neat they were, still stained their clothes. It was then that Mars came up with the idea to pack chocolate in foil.

Just a few days later, only the lazy had not heard of the MilkyWay bar, the popularity of this chocolate was envied by competitors. And Frank's company began to develop rapidly and capture new markets.

Examples of successful businesses that started from scratch:

Successful Women's Business: Examples That Inspire

Este Lauder: magical beauty recipes

Este Lauder's parents, Jewish immigrants, were extremely poor and lived in the slums of New York. Este started out selling homemade face creams and eventually became the owner of a cosmetic empire. In the list of the 500 largest corporations in the United States, EsteeLauder ranked 249th in 2003 with annual revenues of $ 4.74 billion.

Lauder's secret of success was not only in the release of anti-aging cosmetics "according to Uncle John's recipe", but also in a competent marketing strategy. That there is only one advertising slogan: "Time is not on your side, and I - yes!" In addition, it was Lauder who came up with the idea to distribute free samples to clients, as well as give gifts for the purchase.

Este loved to advise buyers herself and always adhered to the principle: turning her back on the client means losing him.

Lauder also worked personally with company staff. She told the employees that she had achieved her position only by hard work, showed how to behave behind the counter.

Este believed that if a business woman is not indifferent to her marriage, she should give her husband the opportunity to feel strong and significant, and to do this as subtly as possible. Lauder herself coped with the task one hundred percent: her husband supported her in all her endeavors. And when Este turned 87 years old, she no doubt transferred her business to her sons, daughters-in-law and grandchildren. EsteeLauder is currently led by Leonard, the eldest of two sons, Este and Joseph. Having started working for his mother's firm as a delivery boy at the age of 10, today Lauder is number 131 on the list of billionaires in the world.

Mary kay

Another example of a successful women’s business is the company founded by Mary Kay Ash. This woman is rightfully called the most talented business woman in American history. Mary Kay products are sold in 35 countries around the world by about 2.5 million independent consultants, and the company's sales in 2013 exceeded $ 3 billion.

Mary Kay is not just a cosmetics firm. This is a company that has a special corporate culture. Each team member is motivated to succeed, each plays a role and occupies a "special" position - for example, a national leader. Mary Kay has repeatedly said that the company she founded has a heart.

The philosophy of the entrepreneur is based on one phrase: “You can do it!”. The fact is that Mary herself managed to truly surprise the world by bringing to life the tale of Cinderella. Married at 17, she gave birth to her husband three children, and he filed for divorce after some time. For a quarter of a century, Kay worked as a sales agent, but she never got a promotion, since the position was given to a man. At 45, Mary decided to write a book about women in business and left the firm where she worked. In the process of creativity, she suddenly realized that her manuscript is nothing more than a business plan for the ideal company in which she would like to work. So why not create it yourself? Kay did just that. In 1963, with the support of her 20-year-old son Roger, she founded Mary Kay Cosmetics. Despite the fact that the start-up capital of the company was only 5 thousand dollars, the business eventually took off and began to bring in billions of dollars in income.

Mary Kay argued that the main thing for a true leader is not the mind, but the heart. She said that it is impossible to be a leader and not love people. Kay's deduced business principles are inherently similar to the biblical commandments. And they definitely work, bringing benefits, if not to customers, then to the employees of the company for sure.

Barbie

Ruth Handler, who started working at age 10, had a dream of going to college, graduating, and starting her own business. In 1945, Ruth, her husband Elliot, and a friend founded Mattel, a toy furniture and photo frame company. Over time, Handler invented the world-famous Barbie doll, and the company's revenues skyrocketed. Today Mattel has a leading position in the toy market, with a third of the corporation's revenues coming from the sale of Barbie dolls.

The success of the idea was that a real "living" doll finally came to replace asexual dolls. Handler was able to discern the needs of customers and offer people what they needed.

After watching her daughter Barbara play with a paper doll, Ruth decided that such toys were not suitable for girls, as they did not develop feelings of self-esteem in them. Handler thought that a good doll should have breasts and luxurious hair, lots of beautiful outfits and shoes, dishes, combs, and more. Of course, Mattel was responsible for the production of millions of Barbie accessories.

But even before the creation of the famous doll, Ruth perfectly understood the benefits of competent marketing. If other toy manufacturers have acted through retailers, then Handler ran her TV commercials in between showing Disney cartoons. Such a campaign cost half a million dollars, but the income was simply huge - 14 billion over two years. This experience came in handy later. When the adults at first did not take the unusual doll seriously, Ruth did not lose heart and again launched a commercial on television. As a result, the first batch of toys was sold out almost instantly. Over the course of 10 years, the project brought the Handlers $ 500 million. Some time later, Ruth even began writing cartoon scripts about her heroine - for example, "Barbie and the Nutcracker".

Successful small women's business: examples from Russia

Private kindergartens of Zhanna Kazanskaya.

The idea to start this business came to Zhanna after she faced difficulties in placing her child in a kindergarten. The woman solved the problem by founding her own animation studio "Elephant" in 2008 in the village of Glukhovo near Moscow. And if the first project required investments in the amount of 600 thousand rubles, then the second, called "Interesting kindergarten", cost already 1 million - taking into account the purchase and arrangement of the building. Investments in the third project in Bolshoy Trekhgorny have already totaled 15 million rubles. Since the business paid off and even brought a certain income, Zhanna founded the next preschool institution in the capital itself. A kindergarten serving 65 children brings in revenues from 3.5 to 4 million rubles. per month. After all payments (rent, salaries to employees, food, etc.), about 600 thousand rubles remain. net income. One institution pays off in about two years. But, according to Zhanna Kazanskaya, a lot here depends on the qualifications of employees, competent planning and the ability to find a good investor.

Ice-cream parlor "Morojko".

Another example of a highly successful women's business. In 2011, the first street pavilion "Morojko" was built in Volgograd. In it, people could buy soft ice cream in paper cups and soft cones. The popularity of the store was so high that over the next four years, several more points were opened in the busiest places in the city. The chain also implemented the first franchise. Today, under this franchise, there are already two ice cream parlors - in Bryansk and Saransk.

The founder of the business, Elena Postoeva, won the Best Women's Project nomination in the Business Success 2015 award. And the firm "Morojko" itself was the 24th project, the development of which was financed by the venture fund of Promsvyazbank and the public association "Support of Russia". The project was invested $ 1.77 million.

Ready meals: do it yourself.

Once Olga Zinovyeva was visited by a brilliant idea: to deliver to home not ready-made meals, but products for their preparation - already peeled, washed and cut. Each set was accompanied by several recipes for delicious dishes that could be cooked in a time from 5 minutes to half an hour.

To receive such grocery sets twice a week, you need to subscribe on the company's website. Moreover, the menu for each client is compiled individually, after filling out a detailed questionnaire. The project opened in 2014. In just a month, 120 thousand Muscovites took part in it, and the company made a profit of more than 1.2 million rubles.

The concept of "food constructor" came to Olga while studying at Harvard Business School. Laurence Lepard, the head of Boston's venture capital fund, immediately became interested in the idea. And in exchange for 10 percent of the share in the business, the fund invested in the project.

A little later, the company raised about half a million dollars from an anonymous international investor. It was reported that the funds will be spent on automating business processes and scaling them. The creators of the project plan to create a full-fledged alternative to offline supermarkets within the next 3-5 years.

25 secrets of successful business from the mouths of the most successful and influential people in the world

Success doesn't come by magic. You can't make a wish, snap your fingers and you're a dollar millionaire. The heights can only be achieved through daily hard work - and successful people know about it very well. Perhaps the quotes below will help you achieve your goals.

Confidence

Ursula Burns, Xerox CEO: “My mother taught me: if you can talk, talk. If you have an opinion, it should be heard. "
Marissa Mayer, Yahoo! CEO: "If I remembered too often that I am a woman, it would kill me."
Ginny Rometty, IBM CEO: “Don't wait to get noticed. Stand out for yourself. "

About innovations

Warren Buffett, BerkshireHathaway CEO: "If the past were worth anything, librarians would be the richest people."
Jeff Bezos, Amazon CEO / Founder: "If you only do what you can do to ensure results, your company won't last long."
Larry Page Alphabet CEO, GoogleFounder: "Always work on something that is impossibly awkward."
Beth Comstock, General Electric CEO: "Be where the world is going."
Ginny Rometty, IBM CEO: "Be the first and alone."

About failures

Bill Gates, MicrosoftFounder: "Your Most Disgruntled Customers Should Be Your Best Teachers."
Mark Zuckerberg, Facebook CEO / Founder; "If you don't demolish anything in your path, you are not moving fast enough."
Drew Houston, Dropbox CEO / Founder: “Don't worry about miss. It is enough to do everything right at least once. "
Sally Crouchek, EllewateNetworkChair: "If you've never fallen face-first on the asphalt while climbing a career ladder, you haven't given your best."

Risks

Elizabeth Holmes, Theranos CEO / Founder: "By creating a contingency plan, you acknowledge that you have no intention of succeeding."
Sherrill Sandberg, Facebook COO: "What would you do if you weren't afraid?"
Kevin Plank, UnderArmour CEO: “Right now, some entrepreneur is shaking with fear and thinking, 'It's not time yet.' Understand that there will be no 'right' time. "
Ginny Rometty, IBM CEO: “I've learned to cope with things I've never done before. Growth and comfort are incompatible concepts. "

About influence

Mark Zuckerberg, Facebook CEO / Founder: "If you do something that makes people's lives better, then it's really valuable."
Sergey Brin, GoogleXDirector, GoogleFounder: “I would like to be remembered as an innovator, professional, ethical, and ultimately who changed the world for the better.”
Richard Branson, VirginGroupFounder: "Don't think about how to do something cheaper or faster: think about how to do it in the most incredible way."
Howard Schultz, Starbucks CEO: "The longest-lived companies are companies that go their own way."
Ursula Burns, Xerox CEO: “Give more than you take. If you succeed, you will live a long and wonderful life. "

About money

Warren Buffett, BerkshireHathaway CEO: “Price is what you pay. Value is what you get. "
Larry Page, Alphabet CEO, GoogleFounder: "If our goal were only money, we would have sold the company long ago and sunbathed on the beach."
Warren Buffett, BerkshireHathaway CEO: "It is much better to buy an interesting company at the right price than the right company at an interesting price."
Sergey Brin, GoogleXDirector, GoogleFounder: “I have always believed that money cannot buy happiness. But it is not so".

Examples of unsuccessful business projects in which they invested a lot of money, but they did not justify themselves

The ultimate goal of any businessman is to make a profit. Some create fundamentally new products for this, others invent innovative approaches to doing business, and still others try to do business conservatively. But often these actions not only do not increase the income of the enterprise, but, on the contrary, harm it.

Yo-mobile.

A vivid example when the business did not become successful, although the idea itself was not bad. In 2010, a group of investors led by Mikhail Prokhorov announced the start of work on a project to create an environmentally friendly "people's" car worth no more than 360 thousand rubles. The project budget was 150 million euros. The production of the first cars was planned for 2012. But something went wrong, the term was moved by a year, then by another two. The estimated price of the car has also increased - up to half a million rubles.

According to experts, mass production hybrid cars could not be implemented in principle, since the team working on the Yo-mobile did not have sufficient experience, and the declared budget was clearly too small. According to experts, an additional investment of 115 million euros was required for the successful completion of the project.

Solar batteries "Rusnano".

The Rusnano project is also an example of a not very successful business idea. Since 2009, the Nitol Group has invested almost 9.5 billion rubles in the production of polycrystalline silicon for solar batteries. But the cost of processing resources turned out to be too high, and the enterprise had to request assistance from the state in the amount of 4.7 billion rubles. However, according to experts, this will not be beneficial. The fact is that solar energy in Russia (unlike, for example, the countries of Southern Europe) will not be in great demand. And in the same Spain, the launch of such projects led to an increase in the price of electricity.

Chocolate crucifix.

An example of a business that you shouldn't have dreamed of being successful. In March 2004, the American company RusselStover released a 15-centimeter crucifix-shaped chocolate bar. Needless to say, believers were simply outraged by this idea, and the company suffered significant losses?

True to the tradition of Ford.

For 1908, the Ford Model T produced by Henry Ford was very good. The value for money was more than satisfactory for the buyers. But as time went on, the automotive industry developed, other, more advanced brands of cars appeared on the market. Ford, instead of following the new trends, stubbornly adhered to old traditions - and as a result paid for it with business: 45 percent of the market was irretrievably lost.

In pursuit of beer profits.

Another example of a business project, the success of which cannot be said. In the 1950s, Schlitz was second only to the famous Budwaiser in terms of turnover. To correct this "misunderstanding", the director of Schlitz decided to speed up the beer fermentation process and at the same time use cheaper ingredients. In his opinion, such an innovation would allow to produce more product, thereby increasing the company's profits. At first it happened. But in the end, consumers realized that Schlitz's taste had deteriorated significantly. Moreover, observing an unpleasant-looking sediment at the bottom of the bottles, the majority of regular customers completely abandoned this beer in favor of other brands. The business idea not only did not work, but also damaged the company's reputation, which Schlitz never managed to restore.

Heart stimulant.

Guidant has changed the manufacturing technology of medical devices. At first, everything seemed to be going well, and the company managed to sell more than 50,000 new heart stimulants. But suddenly it turned out that new equipment is prone to short circuits. When the bill went to dozens (and two patients with implanted stimulants died), the company went bankrupt.

Unsuccessful acquisitions.

There are plenty of examples of successful business on the Internet, but still this market segment cannot be called truly reliable. The fact is that almost every month more and more advanced technologies appear, the competition in the network is enormous, and it is always risky to buy certain services under such conditions. You don't have to go far for examples. In 1988, AOL acquired the ICQ instant messaging service. The owner, the Israeli firm Mirabilis, was paid $ 400 million, which at the time was a huge amount. But the service could not bring profit, as very soon ICQ was replaced by such projects as MSN, Skype, Google Talks and others. In order to somehow compensate for its losses, AOL sold the service Russian company MailGroup for $ 187 million

However, a few years later, the AOL management stepped on the same rake: focusing on the success of Facebook, the companies acquired the social network Bebo. This time the purchase cost the company as much as $ 850 million. And again disappointment: the service could not compete with Facebook, the number of users of which at that time reached about 100 million people. Moreover, people began to leave Bebo, and soon the monthly number of visits to the service dropped from 22 to 14.6 million. AOL had to follow the already beaten path and in the summer of 2010 resell the purchase that seemed so profitable. The company earned only $ 10 million for the service, that is, 1/85 of the price it paid two years ago.

10 Business Lessons from Neil Patel on Do's and Don'ts when Trying to Start a Successful Business

Neil Patel is a well-known investor, businessman and blogger. He is among the co-founders of internet companies CrazyEgg, and KISSmetrics. He worked with corporations General Motors, Hewlett-Packard and others. Neil has been voted one of the 100 Best Bloggers on Technorati.

Work your limits

As strange as it sounds, starting a small firm and a large company takes the same amount of effort.

Before starting a business, answer yourself the question: what are you willing to risk for the sake of success?

And one more thing: what is your ultimate goal? For example, if my partner and I were engaged in our first project at the limit of our capabilities, we could raise our business to a much higher level than we did.

Create a simple product

No need to chase excesses. Often the simplest product is also the most profitable. Take the iPad, for example. Having purchased it as a gift to my father, I was ready to spend some amount of time talking about how to use the gadget. But this was not needed: the father figured everything out pretty quickly himself. Similar examples of successful business include services from Google and Amazon.

Many entrepreneurs think that the more complex the product, the better it is. But not everyone understands one simple truth: a lot of people will refuse to acquire too complex technology, even if it can be used to solve some important problems.

When I started my business, I was captivated by the same delusions, and therefore I created products and sites that could satisfy any requests of potential customers. I thought that the stronger the functionality of the service, the more in demand the product will become.

In fact, in any area, you need to strive for simplicity. An example of a successful business is VeriSign, which was tasked with verifying the identity of ecommerce... The firm did not bring big income until its leaders realized the problem: people simply do not understand what they are talking about. The company's slogan has been replaced with a simpler one: "Your Internet Passport".

Commercial site owners realized that with VeriSign, online shoppers could be made to trust selected resources. And the business of the company went smoothly.

Solve people's problems

For a business to be truly successful, an entrepreneur needs to understand what tasks the product is designed to solve. When organizing Crazy Egg, my partner and I realized this.

It is much easier to sell a product with which a consumer can cope with certain difficulties. You just need to remind clients of their problems, and then offer a solution.

But one simplicity and usefulness of the product for successful sales few.

First, you don't want your products to look super-tech. Apple's gadgets and Pixar movies are very complex to produce, but presented in such a way that consumers simply don't realize how clever they are.

Secondly, an orientation towards personal participation is very important. For example, the Facebook social network allows people to find old friends, and with the help of Jittergram, you can create one video from several photos.

Focus on specific price categories

I started out by going from door to door and trying to sell people expensive vacuum cleaners. Part of my presentation program was shampooing the carpets for free. And I always looked forward to this moment, often not even knowing what would come of this demonstration. I remember that in the end I managed to sell only one vacuum cleaner, and that one was returned the next day with some kind of claim.

It taught me to sell things that people can afford. Customers will not line up for a product simply because it is very high-end. Each product has an optimal price range, and it is your responsibility to understand that range.

For example, I did not immediately understand what target audience the KISSmetrics analytics system should address. I had to conduct preliminary testing, and only then the service began to bring good profit.

Advertise!

There was a time when Monster.com served as an example of a truly successful business for me. It was very popular and brought good profits to its owners. I thought and created a similar product - Advice Monkey. But the 10 thousand dollars invested in the project did not want to pay off immediately. I had to start promoting the resource, otherwise the money would have been lost irretrievably. But even after learning the basics of online marketing, running ads, and working with three internet companies, I ran into the problem of doing credit card transactions. As a result, the project had to be closed.

The conclusion from this can be made as follows: when creating a business, do not be guided by rumors and assumptions. It will be much more reliable to study the market and only then take some action.

High prices have their advantages

Many entrepreneurs believe that the secret of a successful business is low prices. There is some truth in this, but nothing more. I learned a long time ago that customers who prefer cheaper goods also love to complain, especially when it comes to consulting.

High prices have their advantages:

firstly, they show the client that you are a professional in your business and do not do your work for nothing;
secondly, you receive much fewer complaints. Businesses with high budgets don't like to talk about who they pay and for what;
thirdly, if you are focused on a small number of clients, then the quality of your work increases markedly;
and, finally, a reputation: professionals who take on expensive work, but fulfill orders with excellent marks, always have many clients who, moreover, speak well of them.

Storm Pulse founder Matthew Wensig understood the merits of this strategy. From a large number of low-income clients, he switched to serving large organizations. As a result, the firm's client base dwindled, but revenues increased.

Free work can help you find profitable orders

It sounds paradoxical, but it is a fact. And it is explained quite simply.

Each of your clients is a stepping stone to another, larger one. For example, you are promoting a resource for a small company, which, in turn, cooperates with more serious organizations.

Promise the head of the firm for which you are completing the order to do the work for free if, through his intermediary, you manage to conclude a contract with a larger company.

Perform basic calculations. Suppose you plan to borrow $ 5,000 a month from a small company. If a large organization pays you $ 50 thousand a month, then you will benefit from $ 45 thousand.

Don't stop there

A company that attracts new partners to work and constantly increases the amount of contracts is not always an example of a successful business. It is much more important to look for clients who will give their funds to you.

And you can never be satisfied with what has already been achieved, even if the company gained momentum and began to bring in good income. As soon as you slow down, the money will stop flowing. The world of finance is a bit like a roller coaster. And until I figured it out, my old consulting firm did not bring constant profit.

Do what you really like

Owning an internet marketing studio, I earned quite a lot, but I practically did not get any pleasure from my work.

Of course, I was happy about my success, but I constantly wanted something more. For example, doing what I like and at the same time generating income. A person cannot work 80 hours a week if the chosen activity is not to his liking.

Excitement and passion for making money also play a role, but this is clearly not enough for a successful start. In addition, excitement sometimes harms business, as it interferes with a sober assessment of the situation. Only real-minded entrepreneurs are able to achieve success in their business.

John Bradburry has developed several rules for a successful business:

Act like a businessman.
Focus not only on personal ideas, but also on the market in general and the consumer in particular.
Before starting a business, make a payback plan and find ways to finance it.
If necessary, be able to correct the drawn up plan.
Feel free to ask questions and listen to advice.
Never rush, it takes time for a business to grow.

Loving what you do is very good. But at the same time, no one canceled the planning and the possible struggle with the circumstances.

Hire carefully

When I started my first business, I hired almost everyone: sometimes on my own, sometimes following the recommendations of friends and relatives. But then I realized that I was making a mistake. Certain rules must be followed when evaluating applicants. For myself, I worked out the following:

To choose the right candidate, you need to understand what kind of work he will have to do. Work for a couple of weeks in the place of a future employee, even if you do not understand anything in this matter. This approach will help you understand the specifics of the position and the level of salary for it.
Pay special attention to the organization of the workflow. Provide the new employee with everything you need: certificates, manuals, etc.
Don't focus on the amount of the paycheck. Some people will work slipshod, whether they receive $ 20,000 or $ 120,000. Others will simply "serve" time in the workplace. The main thing is to find out what is most valuable for the candidate in the work.
Assess the personality traits of the person. Sometimes even an experienced specialist may not fit into the team or understand exactly what your firm is doing. Do not save time on screening candidates, try to reach as many applicants as possible.

And, probably, the main advice for novice businessmen: if you need to hire carefully, then you need to fire them boldly.

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02Dec

Today you will find out where to start a business on the Internet, which projects do not require financial investments. How to develop and promote an online business, what are the advantages and disadvantages of online activities,.

Who is online business suitable for?

Almost any business can be represented on the Internet. New professions and areas that do not require a lot of experience in trade or management from an entrepreneur are becoming relevant.

Doing business online does not have a clear age limit. The main criterion for success is knowledge in a particular area and hard work. Search customer base is not limited to one specific region, providing unique opportunities for development. For a start, it is enough to have access to the network and a computer.

Serious economic deterioration and instability have led to the emergence of freelancers - specialists in different areas who work remotely and provide various services via the Internet. They themselves plan projects, earnings and choose the best place to work.

According to statistics, more than 25% of the entire working population of the United States has chosen this type of activity.

How the main or additional income is suitable:

various courses;
senior classes;
People who need stable;
People who want to have an interesting business with a limited start-up capital.

More and more often, business on the Internet is becoming the main place of work for young active people who are not satisfied with the working conditions in the office or on manufacturing enterprise... In some activities, special knowledge and skills may be required, so training in master classes or courses cannot be avoided. Some types of online business can be started without capital investment, working efficiently using your own strengths and talents.

Factors Helping Make an Online Business Successful

Web designer services

Almost any company or commercial enterprise interested in promoting online sales using a website. Their creation and design are in high demand and generate a good income. Personal pages and blogs, online stores - this is just a minimal list of the most relevant orders. The only problem is high competition and constant search for a new customer.

Copywriting

Services for writing articles and posts for social networks is a relevant direction for business on the Internet from scratch. The names of talented authors who study marketing and other disciplines become real brands. , filling sites and virtual stores can generate a lot of income. As an option to increase earnings - the sale of copyright courses and techniques, the organization of your own writing school or content studio.

Lead generation

The new direction opens up prospects for a successful business on the Internet due to low competition. The activity is based on the collection of contact information at the request of the client using contextual and targeted advertising, sites with a narrow topic.

Online sales

A popular way of selling goods and services to bring high financial returns with a small start-up capital. The development of the system of small-scale wholesale purchases "" and the possibility of prepayment minimized the problems of sellers. Such a business on the Internet can be successfully promoted with competent pricing policy, high-quality customer service.

Actual schemes for online business

It is possible, although difficult, to understand at the initial stage the intricacies of running a virtual business. In fact, it is not very different from the usual entrepreneurial activity... For successful promotion on the market, it is necessary to work better than competitors, to surpass them in work and in the quality of service. To facilitate the task, we present several schemes for organizing a profitable business project.

Website development and advertising earnings

A good and popular option does not provide an instant return, but the time and investment costs will return in full. A high-quality website filled with useful and unique content will attract a lot of visitors and customers of advertisements.

Scheme of action for an entrepreneur:

The market analysis is carried out and the topics in demand are selected. A convenient website with original design and navigation is being created. Regular filling with bright articles with useful information, reviews or master classes, which provides at least 500 visitors to the resource per day;
Ads are inserted different types, which brings a stable income. You can hire authors and assistants who will optimize, fill the site, and make it more popular. The more popular the resource, the more advertising;
A new information site or personal blog is being opened and developed. Several such business projects, if properly promoted, will bring tangible profits.

The scheme seems simple, but not so simple, it requires an understanding of the principles of website promotion and monetization, the ability to analyze data and operate with it.

Online store creation scheme

- a profitable business. The actual way is to start working on a social network (VK or Odnoklassniki), where it is convenient to post goods, promptly advise buyers.

The scheme for creating such a business project:

Creating a community, filling photos and product descriptions with the necessary information;
Attracting subscribers in a variety of ways, including targeted advertising. To increase activity, you can exchange information with other groups, use links, invitations, hold promotions and contests;
Part of the profit received must be invested in the "promotion" of the selling group and bring it to a decent monthly turnover;
Hire a professional administrator who will take care of communicating with clients and placing orders;
Creating your own website that will expand your audience and profit. In addition to the product, there will be returns from contextual advertising, banners and affiliate programs.

The creation and promotion of the site will take more time, so it is better to actively trade on social networks at the same time.

Easy Ideas for Online Business

Development and development of a job portal or searching for an employer on the net for a small percentage. By acting as an intermediary, you can have a stable income from each concluded agreement or transaction;
Custom production of virtual room models that will be in demand among ordinary users who started repairs or redevelopment.
Estimator services for individuals. A special program and a detailed report with the quantity of materials will help users to optimize the estimated costs for renovation or construction.
Typing from a printed source or photocopies. The service may be in demand among students or small businesses that do not want to hire a separate employee for such painstaking work.
Scripting for weddings, corporate events or themed celebrations. Creative ideas can bring good income and fame to the screenwriter, work in event agencies on favorable terms.
System administration remotely. The service is always in demand among small businesses that do not have the finances (or conditions) for hiring a permanent employee. Such a business can be formalized by an agreement.
Selling groups in social networks... By learning the techniques for attracting subscribers, you can make good money selling communities to third parties.
Writing congratulations or toasts for events. Services are in demand among companies organizing events or weddings, non-standard birthday jokes.
Internet bulletin board... With the correct presentation and advertising support, the service will be in demand. You can work for a percentage of the deal or monetize with advertising.
Conducting surveys or collecting statistics... This kind of service may be required by large and small retail chains, delivery services or credit institutions.

Business promotion on the Internet

Projects in the network are developing rapidly, new ways of developing and increasing capital appear. Internet marketers are confident that with the right approach to advertising placement and the ability to quickly respond to market demands, an entrepreneur can achieve any amount of income.

The main effective methods promotion:

Different types of advertising... This includes display advertising and banners on sites that make the business project recognizable. It will be active only if it is presented correctly to visitors: a bright picture should be accompanied by inviting text that makes you want to go to the store page and make a purchase.
Search engine optimization of sites (SEO). An effective way to promote a resource, which consists in optimization and promotion using selected keys (phrases). The goal is to raise the site as high as possible in order to attract potential buyers and bypass competitors.
Quality content. Photos and an article should be as useful and interesting as possible for visitors, encourage them to purchase goods or use services. SEO experts believe that the future belongs to sites that are focused on people and their needs.
Parallel social media support(SMM). Most potential customers actively use social networks: they play online games, read news and communicate in communities. Placing advertisements, holding promotions can attract visitors, increase product awareness and sales.
Posting articles and advertisements on third-party resources. A good option for promoting your business on the Internet can be posting notes about a product or company on popular sites for a fee. If you provide for a link to the page of a business project, you can increase traffic and promote it online.

Reading time 85 minutes

Did you know that in our time, progress is moving at an incredible speed? Of course you know. That is why many are thinking about starting their own business via the Internet. It should be understood that more and more clients go to the Internet for help first, and only then scour their city. It is because of this, and also because of many other reasons, such as scale, convenience, modernity, that you need to think about starting a business on the Internet by choosing one of the business ideas described below via the Internet.
1.1.
1.2.
1.3.
1.4.
2.

Online business ideas from scratch

There are ideas and projects with which you can start making money on the Internet from scratch, that is, without money. But then the earnings will be minimal, and you still need to have at least some knowledge. And if we want to make good money and have knowledge, we need a budget for the first ad. Therefore, we will attribute business ideas from scratch to ideas up to 5 thousand rubles and having at least some knowledge, otherwise you will not earn money except on clicks.

Freelance or business

1. Execution of tasks or exchange of tasks

There are a dozen excellent sites on the Internet that provide an opportunity to earn money on simple tasks. The earnings are not the greatest, but it is worth starting your path as an entrepreneur on the Internet with this activity. The process of working with tasks is approximately the following: you register on exchanges with Wmmail or Profitcentr tasks, select a task (work in social networks, registrations, reviews, clicks, etc.), complete them and submit a report. The advertiser checks your report and pays for the job. You can figure this out in 1-2 days. You can also create your own exchange.

How to make money?

Performing various tasks; on the exchange, you can earn from advertising and a percentage of transactions.

To make it easier to work, you need to register accounts in different social networks, start mail and work from a convenient browser. Along the way, you will learn how to work more efficiently.

Advantages: easy money for beginners.

Disadvantages: not a business; small income.

2.Writing articles or stock exchange articles

Most of the work goes on text and freelance exchanges. Also, some companies are willing to pay good money if you write a worthwhile article for them on a specific topic. It is better to study right on the exchanges, working for a small fee and gaining rating and experience.

If you are not satisfied with freelancing, create a copywriting exchange. We'll have to recruit a team of professionals, but they will do their job. Then, attract copywriters and customers under favorable conditions. Over time, your exchange will develop and start generating high income.

How to make money?

Writing articles. On their exchange, a percentage of each transaction plus advertising on the site.

A freelancer gains experience on exchanges, and the exchange owner will have to promote his project, possibly for several years. The main thing is to attract the first customers under favorable conditions, and then advertise your exchange in all available ways.

Advantages: a copywriting exchange will be an excellent passive income; the copywriter will gain tremendous knowledge and skills.

Disadvantages: to promote for a long time and invest a lot in the exchange; A freelancer can only earn a lot on a full-time basis.

3. Freelance or freelance exchange

Freelance earnings consist in the fact that a freelancer looks for customers, takes a task, completes it and gets paid. Freelance exchanges are not much different from text exchanges. The principle is the same, only the tasks are very different. But for big earnings, you will have to learn and work on the rating for the first time.

Creation of a freelance exchange is a costly and labor-intensive business, and it will also take time and money to promote.

How to make money?

Earnings come either from completing tasks, or from your exchange - advertising and a percentage of transactions.

The easiest way is to get promoted on an existing exchange. If you are a big fan, you can create a blog, promote it and offer your services to visitors. The most difficult but profitable way in the future is to create a freelance exchange.

Advantages: making money on knowledge without leaving home; excellent income from the exchange.

Disadvantages: either you work yourself, or you control a large project that is difficult to give under the control of other people - often an idea under someone else's direct control is simply stolen, and the existing project loses its reputation.

4. Website development or your own company

Advantages: those who are interested in this kind of activity will be attracted by such a business, as it will give a lot of experience and knowledge.

Disadvantages: It is not so easy to make a website that city residents will be happy to visit.

32. YouTube channel

There are two options for creating content - quality content with great difficulty and the purchase of the necessary equipment, and delusional, youth-oriented. Oddly enough, many crazy and unprofessional YouTube videos are gaining more views than projects that benefit people. This is due to the fact that YouTube users are mostly schoolchildren. In any case, such a business will need to be promoted, since not everyone is able to shoot without money.

Channel options:

- cars (test drive, repair)

- video for men (style, confidence, seduction of girls);

- video for women (fashion, show business news);

- about fishing and hunting;

- about the garden and the vegetable garden;

- training (lessons);

- children's channels (cartoons, educational videos);

- a channel for teenagers (you can even take crazy ideas);

- sports (discussion of football);

- TOPs, life hacks, tutorials.

How to make money?

Advantages: modern and highly profitable business; passive income.

Disadvantages: It is difficult to create quality content that will attract a large number of subscribers.

33. Online learning

Despite the free access to a huge amount of free information, people are willing to pay money to professionals for more detailed and consistent training. You can act like a freelancer by working for yourself. You can take such a step as creating a large project, where a variety of knowledge will be collected and put up for sale, from growing cucumbers to building cottages.

The options are:

- teaching in school subjects;

- by specialties;

- in construction;

- in business;

- in programming;

- website promotion;

- garden;

- time management and more.

How to make money?

Online lessons; sale of information business; third-party advertising.

Advantages: professional employment.

Disadvantages: Difficult to advance from scratch.

34. Help with documentation

An aspiring entrepreneur opens a canteen, the owner of an apartment on the 1st floor is trying to open a shop there, a young family begins to build a house, the guy has lost and is trying to restore his passport. All of them and many others need to resolve the issue of documents. You or your organization decide these questions. Where to get, what, how much, where to go, etc.

How to make money?

Paid fee, consultation or assistance with documents.

Advantages: not difficult earnings, if you immediately understand all the issues.

Disadvantages: to make money, you need to invest in the promotion of the business.

35. Creation of business plans

Despite the huge number of business plans on the Internet in the public domain, all of them are invalid in banks, that is, it is impossible to take out a business loan for them. You can write yourself, or you can work as a team. In this case, it is better to work yourself, having ready-made business plans in electronic version and simply correcting some data, adjusting to the customer.

How to make money?

Sale of business plans.

Advantages: simple business for those who are trained in this business.

36. Services to promote offline business on the Internet

In any city there is just a mass of business projects of various sizes that have never been promoted on the Internet and which many clients do not know about. Meanwhile, the Internet is one of the main sources for finding clients, even for offline businesses. You can work for yourself, and you can also assemble a team of 1-3 people.

How to make money?

Promotion of someone else's business on the Internet for a fee.

Offer your services to offline businesses by showing the achievements of your work.

Advantages: the niche is not completely occupied; a progressive niche.

Disadvantages: Many do not trust the Internet, as they live in the last century.

37. Online magazine

A magazine is created in the form of a website. Further, it is filled and constantly updated in terms of content - useful articles with photos, possibly video. It will be difficult to develop a magazine alone, and you will need to find a person who will create a suitable site, and then assistants for filling and promoting.

Journal options:

- men's magazine;

- women's magazine;

- about fishing and hunting;

- about the garden and the vegetable garden;

- about style and fashion;

- magazine with training and nutrition (healthy lifestyle);

- magazine of men's or women's needlework;

- cars;

- kitchen (recipes, decoration, etc.);

- science, new discoveries.

How to make money?

The main income is advertising. The more visitors to the site, the more diverse advertising can be: contextual, articles, links, and more. You can also own an online store and sell products by advertising it in your articles.

The main way to promote a site is to enter the TOP of search engines. To do this, you will need to choose keys and write high-quality texts. Also social media. In addition, contextual advertising and advertising from competitors can be distinguished.

Advantages: many may be interested in this type of activity; constant growth.

Disadvantages: It will be difficult to create really cool content, as well as to attract customers.

38. Rent of apartments, cars (not new) - intermediary

Imagine how many people rent out apartments in large cities. How many students and others need an apartment? Ads, of course, are good, but many parents would like to know which person they are giving their child to share. Also in the case of a car. Someone has a car, but there is no way to earn money. Cars can be rented to people who would earn money as taxi drivers.

How to make money?

Mediation.

It is best to have a classifieds site and act as an intermediary there, checking the owners of apartments and cars. Also social media advertising and offline advertising.

Advantages: constant employment.

Disadvantages: It is difficult to roll out from scratch at the very beginning and gain trust from customers.

39. Content for the site

Many companies need content for the site. Also, some people want to replenish their existing sites with new content or launch new sites and are looking for those who would fill them. Websites are filled with texts, pictures and videos. We can say that such services are provided by a copywriter with extensive experience.

How to make money?

Creation of content for the site, or an intermediary between the client and the performers.

Advantages: if independent work is employment; if mediation is money for control.

Disadvantages: You won't often find a client with a large check.

40. Teaching languages

There are a lot of similar businesses and services on the Internet in the public domain and in the most different options filing. At the same time, you can enter this business practically from scratch and earn good money. For example, one of the most effective and profitable options is Skype teaching. Basically, this is ordinary communication on general topics with people who have basic knowledge of the language.

How to make money?

Selling courses, paid lessons, training site, YouTube channel.

Advantages: permanent employment; high incomes.

Disadvantages: a lot of competition; you must be fluent in the language.

41. Development of training programs

Your task or your team's task is to personally work with clients and draw up sports programs for them that would give athletes progress during training. It can be absolutely any kind of sport, the main thing is the effectiveness of the programs.

How to make money?

Development of personal training programs.

Advantages: a highly profitable business under your control.

Disadvantages: You will have to learn a lot on your own.

42. Editing or video creation

If we are talking about a video production company, then 2-3 workers are enough for the headquarters, and they do not need an office either. You promote your website or page in social networks, and then hire or work through freelance exchanges. It is important to have a reputation, otherwise everyone will immediately go to the exchange. You can work independently. To do this, you will have to spend money on buying programs, as well as advertise yourself. Moreover, the audience coverage can be for the whole country.

How to make money?

Video creation and editing.

You can promote yourself as a freelancer through social networks, starting from your city, as well as using freelance exchanges. It is more difficult to promote a business - getting into the TOP of search engines, contextual advertising and social media.

Advantages: for many, this work will be to their liking.

Disadvantages: Difficult to promote the business.

Freelance

43. Website designer

Usually, such activities are included in the development of sites, but if you are a professional or want to become one in this particular topic, then the cards are in your hands. Professional designers can work for serious firms and have a good check from one deal. But it all starts from the bottom - rating, experience.

How to make money?

Website design development, sale of ready-made designs.

Advantages: can be combined in similar activities.

Disadvantages: Difficult to break through to a high level.

44. Selling other people's goods (sales manager)

There is just a sea of goods on the Internet that need to be sold and for which they are looking for buyers. For example, bloggers sell infobusiness and are willing to pay a percentage of the cost of the product. Online stores distribute special links by which your customers, having bought a product in this online store, bring you a percentage of the cost of their purchase to your piggy bank. You have to work to make money on this.

How to make money?

Percentage of sales of other people's goods, remote work sales manager in companies or online stores.

Advantages: popular and sociable people can use this business as additional income.

Disadvantages: It is difficult to attract customers if no one knows you; earnings are not stable.

45. Creating games and applications

Dozens of new games and applications for smartphones are created every day. Large companies would like to have a better application than the competition, and young people are hungry for new interesting games. This type of earnings is freelance. He will have to learn and practice constantly. It will be great if your imagination works flawlessly, and your skills allow you to recreate a variety of thoughts in games or applications. Sometimes it takes just one shot to get rich.

How to make money?

Development of games and applications, work for large companies, advertising.

Create your own applications and games, advise your friends, spread information on social networks. Create something for your portfolio and offer your services to big businesses.

Pluses: popular niche; develops the brain; one development can bring millions.

Disadvantages: It may take a very long time before success comes.

46. Creating infographics

Many top websites and businesses want infographics on their site. If you know how to beautifully and very competently transform information into infographics, then you can make money on it. Knowledge should be in graphic programs, and you also need to be able to clearly arrange information for users to understand.

How to make money?

Infographic creation services

Pros: For the infographic-savvy good way additional earnings.

Disadvantages: It is difficult to learn how to create different types of infographics in order to attract large customers.

47. Online estimator

How much money does it take to fill the foundation when building a cottage? How much brick is needed for facing this cottage? Online estimator is a builder and an accountant in one person. This profession is in demand on the Internet. Evaluate your competitors and create a business even better than theirs.

How to make money?

Entering the TOP in search engines, banner advertising on construction sites, social networks and forums.

Advantages: easy to combine with other activities.

Disadvantages: competition, few orders.

48. Medical consultations online

If you are a cool medical professional and can consult online, why not take up the similar activity? You can use online counseling as a part-time job or as a main source of income. The clients will be parents of sick children and other citizens. Such ideas already exist and are not new.

read the article Home Business Idea: Simple Medical Services

How to make money?

Conduct paid online medical consultations.

Advantages: a good way to make money at home with professional medical knowledge.

Disadvantages: not all diagnoses are made from a distance; without a reputation, a business will not generate income.

49. Personal nutritionist

Many girls want to lose weight and guys want to gain weight. Also, everyone needs a beautiful body, a lot of energy and health. All this directly depends on what we eat, in what quantities and at what time. Each has its own characteristics, so a nutritionist can be personal, and for several dozen people at the same time.

How to make money?

Paid catering services.

Advantages: employment.

Disadvantages: It is difficult to start earning without a reputation.

Business

50. Online currency exchange

Since terminals and bank transfers charge too high a percentage for a transfer, or the difference in exchange rates is significant, online exchangers appear on the Internet. Create a simple website and perform prompt electronic money transfers to cash and vice versa.

How to make money?

Percentage from the transfer or play on the currency rate.

Advantages: a permanent business that is not difficult to implement.

Disadvantages: Competition can affect earnings.

51. Regional level flea market

Everyone knows message boards. They improve every year, and this is a plus for people. But why not create a regional bulletin board where posting will be even more simplified and there will be more products posted. After all, it is possible that what the neighbor has and does not need, you need.

How to make money?

Disadvantages: It will be difficult to convince a lot of people that it is very convenient and necessary for everyone.

52. Website for the sale of cars

Of course, there are big competitors in this niche that are very difficult to get ahead of. But there are not so many of them, and there is nothing to be ahead of. Just create a service that is better, more convenient, and encourage people to advertise. In any case, for people this is an additional free way to place their ads, and for you a growing business.

How to make money?

Advantages: thanks to word of mouth, the business will grow on its own; passive income.

Disadvantages: competitive niche.

53. Site about the selection of workers (husband for an hour, nannies)

Many people need the services of professionals in one area or another. Someone needs an electrician, others need repairs in their apartment, and still others need a nanny. Create a website, launch pages on social networks and start recruiting. You can work only in a large city and accept applications for advertising services offline - at the meeting, making sure of the professionalism of people. And you can work all over the country, working via Skype.

read the article Business idea at home: husband for an hour

How to make money?

Pros: Simple home based business.

Disadvantages: it is not always possible to determine the professionalism of workers.

54. Coupons, promotions, sales

A lot of online stores, bloggers, companies and other business owners place discounts on their services and products, hold promotions, contests, sales, etc. But not everyone has a sufficient number of clients. You create a website or a community on a social network, promote it by attracting people and posting free coupons for discounts and so on, advertising someone else's business.

How to make money?

Promote the site in all possible ways, then it will be promoted thanks to recommendations from users. Go around everything on the Internet where there is an interesting link and recommend placing it on your website for a fee. Even if it is 100 rubles for one placement. There are thousands of such sites, and they will want to advertise constantly.

Pros: Easy passive income.

Disadvantages: promotion of your online page requires investment.

55. Guide to cafes and restaurants

This business can work absolutely anywhere, as it will be conducted via the Internet. In any city, there are a lot of cafes and restaurants, each with its own characteristics, its own culture, menu, service, design, and more. But the only thing that unites them is the desire to get as many clients as possible. You create a website, design it beautifully and post a list of cafes and restaurants. Data only about the location and about what is there and how. And then you get people to visit the site and start working on your business. Your task is to communicate with the owners of such establishments about placing all the data on your site for a certain fee. Menu, places, phones, photos of staff, external and internal design, etc. It will be better if such information will be posted on a lease basis - the payment for a seat is monthly. So many will be willing to pay a couple of thousand rubles for such an advertisement.

How to make money?

You create the appearance of website traffic and invite the owners of cafes and restaurants to post complete information about their business.

Advantages: passive income.

Disadvantages: Competition.

56. Website for offline business

Whatever the offline business is, a simple, but high-quality site will only benefit. Even the placement of minimal information (opening hours, nuances, contacts, etc.) will only be a plus. If you sell products, it is best to create an online store. If there is a service, then a regular website will be enough.

How to make money?

read the article Promotion of a business on the Internet

Advantages: status for business; information to clients; additional sales.

Disadvantages: Difficult topic for people who do not know anything about working with sites.

57. Regional retail online store with home delivery

It is best to have a large retail store in the city and carry out home delivery, providing goods through the site as in online stores. Other earnings will not be high. This type of business increases store sales, fights competition, increases revenues, and is also very customer friendly.

How to make money?

Increase in sales of goods in your store.

Advantages: increases income, fights competition, attracting a large number of customers.

Disadvantages: business will not be profitable without its own large store.

58. Referrals

We explain on the fingers: there is a project for making money - Wmmail, Profitcentr and others - as a rule, all newcomers to the Internet business make money on them. A referral is the one who registered on your link. You are the referrer, that is, the superior. Each project pays in its own way for a referral, depending on the activity and the percentage set by the project. The referral does not lose anything from his earned money - projects are paid, since they are interested in the referrer attracting referrals. All you need is to understand the essence of the project and attract referrals through your links, encouraging you to work and earn money. Referrals work, you are credited with a percentage. This is the profit from the business.

How to make money?

Earnings come from the activity of referrals according to the percentage of the referral's earnings established by the project.

Despite the honesty of such projects, social networks block messages with such calls, otherwise everyone would be trying to create such a business. Therefore, they are looking for clients inside such projects (they offer to register for money on another similar project). Also, many place advertisements on their websites and use offline advertisements.

Advantages: passive income; it is not difficult to understand the business if you devote a couple of days to mastering the information.

Disadvantages: it is difficult for beginners to prove the purity of such projects; many referrals leave projects over time.

59. Website for the sale of real estate

To succeed in this business, you need to study the competition in detail, create a portal more convenient for customers and invest in advertising. Despite the competitors (there are not so many of them), they will place advertisements on a convenient site, since for customers it is additional way free advertising.

How to make money?

Entering the TOP in search engines, contextual advertising and offline advertising.

Advantages: even in the shadow of competitors, you can have good passive income.

Disadvantages: It will be difficult to completely overcome the competition.

60. Resale of rarities

There are a lot of lovers of old things all over the world, and they are ready to overpay hundreds of dollars to buy even the smallest, but old thing. You can create a website where everyone can post their rare things, or you can start reselling old things.

How to make money?

Resale of a rarity or a percentage of a deal, advertising.

Getting into the TOP in search engines, thematic forums, social networks, message boards. Also advertisements in city newspapers.

Advantages: you can make a lot of money from one deal; lovers of old things will like this business.

Disadvantages: Many things can sit for years in search of a buyer.

There are always a lot of people on decent forums, therefore, they bring good income. Create a forum, catch up with sociable people (you can even pay for messages), promote a forum and make money. To maintain a good reputation, hire specialists in the topic to which the topic of the forum belongs.

How to make money?

First, you need to fill it with useful information, and only after that you keep newcomers with high-quality communication. Also contextual advertising, attracting clients from social networks.

Advantages: passive income.

Disadvantages: It is necessary to constantly support and possibly fight competition.

Nobody says that it is necessary to create a global social network. But even for several tens of thousands of people, this is already a success. Programming knowledge is indispensable here. If there is a team, it's worth a try. In any case, get either a lot of experience or future passive income.

How to make money?

Attracting people in every possible way.

Advantages: if it shoots, you can provide a lifetime with one project.

Disadvantages: not everyone can create and promote a social network.

63. Trading on Amazon

Would you be surprised if I say that some people make millions from Amazon trading? This trading platform is one of the most famous in the world. You don't have to start with something big and expensive. Enough to study domestic market portal and select your products. Understand this site and start earning.

How to make money?

Selling goods - marginality.

Find good products and resell them on Amazon.

Pluses: you can seriously unwind.

Disadvantages: Not everyone can make big money.

64. Site for life hacks

This is an interesting and educational niche that will pump both you and your visitors. It is not necessary to invent everything on your own, it is enough to collect everything from the Internet. You can do a kind of "rewriting" of life hacks - you can find, rewrite or reshoot more clearly, efficiently and interestingly.

How to make money?

Advantages: interesting business; no need to invent anything - you can just overwrite the existing one.

Disadvantages: Competitors.

65. Testing of products, equipment, etc.

The idea is no longer new, but still working. The point is to test new products on the market - new establishments, new equipment or phones, etc. Despite the competition, get your followers and show them everything new by choosing one topic.

How to make money?

Advantages: you are always in the subject of everything new; by choosing the right niche, you can make good money.

Disadvantages: there is competition.

66. One-page (online store)

Setting up a one-page online store is another way to sell products. At least once you have come across a similar site where the product is sold at a huge discount until a certain date. These stores usually sell fashion goods with a large mark-up - 5-10 times more expensive than the wholesale price.

read the article TOP 20 business ideas for advanced youth

How to make money?

Sale of goods.

Advantages: An easy way to make money if you find the right products.

Disadvantages: The business is becoming obsolete.

You can open a store on social networks even with a minimal amount. It's better not to think about the scale of the country, since postal delivery is too expensive, but anyone can open a regional store. It takes one day to set up a store. It is important to choose the product that you will be selling. Unusual products or products of one rare category will do, for example, selling several dozen types of coffee. It is better to organize the delivery of goods as an issue (by car or in some place) once a week.

Product options:

- sports equipment, sports food;

- cosmetics;

- unusual goods with Chinese online stores;

- fashion goods;

- Technics;

- used goods;

- accessories;

- accessories for the phone (covers, glasses, headphones).

How to make money?

Advantages: simple business; does not take much time; you can enter the business with minimal investment.

Disadvantages: People who are used to shopping in stores are not always ready to change their habit and search for goods on social networks.

68. Online store of surprises

Imagine you are ordering a gift for your friend on the site of surprises, without knowing what will come. And here comes one of the best laptops on the market. Given that you only paid $ 10. The essence of the work is approximately clear. Prices can be fixed (for example, a surprise for $ 10, $ 20, $ 50). Gifts should be very different, and it is not necessary to fit into the order amount, but do not forget to send a valuable product every 100 orders.

How to make money?

Product markup.

Advantages: not a complicated business.

Disadvantages: the start may turn out to be unsuccessful due to mistrust of the site.

69. Resale Communities

Many people would like to have communities on social networks. There are also a lot of communities that "stood up" for a long time and which can be bought, put in order and resold. Earning money is not constant, but for the quick-witted and dodgy, it can be interesting.

How to make money?

Margin from each sale.

It is possible to have a website, and it is also important to have a status among dealers.

Advantages: gives the skills to negotiate with people.

Disadvantages: not a permanent business; some social media sites do not allow this activity, although this rule can be circumvented.

Business and investment

70. Cybersquatting - Domain Name Resale

There is also this type of earnings on the Internet. Its main plus - if you find a worthwhile free domain name and a client with a tight wallet - you can make a lot of money. But there are not so many free standing domain names. Nevertheless, having invested a lot of money, you can dictate your terms to buyers.

How to make money?

Percentage from each domain sold.

Advantages: simple business with investment.

Disadvantages: Difficult to find a valid domain name; the domain can be with you for years, and it will never be bought.

71. Investments in new projects

Imagine that you invested in Durov many years ago, and now you own 10% of the shares of the VKontakte project. There are sites on the Internet where people show their designs. Not all of them turn out to be successful, and one project out of a million goes to the level of VKontakte. However, many projects can be successful in the future, and by investing in them, you can get rich from the efforts of other people.

How to make money?

Successful investment.

You need to have an idea of what kind of project can shoot and break through.

Advantages: if you get in, you can get rich at the expense of other people's efforts.

Disadvantages: not everyone is given; a few projects succeed.

Business ideas on the Internet with capital from 10 thousand rubles

72. Promotion of Internet projects

Social media, YouTube, small business sites. Tens of thousands of people create their own Internet projects, on which they would like to make money, but with huge competition in most niches, it is impossible to independently promote your project without knowledge. Having assembled a team of professionals, you could create a business to promote Internet projects. There are not many such companies, but they have a list of services, as well as their quality with prices, for everyone. To simplify the task, you can start with one of the most popular sites, for example, promote channels on YouTube. Subsequently, the business could be expanded.

How to make money?

The main income comes from the provision of services, but the company must have its own successful projects on the sites that they promote. Accordingly, earnings will come from them - from someone else's advertising.

Collect key queries for this business and promote them to the TOP-3 in search engine results. Also contextual advertising, social networks plus advertising through a project (website, channel, group), which will show your professionalism.

Advantages: highly paid services; this niche is constantly growing and the competition is not the highest.

Disadvantages: you will have to work hard on recruiting quality personnel, it will not be easy, as well as creating a company that is in no way inferior to competitors.

In this business, the final income depends more on investments in promoting the community, although the content must also be at least average so that subscribers do not run like from a sinking ship. The subject matter can be very different, but advertising in business communities is more expensive than in entertainment ones.

How to make money?

Advantages: simple business; managing a large community can be put on the shoulders of an employee who will work on the content; does not take long.

Disadvantages: you do not dictate the rules within the social network; any social network can be blocked in your country for political reasons.

This unusual business and not everyone can create it on themselves. And this is because only famous personalities (and it does not matter how they became famous) or professionals in their field with a large subscriber base can make money on such a business. You can be just beautiful girl and lead Instagram, or be the guy who pumps the body and leads the page on the social network, giving mass useful tips novice athletes.

How to make money?

Become a famous person, distribute business cards, make and add people as friends, follow the addition of new records, photos and videos.

Advantages: for many, this activity will be exciting; good passive income.

Disadvantages: not everyone is allowed to have such a business; requires a lot of work, unless you are a celebrity and a girl with a pretty face.

75. Online store

When it comes to a full-fledged online store, you need to understand that there are no free niches in this business, except for rare or unusual products, but there may be competitors there too. To open a business, you will need to find a niche, create an online store and carry out a number of other works. Since all the ideas are busy, look for those that you can push on the Internet. Next, look for a person who will help you create a high-quality online store, design and fill it. If finances allow, and you are sure that you can break through the competition and get your customers, then open your online store. Otherwise, you can start with a store on social networks.

read the article Do I need to register an online store

Business options:

- Goods for pets;

- clothes;

- tableware;

- tools;

- sports equipment;

- leather goods;

- goods for hunting and fishing;

- telephones;

- Technics;

- Products for children;

- other textiles.

How to make money?

The main task is to break into the TOP in search engines for your products. You should also use contextual advertising, social networks and message boards.

Advantages: may have regular customers; a big increase.

Disadvantages: high competition; many complex business processes.

76. Wholesale online store

The principle of creation is almost completely the same as the creation of a regular online store, but the product is sold in bulk. Your suppliers of goods are manufacturers. You can sell in smaller quantities, but at an inflated price. As a rule, it is enough to choose one narrow niche and advertise it well. You may be purchasing from other online stores, retail store owners and retail space owners.

How to make money?

Sale of goods.

Advantages: business is growing; with a good price / quality ratio, the wholesale online store will have a large number of regular customers.

Disadvantages: in cities where wholesale is not widespread, you will have to advertise your business only via the Internet; business success depends entirely on advertising and competition.

77. Site or dating service

In this business, the main thing is to create a high-quality website where everything will be automated. The site should be suitable for a specific type of people - adults, teenagers, students, etc. The site should be so attractive that a client who comes to it for the first time wants to register and stay on it.

How to make money?

Advantages: automated business.

Disadvantages: Difficult to create and promote a cool project.

78. Working with a 3D printer through online orders

Work with a 3D printer has been in full swing for a long time, but its possibilities (unlimited) are not fully realized. Having come up with a highly profitable idea for using a 3D printer, you can launch a website and work on an order or sell interesting and original products.

How to make money?

Sale of goods, work to order.

Advantages: the business does not become obsolete, because you can always find new ideas for implementation.

Disadvantages: requires a lot of knowledge in the work.

79. Online radio

It will be very difficult to create a high-quality radio station from scratch, but by choosing an interesting or informative topic, you can start such a business. Do not be afraid to be original, the main thing is to find your target audience and get her attention.

How to make money?

The first thing you need is quality. The second is advertising wherever possible. Third - famous person live.

Advantages: if radio gains popularity, you can make good money; radio can be a complement to other businesses.

Disadvantages: a lot of competition; it's not easy to break into the TOP.

You have hardly seen a description of such a business. Initially, a project is created for the sake of fat clients. For example, you create an incredibly cool project about BMW cars; you have over a million subscribers on several social networks, the site receives 15,000+ visitors daily. You attract all advertisers somehow connected or connected directly with BMW and earn money from advertising.

How to make money?

Bringing the site to the TOP for all queries on your topic; social networks, YouTube, contextual advertising.

Advantages: highly profitable business.

Disadvantages: You have to invest a lot of money and work hard before the advertiser comes with a large check.

81. Online store of unique products

Do you know how many varieties of chocolate there are, how many manufacturers, flavors? And beer? And cheese? And coffee? The list goes on and on. It is enough to create a small website, choose one product and start advertising it. The larger the assortment, the faster the delivery, the better the description of the product, etc., the more chances you have to take first place in the market. Products can be bought from all over the world, and sold within your own country.

How to make money?

Entering the TOP of search engines, contextual advertising, social networks, message boards, affiliate advertising with stores of similar products.

Advantages: an interesting and unique business.

Disadvantages: It is difficult to work with perishable food.

82. Printing on T-shirts

Yes, production is not carried out on the Internet, but it is there that you can find tens of thousands of customers every month. Competition? Offer new art, offer custom work, high quality, low cost, fast order processing. You can fight any competition, the question is how ready you are for it.

How to make money?

Sale of T-shirts, work to order.

Advantages: a highly profitable business with access to the world level.

Disadvantages: high competition.

83. Loan or loan online

Loan online is no longer new business but the competition doesn't really affect the business either. Order a website for specialists, launch online lending or loans at interest. The person fills out the form, confirm the identity, send money to the card. To understand how to do better than your competitors, analyze them.

How to make money?

Interest on a loan or loan

Advantages: an ordinary profitable business.

Disadvantages: Possible problems with refunds.

84. Travel items - goods from different countries

You create an online store and sell items from different countries. If you have not just a large assortment, but also serve it colorfully and interest customers, many will be interested in buying this or that thing just like that. Clients in this business can become permanent and advertise your business themselves.

How to make money?

Sale of goods.

Displaying a site in the TOP of search engines, contextual advertising, YouTube channel, social networks, message boards. For each product, do interesting description, more photo and video reviews.

Advantages: business for many years.

Disadvantages: It is difficult to create a project that will force customers to stay on the site and buy products without being interested in it.

You will not only need to create a video, but create a concept. Each customer will need to show an individual approach, create advertising texts, choose a video model, structure and other nuances. We scan the competition, recruit employees, create and promote the site, start work. Everyone is doing their job, you are in control. And the idea will not be stolen, and the business will turn out to be profitable. For a second, one video (very cool for a cool customer) can cost up to several million.

How to make money?

We scan the methods of promoting the business of our competitors, copy, improve and increase advertising methods. We connect various sites, call customers (start with small ones).

Advantages: a cool company can work for many years.

Disadvantages: You will only have to work with small clients alone.

We tried to describe only those ideas where there is an opportunity to break through to many people who know how to work on the Internet and are ready to grow. Choose one of 85 business ideas on the Internet, analyze, write down all the stages and start a business. You are already familiar with the general description of the idea, with its advantages and disadvantages, with how to promote it and how to make money. Collect initial capital and start your business online.

In conditions financial crisis when the number of jobs is reduced, but the consumer area and the service sector remain in demand, ideas or even a business from scratch occupy the minds of ordinary citizens.

The desire to find additional income opportunities is an important reason for looking for activities without capital investments... The benefit of such a business can be considered minimal amount risks, and if a person believes that he is strong in some area, then this will serve as an additional guarantee of the success of a new undertaking.

Business from scratch - does it exist?

No, there is no such business. In any case, you will have to invest:

Education.
If there is no education, time.
And, in any case, great enthusiasm.

There is a point of view that all the proposed ideas for beginners are not a business, but a craft. But there are no other options for a zero start. If there is no money for hired workers, you have to be a hired worker yourself. And only with the growth of the business, their own skills, skills and incomes will it become possible to delegate some of their functions to someone else. Moreover, very often even "grown" small businessmen are forced to create an adequate replacement for themselves for years. This is the specificity of a small business. Small business is a way of life. To dream that in a couple of years the gears will spin without your participation is at least naive.

This material contains proven ideas in which you can still find your niche. Think over what is your highlight among the mass of the same, and go ahead. Each of these ideas fits perfectly into the “low start” requirement.

Types of business that you can start without a large investment

We will provide no less than 100 ideas to help you. There is no clear division into separate groups, but for a better understanding of the area into which one can go, we will accept a conditional classification by type:

Services

Automotive business ideas

The best ideas in the automotive business include the following points:

Earnings on the Internet

For women

Review on video

The material from To Biz examines the newest ideas of 2017, and the authors argue that these ideas are really promising, working, but have not yet become too competitive.

Production

The production area includes a large number of different ideas, but you should be prepared that a certain amount of start-up capital will be required.

Creative ideas

Some business ideas may be initially result-oriented because they are creative and unusual.

Home-based business

Sitting at home can also find ways to make money. Most of the home ideas are related to the hand-made industry.

2017 Ideas

Every year, new types of business appear, designed to bring, albeit small, but income and capable of meeting the needs of society.

Ideas in crisis

In the wake of the crisis, you should choose ideas for business in areas that remain in demand even with the scarcity of potential customers.

Ideas for business in Moscow

It is difficult to surprise the metropolitan public, and the market is so satiated that ideas are required that are either not yet highly developed or have competitive advantages.

Some examples of investments and payback periods of business ideas

The main thing that will concern everyone who decides to start their own business is the amount of investment and the payback period of the project.

Business idea	Investment amount	Skills	Payback period
Tutoring	———	Knowledge in a certain field, having a diploma	Depending on the number of students
Vending massage	1 armchair 35 thousand rubles	Not required	1 person - 100 rubles, per day the capacity of 10 people = 1000 rubles. 30 thousand per month. Payback in three months
Mafia game or similar	Rental of premises and organization of advertising (approximately 30,000)	Not required	Income per month 28000, payback two months
Sewing clothes for pets	Buying fabric, 1 meter = 300-500 rubles	Sewing skills	One ready-made suit costs from 1500 to 2000. Payback month
Home beauty salon	30,000 rubles	Knowledge of hairdressing	4-5 months

Open your own business with minimal investment - it's real. The most important thing at the initial stage is to monitor the market situation, identify a niche area and draw up a business plan. Next you need only perseverance and desire to make a profit... You should not expect that money will flow like a river, in the first months you will have to "work hard".

Alexander Romanov

In the first month of operation, the net profit of the candy store was 120,000 rubles

Since childhood, I adore sweets and goodies, and as you know from hobbies and love, you can do work, now I have my own candy store. I opened it relatively recently, in 2017. It does not bring millions of rubles, but there is a steady stream of profit.

I will paint everything as it is without decorating anything. When I opened a shop, I did not want to take any loans or debts for it. There was an amount of 1 million rubles and it had to be met. I planned to rent a space in a small shopping center and ordered the entire design of the project from my friends for 10,000 rubles. The repair began on it, which took about 300,000 rubles. Then I bought and installed all the necessary equipment for 200,000 rubles, and all I had to do was buy the first batch and start trading.

I didn't hire employees because I considered it a waste Money... I was not sure if the establishment would attract enough customers to make a good profit. I traded mainly in unusual sweets and chocolates that cannot be found in regular grocery stores.

In the first month, the net profit was 120,000 rubles. I was very happy about this turn of events in my life. I did not want to continue to trade on my own and I hired two sellers. Of course, the net profit has dropped and is now 60,000 rubles, but this result is also quite satisfactory to me, because the amount of time that I devote to business is minimal.

Vladislav Petrov

Unsuccessful story of opening a candy store or how to lose 1.5 million rubles

I share my unsuccessful attempt to open a candy store. This is the case when too much monthly expenses ruined the business.

I'll start right away with the fact that I rented a space in the very center of the city with a size of 60 sq.m. for 150,000 rubles. The flow of people was simply huge and I assumed that a certain percentage of them needed sweets and they would come to us.

I don’t want to focus on the initial costs, because they don’t ruin the business, but we invested about 1,500,000 rubles in repair, design, website development, equipment, etc.

There were three employees: two salesmen and a cleaning lady. As a result, the wage fund amounted to 70,000 rubles.

As a result, our monthly expenses were more than 220,000 rubles, and there were no buyers at all. It was the most disastrous business I have ever started. He was never able to reach the point of profitability and had to be closed. I sold all the equipment in order to somehow recoup the losses.

The conclusion I drew from this experience is that high traffic does not guarantee a large number of clients. Of course, we had clients even in normal numbers, but they were simply not enough for a room with a rent of 150,000 rubles.

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If you have decided to open a business, then the best and funniest option is to open a candy store. In the materials of this article you will learn how to open this business from scratch, what it will take to work, how to create the right and sellable range. We can also decide on the format of your store (small room or "island"), tell you how to quickly make a profit and how to multiply it for a short period of time.

Examples of real businesses

Financial plan

Let's make calculations for our business plan and determine what costs we will have and how much we can earn.

Opening costs

By business standards, 532,000 rubles is considered a small amount of initial investment, so this niche is perfect for aspiring entrepreneurs.

Monthly expenses

Name	Sum
Premises for rent	50.000 rub.
Phot	40.000 rub.
other expenses	10.000 RUR
Total:	100.000 rub.

Of course, at the first stages of work, you can save on an employee and involve relatives in the work. As soon as the business starts generating good income, it will be possible to hire staff.

Income and profit

In the first months of the work of the store selling sweets, it will be held in the mode of technical opening and the formation of the necessary assortment. Starting from the third - fourth months, we can talk about reaching a stable income level.

On average, the markup for the goods sold will be at least 160%. For example, from the purchase of products for 75,000 rubles, you will receive an income in the aggregate of 180,000 rubles. Taking into account the costs during the month, as well as taxes, the net profit will be approximately at the level of 80,000 - 100,000 rubles.

The payback period of the project is at least five months (if the business is successful).

Store format

Small shop

The best option for the initial candy store format is a small store. With its help, you can consolidate your position in a niche, get the first profit, and then start developing, creating stores throughout the city.

Island

"Ostrovok" is located mainly in large shopping centers, so the initial investment here will be minimal. But keep in mind that the rent from your "island" will be exactly the same as from another store (on average). Therefore, worry about such costs in advance.

Online store

If you are just starting to create a business and do not understand anything about online commerce, then it is better not to try to create an online store selling sweets. This can be an overwhelming burden for you. The best option might be to enable the sale of sweets in an existing store on social media.

Range

Depending on the location of the store, a choice is made in favor of one or another sweet that you will sell. If the store is located in a prestigious area, where there are a large number of banks, expensive clothing stores, the emphasis is on unusual and exclusive products. If you start to open a store in a neighborhood where there are competitors, then you need to expand the assortment and include in it those sweets that competitors do not have. In addition, it is necessary to conduct various promotions and provide discounts to customers in order to increase the traffic of the store.

You will need to keep track of customer preferences, update the assortment regularly.

An approximate assortment of a candy store is as follows:

100 types of chocolates and 30 types of caramel;
Box sweets - 30-40 types;
Marshmallow, marmalade, marshmallow, cookies - 30-40 types;
Eastern sweets;
Buns, buns;
Beverages;
Ice cream;
Cakes, pastries, muffins, rolls.

When selling a product, you need to monitor the expiration date. You can discount the product if the expiration date is nearing the end, and to ensure that there are always fresh products on the shelves, order products from local confectionery manufacturers.

Sweets from Europe

In order to increase customers to your store later, you can sell products that are not available on the market and from competitors. For example, chocolate, cookies and marshmallows from Europe and America, unusual and atypical for Russia.

Eastern sweets

It is desirable that these types of sweets be created “on the spot”. This requires a small workshop for the production of oriental sweets. This direction is quite popular. The ingredients for the preparation of many products are quite simple and cheap, and the effect and their popularity are maximum.

Cooking oriental sweets is quite simple, since their recipe is known to many. The most important thing is quality products.

Small store opening plan

The task list will look like this:

Step 0 - Difficulties on the way

Difficulties in the form of competitors and risks may arise on your way.

Competitors include:

Stores or departments that sell similar products and are located in close proximity to your store.
Supermarkets that have a pastry department.
Deli with a sweets section.

For each competitor, you need to select a specific strategy.

The main risks include:

The emergence of strong competition next to your department. To eliminate this problem, you will need to maximize the interest of the audience in the products. You cannot skimp on the quality of products. It is necessary to constantly monitor the production and range of competitors.
Increasing the rental price will require you to conclude a lease agreement for a long period.
A jump in the cost of goods from the supplier. You can find a cheaper supplier, but with similar product quality.
Failure on the first purchase. It is necessary to analyze the purchased assortment, highlight its strengths and weaknesses.
Poor quality of the product. To eliminate this problem, you will need to look for those suppliers whose product quality is at a high level and who are used in production process only fresh and natural ingredients.

Step 1 - Selection of premises

As with any business, the location of a candy store affects its success. According to experts in this niche, it is better not to rent premises for a candy store next to supermarkets and grocery stores, as well as in the immediate vicinity of stores that sell similar products. Reasons: cheap prices in supermarkets.

A good store location can be considered:

Near schools, other institutions;
Close to parks and gardens;
In the sleeping areas of the city.

In order for sales to be at a high level, it is necessary to increase the traffic of the store. This can be done by organizing various promotions, discounts, etc.

Target audience - children as well as adults who love sweets.

In a residential area, it is better to place a store in new buildings.

The sales area must be at least 70 sq. meters (but it all depends on the range).

If the assortment of the store is not extraordinary, then a wider range of goods can be offered.

Repair

In order for the store to attract the attention of customers, it is necessary to make a bright and memorable renovation. It is necessary to think over not only the interior of the room, but also the exterior. Add bright colors in the form of plants, toys and paintings on the walls.

Step 2 - Business registration

To open a business selling sweets, you can register as an individual entrepreneur. This will require:

Submit an application to the tax office for the assignment of a TIN;
Apply to local authorities authorities and register as an individual entrepreneur;
Copy of the passport;
Receipt for payment of the state fee.

It is better to choose a single imputed income tax (UTII) as a taxation system.

Required codes according to OKVED, with which you will need to work:

52.24.22 - retail for the sale of sweets
52.11 - retail trade in food products

Step 3 - Finding Suppliers

After you have opened a store, you need to gradually update and purchase goods from a number of existing trading bases. If you have established communication channels, then the best option would be to purchase from a direct manufacturer. This way you will reduce purchasing costs due to the fact that resellers will drop out of the chain of relationships.

You need to buy small batches in order to understand what customers like or dislike. After registration of the assortment and its consolidation, you can start large deliveries of goods, periodically purchasing new types of products.

If you specialize in the sale of cakes, pastries, pastries, then it is best to buy these products directly from confectionery shops and bakeries.

You will also need to conclude contracts for the delivery of products. So you will protect yourself from accidentally spoiling the appearance of the goods.

Holiday Demand

During the holidays, the demand for sweets increases markedly, so these days it is necessary to provide the largest assortment of products. You can conclude a contract with a supplier for the supply of more goods during the holidays.

Step 4 - Purchase of equipment

In order for a store in the “island” format to work and function for a long time, it is necessary to purchase the following equipment.